top of page

What if the Layoff Was Actually a Career Reset?

Apr 10
5 min read

Updated: Apr 15

An ICF Professional Certified Coach (PCC) who empowers stressed, busy women execs, tackling impostor syndrome, self-criticism, and doubt to alleviate their stress so that they can find peace of mind and focus on excelling in their careers.

Executive Contributor Twanna Carter, PhD

In eighteen months of coaching senior Black women through tech layoffs, I've seen the same unexpected pattern emerge, what felt like an ending was actually a recalibration. Here's why the redirect you didn't ask for may be the one your career actually needed.


 large clock with smaller clocks floating and fading away from it, symbolizing the passage of time or the concept of time slipping away.

I have been having the same conversation with senior Black women in tech for the past eighteen months. It starts in a place of shock and disorientation. A layoff. A restructuring. A department eliminated with the kind of speed that makes you wonder if the work you spent years building ever mattered at all.


And then, somewhere between grief and strategy, something unexpected happens. Women who came to me convinced their careers were over begin to discover that what felt like an ending was actually a redirect. Not a consolation prize version of what they had, but something more aligned, more sustainable, and, in several cases, more financially rewarding than anything they had been pursuing inside tech.


This pattern is not accidental. And it is not luck. It is what happens when a forced recalculation creates the conditions to finally ask the question that career momentum usually prevents, "Where does everything I have built actually belong?"


The story we tell ourselves after a tech layoff


The default story sounds like this, I need to get back in. I need to find the equivalent of what I just lost, in the same industry, at the same level, as quickly as possible. That story is understandable. It is driven by financial pressure, professional identity, and the very human instinct to restore what was disrupted back to its previous state.


But for many senior Black women in tech, that story leads back into the same environment that required them to prove their worth constantly, where advancement came slower than their results warranted, and where the invisible labor of being the only one, or one of very few, at their level added a cost that never appeared on a balance sheet.


Recovery, in this context, does not always mean return. Sometimes it means recalibration.


What I observe in my coaching practice


When women arrive at a coaching conversation after a tech layoff, two things are almost always present simultaneously. The grief is real. Losing a senior-level role in an industry you have devoted years to is not a minor disruption. It is an identity event. The title, the team, the particular set of problems you had mastered solving, the professional community you had built over years of shared experience, all of that is genuinely lost, and it deserves to be acknowledged rather than bypassed in the rush to update a resume.


And alongside the grief, almost without exception, there is something else, a quiet awareness that the career they are grieving was never quite the right fit. That the environment required too much performance and offered too little recognition. That something was not working even before the layoff made it undeniable.


That awareness is not a betrayal of the career you built. It is the beginning of clarity. And clarity is the foundation of every successful transition.


For a deeper look at building that clarity strategically, explore my work on career pivot strategies for Black women.


The question that actually moves the needle


The most productive pivot in my coaching conversations is rarely "How do I get back into tech?" It is almost always, "Where do the capabilities I have built for the past fifteen years actually create the most value?"


That question opens a completely different landscape. Your analytical rigor, your systems thinking, your ability to lead cross-functional teams through complex, high-stakes challenges, these are not tech skills. Tech was the industry that recognized and hired them first. But healthcare, financial services, government digital transformation, higher education, and consulting are all operating in the middle of technology-driven change that they urgently need experienced leaders to navigate.


The transferable skills you have built inside tech are not limited by the walls of the industry that developed them. They travel. And in many cases, they travel into industries where the compensation is competitive and the mission alignment is something Big Tech rarely offers.


Three things worth knowing right now


If you are a senior Black woman in tech navigating a layoff or seriously contemplating a pivot, here is what I want you to carry into whatever conversation you have next:


  • Your expertise does not expire because your employment did. The depth of knowledge, leadership experience, and problem-solving capability you have accumulated belongs to you. It is not a credential that an employer issues and retrieves. It is yours, and it moves with you.

  • The layoff removed a ceiling, not your capability. For many of the women I work with, the organization that let them go was also the organization that had been limiting their visibility, undervaluing their contributions, and creating barriers to the kind of advancement their results warranted.

  • Data-backed direction outperforms gut-driven decisions in high-stakes moments. This is not the moment for intuition alone. This is the moment for a strategic career mapping process that gives you objective information about where your profile is most naturally positioned before you commit to a direction, retool your narrative, and invest your energy in a new pursuit.


The recalculation has already begun


You did not choose this redirect. But you are in it now. And the women who emerge from transitions like this with careers that are more fulfilling and more financially rewarding than what they left are not extraordinary. They are not uniquely resilient or unusually fortunate. They are the ones who stopped trying to restore the previous version and started asking better questions about what comes next.


In my work with senior Black women executives navigating disruption, I have seen this pattern repeatedly, the moment everything feels uncertain is often the exact moment their leadership sharpens, their voice clarifies, and their next level begins to take shape.


The shift is not about starting over. It is about repositioning what has always been there, with intention, precision, and authority.


The redirect is not the end. It is the recalculation. And the destination is ahead of you, not behind.


Follow me on LinkedIn, and visit my website for more info!

Twanna Carter, Ph.D., Career Transition Coach & Hypnotherapist

An ICF Professional Certified Coach (PCC) who empowers stressed, busy women execs, tackling impostor syndrome, self-criticism, and doubt to alleviate their stress so that they can find peace of mind and focus on excelling in their careers.


Rather than coaching symptoms, she leverages her coaching so that women work on the root causes that threaten to sabotage their careers and lives. Which means clients see immediate change resulting in decreased stress, increased confidence, and shifting from overwhelm to relaxation.

Recognized as an Office of Personnel Management Presidential Management Fellow, Twanna left full-time federal employment to be an entrepreneur. She is currently the CEO of Twanna Carter Professional & Personal Coaching, LLC.

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

I Published My Book the Way I Built a Food Company

As I wrote the first sections of what would become The Food Business Blueprint, one decision took shape: this book would run as a business. Over two decades of building food enterprises proved that...

Article Image

Everyone Thinks They're the Hero

Everybody loves the hero. We cheer when Princess Leia and Luke Skywalker fight the Empire, admire the X-Men for resisting persecution and discrimination, and celebrate Wonder Woman, Batman, Spider-Man, Black...

Article Image

Why Joy Might Be the Missing Link in Your Fitness Journey

Most of us have days when motivation comes naturally. We wake up energized, ready to tackle our tasks, exercise, and take on the world. Then there are the other days. Days when getting out of bed feels like...

Article Image

The Unfair Advantage Nobody Posts About

The most expensive advice I have ever followed came from me, to me, at 2 a.m. It was delivered with total confidence and zero data. It involved a calendar organized by color, a vow to wake up at 5, and a plan...

Article Image

Why Small Daily Rituals Matter More Than Big Wellness Goals

Wellness can easily become another project. We make ambitious plans, create new routines, buy the journal, download the meditation app and decide that from Monday everything will change. Then life happens...

Article Image

What Does It Mean to Flourish?

When life looks fine on the outside, how do we know we are truly flourishing? I remember meeting a professional whose life, by conventional measures, seemed to be going well. He had built a career, achieved financial...

I Published My Book the Way I Built a Food Company

Everyone Thinks They're the Hero

Why Joy Might Be the Missing Link in Your Fitness Journey

The Unfair Advantage Nobody Posts About

Why Small Daily Rituals Matter More Than Big Wellness Goals

What Does It Mean to Flourish?

What a Decade in Child Protection Taught Me About Listening That Most Health Practitioners Never Learn

When Clothes Become Armour, Are You Dressing to Hide or Be Seen?

The Life You Want Begins Before You Feel Ready

bottom of page