How Economic Disparities and Corporate Power Fuel America’s Obesity Crisis
- Brainz Magazine
- Jul 3
- 4 min read
Written by Dylan Heidt, Recovery Coach
Dylan Heidt is a board-certified Recovery Specialist with a unique ability to draw from a wide pallet of extensive lived experience. A deep understanding of others enables him to connect with clients on a profound level, fostering meaningful growth and transformative change in the lives of everyone that he serves.
Behind America’s growing waistline lies a deeper truth, our environment is rigged against healthy living. Combating obesity demands more than willpower; it requires a systemic overhaul.
Obesity in America has reached epidemic levels. As of 2023, over 40% of U.S. adults live with obesity, according to the CDC, a number that has more than doubled since the 1980s. While mainstream narratives often reduce obesity to personal failure or lack of discipline, this framing ignores the powerful economic, environmental, and corporate forces that shape our diets, our movement, and ultimately, our health.
To confront the crisis, we must explore three interwoven dynamics: the economic barriers to healthy eating, the manipulative influence of food and beverage corporations, and the need for a balanced strategy that embraces both personal agency and systemic reform.
Food deserts and dollar menus: The economic barriers to healthy eating
Millions of Americans don’t live near a full-service grocery store. These so-called “food deserts” are concentrated in low-income, rural, and urban communities, disproportionately impacting Black, Brown, and working-class families. In these areas, the nearest source of food may be a gas station, a convenience store, or a fast-food chain with a dollar menu.
Cost is another defining issue. Between 2020 and 2024, overall food prices rose 25%, while fresh produce saw particularly sharp increases. For families already living paycheck to paycheck, highly processed, calorie-dense foods are often the only affordable or available options.
Compounding this is the prevalence of “food swamps,” areas where fast food outlets vastly outnumber fresh food options. While one dollar can buy a burger, fries, or soda, that same dollar barely covers a piece of fresh fruit. This economic imbalance traps families in cycles of poor nutrition, even when they’re actively trying to make better choices.
Corporate influence on public health: The role of food and beverage companies
The role of corporate power in shaping America’s food landscape cannot be overstated. Major food and beverage companies spend billions annually on marketing, particularly targeting children, low-income families, and communities of color. These campaigns are sophisticated, relentless, and often deceptive, featuring cartoon mascots, misleading health claims, and strategic placement in schools and hospitals.
Beyond marketing, corporations actively lobby against public health policies. Soda taxes, clearer food labeling, and advertising restrictions have all faced intense opposition from “Big Food.” These companies use tactics similar to Big Tobacco: funding biased research, creating front groups to simulate grassroots support, and litigating to delay or dismantle legislation.
The result? An environment that rewards overeating, glorifies processed foods, and suppresses meaningful change.
Combating obesity: Balancing personal responsibility and systemic change
Personal choice absolutely matters, but it doesn’t exist in a vacuum. The idea that obesity is solely the result of poor individual decisions not only stigmatizes people living with obesity, but also obscures the structural forces at play.
What’s needed is a dual approach. On the one hand, individuals must be empowered with tools, nutrition education, exercise opportunities, and support networks to make healthier choices. On the other hand, society must change the game board. That means:
Expanding access to fresh, affordable food in every neighborhood
Taxing sugar-sweetened beverages and subsidizing fruits and vegetables
Designing walkable, bike-friendly cities
Partnering healthcare systems with local farms, co-ops, and community gardens
Holding corporations accountable for deceptive marketing and lobbying
Programs like Produce Prescriptions and Fresh Food Farmacy are proving that it’s possible to shift behavior when systemic support is in place. These efforts go beyond telling people to “eat better,” they make it logistically and financially possible to do so.
Conclusion: Redesigning the system for health, not profit
Obesity isn’t just a medical condition. It’s a symptom of larger failures, economic inequality, corporate greed, and public health neglect. If we want to stem the tide of chronic disease and premature death, we must stop blaming individuals and start transforming the systems they live in.
This transformation will require courage from policymakers, healthcare providers, educators, and everyday people. But the alternative is a nation where food choices are dictated by profit margins, and where health remains a privilege instead of a right.
The time for change is now.
Read more from Dylan Heidt
Dylan Heidt, Recovery Coach
Dylan Heidt, formerly a thriving entrepreneur within the world of music, now spends the majority of his time helping his clients transform their lives via a holistic approach to long-term wellness and sustained recovery. A firm believer in maintaining total alignment of the mind, body, and spirit, Heidt strives to open doors and create new pathways for his clients, actively reshaping and restructuring the way in which they tend to think about the mind, body, and spirit as three seemingly separate entities, instead of one unified field of energy.
