The Economy of Access – Why Being "Choosy" Is Your Greatest Asset
- Brainz Magazine
- 3 days ago
- 4 min read
Updated: 2 days ago
Written by Lord Milan Oiseau, Superhero Coach
Lord Milan is best known for his resilient story and Superhero training program. He is the founder of the DAY1 Mindset, a transformational framework, the author of D.R.O.P.S. for Quantum Leapers, and the host of My Life at a Weird Angle podcast.
We’ve entered a version of business where storytelling and personal branding go hand in hand. Perhaps it has always been that way, but today, being seen as a premium asset by potential clients or partners has everything to do with access. In a world that demands we be “always on,” the most radical move you can make for your success is to stop being so available.
When I think about the modern entrepreneur, I see a constant struggle between visibility and accessibility. We are told to share our stories, to be transparent, to build trust. But somewhere along the way, we confused being seen with being reachable.
How accessible are you as a person? Can anyone get a hold of you at any time? If you constantly make yourself available to the digital noise, you aren’t building a brand, you’re sabotaging your success. There has to be a certain amount of exclusivity when it comes to personal access. Something I learned from my mentor years ago has stayed with me ever since. It’s not lonely at the top, we’re just more choosy.
The scarcity principle: Why scarcity creates value
In economics and psychology, we value what is difficult to obtain. If a partner or client can reach you instantly via a DM at 11:00 PM, the perceived “weight” of your advice drops.
Exclusivity creates a “prestige buffer.” When you are everywhere and available to everyone, you inadvertently signal that your time, and by extension, your expertise, is a commodity rather than a premium asset.
If you really want to be the best version of yourself in the new year, you must be more choosy with whom you let near you. High-level strategy requires cognitive space, and if your gates are always open, you are constantly reacting to others’ agendas rather than refining your own.
Beyond the screen: Navigating a world of strangers
Most people in our lives today are strangers. We interact with “connections” on the internet that we will most likely never meet in real life. Yet, we often give these digital strangers the same level of access as our inner circle.
Taking ownership of your “economy of access” means realizing that your personal “secrets,” your deep insights, your energy, and your private time, are not for public consumption. Storytelling is the bridge that builds the brand, but access is the gate that protects the legacy.
From availability to essentiality: The identity of a leader
Taking ownership of your access makes leadership so much easier. When you curate who gets near you, you aren’t just protecting your time, you are signalling quality. Clients want to be part of an exclusive group of people who “made the cut.”
We are most equipped to help the person we used to be, but we can only do that if we protect our energy enough to remain in a position of strength. If the goal is to be the “best version” of yourself, you must stop letting the “public” skip the line directly into your “inner circle.”
Your 5-step action plan to intentional access
Based on the philosophy of the economy of access, here are five key strategies to implement for the new year:
Audit your access: Review your communication channels. Cut the ones that allow for low-value interruptions and no longer serve the mission.
Establish a prestige buffer: Set firm boundaries on when and how you are reachable. Move from being “on call” to being “by appointment.”
Curate your counsel: Be intentionally choosy about who you let into your inner circle. Find mentors and peers who value scarcity as much as you do.
Separate brand from person: Tell the story, the brand, to the public, but keep the access, the person, for the few who have earned it.
Reset before you react: Before responding to the next “urgent” DM, take a strategic pause. Is this person in your inner circle, or are they a stranger skipping the line?
Ready to stop being a commodity and start being essential? Then start raising your bar. Being choosy isn’t about being antisocial, it’s about being an intentional steward of your own greatness.
Read more from Lord Milan Oiseau
Lord Milan Oiseau, Superhero Coach
Born to nobility, Lord Milan Oiseau's life took an unexpected turn, yet it was in the crucible of adversity that his true strength emerged. Confined to a wheelchair, he refused to be defined by his limitations. Instead, he ignited a movement, founding the DAY1 mindset, a philosophy of relentless forward momentum. But his vision extended beyond personal triumph. He embarked on a grand mission: to empower 5 million individuals, transforming them into "superheroes" capable of overcoming any obstacle. A poet, entrepreneur, and a force of unyielding will, Lord Oiseau's narrative is a testament to the extraordinary potential within us all.
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