Strong Mindset and the Key to Overcoming Life’s Challenges
- Sep 16, 2025
- 3 min read
Updated: Sep 17, 2025
Beth Rohani is the CEO of Ameritex Movers, and Ameritex Houston, as well as the founder of Miss Congeniality & Co., where she specializes in driving business growth through strategic marketing and leadership. With a passion for empowering others, Beth leverages her entrepreneurial journey to inspire and guide.
Life has a way of testing us, both in business and in our personal lives. As a business owner leading multiple ventures, I’ve encountered challenges that seemed impossible to overcome at the time. But one thing I’ve learned is that the right mindset can turn any challenge into an opportunity for growth. Whether you're managing a busy moving business in Texas like Ameritex Movers or growing a digital marketing agency, a strong mindset is essential. It’s not just about the challenges themselves, but how we choose to handle them that determines our success.
Turning obstacles into opportunities
In both the moving industry and the marketing world, obstacles are inevitable. However, I’ve always seen them as opportunities to refine processes and improve. Running Ameritex Houston has taught me to find creative solutions to unexpected issues, ensuring each move remains as stress-free as possible for our clients.
Similarly, my work with Miss Congeniality & Co. has shown me that challenges, though daunting, can be the catalyst for innovation. Every setback presents a chance to rethink strategies and come out stronger. This mindset has been essential in navigating not just the moving industry but also the ever-evolving landscape of digital marketing.
Self-belief: Trusting yourself
Building a business from the ground up, whether it's Ameritex Movers or Miss Congeniality & Co., requires unwavering self-belief. In moments of doubt, when things aren’t going according to plan, I remind myself of the bigger picture. Trusting your instincts and sticking to your vision is key to staying on course, especially when faced with unexpected hurdles.
The journey hasn’t always been smooth, but each time I believed in my ability to lead and make decisions, the outcome was better than anticipated. It’s this self-belief that has helped me steer both my companies toward success, even in the most uncertain times.
Resilience: Bouncing back from setbacks and challenges
Setbacks are a natural part of any business. Whether it's a delay in a move or a marketing strategy that didn’t land as expected, how we handle those moments is what truly defines us. Resilience is the ability to learn from mistakes and bounce back stronger.
At Ameritex Movers, we’ve faced setbacks during busy seasons, but it’s our resilience and commitment to problem-solving that ensure our clients feel supported. Similarly, when a campaign at Miss Congeniality & Co. doesn’t go as planned, I focus on refining the strategy, learning from the experience, and pushing forward.
Focus: Keeping your eyes on the prize
With multiple projects on my plate, focus has been key. Whether it's managing Ameritex Houston or working on client campaigns at Miss Congeniality & Co., there’s always something demanding attention. But true success comes when you stay focused on the long-term goal rather than getting distracted by temporary setbacks.
By maintaining focus, I’ve been able to prioritize what truly matters and keep both my moving and marketing businesses moving forward. This is essential in both the fast-paced world of moving and the ever-changing digital marketing landscape.
Emotional intelligence: Managing your emotions
Having emotional intelligence is crucial in any business. There have been times when a move at Ameritex Movers didn’t go according to plan, or when a marketing effort didn’t bring the expected results. In those moments, staying calm, understanding my emotions, and responding thoughtfully allowed me to turn the situation around.
At Miss Congeniality & Co., we focus on building emotional intelligence in our team to ensure we can handle any situation that arises, whether it’s a client challenge or an internal hurdle. This ability to manage emotions has been a powerful tool in helping both businesses thrive.
By focusing on solutions rather than problems, believing in yourself, and staying emotionally grounded, you can transform challenges into opportunities for growth. Remember, success isn’t about avoiding setbacks, it’s about how we rise and learn from them.
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Beth Rohani, Entrepreneur
Beth Rohani leads the No. 1 moving company serving the Houston Multi-Family Industry, and her company is considered one of the Top 3 Best Rated Moving Companies in Houston. As a first-generation Iranian-American, former TV news assignments editor, and CEO of a transportation and logistics-based business in a male-dominated industry, Beth embraces the stereotypes while inspiring and mentoring others to build a successful business with a balance to live their best life.
