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How To Balance Your Mompreneur's Journey Without Overwhelm

Viviana Castaneda, a mom of two and entrepreneur since 2017, is the founder of Digital Mompreneurs—an empowering brand helping moms bring their digital business ideas to life. With a focus on confidence, time management, and content consistency, Viviana is dedicated to empowering fellow moms in the digital world.

Executive Contributor Viviana Castaneda

Welcome, mompreneurs, to a topic that's near and dear to my heart – finding balance in the beautiful chaos of entrepreneurship and motherhood. If you've ever felt like you're juggling a million things at once and struggling to keep all the balls in the air, you're not alone. But fear not, because, in today's blog post, we're going to explore some practical strategies for balancing your mompreneur journey without succumbing to overwhelm.

Mother talking to her daughter while working at home

Embrace the power of mompreneur's prioritization

First things first, let's talk about priorities. As mompreneurs, our to-do lists can seem never-ending, but not everything on that list is equally important. Take a step back and identify your top priorities both in your business and your family life. What tasks are essential for moving your business forward? What activities bring you and your family joy and fulfillment? Focus your time and energy on these priorities, and don't be afraid to delegate or let go of tasks that aren't serving you.

Prioritization strategies for mompreneurs

Daily top three

Start each day by identifying the top three tasks that need to be accomplished. These should be the most important and impactful tasks that will move your business forward or enhance your family life. Focus your energy on completing these tasks before tackling anything else on your to-do list.

Weekly planning sessions

Set aside time each week to review your goals and priorities for the upcoming week. Use this time to create a prioritized action plan, scheduling important tasks and appointments into your calendar. Having a clear roadmap for the week ahead can help you stay focused and on track.

The Eisenhower matrix

This method categorizes tasks based on their urgency and importance, dividing them into four quadrants: urgent and important, important but not urgent, urgent but not important, and neither urgent nor important. By categorizing tasks in this way, you can focus your time and energy on the tasks that truly matter and minimize time spent on low-priority activities.

Delegate or outsource

Not every task on your to-do list requires your personal attention. Identify tasks that can be delegated to others or outsourced to freelancers or virtual assistants. By offloading lower-priority tasks, you free up more time to focus on the tasks that align with your core priorities and strengths.

Regular review and adjustment

Priorities can shift over time as your business grows and your family's needs evolve. Schedule regular check-ins with yourself to review your priorities and make any necessary adjustments. This ensures that your time and energy are always aligned with your current goals and values.

Focus on high-impact activities

Identify the activities that have the greatest impact on your business or personal life and prioritize them accordingly. These may include tasks related to revenue generation, client satisfaction, or personal well-being. By focusing on high-impact activities, you can maximize your effectiveness and achieve meaningful results.

Remember, prioritization is about making intentional choices about how you allocate your time and energy. By adopting these prioritization strategies, you can ensure that you're focusing on the activities that matter most and making the most of your mompreneur journey.

Establish clear boundaries

Boundaries are your best friend when it comes to maintaining balance. Set clear boundaries between work and family time. Turn off notifications and set specific work hours to minimize distractions and ensure that you're fully present during designated family time. Remember, quality always trumps quantity.

Boundaries for mompreneurs to balance work and family life

Work hours

Set specific work hours and stick to them as much as possible. This helps create a clear separation between work time and personal time, allowing you to fully focus on your business during designated hours and fully disconnect when you're off the clock.

No-work zones

Designate certain areas of your home as "no-work zones," where work-related activities are strictly off-limits. This could include areas like the bedroom or dining room, where you can relax and unwind without the temptation to check emails or take work calls.

Digital detoxes

Schedule regular digital detoxes where you disconnect from technology and focus on being present with your family. This could be a weekend getaway without devices or simply setting aside dedicated time each day to unplug and engage in screen-free activities with your loved ones.

Client communication boundaries

Establish clear boundaries around client communication, such as response times and availability. Let clients know upfront when they can expect to hear back from you and when you're available for meetings or calls. This helps manage expectations and prevents burnout from constantly being on call.

Family time block

Block out dedicated time in your schedule for family activities and prioritize these blocks of time as sacred. Whether it's a weekly family game night or a weekend outing, make it a non-negotiable part of your routine to spend quality time with your loved ones without distractions from work.

Self-care rituals

Prioritize self-care by setting aside regular time for activities that nourish your mind, body, and soul. Whether it's yoga, meditation, or simply taking a long bath, establish boundaries around these self-care rituals and prioritize them as essential to your well-being.

Saying no

Learn to say no to commitments or opportunities that don't align with your priorities or values. This could mean turning down projects that don't excite you, declining social invitations that drain your energy, or setting boundaries around volunteer or extracurricular activities that detract from your time with family or focus on your business.

Establishing and maintaining boundaries is essential for preserving your well-being and maintaining a healthy balance between your roles as a mom and an entrepreneur. By setting clear boundaries and communicating them effectively with those around you, you can create a supportive environment that allows you to thrive in both aspects of your life.

Say no (guilt-free)

As mompreneurs, we often have a hard time saying no, fearing that we'll miss out or disappoint others. But here's the truth – saying no is not a sign of weakness; it's a sign of self-respect and self-care. Learn to prioritize your time and energy on activities and commitments that align with your goals and values, and politely decline the rest. Your mental and emotional well-being will thank you for it. Certainly! Learning to say no (guilt-free) is an essential skill for mompreneurs to protect their time, energy, and sanity.

Examples of how to say no assertively and confidently

Client projects

"Thank you for considering me for this project, but unfortunately, I'm fully booked at the moment and wouldn't be able to give it the attention it deserves. Perhaps we can explore working together on a future project when my schedule opens up."

Social commitments

"I appreciate the invitation, but I have to decline. I've committed to prioritizing family time this weekend, and I want to honour that. Let's plan to catch up another time."

Volunteer opportunities

"I admire the work you're doing with [organization], but I'm currently focusing my efforts on my business and family commitments. While I'm unable to volunteer at this time, I wish you the best of luck with your project."

Networking events

"Thank you for the invitation to the networking event. While I see the value in attending, I've decided to limit my out-of-office commitments this month to focus on some pressing projects. I hope to connect with you at a future event."

Additional responsibilities

"I'm flattered that you thought of me for this opportunity, but I'm currently stretched thin with my existing commitments. I'm afraid I wouldn't be able to give it the attention it deserves. Perhaps someone else in the team would be a better fit."

Family obligations

"I understand that you'd like me to help out with [task/event], but I'm already juggling a lot with my business and family responsibilities. I need to prioritize my time and energy to avoid burning out. I hope you understand."

Personal requests

"I appreciate you reaching out to me, but I have to decline your request. I'm practicing self-care and focusing on my well-being, which means saying no to things that don't align with my priorities right now."

Remember, saying no is not a rejection of the person or opportunity; it's a prioritization of your time and energy. By setting boundaries and learning to say no guilt-free, you empower yourself to focus on what truly matters and create a healthier, more balanced life as a mompreneur.

Embrace imperfection

Let go of the notion of perfection. It's an unattainable standard that only leads to frustration and burnout. Instead, strive for progress over perfection. Embrace the messy, imperfect journey of entrepreneurship, knowing that each step forward, no matter how small, brings you closer to your goals. Give yourself permission to make mistakes, to learn, and to grow. Remember, it's not about being perfect; it's about being perfectly imperfect.

Examples of how to embrace imperfection in various aspects of life

Business launches

Rather than waiting for everything to be perfect, embrace imperfection by launching your business or new product even if everything isn't 100% perfect. Recognize that you can refine and improve as you go, and that taking action is more important than waiting for perfection.

Content creation

Instead of obsessing over creating flawless content, embrace imperfection by allowing yourself to be authentic and vulnerable. Share your journey, mistakes, and lessons learned with your audience, knowing that imperfection is relatable and endearing.

Time management

Accept that some days you won't get everything done on your to-do list, and that's okay. Embrace imperfection by focusing on progress over perfection and celebrating small wins, even if you didn't accomplish everything you set out to do.


Understand that there's no such thing as a perfect parent. Embrace imperfection by letting go of unrealistic expectations and giving yourself grace when things don't go as planned. Remember that what matters most is the love and support you provide to your children.


Recognize that self-care doesn't have to be elaborate or picture-perfect. Embrace imperfection by prioritizing self-care in whatever form feels accessible and nourishing to you, whether it's a quick walk around the block, a five-minute meditation, or a cozy evening with a good book.

Personal growth

Instead of striving for perfection in your personal development journey, embrace imperfection by allowing yourself to be a work in progress. Celebrate the small victories and learn from the setbacks, knowing that growth often comes from embracing imperfection and pushing past your comfort zone.

Work-life balance

Accept that achieving perfect work-life balance is a myth. Embrace imperfection by finding harmony in the ebb and flow of entrepreneurship and motherhood, knowing that some days you'll lean more towards work and others towards family, and that's perfectly okay.

By embracing imperfection in these various aspects of life, mompreneurs can cultivate resilience, authenticity, and self-compassion, ultimately leading to a more fulfilling and sustainable journey as both entrepreneurs and mothers. Remember, imperfection is not a flaw but a beautiful reminder of our shared humanity.

Practice self-care religiously

Last but certainly not least, prioritize self-care like it's your job – because it is. Make self-care a non-negotiable part of your routine, whether it's taking a bubble bath, going for a walk-in nature, or simply curling up with a good book. Remember, self-care isn't selfish; it's self-love in action, and you deserve it.

Examples of how mompreneurs can practice self-care

Mindfulness meditation

Set aside a few minutes each day to practice mindfulness meditation. Find a quiet space, close your eyes, and focus on your breath. Allow yourself to be fully present in the moment, letting go of stress and worries.

Physical exercise

Make time for regular physical activity that you enjoy, whether it's going for a jog, practicing yoga, or taking a dance class. Exercise not only benefits your physical health but also boosts your mood and energy levels.

Creative outlets

Engage in creative activities that bring you joy and relaxation, such as painting, writing, or playing a musical instrument. Let your imagination run wild and express yourself freely without worrying about perfection.

Quality sleep

Prioritize getting enough restful sleep each night by establishing a relaxing bedtime routine and creating a comfortable sleep environment. Aim for seven to nine hours of sleep per night to support optimal physical and mental health.

Healthy nutrition

Fuel your body with nourishing foods that provide sustained energy and support overall well-being. Incorporate plenty of fruits, vegetables, whole grains, and lean proteins into your diet, and stay hydrated by drinking plenty of water throughout the day.

Time alone

Carve out regular time for solitude and reflection to recharge your batteries and reconnect with yourself. Whether it's enjoying a quiet cup of tea, taking a leisurely walk-in nature, or simply sitting in silence, prioritize moments of solitude to nurture your inner well-being.

Set boundaries

Learn to say no to commitments and obligations that drain your energy and detract from your well-being. Establish clear boundaries around your time and energy and prioritize activities that replenish and nourish you.

Pampering rituals

Treat yourself to regular pampering rituals that make you feel good, whether it's a luxurious bubble bath, a spa day, or a massage. Invest in self-care products that help you relax and unwind and make these rituals a regular part of your routine.

Connect with loved ones

Spend quality time with family and friends who uplift and support you. Schedule regular outings, phone calls, or video chats to nurture your relationships and foster a sense of connection and belonging.

Seek support

Don't hesitate to seek support from a therapist, coach, or support group if you're feeling overwhelmed or struggling with your mental health. Remember that asking for help is a sign of strength, not weakness, and there are resources available to support you on your self-care journey.

By prioritizing self-care and incorporating these practices into your daily routine, you can nurture your physical, mental, and emotional well-being, and cultivate resilience and vitality as a mompreneur. Remember, taking care of yourself is not selfish, it's essential for showing up as your best self in both your business and your personal life.

Balancing your mompreneur journey without overwhelm is possible. It's all about prioritization, boundaries, learning to say no, embracing imperfection, and prioritizing self-care. Remember, you are capable, you are resilient, and you are worthy of all the success and happiness that life has to offer. So, take a deep breath, trust yourself, and know that you've got this. Here's to finding harmony in the chaos and thriving as the amazing mompreneurs that you are!

Read more from Viviana Castaneda


Viviana Castaneda, Digital Mompreneur

Viviana Castaneda has been making waves in the entrepreneurial world since 2017. With a bachelor's degree in marketing and a dedication to her role as a mother, she has seamlessly balanced her entrepreneurial journey with raising her children. As the founder of Digital Mompreneurs, she leverages her personal experiences to develop empowering tactics and strategies that assist fellow mompreneurs in regaining the confidence essential for success, delving deep into the understanding of the human brain, mind, and behavior.



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