Viviana Castaneda

Content & Visibility Strategist Coach

Viviana Castaneda, a Colombian-Australian entrepreneur who has called Australia home for the past decade, has been shaping the entrepreneurial landscape since 2017. Armed with a Bachelor's degree in Marketing and fortified by advanced qualifications – including an Advanced Diploma of Leadership and Management, as well as a Graduate Diploma of Management – she embodies the powerful combination of academic expertise and real-world know-how.

As a dedicated mother, Viviana seamlessly balances her entrepreneurial pursuits with the responsibilities of raising her children. Her journey began with a focus on international education, where she honed her strategic mind and gained invaluable insight into human motivation and connection. But driven by an insatiable thirst for growth, she transitioned into the digital marketing world – where she found her true calling: helping women entrepreneurs communicate what they do brilliantly.

Today, as the founder of herwaybiz, Viviana leads a growing ecosystem of coaching, content, and community built specifically for women who are brilliant at their craft and tired of shouting into the void. Her work spans the Elevate CHW Coaching Group, where she guides women live every week through content strategy, messaging refinement, and visibility that actually converts; Visibility Accelerator, a done-for-you video experience that captures her clients' expertise on camera and turns it into a full year of professional content; Content Her Way Collective, a free community of like-minded women entrepreneurs; and Creator Studio, an AI-powered content system she built specifically for women's voices.

Viviana's approach goes far beyond surface-level tactics. She delves into the intricacies of messaging, buyer psychology, and the human patterns of trust – crafting empowering frameworks that don't just inspire, but produce tangible growth and transformation. Her signature philosophy – clarity before content, strategy before random posting, visibility with intention – has become the backbone of her methodology.

She hosts the Mompreneurs Growth Academy Podcast, where she explores what it really takes to build a visible, sustainable business while living a full life. Her voice is also regularly featured as a Senior Level Executive Contributor at Brainz Magazine, where she writes on content strategy, AI, visibility, and building businesses that fit real life.

Her vision extends far beyond mere business success. It is about fostering a culture of empowerment, resilience, and collaboration – one where women no longer shrink their expertise to fit expectations, but learn to communicate it in a way that magnetically attracts their right people.

In a world where the entrepreneurial journey can often feel solitary and daunting, Viviana serves as a guiding light – offering the strategy, tools, and warmth women need to build businesses that actually reflect who they are. Her unwavering dedication to empowering women to embrace their full potential is a testament to the transformative power of passion, perseverance, and purpose.