top of page

Daniel Alves's Case Portrays The Misogyny Behind Football

  • Writer: Brainz Magazine
    Brainz Magazine
  • Jan 31, 2023
  • 2 min read

Updated: Mar 10

Written by: Mayra Cardozo, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

ree

This situation had repercussions in the news but was tiny about the debate. It's not about judging Daniel Alves, but seeing the case and these accusations as something severe that should generate the following discussion: why is it so common to see violence against women in football?

ree

These cases say a lot about the naturalized culture of rape in the sport of objectifying female bodies.


Why does it happen?


It is a very masculine environment, with almost 100% men inside the enclosures, with low female representation.


Therefore, men feel very comfortable reproducing structural machismo in this environment.


They feel comfortable making "comments about a woman's body" and "the treatment of women in a despicable way," and all this is naturalized in football because they are considered a joke.


Examples that portray this logic: are the (i) "jokes" and comments made to the player Mbappe in the cup because he has a relationship with a trans woman. (ii) the importance is given to the men's x women's soccer world cup.


All of this reflects the sexist and misogynistic logic that permeates football. Another fact that contributes to gender violence in football is the fact that most leaders are male, which means that accusations of sexism and harassment are hushed up. In the male universe, there is a masculinity pact for some to protect others and normalize the idea of objectification of the female body. That makes abusive behavior natural. We can observe this pact of masculinity with some news about how Daniel Alves was welcomed in prison, with requests for autographs and receptions.


Finally, another factor we cannot fail to consider is the volume of money and fame generated by the sport, which means that for "football celebrities," what can or cannot tends to be trivialized. Because it is a universe that creates an illusion of "you can do anything,"/ "you can buy everything,"/ "everything is objectified and becomes commodified."


Follow me on Facebook, Instagram, Youtube, and visit my website for more info!


ree

Mayra Cardozo, Executive Contributor Brainz Magazine Mayra is one of the pioneers in Brazil in feminist coaching and is something she is passionate about. Despite being a lawyer and partner in a famous office in Brazil and a university professor of Human Rights, these were not enough for her. She always wants to make a difference in people's lives. It was then that she discovered her passion and became a life coach; she has a brilliant curriculum involving the best national and international courses. The objective of your work is to empower human beings to be their best version and help them emancipate themselves from socially constructed beliefs to be their essence. Her approach is different. It aims to unite the coaching process with the development of an inclusive and emancipatory awareness.

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

What Your Sexual Turn-Ons Reveal About You

After working in the field of human sexuality for over a decade, nothing shocks me anymore. I've had the unique privilege of holding space for thousands of clients as they revealed the details of their...

Article Image

3 Ways to Cancel the Chaos

You’ve built a thriving career and accomplished ambitious goals, but you feel exhausted and drained when you wake up in the morning. Does this sound familiar? Many visionary leaders and...

Article Image

Before You Decide to Become a Mom, Read This

Motherhood is beautiful, meaningful, and transformative. But it can also be overwhelming, unexpected, and isolating. As a clinician and a mother of two, I’ve seen firsthand how often women...

Article Image

What You Want Is Already There, So Take It

If there is one thing that is part of life, it is having to make decisions again and again. Be it at school, at work, at home, with family, with friends, while shopping, etc. What is the saying? It is like, not giving an answer...

Article Image

Why 68% of Divorces Are Preventable – The Hidden Cost Couples Don’t See Coming

Divorce often feels like the doorway to relief, clarity, or a long-awaited fresh start. But for many couples, the reality becomes far more complicated, emotionally, financially, and generationally.

Article Image

How to Channel Your Soul’s Wisdom for Global Impact in 5 Steps

Have you ever felt a gentle nudge inside, an inner spark whispering that you are here for more? What if that whisper is your soul’s invitation to remember your truth and transform your gifts into uplifting...

Pretty Privilege? The Hidden Truth About Attractiveness Bias in Hiring

Dealing with a Negative Family During the Holidays

Top 3 Things Entrepreneurs Should Be Envisioning for 2026 in Business and Caregiving Planning

Shaken Identity – What Happens When Work Becomes Who We Are

AI Won't Heal Loneliness – Why Technology Needs Human Connection to Work

When Robots Work, Who Pays? The Hidden Tax Crisis in the Age of AI

Who Are the Noah’s of Our Time? Finding Faith, Truth, and Moral Courage in a World on Fire

2026 Doesn’t Reward Hustle, It Rewards Alignment – Business Energetics in the Year of the Fire Horse

7 Ways to Navigate Christmas When Divorce Is Around the Corner in January

bottom of page