5 Reasons A Logo Is Important To Your Business

Written by: Satpal Jutta

A logo is an essential part of your marketing, but why is it so important to the success of your business and what should you keep in mind when thinking of a design? Satpal Juttla, Co-founder and Technical Director from evokeu, London’s leading boutique digital marketing and branding agency, delves into everything you need to consider when designing a logo.

1. You only get one chance to make a first impression

Your logo is often the first element of your business that a potential customer will encounter. In a few seconds, a potential customer will have assessed what they think about your business and decided if they’d like to find out more about what you do or if they’re going to take their custom elsewhere. You need to carefully consider what your logo is saying about your business.

Have you chosen colours that match your brand and create the right emotions? Do you want customers to be energised, happy or calm? Does the font reflect the quality of your work and the type of audience that you’re trying to attract? For instance, an informal, cartoon-style font might be used if you’re aiming your business at children, whereas a more formal and sophisticated font indicates that your business is more suited to a luxury market. It’s worth sweating the small stuff with a logo, as every aspect will have an impact on your audience’s decision.

2. Your logo should give an overview of your business

As well as considering the style of your logo, you also need to think about the design. If you’re using an image or photo, does it clearly show what your business does? If you’re not using any imagery, how are you going to express what your service or product is? It’s also worth testing your logo before it’s fully launched to make sure that others can guess your business focus from the design. Colours are not only emotive but also connect to objects and memories. A bright green might make your audience think of a luscious meadow or a dark blue might remind them of the ocean. Spend time choosing colours that conjure up the right thoughts in your potential customer’s mind.

3. Incorporate your mission and vision

Your mission and vision summarise the purpose of your business and should weave through every aspect of your business, from your and your employees’ daily actions to your marketing collateral. Don’t forget your logo as a means of conveying your mission and vision to your audience. It could be that you use a slogan to encapsulate your business’ focus or perhaps the imagery that you’ve chosen visibly demonstrates what propels your business forward.

4. A logo is the foundation of your brand

A logo should not only match your branding but be a part of it. This piece has demonstrated that a logo plays a big role in swaying a potential customer into purchasing your product or service. Therefore, it needs to be designed as integral to your brand and incorporated into every piece of marketing collateral that you create. Regular use of your logo will help customers to associate the design with your business and will build a lasting memory that will be triggered every time they see your logo. A strong logo should be instantly recognisable – think of all the well-known brands that you encounter daily, the majority you’ll be able to instantly recall, from the blue flame of British Gas to the golden arches of McDonald’s.

5. Your logo should be shareable

Ideally, just a glance at your logo will make your audiences think of your business. Consequently, your logo needs to be simple enough to remember and more importantly to share. Is your logo so intricate that it needs to be printed using a high-resolution printer? Could someone draw your logo by hand with ease? This doesn’t mean that your logo has to be dull, more that it needs to be easily replicated to support memory recall and replication on materials.

Designing a logo is critical to your business, which is why it’s often valuable to use the skills and experience of professionals. Evokeu has worked with businesses from multiple sectors to create eye-catching and impactful logos. The fully integrated team includes graphic designers, copywriters and project managers, who will work with you to produce a logo that will be the cornerstone of your business.

If you’d like to find out more about Satpal and evokeu, please visit https://www.evokeu.com/. You can also follow Satpal on LinkedIn, where you’ll find the latest agency updates and further content to motivate you and your business.

Satpal Juttla is the Co-founder and Technical Director of boutique digital marketing and branding agency, evokeu. Satpal is an expert at web building and supports the skilled team with crafting superior sites, every time. Evokeu works with big and small brands across many sectors to help clients capture customer attention and create growth. Evokeu also has a vertical brand called Graphic Kitchen, which specialises in the hospitality sector.