Stoyana Natseva Awakens the True Potential of People Around the World

Stoyana Natseva, DBA, is an internationally recognized mentor in systemic personal and business development, Doctor of Business Administration, economist, holder of an MBA in Psychological Counseling and Leadership, and currently completing a PhD in Neuropsychology. She is the founder of Happy Life Academy®, an institution that has certified more than 3,000 coaching professionals and offers nine internationally accredited MBA programs integrating coaching, psychology, NLP, systemic counseling, and holistic consulting. With over 100,000 students trained globally, her academy serves people from all over the world, across cultures, languages, and professional backgrounds.

Stoyana is also the Founder and President of IAPTC – the International Association of Professional Trainers and Coaches – and creator of her own transformational methodology combining neuropsychology, coaching, ancestral healing, and conscious leadership. Her approach is utilized by therapists, coaches, consultants, and psychologists who seek sustainable client results through emotional and systemic intelligence.

She is the bestselling author of 15 books—practical workbooks filled with therapeutic tools, diagnostics, meditations, and affirmations. Her titles, including The Power of the Family Line, Live in Abundance – The Energy of Money, Energy: Recharge, The Queen’s Rules, and The Art of New Beginnings, have guided countless readers to breakthroughs in self-awareness and healing.

Stoyana has graced over 20 international magazine covers—such as Forbes, Passion Vista, and Business Lady—and has received honors including “Writer of the Decade,” “Woman of the Year,” and “Global Leader in Education.” Yet it is her sacred role as a mother, especially to a neurodiverse daughter, that she names as her greatest teacher in love, leadership, and presence. At the heart of her mission is “1 Million Awakened,” a global movement to help one million people heal trauma, awaken their potential, and co-create a life of freedom, meaning, and joy.

In a world hungry for authenticity and inner alignment, few figures embody personal transformation quite like Stoyana Natseva. She is not just a teacher of healing—she is its living embodiment. Below, she speaks candidly about pain, purpose, presence, and the calling behind her life’s work.