Donna Goldman is a Culinary Intuitive, Health Supportive Private Chef, mindfulness and sustainability coach, and the creator behind Recipes 4 Survival, a multimedia platform exploring mindful meals and sustainable living. With more than 26 years of professional culinary experience as a high-net-worth private chef, her perspective has been shaped by an extensive personal archive of recipes, techniques, and kitchen solutions that have stood the test of time. She believes that eating well should be both deeply pleasurable and practical—and that the choices made in the kitchen can ripple outward into the way we live and consume. Donna’s work extends beyond the plate. She is the Director of The Refill Revolution, a systems-level initiative focused on challenging the disposable culture embedded in everyday consumer goods. Its vision is simple but consequential: to develop a new model of consumption that makes it possible to refill, reuse, and rethink what we consume—and ultimately erode the mindless throwaway mentality built into modern life. Her perspective connects individual mindfulness with larger cultural and systemic change, from what we put on our plates to what we put in our shopping carts. Through her writing, teaching, podcasting, and culinary work, Donna encourages people to question the assumption that convenience must come at the expense of health, sustainability, or the planet. Her approach is grounded in curiosity, practicality, and the belief that meaningful change can begin with something as ordinary—and as powerful—as what we choose to eat, use, and consume every day. Donna R. Goldman Executive Contributor Culinary Intuitive & Refill Revolution Director Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. DO I QUALIFY? Donna R. Goldman Culinary Intuitive & Refill Revolution Director Donna Goldman is a Culinary Intuitive, Health Supportive Private Chef, mindfulness and sustainability coach, and the creator behind Recipes 4 Survival, a multimedia platform exploring mindful meals and sustainable living. With more than 26 years of professional culinary experience as a high-net-worth private chef, her perspective has been shaped by an extensive personal archive of recipes, techniques, and kitchen solutions that have stood the test of time. She believes that eating well should be both deeply pleasurable and practical—and that the choices made in the kitchen can ripple outward into the way we live and consume. Donna’s work extends beyond the plate. She is the Director of The Refill Revolution, a systems-level initiative focused on challenging the disposable culture embedded in everyday consumer goods. Its vision is simple but consequential: to develop a new model of consumption that makes it possible to refill, reuse, and rethink what we consume—and ultimately erode the mindless throwaway mentality built into modern life. Her perspective connects individual mindfulness with larger cultural and systemic change, from what we put on our plates to what we put in our shopping carts. Through her writing, teaching, podcasting, and culinary work, Donna encourages people to question the assumption that convenience must come at the expense of health, sustainability, or the planet. Her approach is grounded in curiosity, practicality, and the belief that meaningful change can begin with something as ordinary—and as powerful—as what we choose to eat, use, and consume every day. All articles LOAD MORE CREA Global Awards presented to Donna R. Goldman Culinary Intuitive & Refill Revolution Director The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects. Caroline Winkvist Editor-In-Chief Daniel Ålund Selection Committee Brainz 500 Global Awards presented to Donna R. Goldman Culinary Intuitive & Refill Revolution Director Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others. Caroline Winkvist Editor-In-Chief Fredrik Elfqvist Selection Committee Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. DO I QUALIFY?

Business Branding, Marketing & Sales Entrepreneur Starting a Business Scaling a Business Career Remote Work Personal Branding Career Coaching Leadership Communication Management Hiring and Recruitment Building teams Mindset Personal Development Productivity Coaching Goal setting Subscribe Weekly Highlights Join Brainz Community How to Write a Press Release for an Event: A Step-by-Step Guide Writing an effective press release for an event can be a game-changer in attracting media attention and making sure your event receives the ideal coverage. Whether you're promoting a corporate event, product launch, fundraiser, or community gathering, knowing how to craft a compelling press release is critical for driving interest. In this guide, we'll cover the essential steps, structure, common mistakes to avoid, and best practices to get your press release noticed by the right people. Let's dive in! What is an event press release? An event press release is a formal announcement designed to inform the media and the public about an upcoming event that you are organizing. It serves as a way to generate interest and attract attention from journalists, bloggers, and influencers who may want to cover your event. While the primary purpose is to promote the event, it goes beyond a mere advertisement by focusing on the newsworthy aspects that would capture the media's interest. The benefits of a press release for an event A press release is an official statement issued to media outlets to communicate newsworthy information. When it comes to events, a well-written press release helps generate buzz, attract attendees, and secure coverage from journalists, bloggers, and influencers. Press releases are still one of the most effective ways to: Gain visibility in search engines One of the key benefits of a press release for an event is the potential for increased online visibility. When optimized with relevant keywords and distributed across press release platforms, your event can gain higher rankings in search engine results. This helps people searching for related events, news, or activities to discover your event more easily, driving traffic from various online platforms. Reach local or targeted audiences A press release allows you to reach both local and targeted audiences effectively. Whether you're aiming to attract local community members or a specific industry group, a press release helps tailor your message to those most likely to be interested. By sending the release to local news outlets, niche blogs, or industry-specific media, you can ensure your event reaches the right audience, increasing the likelihood of attendance and engagement. Build your brand’s credibility Issuing a press release for an event enhances your brand’s credibility. Media coverage lends authority and trustworthiness to your event, which can help your organization stand out in a crowded market. When a reputable journalist or publication covers your event, it signals to the public that your event is worth paying attention to, bolstering your brand’s image. Drive traffic to your event A well-written press release with a clear call to action can drive significant traffic to your event page or registration site. By including essential links within the release, you encourage readers to take the next step—whether it's purchasing tickets, signing up, or learning more about the event. This direct engagement can help boost attendance and ensure that your event reaches capacity. Boost social media engagement A press release can serve as a foundation for your event’s social media promotion. Once your press release is distributed, it can be shared across your social platforms to increase exposure. Journalists and influencers who pick up the story may also share it with their followers, which can lead to more social media buzz, greater engagement, and a broader reach for your event. Establish relationships with the media Sending out a press release helps build relationships with journalists, bloggers, and influencers in your industry or local area. Over time, consistently sharing newsworthy press releases increases the chances that media professionals will cover your events, creating ongoing media support for future announcements. Create a lasting digital footprint Press releases can remain accessible online for a long time, providing a lasting digital footprint for your event. Even after the event concludes, a well-crafted press release can continue to serve as a record of your organization’s activities, helping to establish a long-term narrative of your brand’s involvement in key events or initiatives. Need a press release for your event? Get published in Brainz Magazine in 1-3 days with no distribution sites needed. Enjoy lasting backlinks, enhanced authority, and transparent, budget-friendly pricing. Get published Different types of event press releases Event press releases can vary depending on the type of event being promoted, each with a slightly different focus or tone. Here are some of the most common types: Product Launch Event Press Release Conference or Seminar Press Release Charity or Fundraising Event Press Release Grand Opening Event Press Release Award Ceremony Press Release Cultural or Entertainment Event Press Release Community Event Press Release Virtual Event Press Release Each of these press release types has its own focus and audience, but they all share the same goal: to inform, engage, and generate interest from media outlets and potential attendees. How to write a press release for an event Writing an effective press release for an event involves understanding its key components and following a structured approach. This guide outlines the essential elements every event press release should include, along with step-by-step instructions for crafting a compelling announcement. 1. Start with a compelling headline The headline is your first impression, and it must be attention-grabbing and instantly engaging. A compelling headline should capture the essence of the event in just a few words, piquing interest while conveying key details like the event's unique angle or primary attraction. Aim to make it active and specific, with language that motivates action—whether it’s joining, experiencing, or discovering something exciting. By keeping it to 60-80 characters, the headline remains concise yet powerful, delivering a clear sense of what attendees can look forward to. This quick, catchy introduction is crucial for making your event stand out among others. Example: "Don’t Miss Out! [Event Name] Brings Excitement to [Location]" "Get Ready for [Event Name]: A Must-Attend Event in [Location]!" "Experience [Unique Feature] at [Event Name] – Perfect for [Audience]!" "Join [Event Name] in [Location] for an Unforgettable [Main Attraction]" "Celebrate [Theme] at [Event Name] – Limited Spots for [Audience]" 2. Craft an engaging lead paragraph The dateline sets the stage by providing the location and date of the press release. Following this, the lead paragraph establishes the "who, what, when, where, and why" of the event. It acts as your hook, offering the most newsworthy information right away. Keep it engaging and informative, summarizing the event's core details in a few sentences. Example: “On [Date], [Organization] is hosting [Event Name] in [Location], aimed at [Purpose or Target Audience]. This event promises to be an unforgettable experience centered around [Key Theme].” 3. Provide detailed event information Now, dive into the specifics of the event. Start by explaining the purpose of the event, detailing why it is happening and who it is intended for. This helps readers understand the significance and relevance of the gathering. Next, highlight the agenda by mentioning any keynote speakers, performances, or workshops that will take place, emphasizing the value and insights attendees can expect to gain. Finally, provide clear details about how people can attend the event, whether it is in-person or virtual. Include the physical location, date, and time for in-person events, and ensure that virtual access details, such as links or registration requirements, are clearly explained so that participants can easily join. 4. Add a quote from a key stakeholder A quote from the event organizer, sponsor, or a special guest adds a personal touch and builds credibility. This quote should reflect the importance of the event and provide insight into what attendees can look forward to. A meaningful quote helps convey the event's value and enhances its appeal to potential attendees. Example: “We are excited to bring together innovators and enthusiasts at [Event Name], where we’ll explore the future of [Topic],” said [Name, Title]. “This gathering is a unique opportunity for [Target Audience] to connect and share ideas.” 5. End with a clear Call to Action The call to action is crucial for guiding readers on what to do next. Whether it’s registering for the event, visiting a website, or contacting for more information, make your CTA clear and direct. This encourages immediate action and makes it easy for readers to take the next step. 5. End with a clear Call to Action The call to action is crucial for guiding readers on what to do next. Whether it’s registering for the event, visiting a website, or contacting for more information, make your CTA clear and direct. This encourages immediate action and makes it easy for readers to take the next step. 6. Don't forget boilerplate information The boilerplate section provides background information about the event’s organizer or host. This brief paragraph typically describes the organization’s mission, expertise, and relevant achievements. Including a link to the organization’s website allows readers to learn more about them. This helps establish credibility and context for the event. 7. Include contact information Conclude the press release by providing contact details for someone who can answer media inquiries. Include the name, email address, and phone number of the primary contact person. If there are relevant social media accounts for the event or organization, consider listing those as well. This information facilitates communication and allows interested parties to easily reach out for further information. By following these steps and including these key components, your event press release will be clear, informative, and engaging, making it easier for readers to understand the event's significance and take action. Get your press release out there with Brainz Publish your press release with Brainz to maximize visibility and impact. Reach a broader audience and share your news with the world! Get published Common mistakes to avoid when writing a press release for an event Burying the lead Don’t wait too long to provide essential details. The most important information, including the who, what, when, where, and why of your event, should be front and center in the headline and first paragraph. If readers have to dig through the press release to find out what the event is, they’ll quickly lose interest and move on to something else. Being too salesy Press releases are meant to inform, not to advertise. While it’s tempting to use promotional language to hype up your event, this approach can turn off journalists and readers. Focus on the facts and the newsworthiness of your event, providing compelling reasons why it deserves coverage without sounding overly promotional. Using jargon Keep the language simple and accessible. Readers may not be familiar with industry-specific terms or acronyms, which can alienate them. Opt for clear and straightforward language that conveys your message effectively, making it easier for anyone to understand the significance of your event. Not including a CTA Always include a clear call to action (CTA) so readers know what to do next. Whether it’s registering for the event, visiting your website for more information, or contacting someone for further details, a press release without a CTA is a wasted opportunity to engage your audience and drive action. Neglecting the audience Always consider who will be reading your press release. Tailor the message and tone to your audience—whether it’s local media, industry professionals, or the general public. Understanding your audience's interests and preferences will help you craft a more impactful and relevant press release that resonates with the intended readers. When to send out a press release for your event Timing is crucial when it comes to sending out a press release for your event. Ideally, you should aim to distribute your press release at least 4 to 6 weeks before the event date. This allows journalists and media outlets enough time to plan their coverage, which is especially important for larger events that may require more extensive lead time. For smaller events or last-minute announcements, a 1 to 2-week notice may suffice, but it's best to err on the side of giving more notice. Consider the timing of your release in relation to other significant events or holidays. Avoid sending your press release on days when major news stories are likely to dominate headlines, as your announcement may get overlooked. Monitoring the media landscape and selecting a strategic day to distribute your press release can significantly enhance its visibility and likelihood of coverage. How to distribute a press release for an event Start by identifying your target audience, which may include local journalists, media outlets, bloggers, industry influencers, and community groups relevant to your event. You can build a targeted media list based on this audience. Leverage your own channels such as your website, social media platforms, and email newsletters. Sharing the press release through these channels not only increases visibility but also encourages your existing audience to share it within their networks. Lastly, don’t hesitate to follow up with key journalists and media contacts to remind them about the event and answer any questions they may have. Engaging personally can enhance your chances of getting coverage. Need a press release for your event? Looking to get your event noticed? Brainz Magazine offers a streamlined way to publish your press release, providing a direct platform without the need for distribution sites. With Brainz, you’ll gain permanent, high-quality backlinks to boost your reach. Enjoy price-friendly options with no hidden fees, and have your press release for your event published within 1-3 days. Find out how to get your press release published by visiting Brainz Magazine’s Press Coverage Services. Caroline Winkvist CEO | Brainz Magazine Share your expertise and get media coverage Executive Contributors at Brainz Magazine are hand-picked and invited to contribute because of their valuable knowledge and insight within their area of expertise. Do I qualify? Read Next Branding, Marketing & Sales How to Stand Out and Get Featured in Any Magazine Landing a feature in a magazine can elevate your personal brand and open doors to new opportunities. But it doesn’t happen by chance. It requires careful planning, positioning, and knowing how to stand out to editors. Starting a Business 45 Tactics to Boost Visibility and Grow Your Startup Building visibility for your startup is essential to stand out in a crowded market. Here are 45 actionable tactics to help you boost your brand awareness, reach new customers, and grow your business. Press Releases How to Write a Press Release That Grabs Attention Press releases are powerful tools for communicating newsworthy information about your business to the media and the public. They can help generate interest, establish credibility, and drive engagement with your brand. Scaling a Business How to Turn Publicity Into Profit Explore actionable ways to convert publicity into business growth, providing practical insights on how to leverage media coverage effectively. Below are eight ways to help you turn publicity into profit, using proven strategies that have worked for successful entrepreneurs. Branding, Marketing & Sales How to Get Media Coverage: A Step-by-Step Guide Securing media coverage is essential for businesses looking to increase their visibility. Whether you're a small startup or an established company, getting the attention of journalists can significantly impact your brand's growth. Branding, Marketing & Sales 15 Tips to Get Your Article Published in Any Magazine In today’s competitive landscape, standing out takes more than just great writing—it requires strategy, a compelling pitch, and an understanding of what editors are really looking for.

Angela Lee, is a leader in mindset shift coaching, CBT, mental health and personal development. A brain tumour developed after a series of traumatic events led Angela to develop strategies to manage mental health and wellness. She is in her final year of her MSc Psychology in Mental Health where she has dedicated her life to helping others overcome their mental health challenge. She is a professional certified life coach (ALTEC), public speaker and author . Angela also has a podcast on Spotify where she continues to support her clients, she is also an English Teacher and a Trainer. Angela Lee Executive Contributor CBT Life Coach Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. DO I QUALIFY? Angela Lee CBT Life Coach Angela Lee, is a leader in mindset shift coaching, CBT, mental health and personal development. A brain tumour developed after a series of traumatic events led Angela to develop strategies to manage mental health and wellness. She is in her final year of her MSc Psychology in Mental Health where she has dedicated her life to helping others overcome their mental health challenge. She is a professional certified life coach (ALTEC), public speaker and author . Angela also has a podcast on Spotify where she continues to support her clients, she is also an English Teacher and a Trainer. All articles Mindset No, You’re Not Going Crazy Serial mind game players keep you guessing, they leave you in limbo and confused. READ ARTICLE Society Student Community Support In Action Nigerian international student community are to be celebrated in terms of the community support network that they offer each other... READ ARTICLE Mindset It's Time To Bloom, Spring Is Here There are some of us that have made our resolutions or goals at the beginning of 2023. READ ARTICLE Society It's Okay To Celebrate Being A Woman – It's Our Month And We Deserve To Celebrate Without An Apology We still have a long way to go, since the suffragettes, campaigned and marched relentlessly securing the right for all women to vote in 1928 READ ARTICLE Lifestyle Listening To The Right Voices In Your Head Intrusive thoughts come to us all, it's listening to the right voices that matters. READ ARTICLE LOAD MORE CREA Global Awards presented to Angela Lee CBT Life Coach The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects. Caroline Winkvist Editor-In-Chief Daniel Ålund Selection Committee Brainz 500 Global Awards presented to Angela Lee CBT Life Coach Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others. Caroline Winkvist Editor-In-Chief Fredrik Elfqvist Selection Committee Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. DO I QUALIFY?

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Business Branding, Marketing & Sales Entrepreneur Starting a Business Scaling a Business Career Remote Work Personal Branding Career Coaching Leadership Communication Management Hiring and Recruitment Building teams Mindset Personal Development Productivity Coaching Goal setting Subscribe Weekly Highlights Join Brainz Community 15 Tips to Get Your Article Published in Any Magazine Getting an article published in a magazine is a milestone for many writers and professionals. It’s an opportunity to showcase your expertise, reach a wider audience, and enhance your credibility. However, achieving this goal requires more than just submitting an article—it demands strategy, persistence, and an understanding of how the publishing industry works. Here’s a step-by-step guide to help you craft a winning pitch and boost your chances of getting published. 1. Identify the right magazine Before you pitch your article, it's crucial to find magazines that align with your topic and target audience. Research publications that cater to your niche and readership. Consider their style, tone, and the types of articles they typically publish. For instance, if you’re writing about health and wellness, look for magazines that focus on these subjects rather than general lifestyle publications. Understanding the magazine's mission and values will help you tailor your pitch and increase your chances of getting accepted. 2. Develop a unique angle Ask yourself: what fresh insights can you offer? What experiences or knowledge do you have that others may not? Developing a unique angle not only makes your article more compelling but also shows the editor that you’ve put thought into your submission. 3. Create a compelling pitch Your pitch is your first chance to grab attention, so it should be clear and engaging. Start with a strong hook that outlines your article's main idea and why it's relevant. Include a brief summary of what your article will cover and how it aligns with the magazine’s content. Don’t forget to highlight your qualifications and why you’re the best person to write this piece. A well-crafted pitch can make all the difference in whether your article gets noticed. 4. Highlight your expertise Establishing credibility is vital when trying to get published. Make sure to showcase your expertise on the topic at hand. Include any relevant credentials, experiences, or previous publications that lend weight to your authority. If you have data, case studies, or personal anecdotes to back up your points, include those as well. Editors want to know that they’re featuring a knowledgeable source, so providing evidence of your expertise is essential. For example, instead of simply saying, “I want to write about sustainable fashion,” frame it as, “As the founder of a sustainable clothing brand that has won several industry awards, I want to share actionable steps for building eco-friendly wardrobes.” Backing your claims with specific achievements adds weight to your submission and builds trust with editors. 5. Keep it concise and focused Your article should be well-structured, concise, and to the point. Avoid jargon and unnecessary details that could dilute your message. Instead, focus on delivering impactful content that engages readers from the beginning to the end. A clear, focused piece that respects the magazine's word limit is more likely to be accepted. Get published with Brainz Magazine Qualify for the opportunity to become an Executive Contributor at Brainz Magazine, receiving exclusive media coverage for your business. Find out more 6. Be open to feedback If you’re fortunate enough to receive feedback from an editor, be receptive to it. Constructive criticism is an opportunity to improve your article and make it more suitable for the publication. Whether it’s a request for changes or additional information, showing your willingness to adapt demonstrates professionalism and a commitment to quality. Editors appreciate contributors who are flexible and eager to collaborate. For example, if an editor suggests shortening a case study or tweaking the tone, embrace the opportunity to refine your work. Being flexible and receptive to feedback demonstrates professionalism and increases the likelihood of being published again in the future. 7. Network with editors and writers Building relationships within the industry can significantly enhance your chances of getting published. Attend writing workshops, industry conferences, or networking events where you can meet editors and fellow writers. Engaging with them on social media platforms like LinkedIn or Twitter can also help you stay on their radar. Establishing genuine connections allows you to better understand their needs and preferences, increasing your chances of successful submissions. 8. Promote your published work Once your article is published, don’t just sit back and relax. Take an active role in promoting your work through your social media channels, website, and professional networks. Share the article and engage with your audience by discussing its key points or insights. This not only enhances your visibility but also shows editors that you can drive engagement and interest. A strong promotion strategy makes you a more attractive contributor for future publications. 9. Study past editions Immerse yourself in the magazine’s back issues to understand its recurring themes, tone, and style. This research helps you craft content that feels tailored to their audience. For example, a business magazine might prioritize actionable tips and expert interviews, while a lifestyle magazine may favor personal narratives and trend analysis. Taking the time to study past editions also shows editors you’ve done your homework, increasing your credibility as a contributor. 10. Address gaps in their content Review the magazine’s recent issues and identify topics they haven’t explored or areas where you can offer a fresh perspective. For example, if a travel magazine hasn’t covered lesser-known destinations in Europe, pitch an article on hidden gems in the Balkans. Editors value contributors who can identify and address content gaps, as it enhances the publication’s breadth and relevance. Turn publicity into profit 85% of people will research you online before deciding to work with you, become an Executive Contributor with Brainz Magazine and grow your brand. Find out more 11. Time your submission wisely Editorial calendars often revolve around seasonal themes, holidays, or trending topics. Research when magazines publish specific types of content and align your pitch accordingly. For example, pitch wellness-related content in advance of New Year’s resolutions or gift guides well before the holiday season. Being mindful of timing shows editors you understand their planning process, increasing the likelihood of your pitch being accepted. 12. Build a portfolio If you’re new to writing, start by contributing to blogs, smaller publications, or local outlets. This allows you to refine your skills, build credibility, and gather writing samples to include in future pitches. Over time, your portfolio will demonstrate your versatility and reliability to larger publications. 13. Include a Call-to-Action Articles that provide actionable advice resonate more with readers. Whether you’re encouraging them to adopt a habit, visit a resource, or consider a new perspective, a clear call-to-action (CTA) makes your article more engaging and impactful. Editors appreciate content that inspires readers to take action. 14. Follow up thoughtfully Don’t be discouraged if you don’t hear back immediately. Editors are often inundated with pitches, so a polite follow-up a week or two later can help your submission stand out. Reiterate your enthusiasm and willingness to adjust your article if needed. 15. Stay persistent and patient Rejection is a normal part of the process, but it doesn’t mean your idea lacks merit. Use each rejection as an opportunity to refine your pitch, explore other outlets, or seek feedback. Persistence pays off, and over time, your skills and network will grow, leading to more publishing opportunities. Become an Executive Contributor with Brainz If you have expertise in business, personal development, leadership, health, wellness, or lifestyle, you might qualify to become an Executive Contributor at Brainz Magazine. This opportunity allows you to regularly publish articles, share your insights, and position yourself as a thought leader. By joining Brainz Magazine, you'll expand your reach, build authority, and connect with like-minded professionals. Ready to amplify your voice and gain global visibility? Fill out the application form to be verified and see if you qualify. Caroline Winkvist CEO | Brainz Magazine Share your expertise and get media coverage Executive Contributors at Brainz Magazine are hand-picked and invited to contribute because of their valuable knowledge and insight within their area of expertise. Do I qualify? Read Next Branding, Marketing & Sales How to Stand Out and Get Featured in Any Magazine Landing a feature in a magazine can elevate your personal brand and open doors to new opportunities. But it doesn’t happen by chance. It requires careful planning, positioning, and knowing how to stand out to editors. Press Releases How to Write a Press Release That Grabs Attention Press releases are powerful tools for communicating newsworthy information about your business to the media and the public. They can help generate interest, establish credibility, and drive engagement with your brand. Starting a Business 45 Tactics to Boost Visibility and Grow Your Startup Building visibility for your startup is essential to stand out in a crowded market. Here are 45 actionable tactics to help you boost your brand awareness, reach new customers, and grow your business. Scaling a Business How to Turn Publicity Into Profit Explore actionable ways to convert publicity into business growth, providing practical insights on how to leverage media coverage effectively. Below are eight ways to help you turn publicity into profit, using proven strategies that have worked for successful entrepreneurs. Press Releases How to Write a Press Release for an Event: A Step-by-Step Guide Writing an effective press release for an event can be a game-changer in attracting media attention and ensuring your event receives the ideal coverage. Branding, Marketing & Sales How to Get Media Coverage: A Step-by-Step Guide Securing media coverage is essential for businesses looking to increase their visibility. Whether you're a small startup or an established company, getting the attention of journalists can significantly impact your brand's growth.

Patricia Heitz is an NBC-HWC Board-Certified Health & Wellness Coach, speaker, and author specializing in belief systems, stress intelligence, and leadership clarity. Her work focuses on helping leaders and professionals uncover the unconscious patterns that shape performance, decision-making, team culture, and personal well-being. In 2002, Patricia’s life took an unexpected turn when she was diagnosed with kidney cancer. The diagnosis became a turning point that reshaped not only her health but her understanding of identity, agency, and success. During her recovery, she began studying the mind-body connection and the impact of deeply rooted belief systems on stress and behavior. What she discovered changed the trajectory of her life and career. Now more than twenty years cancer-free, Patricia integrates neuroscience-informed stress awareness, belief reconditioning, and embodied leadership principles into her coaching and workshops. She is the creator of the D.A.R.E. Your Beliefs methodology and the author of Daydreams Come True: Self-Coaching Workbook, an experiential guide designed to help individuals identify and transform unconscious narratives that limit performance and fulfillment. Her mission is to help leaders move from pressure-driven achievement to clarity-driven impact, so success becomes aligned, sustainable, and deeply authentic. Through executive coaching and workplace performance programs, she helps teams align their internal beliefs with both personal excellence and organizational success.   Patricia Heitz Executive Contributor NBC-HWC Board Certified Health & Wellness Coach Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. DO I QUALIFY? Patricia Heitz NBC-HWC Board Certified Health & Wellness Coach Patricia Heitz is an NBC-HWC Board-Certified Health & Wellness Coach, speaker, and author specializing in belief systems, stress intelligence, and leadership clarity. Her work focuses on helping leaders and professionals uncover the unconscious patterns that shape performance, decision-making, team culture, and personal well-being. In 2002, Patricia’s life took an unexpected turn when she was diagnosed with kidney cancer. The diagnosis became a turning point that reshaped not only her health but her understanding of identity, agency, and success. During her recovery, she began studying the mind-body connection and the impact of deeply rooted belief systems on stress and behavior. What she discovered changed the trajectory of her life and career. Now more than twenty years cancer-free, Patricia integrates neuroscience-informed stress awareness, belief reconditioning, and embodied leadership principles into her coaching and workshops. She is the creator of the D.A.R.E. Your Beliefs methodology and the author of Daydreams Come True: Self-Coaching Workbook, an experiential guide designed to help individuals identify and transform unconscious narratives that limit performance and fulfillment. Her mission is to help leaders move from pressure-driven achievement to clarity-driven impact, so success becomes aligned, sustainable, and deeply authentic. Through executive coaching and workplace performance programs, she helps teams align their internal beliefs with both personal excellence and organizational success. All articles Health & Wellness Why High-Performing Leaders Burnout Even When They Love Their Work Many high-performing leaders burn out not because they dislike their work, but because they care deeply about it. They are driven, responsible, and committed to delivering results. Yet beneath that dedication... READ ARTICLE Exclusive interviews How to Reclaim Calm Authority - Exclusive Interview with Health & Wellness Coach Patricia Heitz Patricia Heitz is an NBC-HWC Board-Certified Health & Wellness Coach, speaker, and author specializing in belief systems, stress intelligence, and leadership clarity. Her work focuses on helping leaders... READ ARTICLE LOAD MORE CREA Global Awards presented to Patricia Heitz NBC-HWC Board Certified Health & Wellness Coach The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects. Caroline Winkvist Editor-In-Chief Daniel Ålund Selection Committee Brainz 500 Global Awards presented to Patricia Heitz NBC-HWC Board Certified Health & Wellness Coach Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others. Caroline Winkvist Editor-In-Chief Fredrik Elfqvist Selection Committee Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. DO I QUALIFY?

For thirty years John Kinnaird has dedicated his life to helping others understand themselves in meaningful ways to not only thrive in business, relationships and health, but to find peace and purpose in what they chose to do. John has a background in health science, worked in a neuroscience lab and has a Masters of Social Work. He combines a love of psychology with a love a science to help his clients explore deeper meaning and purpose in themselves. He runs a private mental health practice in Fort Collins, Colorado and offers on-line education classes to understand yourself. John Kinnaird Executive Contributor Therapist; Coach; Educator Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. DO I QUALIFY? John Kinnaird Therapist; Coach; Educator For thirty years John Kinnaird has dedicated his life to helping others understand themselves in meaningful ways to not only thrive in business, relationships and health, but to find peace and purpose in what they chose to do. John has a background in health science, worked in a neuroscience lab and has a Masters of Social Work. He combines a love of psychology with a love a science to help his clients explore deeper meaning and purpose in themselves. He runs a private mental health practice in Fort Collins, Colorado and offers on-line education classes to understand yourself. All articles LOAD MORE CREA Global Awards presented to John Kinnaird Therapist; Coach; Educator The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects. Caroline Winkvist Editor-In-Chief Daniel Ålund Selection Committee Brainz 500 Global Awards presented to John Kinnaird Therapist; Coach; Educator Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others. Caroline Winkvist Editor-In-Chief Fredrik Elfqvist Selection Committee Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. DO I QUALIFY?

Lorie Parmalee graduated in 2010 with a dual Bachelors Degree in Contemporary Music Studies and Music Performance. She graduated in 2014 with her Masters of Science in Music Therapy and a minor in psychology, and earned her Board Certification for Music Therapy that same year. She gained her License to practice Creative Arts Therapy in the State of New York in 2016. Since then, with experience now over ten years, Lorie has worked both in private practice and with a variety of populations and settings from hospice, public schools, group homes, hospitals, nursing homes, and private homes. In 2020 Lorie joined the International Society of Female Professionals. This same year she upgraded her side part-time “LMG Music Therapy” to become a full time business owner with “Life Music Lessons and Therapy.” Lorie stayed busy, becoming a mother of three while getting involved in the professional community by being a founding member and Vice President of the New York State Association for Music Therapy. In 2024 she made teacher spotlight for the Music Link Foundation and Marquis Who’s Who! Finally in March 2026, Life Music Lessons and Therapy Inc. was founded as a non-profit. It continues to grow with a mission to serve clients who cannot normally afford or find access to quality music education and alternative creative arts therapy services, and a vision to make quality music and arts education and alternative creative arts therapy services more well known and available, in order to reach all those who currently do not have access but who could benefit from them. Lorie Parmalee Executive Contributor Music Therapist, Business Owner & Founding Member Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. DO I QUALIFY? Lorie Parmalee Music Therapist, Business Owner & Founding Member Lorie Parmalee graduated in 2010 with a dual Bachelors Degree in Contemporary Music Studies and Music Performance. She graduated in 2014 with her Masters of Science in Music Therapy and a minor in psychology, and earned her Board Certification for Music Therapy that same year. She gained her License to practice Creative Arts Therapy in the State of New York in 2016. Since then, with experience now over ten years, Lorie has worked both in private practice and with a variety of populations and settings from hospice, public schools, group homes, hospitals, nursing homes, and private homes. In 2020 Lorie joined the International Society of Female Professionals. This same year she upgraded her side part-time “LMG Music Therapy” to become a full time business owner with “Life Music Lessons and Therapy.” Lorie stayed busy, becoming a mother of three while getting involved in the professional community by being a founding member and Vice President of the New York State Association for Music Therapy. In 2024 she made teacher spotlight for the Music Link Foundation and Marquis Who’s Who! Finally in March 2026, Life Music Lessons and Therapy Inc. was founded as a non-profit. It continues to grow with a mission to serve clients who cannot normally afford or find access to quality music education and alternative creative arts therapy services, and a vision to make quality music and arts education and alternative creative arts therapy services more well known and available, in order to reach all those who currently do not have access but who could benefit from them. All articles Exclusive interviews How Music Therapy Creates Healing, Connection, and Hope – Interview with Lorie Parmalee Lorie Parmalee, MS, MT-BC, LCAT, is a Music Therapist working in the Capital District of New York State, United States. Lorie ran into the transformative power of music as a child in both playing to... READ ARTICLE LOAD MORE CREA Global Awards presented to Lorie Parmalee Music Therapist, Business Owner & Founding Member The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects. Caroline Winkvist Editor-In-Chief Daniel Ålund Selection Committee Brainz 500 Global Awards presented to Lorie Parmalee Music Therapist, Business Owner & Founding Member Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others. Caroline Winkvist Editor-In-Chief Fredrik Elfqvist Selection Committee Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. DO I QUALIFY?

Nina Kundi is a Relationship Coach, After experiencing 20 years of trauma and abuse from previous relationships she decided to go on a journey herself to shift the emotional attachments, move away from her past and build a stronger relationship with herself, In doing so she became an International Author writing her own biography on Relationship Patterns and Self Worth, "Why don't you love me" Nina has spent 19 years working with women in the Sexual Empowerment industry, building confidence and coaching women around better relationships and physical intimacy levels. In her latest book "Squirting all over the world" she talks about all the unspoken topics around sexual novelty. She has delivered educational videos on TED-ED and also for a Company providing Self-worth education to schools. Nina now dedicates her life to helping others to build stronger relationships with themselves and others individually or as couples, She has developed a seven-step formula that so far has helped many people to manage their emotions and how they respond to circumstances. Nina Kundi Executive Contributor Relationship Coach Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. DO I QUALIFY? Nina Kundi Relationship Coach Nina Kundi is a Relationship Coach, After experiencing 20 years of trauma and abuse from previous relationships she decided to go on a journey herself to shift the emotional attachments, move away from her past and build a stronger relationship with herself, In doing so she became an International Author writing her own biography on Relationship Patterns and Self Worth, "Why don't you love me" Nina has spent 19 years working with women in the Sexual Empowerment industry, building confidence and coaching women around better relationships and physical intimacy levels. In her latest book "Squirting all over the world" she talks about all the unspoken topics around sexual novelty. She has delivered educational videos on TED-ED and also for a Company providing Self-worth education to schools. Nina now dedicates her life to helping others to build stronger relationships with themselves and others individually or as couples, She has developed a seven-step formula that so far has helped many people to manage their emotions and how they respond to circumstances. All articles Mindset What Is Co-Dependency And How Do You know If You Have The Traits? Let’s peek at the psychological background! Co-Dependency is where people fear being rejected or abandoned, they often adapt to met other READ ARTICLE Business NK Empowerment Project Is A Charity Written by: Nina Kundi, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because... READ ARTICLE Relationships 6 Ways To Help You Spot An Unhealthy Relationship Written by: Nina Kundi, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because... READ ARTICLE LOAD MORE CREA Global Awards presented to Nina Kundi Relationship Coach The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects. Caroline Winkvist Editor-In-Chief Daniel Ålund Selection Committee Brainz 500 Global Awards presented to Nina Kundi Relationship Coach Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others. Caroline Winkvist Editor-In-Chief Fredrik Elfqvist Selection Committee Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. DO I QUALIFY?

Paula Miles is a psychotherapist and BACP-licensed therapist who works with people facing anxiety, stress, and emotional burnout. Her approach is shaped not only by her training, but also by the years she spent in high-pressure corporate roles, environments where she carried heavy responsibilities and constant expectations. As a result, being the “strong one” became part of her identity. Paula managed people, handled demanding workloads, and, like many high-performing professionals, often felt she had to keep everything together, even when her inner world was beginning to fray. During those years, she noticed a pattern that would later define her therapeutic work: competent, dedicated people carrying more than anyone realised, delivering results on the outside while feeling exhausted, overwhelmed, or disconnected on the inside. The culture around her rewarded perfectionism and resilience, but left little room for rest, boundaries, or emotional honesty. Paula eventually reached a point where she could no longer ignore the toll this way of living was taking. What began as personal burnout became a turning point that led her to therapy, self-reflection, and ultimately a new professional path. Retraining as a psychotherapist allowed her to understand, with greater clarity, the emotional weight so many people carry in silence. Over the years, she has supported clients from more than eight countries, helping them make sense of their anxiety, inner pressure, and need to “hold everything together” at all costs. Paula’s humanistic approach sees each person as a whole, with their relationships, work life, emotions, and personal history all deeply interconnected. Her therapeutic space is warm, grounded, and deeply attentive, offering clients the chance to slow down, understand themselves with compassion, and rebuild a life that feels more sustainable and true. Today, Paula’s mission is to offer the kind of support she once needed herself, a space where people can soften, breathe, and finally stop carrying their struggles alone. Paula Miles Executive Contributor BACP-Registered Psychotherapist Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. DO I QUALIFY? Paula Miles BACP-Registered Psychotherapist Paula Miles is a psychotherapist and BACP-licensed therapist who works with people facing anxiety, stress, and emotional burnout. Her approach is shaped not only by her training, but also by the years she spent in high-pressure corporate roles, environments where she carried heavy responsibilities and constant expectations. As a result, being the “strong one” became part of her identity. Paula managed people, handled demanding workloads, and, like many high-performing professionals, often felt she had to keep everything together, even when her inner world was beginning to fray. During those years, she noticed a pattern that would later define her therapeutic work: competent, dedicated people carrying more than anyone realised, delivering results on the outside while feeling exhausted, overwhelmed, or disconnected on the inside. The culture around her rewarded perfectionism and resilience, but left little room for rest, boundaries, or emotional honesty. Paula eventually reached a point where she could no longer ignore the toll this way of living was taking. What began as personal burnout became a turning point that led her to therapy, self-reflection, and ultimately a new professional path. Retraining as a psychotherapist allowed her to understand, with greater clarity, the emotional weight so many people carry in silence. Over the years, she has supported clients from more than eight countries, helping them make sense of their anxiety, inner pressure, and need to “hold everything together” at all costs. Paula’s humanistic approach sees each person as a whole, with their relationships, work life, emotions, and personal history all deeply interconnected. Her therapeutic space is warm, grounded, and deeply attentive, offering clients the chance to slow down, understand themselves with compassion, and rebuild a life that feels more sustainable and true. Today, Paula’s mission is to offer the kind of support she once needed herself, a space where people can soften, breathe, and finally stop carrying their struggles alone. All articles Health & Wellness When You Hold Everything Together but Feel Alone in Your Own Relationship The quiet erosion of intimacy can happen when a high-achieving woman carries too much for too long without anyone noticing what it is costing her. She is dependable to her colleagues, friends, family... READ ARTICLE Health & Wellness You Are Functioning, But Are You Actually Okay? On high-functioning burnout, the nervous system that learned to call exhaustion normal, and why looking fine on the outside is not the same as feeling safe on the inside. This article explores why many high-achieving... READ ARTICLE Health & Wellness It Was Not About the Cup Left on the Table and Why the Smallest Moment is Where the Explosion Lands This article explores the emotional explosions that happen over something small and what they are actually saying about everything that came before. It happens over something ordinary: a cup left on... READ ARTICLE Health & Wellness Why Successful Women Still Feel Like Frauds and How to Understand Imposter Syndrome She has the qualifications. She has built the career, earned the title, and delivered results that others openly respect. She is, by any reasonable standard, good at what she does. And yet, she sits... READ ARTICLE Health & Wellness The Real Reset for the New Year Isn’t Productivity, It’s Emotional Capacity Every January, the same pattern shows up among high-performing professionals. It’s not a lack of ambition or direction, it’s the quiet exhaustion of carrying work stress into every part of their life. READ ARTICLE Health & Wellness Why Christmas Triggers So Many Emotions, and How to Navigate the Season with More Ease Christmas is supposed to be “the most wonderful time of the year,” yet many people feel overwhelmed inside, anxious, or alone as the holidays approach. If you find yourself dreading family... READ ARTICLE LOAD MORE CREA Global Awards presented to Paula Miles BACP-Registered Psychotherapist The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects. Caroline Winkvist Editor-In-Chief Daniel Ålund Selection Committee Brainz 500 Global Awards presented to Paula Miles BACP-Registered Psychotherapist Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others. Caroline Winkvist Editor-In-Chief Fredrik Elfqvist Selection Committee Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. DO I QUALIFY?

Linda M. Lopeke, thought partner and inspiration to brilliant entrepreneurs around the world, is an internationally recognized leading expert in strategic business development and marketing. Lopeke is a master of six professional management disciplines and an award-winning technical writer and copywriter. Her clients include Fortune 500 companies, well known business leaders, professionals, experts and authors, as well as up-and-coming digital entrepreneurs. Financial Post named Lopeke one of the Top 5 Entrepreneurs Under 30 in 1984. In 2000, she founded SMARTSTART, the most trusted voice in digital business, where she currently leads a community of 265,000+ entrepreneurs and is dedicated to ensuring business dreams don't die. Linda M. Lopeke Executive Contributor Business Advisor, Educator and Professional Mentor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. DO I QUALIFY? Linda M. Lopeke Business Advisor, Educator and Professional Mentor Linda M. Lopeke, thought partner and inspiration to brilliant entrepreneurs around the world, is an internationally recognized leading expert in strategic business development and marketing. Lopeke is a master of six professional management disciplines and an award-winning technical writer and copywriter. Her clients include Fortune 500 companies, well known business leaders, professionals, experts and authors, as well as up-and-coming digital entrepreneurs. Financial Post named Lopeke one of the Top 5 Entrepreneurs Under 30 in 1984. In 2000, she founded SMARTSTART, the most trusted voice in digital business, where she currently leads a community of 265,000+ entrepreneurs and is dedicated to ensuring business dreams don't die. All articles Business The 3 Keys To Successful Digital Marketing Written by: Linda Lopeke, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute... READ ARTICLE Business The 7 Freedoms of Entrepreneurship Written by: Linda Lopeke, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute... READ ARTICLE LOAD MORE CREA Global Awards presented to Linda M. Lopeke Business Advisor, Educator and Professional Mentor The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects. Caroline Winkvist Editor-In-Chief Daniel Ålund Selection Committee Brainz 500 Global Awards presented to Linda M. Lopeke Business Advisor, Educator and Professional Mentor Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others. Caroline Winkvist Editor-In-Chief Fredrik Elfqvist Selection Committee Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. DO I QUALIFY?

Phil Bailey is the founder of Team ATTAC, a novel philanthropic business model designed to leverage capitalism and e-commerce to generate funding for epilepsy research, a neurological disorder that has no cure. He is also the principal strategist at MASTERpoint Strategies, a business consulting firm. MASTERpoint Strategies specializes in leadership development, based on expeditionary theory, and risk management, focusing on the human side of the risk equation. Phil has suffered from a rare form of epilepsy since birth, which cannot be controlled by medication. The career path he chose in expeditionary leadership, following an unfulfilled career in finance, seemed to help mitigate the worst symptoms and impacts of the disorder. Following his long and rich career in the field, he became a consultant and author, designing leadership and human performance strategies based on expeditionary theory and behavior. Unfortunately, his retirement from his field career also marked an escalation in his epileptic symptoms, which drove him to find other means by which to manage the disorder. Phil is a lifelong cyclist and bike racer, so he leaned into this pursuit as that necessary outlet, eventually competing in the Haute Route Racing Series in Europe, billed as the “highest, hardest, most prestigious amateur bike race in the world.” These experiences led to the genesis of Team ATTAC. Phil is a trained and certified Enterprise Risk Management Professional through The Risk Management Society (RIMS) Global and a certified Program Risk Manager through Viristar Global Consulting. Phil is the Author of two books on leadership and professional human performance: • Living the Dream, Thoughts on Wilderness Leadership, Outskirts Press, Denver, CO, 2013. • Expedition Boardroom, Building High-Performance Teams, CreateSpace, 2018. He is also the author of bike. On the Rivet Media, 2025; a book about his life with epilepsy and how cycling and a high-adventure career helped to manage it. Revenue from the sales of bike. go toward finding a cure for epilepsy. Phil Bailey Executive Contributor Business Consultant & Founder of Team ATTAC Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. DO I QUALIFY? Phil Bailey Business Consultant & Founder of Team ATTAC Phil Bailey is the founder of Team ATTAC, a novel philanthropic business model designed to leverage capitalism and e-commerce to generate funding for epilepsy research, a neurological disorder that has no cure. He is also the principal strategist at MASTERpoint Strategies, a business consulting firm. MASTERpoint Strategies specializes in leadership development, based on expeditionary theory, and risk management, focusing on the human side of the risk equation. Phil has suffered from a rare form of epilepsy since birth, which cannot be controlled by medication. The career path he chose in expeditionary leadership, following an unfulfilled career in finance, seemed to help mitigate the worst symptoms and impacts of the disorder. Following his long and rich career in the field, he became a consultant and author, designing leadership and human performance strategies based on expeditionary theory and behavior. Unfortunately, his retirement from his field career also marked an escalation in his epileptic symptoms, which drove him to find other means by which to manage the disorder. Phil is a lifelong cyclist and bike racer, so he leaned into this pursuit as that necessary outlet, eventually competing in the Haute Route Racing Series in Europe, billed as the “highest, hardest, most prestigious amateur bike race in the world.” These experiences led to the genesis of Team ATTAC. Phil is a trained and certified Enterprise Risk Management Professional through The Risk Management Society (RIMS) Global and a certified Program Risk Manager through Viristar Global Consulting. Phil is the Author of two books on leadership and professional human performance: • Living the Dream, Thoughts on Wilderness Leadership, Outskirts Press, Denver, CO, 2013. • Expedition Boardroom, Building High-Performance Teams, CreateSpace, 2018. He is also the author of bike. On the Rivet Media, 2025; a book about his life with epilepsy and how cycling and a high-adventure career helped to manage it. Revenue from the sales of bike. go toward finding a cure for epilepsy. All articles Business News Explores How Cycling Became a Tool for Managing Epilepsy While Supporting Research Through Team ATTAC New York, NY, March 10, 2026 – Phil Bailey presents a powerful and deeply personal story in bike., a book that explores the intersection of cycling, resilience, and living with epilepsy. Through honest... READ ARTICLE Health & Wellness Revolutionizing Epilepsy Research – An Interview with Team ATTAC Founder Phil Bailey Phil Bailey is the founder of Team ATTAC, a novel philanthropic business model designed to leverage capitalism and e-commerce to generate funding for epilepsy research, a neurological disorder that has no cure. Phil is also the chief strategist at Masterpoint Strategies... READ ARTICLE LOAD MORE CREA Global Awards presented to Phil Bailey Business Consultant & Founder of Team ATTAC The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects. Caroline Winkvist Editor-In-Chief Daniel Ålund Selection Committee Brainz 500 Global Awards presented to Phil Bailey Business Consultant & Founder of Team ATTAC Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others. Caroline Winkvist Editor-In-Chief Fredrik Elfqvist Selection Committee Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. DO I QUALIFY?