Bruno Anjos is a prominent figure in the world of transformational coaching, known for his dedication in the areas of health, fitness, wellness, and lifestyle. With a master’s degree in Sports Science, a background with more than ten years of coaching football, and several coaching, Bruno has made it his life's mission to guide others towards optimal physical, mental, emotional, and spiritual well-being. Founder of Holistic-U by Coach Bruno Anjos, he has honed his skills and knowledge to empower individuals to achieve a harmonious life, to maximize their performance and attain their true and ultimate potential. Bruno's purpose is to inspire and educate, contributing to the extension of the human lifespan, healthspan, and potential.
Bruno Anjos, Health, Fitness, Wellness, and Lifestyle Coach
Introduce yourself! Please tell us about you and your life, so we can get to know you better. (Feel free to share your hobbies, your passions, your family life, your pets, and anything that makes you unique.)
I am Bruno Anjos, I am Portuguese, and I was born in Vila Real in 1993. I am pansexual, a passionate cancer zodiac, I’ve come from a humble background, but I’ve always had an abundance of curiosity and ambition. Early on, I learned to love asking questions and discovered a passion in sports, mostly football (soccer). Besides sports, I’ve always been an excellent student academically, I’ve always loved music, mostly through singing and dancing, and I’m a human jukebox, I know a lot of song lyrics! I’ve always been more of an introvert, quiet, very present listener and attentive to detail. I’m very protective with who I let enter my inner circle, to really get to know me, but those I truly cherish, those I love and protect with everything I have, those I put myself on the line to help them. I love talent and excellence, I idolize and follow the “out of the norm”, the different, the giants, I am a perfectionist, I believe I have an immense potential, and I hate letting myself and other people down. My intellect has always been one of my strengths, the place where I am the most confident, whist sometimes missing self-esteem in other areas of my life, such as with my own image and my emotions. I obtained a master’s degree in Sports Science, a Football UEFA B Coaching License, and a Professional Title of Physical Exercise Trainer. I started coaching football in my youth club, Abambres SC, in 2011, moved to coach in Dragon Force FC Porto in 2016 and began my biggest adventure in life so far moving to Shanghai, China, in 2018. In China, as an impact of COVID, I hit rock bottom, with a very insecure situation around my job and finances, in lockdown isolation, thousands of kilometers from home, I sank physically, mentally, emotionally, and spiritually, I was just completely disconnected. Slowly, I started regrouping, I invested in my personal development which resulted into pivoting my career into teaching Physical and Health Education, as well as coaching in the areas of health, fitness, wellness, and lifestyle. Today, I’m a totally different self, I’m constantly growing, constantly expanding my possibilities, improving my performance, and unlocking my true potential, and that, is my mission. Constantly working on myself, my purpose is to inspire and educate, contributing to the extension of the human lifespan, healthspan, and potential. Through a holistic approach, I want to guide others to achieve a harmonious life towards optimal physical, mental, emotional, and spiritual well-being.
What inspired you to create HU BY COACH BRUNO ANJOS, LDA, and what is the mission or vision behind your platform?
From a very young age, I knew I wanted to make a mark and leave a legacy, that was something inside of me that kept telling me I needed to evolve and expand, to really make an impact. To be honest, I’ve always loved to help people and I love the feeling of being someone people want and can rely on, it feels me with joy and pride. I liked being the one to help others during the tests at school (don’t tell the teachers!), I enjoyed volunteering work I did, I love seeing the players that I’ve coached in the pass grow up, be successful, and know I helped to contribute to that. As I dove more and more in the areas of personal development, combined with all the learning from the university and the coaching certifications, I felt I had to do something, there was so much misinformation in the areas of health, nutrition, fitness, and wellness out there that was literally killing people! I’ve watched family members and friends die of diseases such as cancer and cardiovascular diseases, lifestyle diseases that are mostly preventable with lifestyle… I couldn’t stand it anymore! This journey led me to create Holistic-U by Coach Bruno Anjos, a platform with the purpose of disrupt, inspire, and educate others and contribute to the extension of the human lifespan, healthspan, and potential.
Can you provide an overview of your business – HU BY COACH BRUNO ANJOS, LDA and the services/products you offer on your website?
HU by Coach Bruno Anjos is a coaching platform designed to facilitate a holistic transformation of the individual. We know that everything is connected and that transformation and improvement in one area of life, spills to all the others. We focus on the individual, body, mind, heart, and soul, to optimise their performance and unleash their full potential, targeting improvements in their health, nutrition, fitness, and wellness. Our programs range from 1-on-1 to group coaching and, very soon, to DIY (do-it-yourself): Holistic-U, a completely tailor-made holistic program that is adapted to the individual’s needs and vision; 10X Fitness, a hyper-efficient muscle & strength development program, developing the high-performer with an emphasis on fitness; WILDFIT, a nutrition and food psychology program based on evolutionary biology, with a focus on nutrition but a profound effect on the individuals mindset and emotions.
Who is your target audience, and how do you tailor your offerings to meet their needs?
As we want to have a profound positive impact in the world, we mainly target high-performing individuals and change-makers, them that also want to leave their mark, creating a ripple effect of positive change. To meet their needs, our programs focus on integration, effectiveness, and efficiency, on actions that have a profound impact on the individual’s growth and performance in all areas of their life.
Could you explain the credentials and qualifications of the professionals or experts involved in your holistic wellness services?
Me, Coach Bruno Anjos, am the founder and coach of Holistic-u. I hold a Master's Degree in Sports Science by the University of Trás-os-Montes e Alto Douro; a Football UEFA B Coaching License; a Professional Title of Physical Exercise Trainer; Holobody and 10X Fitness Coaching Certifications by Evercoach and Mindvalley; WILDFIT Coaching Certification by WILDFIT; Teaching Certifications in MYP Physical and Health Education by IB (International Baccalaureate); Certifications in the Duke of Edinburgh Award. I have 30+ years of personal development work on myself, 10+ years of football coaching, 5+ years of teaching, and 1+ years of health, nutrition, fitness, and wellness coaching, I am fluent in Portuguese, English, and Spanish, and with good proficiency in Mandarin.
What sets HU BY COACH BRUNO ANJOS, LDA apart from other similar websites or businesses in the field of holistic wellness?
Firstly, comparing to the traditional nutrition and fitness market, these tend to isolate one area and only work on that, which is too reductive and doesn’t consider the dependence and influence of the other areas. Secondly, comparing with the holistic wellness industry, what I think that sets us apart are two main points: one being the focus on the individual’s performance as the focus point, having their vision as a compass; second being the life-integration which we believe is essential to really transform the individual, holistic wellness isn’t just a one-time or sporadic thing, it’s something that should be present in our daily lives. At the end of the day, what we look for is to unlimit the individual, to optimise body, mind, heart, and soul, so that then they can go on and make the dent they want to make in this world.
How do you ensure the privacy and security of user information on your platform, especially when dealing with personal health and wellness data?
All our clients can be assured that all their information is kept confidential and will only be shared with their full consent.
Tell us about your greatest career achievement so far.
My greatest achievement so far is, for sure, opening my first company, putting myself out there with a pro-human intent of genuinely help people to be their best and unlock everything they’ve got. I once heard Jane Fonda talking about the acts of life and, as I turned 30, in July 4th, 2023, I entered in a new act of my life, an act of action and serving. So expect, the best is yet to come.
If you could change one thing about your industry, what would it be and why?
Misinformation. In the coaching industry and specifically speaking about health, nutrition, fitness, and wellness, we are dealing with people’s lives! Stakes are high and so we cannot be providing misinformation or concealing information from people because of some devious goal, such as profits.
Tell us about a pivotal moment in your life that brought you to where you are today.
I believe life is a collection of moments of impact, moments that completely change the trajectory of our lives, so I don’t believe there was a single moment, but a complete journey. My journey has always been about love, self-love, romantic love, family love, friendship love, and love has always been my compass in life. Now, if I must pick one specific moment, I’d have to choose Covid. I lived Covid in China, in isolation, away from my loved ones, my whole life went upside down and my path went darker than ever. Re-finding and reconnecting with love was what brought me back and was what led me to my personal development and coaching journey. So Covid as the biggest trajectory shift and love as the compass along the way.