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Why Every Coach Should Up-Skill For The Aging Population

Written by: Ellen Kocher, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Executive Contributor Ellen Kocher

The source and data in this article are from the book Wake-Up, Shake-Up, Thrive, How to Lift Up Your Life in Your 50’s and Beyond.

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Aging population

The aging population is increasing, the World Health Organization estimates that by 2050, one in six people will be over the age of 65, and already today 35% of our population is over 50. With a projected lifespan of over 80 years, that sums up to over 30 years of exciting, active life to prepare for!

This demographic shift highlights the need for coaches to adapt their practices to cater to the unique needs and preferences of older adults. By understanding and addressing the specific needs of older clients, coaches can not only enhance their marketability but also contribute to the overall well-being and quality of life of this growing population — and their coaching business.


The International Coaching Federation (ICF) defines coaching as:

Partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential…often unlocking previously untapped sources of imagination, productivity, and leadership.

Here’s why all coaches should up-skill for the aging population

  • The world's population is growing older and living longer. By up-skilling in the aging population, coaches can tap into a growing market and meet the increasing demand for services tailored to older individuals.

  • Aging comes with specific physical, emotional, and cognitive changes. Coaches are uniquely equipped to understand the unique needs and challenges of older adults and can provide effective support and guidance to help them navigate through this stage of life successfully.

  • Only 30% of aging is influenced by genetics, while 70% can be determined through lifestyle, so coaching can make a difference.

  • Coaches with expertise in the aging demographic can take a holistic approach to well-being, considering not only physical health but also intellectual, emotional, spiritual, and financial aspects. This multi-dimensional, comprehensive approach is crucial for promoting a higher quality of life for older adults.

  • Coaches can play a vital role in addressing ageism and challenging negative societal perceptions about aging – at home and at

  • . By empowering older adults and promoting positive aging, coaches can contribute to a more inclusive and age-friendly society.

  • Coaches can help older individuals find meaning and purpose in their lives, explore new interests, or pursue lifelong passions, contributing to a fulfilling and enriching aging experience.

Aging is a natural process that brings a unique set of physical, emotional, and mental challenges, which require coaches to be knowledgeable and able to provide targeted support. Up-skilling for the aging population allows coaches to better serve the needs of older adults, support their overall well-being, and contribute to a society that values and respects individuals at every stage of life. The knowledge and expertise gained from such training can make coaches more effective in their roles and positively impact the lives of older individuals and their families.

Here’s how to upskill!

If you are a coach or consultant wishing to learn to create your own Aging Population offering, we are proud to announce that our all-new 6-Hour Wake-Up, Shake-Up, Thrive!® Coach Training has been accredited by BOTH the International Coaching Federation (ICF) AND the National Board of Health and Wellness Coaches (NBHWC)!

Our training is broken down into 2 separate, though linked, offerings:

1-Hour Wake-Up Call

LIVE! September 20th, 6 PM CET (12 PM ET)

Discover details and register here.

Free access using code VIP for Brainz readers only!

6-Hour Training Program

LIVE! Sept 25 - Oct 3 - Oct 9, 5-7 PM CET (11 AM-1 PM ET)

Discover details and register here.

The source and data in this article are from the book Wake-Up, Shake-Up, Thrive, How to Lift Up Your Life in Your 50’s and Beyond” Download your first 2 chapters HERE.

Follow me on Facebook, Instagram, LinkedIn, and visit my website for more info!

Ellen Kocher Brainz Magazine

Ellen Kocher, Executive Contributor Brainz Magazine

Ellen Kocher is an Economist and Certified Workplace Wellness Consultant who holds a master’s degree in Health & Wellness Coaching. Following 10 years as an Executive in Finance, Ellen made some major lifestyles change and has dedicated the past 20+ years to walking her talk through workplace wellbeing, promoting a holistic approach to eating, physical activity, health, resilience, and self-care. Ellen has coached hundreds of individuals and groups in dozens of organizations to make sustainable lifestyle changes empowering them to go from knowing what to do to actually doing it! Most recently Ellen’s work focuses on the 50+ demographic.



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