Written by: Jade Bartholomew, Director of Sierra Six Media
A recent study by Intergrowth found that 75% of people never scroll past the first page of search engines. This means that if your website isn't ranking on the first page, you're missing out on a lot of potential traffic and revenue. Search engines are the primary way that people find information on the internet. Being one of the top search engine results is essential for any business or individual that wants to be visible online. Fortunately, there's a lot you can do to improve your website's search engine ranking. By optimising your website for search engines, you can dramatically increase your visibility and get more traffic to your site.
The Importance of SEO
SEO is the process of making your site more visible to search engines like Google. When you improve your SEO, you're more likely to show up in search results when people are looking for the products or services you offer. And since most people don't click past the first page of results, it's important to do everything you can to rank as high as possible.
How to Improve Your Websites Ranking
There are many factors that contribute to your search engine's ranking such as the quality of your content, the relevance of your keywords, and the number of backlinks you have. However, one of the most important factors is website optimisation. Website optimisation is the process of making sure your website is well-designed in a way that search engines can easily understand and are easy to navigate. Search engines favour sites that are user-friendly and will help your ranking. By using keyword-rich titles and descriptions on pages as well as using alt tags to describe images and creating well-organised and easy-to-navigate pages, you can see dramatic results. In order to draw customers and convert leads, your website needs to be engaging and easy to find. Focus on creating high-quality content that includes the keywords people are likely to use when they're searching for what you offer. In addition, promoting your site through social media and other online channels can also help to improve your ranking.
The benefits of Appearing on the First Page of Search Engine Results
As anyone who has ever searched for something online knows, the first page of results is often the most relevant and useful. Search engines use a variety of factors to determine which websites to rank on the first page, but two of the most important are relevance and authority. Websites that are relevant to the search query are more likely to appear on the first page, as are websites that are considered to be experts on the topic. Appearing on the first page of search engine results can dramatically increase traffic to a website, as well as improve its reputation and visibility. In addition, first-page results tend to get clicked on more often than those on other pages, so appearing on the first page can also lead to more sales or conversions.
Why It's Important To Have a Website That is Mobile-Friendly
In today's world, it's more important than ever to have a website that is mobile-friendly. More and more people are using their phones and tablets to access the internet, and if your website isn't designed for mobile devices, you could be missing out on a lot of traffic. A mobile-friendly website is easy to navigate, and all of the content is easily accessible. This makes it more likely that people will stay on your site and explore what you have to offer. In addition, a mobile-friendly website can help you to rank higher in search engine results, making it more likely that people will find your site in the first place. So if you're not sure if your website is up to par, now is the time to make some changes. Mobile-friendliness is no longer a luxury; it's a necessity.
Though it may seem daunting to think about how to get your website noticed when 75% of people never scroll past the first page of a search engine, there are steps you can take to increase your ranking. If you're not sure where to start, our team of SEO experts can help. We can optimise your website and improve your online presence and reach more people. If you want help getting started or don’t know where to begin, feel free to contact us, we’re always happy to help!