What If You Could Create Your Freedom?
- May 22, 2025
- 2 min read
Joana Ester Paupério is an entrepreneur and a forward-thinking advisor. She is the founder of Fortify Biz, and co-founder/equity partner of Visionary Motion. Joana is a rebellious visionary who guides growth-minded leaders to shift perspectives, break patterns, claim their freedom, and level up—personally and professionally.
Have you ever found yourself overthinking? Procrastinating? Doubting your capabilities and delaying your creativity?
I have; I do. It’s an easy pattern to detect if I witness myself and accept that it happens every time I attach my actions to the expectation of the desired outcome. Thus, I learned to take my time to observe myself without judgment and get back on track.
I choose to love my imperfections and see that my shortcomings and fears always act as catalysts for change and transformation.
I choose to befriend my fears, to name them and reclaim my power. I have the power to choose, to choose what to do, and what to think and feel.
I have the privilege to choose my perspective, to have my thoughts work collaboratively in creating the life experience I desire.
This process of hearing and witnessing myself has proven time and time again to be the No.1 enabler of me feeling whole and adequate, no matter the circumstances. I always have the prerogative to slow down, observe, and choose how to react. We all do.
There is no need to feel unsafe, unwanted, or undermined; we just need to be wired to our deepest self, to know our defence mechanisms, and know we are always in command.
We all have the power and the innate design to be self-driving “vehicles”.
Every day I have the curiosity to look for evidence of how much easier our life is when we choose to be responsible for our choices and actions. I even have a personal motto to remind me: I don’t wait for freedom, I create it. Responsibility sustains it. I claim both!
I marvel and wonder at the vision of what the world could look like if each one of us would choose to love and respect oneself and others, recognize the existing resources and feel safe and fearless at the steering wheel of our own life.
Read more from Joana Ester Paupério
Joana Ester Paupério, Strategic and Transformational Advisor
Joana Ester Paupério is a strategic and transformational advisor partnering with leaders and organizations to navigate meaningful change, foster resilient cultures, and turn bold visions into actionable strategies. Joana Ester has over 20 years' worth of experience devising/executing strategy, launching brands and developing business plans to maximise market share, revenue and growth for leading multi-sector clients and companies in fast-paced, pressurised settings globally. She is the co-founder of Fortify Biz and Visionary Motion, where she lives true to her belief in the freedom-responsibility dichotomy: We don't wait for freedom, we create it. Responsibility sustains it. We claim both!
