The New Survival Code – EDI the Hidden Formula for Business Success
- Brainz Magazine
- Oct 17
- 3 min read
Updated: Oct 19
Written by Veronica Hislop, Founder of Em-Powered Pens
As the founder of Em-Powered Pens, author Veronica Hislop aims to empower her readers to heal, grow, and thrive. A trained professional, she is committed to guiding her audience through a transformative journey of resilience and self-discovery, unlocking their full potential.
When we think of a survival code, we picture secret formulas, hacks, or breakthroughs that let a species or an industry thrive. For the future of science, technology, engineering, math, and economics (STEM-E), the survival code isn’t the next gadget or disruptive algorithm. It’s something more fundamental, Equity, Diversity, and Inclusion (EDI).
Companies that build EDI into their DNA aren’t just checking a moral box. They’re building the foundation for long-term profitability, innovation, and growth.
What EDI really means
1. Equity strengthens the pipeline
Too many bright minds never make it to the boardroom. Across North America, women and minorities remain underrepresented in key industries. Equity through scholarships, mentorship, and fair hiring practices keeps the pipeline flowing and reduces costly turnover. Without it, businesses lose talent before it even has a chance to shine.
2. Diversity fuels innovation
Research by McKinsey & Company, a global management consulting firm that advises businesses, governments, and nonprofits, found that companies in the top quartile for ethnic and gender diversity are 36% more likely to outperform peers financially. Diverse teams bring the fresh perspectives that spark better solutions, stronger products, and more resilient organizations.
3. Inclusion retains talent
Opening the door isn’t enough. You have to make people want to stay. Inclusive workplaces foster belonging, which drives loyalty, engagement, and productivity. Employees who feel included are five times more likely to stick around.
The business case: EDI as a competitive advantage
EDI is not a nice-to-have. It’s a bottom-line advantage:
Adaptability: Diverse teams respond faster to crises and change.
Profitability: Inclusive companies enjoy higher revenue growth and market share.
Reputation: Consumers and investors increasingly reward businesses committed to social responsibility.
Think of it as a formula:
Equity + Diversity + Inclusion = Innovation + Growth + Sustainability
Yet, not everyone is leaning in. In January 2025, U.S. President Donald J. Trump signed two executive orders rolling back federal diversity programs. In a world moving at warp speed in AI, STEM, and economics, dismantling EDI is more than a policy choice, it’s a brake on innovation. History shows time and again, EDI is the engine behind scientific and technological breakthroughs.
Global proof: When EDI works, innovation soars
Intel (U.S.): Achieved full representation of women and underrepresented minorities two years ahead of schedule, boosting retention and innovation.
NASA’s Jet Propulsion Laboratory (U.S.): By recruiting underrepresented engineers, projects like the Mars Rover and James Webb Telescope were shaped by broader perspectives, fueling historic breakthroughs.
Singapore’s Women in AI Initiative: Targeted training and mentorship helped women step into leadership roles across fintech and healthcare AI.
European Union's Horizon Europe Program: €95 billion in research funding tied to gender equality plans, ensuring universities and labs build balanced, innovative teams.
“Innovation thrives when different perspectives collide.”
These aren’t case studies to admire from afar. They’re proof that embedding EDI into strategy unlocks competitiveness and creativity.
Looking ahead: EDI defines the future
From climate change to AI ethics to space exploration, the challenges ahead demand bold, creative thinking. That thinking won’t come from homogeneous groups. It will come from teams that reflect the full range of human experience.
STEM-E industries are the engines of tomorrow’s economy. Without EDI, that future risks being narrow and unsustainable. With it, businesses and nations position themselves to lead.
The formula isn’t hidden anymore. The code is clear.
EDI = survival, growth, and long-term success. Leaders who understand this won’t just survive. They’ll thrive.
“Diverse teams don’t just match the competition, they outperform it.”
Read more from Veronica Hislop
Veronica Hislop, Founder of Em-Powered Pens
Veronica is a multi-genre author focused on empowering readers to navigate life’s challenges with grace and strength. Whether guiding adults through difficult conversations, supporting men in grief, or nurturing the self-worth of young girls, her work is grounded in emotional intelligence, psychological insight, and real-world application.
