The High Performer Who Is Still Delivering Is Often the Last Person Anyone Thinks to Ask
- Jul 6
- 4 min read
Specializing in exercise science and nutrition, I lead Algarve and Africa Wellness with a dedicated one-on-one approach. My eight years of sobriety fuel a deeply personal commitment to helping clients achieve sustainable health transformations through professional expertise and lived experience.
There is a sentence I hear more often than almost any other in early conversations with clients who come to us. It goes something like this, I still get to work every day. My family is intact. The numbers are fine. So it cannot be that bad.
What makes that sentence so persuasive is that, from the outside, it is completely true. The leaders who quietly reach out to Algarve Wellness are, in most cases, still performing at a high level. Still in every meeting. Still the person others look to when things get difficult.
Less than ten percent of people with alcohol dependence fit the stereotype most people picture. The majority are fully functional professionally, showing up, delivering, and holding everything together while privately relying on alcohol every evening as the only way they know to switch their brains off.
That is not a moral observation. It is a biological one.
What the body is actually trying to solve
The brain has a neurotransmitter called GABA, which is responsible for calming the nervous system after periods of high demand.
For someone managing the sustained pressure of senior leadership, the brain's natural calming systems are working harder than they were designed to over a long period of time.
Alcohol enhances GABA activity. For someone whose nervous system has been running at full capacity for years without genuine recovery time, a drink at the end of the day provides the first real neurological relief since early morning. This is not a weakness. It is a pharmacological response to a real biological need.
The difficulty is what happens next.
After repeated exposure, the brain reduces its own natural GABA production. It has learned that alcohol will supply the calming effect it needs. What this means in practice is that the anxiety the leader experiences is no longer just the pressure of the role. In many cases, it is a direct rebound effect from the previous night. The fog that used to clear by nine o'clock lingers longer each year.
The relief was real. The tool providing it has become the source of the problem it was managing.
This is also why willpower alone does not resolve this. Sustained self regulation is a product of prefrontal function, the part of the brain most affected by the combination of chronic stress and regular heavy drinking over time. Telling a leader in this position to simply try harder is asking them to draw from a resource that the demands they have been carrying have significantly depleted.
The part that most treatment misses
In the vast majority of high performing leaders who present with a substance pattern, there is an underlying condition that was there before the drinking became a pattern.
Anxiety that was never properly addressed. Burnout that went deeper than any break could touch. Depression that looked nothing like depression from the outside. Alcohol became the management strategy for that condition.
This is why previous treatment often does not hold. If the underlying condition is not treated alongside the substance use, the pattern returns. The program addressed the drinking. The condition driving the drinking was left fully active. Within months, the most effective regulator available was back.
A client told me last year that he had been to two well regarded residential programs before he came to us. Neither had held. What had not worked was the model, not the person.
Treating both simultaneously within a single integrated program, led by one clinical team, is what the research on sustained outcomes consistently supports. The substance use and the underlying condition are one system. They cannot be separated, treated in sequence, and expected to hold.
What changes on the other side
A client, several months into the aftercare phase of our programme, told me that he had not realised, until his thinking cleared, how much it had been affected.
He had been performing well by every external measure for over a decade. But the clarity he experienced after thirty days of integrated treatment was, in his own words, how he remembered feeling in his late thirties.
He said it felt like a dimmer switch that had been slowly turned down so gradually that he had become used to the room being darker.
What returns first are the mornings. Then the weekends. Then the presence in the rooms that matter most, without the calculations running underneath.
For any leader, that is not a small recovery. That is the recovery of the capacity they built everything else around.
The leaders who come to us are not undisciplined. They are people who built something significant, sustained it under extraordinary pressure, and whose nervous systems eventually found the only available way to cope with the load.
The conversation they are most afraid to begin is usually the one that changes what follows. It does not require a label. It requires enough honesty to take one step toward the right kind of support.
In Algarve Wellness, we provide integrated dual diagnosis treatment for senior leaders in an ultra-private residency in Algarve, Portugal, one client at a time. Inquiries are handled confidentially and directly.
Read more from Melissa Coetzee
Melissa Coetzee, CEO and Co-founder of Algarve Wellness
Focusing on the intersection of longevity approaches and science-based wellness protocols, I provide a transformative experience for one individual at a time. My professional foundation in exercise science and nutrition is complemented by a deep personal understanding of resilience, having maintained eight years of sobriety. Supported by a multidisciplinary team of experts, I design bespoke programs that prioritize long-term vitality and sustainable health. My work is dedicated to those who require exclusive, high-touch care that addresses the whole person. Click through to my profile to see how our collective knowledge is distilled into personalized protocols for our clients.
