The Guide To Creating Content Your Way
Written by: Jo Gifford, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
When it comes to creating human connection and sharing your message with the world, pay attention to how to tried and tested formulas *feel* to you.
Especially when you are in a start-up phase, beta phase, or just beginning to grow things before you can get all the support to create the all bells and whistles content assets you might dream of, discover a way of creating content that works for YOU.
Start with making time and space for a connection to yourself, then consider how you work best.
For example, if creating slides and doing a video feels restrictive and linear, find a way to create that feels expansive, connected, aligned, and powerful.
It might be walking outside with your feet on the earth while you record some audio.
It might be that you are amazing on a live stream and get your energy from others – so harness that and use the video transcript to become text, blog posts, social updates, etc.
It might be that you love to write from under your blanket on the sofa with a coffee.
Use what inspires you from other people's methods and discoveries, then check in with how you feel about doing it yourself.
Does it feel tight? Overwhelming? Linear?
Or fun, powerful, exciting, and energizing?
Discovering how you work best to create content is so important.
After all, the energy behind what we create and put out to the world is tangible.
Yes, it’s about tips and tricks to get seen and to help people find you, but it goes beyond that.
Discover what works for YOU
Play around, have fun, and feel into how (and when ⏰ 📆) you work at your best. Use that information to create with ease and flow. Use what you created in multiple ways for impact.
Depending on what I am creating, I might need to:
Create space for ideas and writing
Go out in nature and vary my scenery
Book a deep work session with FLOWN and get things done with accountability
Audio often flows better for me than video – after all, it’s a no-make-up required medium, I can plug in my microphone and talk away.
But, if I am looking for feedback in real-time and want to create some more focused, person-led conversation, live streams are energizing.
How do you work best?
What insights do you have from what works for you?
Jo Gifford, Executive Contributor Brainz Magazine
Jo Gifford is an author, podcaster, writer, wild swimmer, creative thinker, and prolific human connector.
Her soul passion and purpose are to create connections and conversations with unboxed leaders that use their brilliance to create change.
Jo believes that human connection is where change happens; when we connect, create and grow, momentum and magic take their seat.
She believes in building legacies, movements, and missions that are designed to make a difference, and that we can truly change the world one word, one thought, and one connection at a time.
