The Currency More Valuable Than Money, Power, or Influence
- Brainz Magazine
- May 25
- 6 min read
Dr. Kimberley Linert is a Transformational Mentor for Visionary Leaders who are ready to move beyond traditional success and into deep clarity, purpose, and fulfillment. Blending neuroscience, visualization, and intuitive strategy, she helps high-achieving individuals unlock their next evolution—personally, professionally, and spiritually.
There’s a currency we rarely talk about, but it impacts every human being on the planet. Unlike money, it can’t be earned through effort alone. Unlike power or influence, it isn’t taken or demanded. And yet, most people crave it more than anything else.
That currency is attention.
But not just any kind of attention, the kind that is freely given, undivided, and deeply authentic. The kind that makes a person feel seen, valued, and honored. When you offer someone your full presence, you are sending an unmistakable message: You matter.
The deep human need to be seen
Every one of us carries an innate desire to be acknowledged. To feel important, respected, and heard. We want to know that we’re needed, that what we say and do makes a difference, that our existence has value.
“Attention is the most basic form of love. Through it, we bless and are blessed.” — John Tarran, Director of the Pacific Zen Institute
In a world increasingly filled with digital noise, attention has become a scarce resource, and that scarcity makes it more precious than ever.
Why we’re starving for attention
We live in an age of distraction. People walk through life with their heads down, staring at screens, avoiding eye contact, and replacing conversation with texting and scrolling. We're more "connected" than ever, but in many ways, we've never been more emotionally disconnected.
This erosion of genuine human attention contributes to a widespread sense of loneliness, depression, and disconnection, especially among younger generations.
A 2017 study known as The Invisibility Cloak Illusion (Boothy, Clark, & Bargh, Journal of Personality & Social Psychology) revealed that most people believe they are paying attention to others more than others are paying attention to them. The result? A collective illusion of invisibility, an unspoken belief that we're not even worth noticing.
This perceived invisibility doesn’t just create isolation, it can also fuel social frustration, emotional shutdown, and even rage. When people feel unseen and unheard for too long, they begin to believe they don’t matter.
Attention as a transformational force
True attention isn’t passive, it’s an active projection of care. Whether in families, organizations, or society at large, the ability to extend genuine, loving attention lies at the heart of every successful relationship.
This kind of attention is a soul-level connection. It’s not just about looking at someone, it’s about seeing them.
Try this:
Make eye contact.
Get curious.
Ask thoughtful, open-ended questions.
Listen deeply not just to words, but to the unspoken emotions underneath them.
Tune into the body language. Focus. Stay present.
Imagine what it’s like to walk in their shoes.
When someone feels truly seen, a transformation occurs. They begin to feel worthy, respected, and safe. This is the kind of attention that heals. That builds trust. That creates impact.
Why this matters more than ever
In an era where attention is fragmented and surface-level, choosing to give someone your full presence is a radical act. It’s also a deeply human one.
And while it may not show up on a financial spreadsheet, attention pays the kind of dividends that can change lives.
What is attention, really?
Attention isn’t just about focus, it’s about presence with intention.
It’s the mental, emotional, and energetic act of choosing where to place your awareness. In neuroscience, attention is described as the gateway to perception. What you pay attention to, your brain begins to prioritize, interpret, and act upon. It quite literally shapes your reality.
In psychology, attention plays a central role in how we process information, form memories, and make decisions. In relationships, it is the bridge that connects two minds and two hearts.
The science behind the power of attention
The human brain processes millions of bits of information every second, but we can only consciously attend to a tiny fraction of that. What we focus on becomes magnified; what we ignore fades.
This is why attention is so powerful. It acts as a spotlight. When you shine that spotlight on a person, idea, or goal, you give it energy, meaning, and momentum.
Attention is also contagious. When someone is truly present with us, we naturally become more present in return. It creates a ripple effect of connection, safety, and trust.
Attention in action: How it changes everything
Let’s explore how attention shows up and transforms three key areas of life:
1. In companies: Attention drives culture and performance
When leaders give intentional attention to their teams, it creates a culture of recognition, trust, and psychological safety.
A manager who listens deeply to their employees’ concerns and ideas builds loyalty and innovation. A CEO who notices patterns others miss can identify unseen opportunities or risks. A company that pays attention to its customers earns long-term trust and brand loyalty.
In short, attention is a leadership superpower. It’s what separates reactive management from visionary impact.
Real-world example: A global tech firm reduced employee turnover by 35% in one year by training managers in "active attention" techniques, weekly one-on-one conversations, personal acknowledgment, and empathetic listening. The result? Higher morale, better collaboration, and increased productivity.
2. In relationships: Attention creates emotional intimacy
In close relationships, intimacy’s secret is simple. It is attention. Attention is Love, made visible. It’s the difference between going through the motions and making someone feel truly cherished.
When we pay attention to our partner’s emotions, needs, and unspoken cues, we foster a deep emotional bond. When we’re distracted by phones, stress, or busyness connection erodes.
Attention doesn’t always require grand gestures. Sometimes it’s as simple as:
Noticing a shift in tone.
Remembering a meaningful date.
Asking how someone is feeling and listening without fixing.
These moments of presence become the emotional glue that holds relationships together. To create a successful relationship, focus on where you want to be, not where you do not want to be.
3. In ourselves: Attention is the gateway to growth
What you give attention to within yourself, your thoughts, emotions, visions, and intentions, will either empower you or limit you.
Self-awareness begins with attention. When you slow down and truly notice how you feel, what you believe, or what you long for, you create space for transformation.
But the inverse is also true: when you ignore your inner world, it begins to sabotage your outer one. Suppressed emotions, unmet needs, and overlooked desires don’t disappear; they simply find other ways to express themselves, often through burnout, dissatisfaction, or crisis.
Practicing attention inwardly might look like:
Morning journaling.
Stillness or meditation.
Noticing where your energy rises or falls throughout the day.
In the same way that attention can heal a relationship, it can also heal your sense of purpose.
Final thoughts: What you focus on grows
Attention is the currency of care. It’s the force behind every moment of meaning, every breakthrough, every connection that lasts.
In a noisy world, giving someone or yourself your full, focused, intentional presence is a radical act of love and leadership.
So the next time you wonder how to create impact, influence, or intimacy. Start by asking: Where am I placing my attention?
Discovery call invitation
If you’re ready to sharpen your focus, expand your vision, and direct your attention toward a more fulfilling, joyful life, I can help you get there.
I offer a limited number of one-on-one Vision Alignment Discovery Calls for those who are ready to explore what’s possible when attention and intention are fully aligned.
Click here and let’s uncover what’s next for you.
Read more from Dr. Kimberley Linert
Dr. Kimberley Linert, Transformational Mentor for Visionary Leaders
Dr. Kimberley Linert is a Transformational Mentor for Visionary Leaders who feel called to something more. With a background in behavioral optometry, neuroscience, and intuitive strategy, she helps high-achieving entrepreneurs and CEOs break through inner limitations, realign with purpose, and experience greater clarity, joy, and fulfillment. Her work blends science and soul to guide leaders into their next powerful evolution. Discover more or book a call.
