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The Answer is in The Pudding - 4 Ways to Identify Your WHY

Written by: Fayola Delica, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.


You must start your business with a why that impacts the world in a major way. You will have the excitement and enthusiasm in the beginning, but if you are not connected to your why, you will lose your commitment and dedication to your business. Not only will knowing your why help you to stay focused as you start your business, but it will also help you to continue to stay in business during the slow times when productivity and profits are low. Also, it will help you to expand your business.

Yet, as you seek to expand your business, remember your why because it should be connected to the vision you had from the very beginning of becoming an entrepreneur. Your company’s why is answering the question of how your business will bring about a positive change in the world. However, your personal why is about why you started the business. Knowing both whys will determine how your prospective clients will connect with you.

As you seek to know your why, some suggested ways to identify your why are by applying one or all the following steps:

  1. Asking those around you who know you best to share with you what your best assets/skills/traits are?

  2. Make a list of your top ten strengths, and then narrow down that list to your top five. Reflect on which one of your top five strengths provides you with the most sense of fulfillment/satisfaction.

  3. Ask yourself, each time you wake-up in the morning, what is the one thing that you would wake up every day doing without getting paid?

  4. Look over your life and reflect on what recurring themes have appeared in your life. For example, when I was transitioning from healthcare to becoming a public speaker/author, I usually had strangers sharing their life stories with me and then asking me for advice on how they should deal with that situation.

As Simon Sinek stated during one of his TED Talks in September 2009 entitled "How great leaders inspire action," he said that "people do not buy what you do, but why you do it." Therefore, if you want your business to be a leader in your industry, connect with your customers/clients on an emotional level beyond just providing a product and/or service. You will be providing much more for them through your personal and your company's why.

You are the driving force behind your reason for becoming an entrepreneur, and your personal and company why will be the reflection of that driving force. The impact that your company has on the marketplace and the world will be a reflection of you. Therefore, seek to be true to yourself in why you want to become an entrepreneur. Your journey will be worth it in the end, regardless of what setbacks and/or challenges you may face along the way. As they say, "if it were easy, everyone would be doing it." So, if you are set to start or expand your business, I wish you all the best as you have so much to offer the world. Your why is your key to longevity in building your business as well as being successful at it.

For more information, follow me on Instagram, Twitter and visit my website!


Dr. Fayola Delica, Executive Contributor Brainz Magazine

Dr. Fayola Delica is a native of Miami, Florida. She is an Apostle and an Ordained Pastor, International Award-winning Healthcare Professional, International Award-winning Serial Entrepreneur, International Award-winning Motivational Speaker, Multiple International Best-selling Author, Multiple 1 Best-selling Amazon Author, International Award-winning Beauty Queen, Global Talk Show Host, and an Educator. She believes it is your winning season, and you should be living your best life NOW. In short, she is your Passion and Purpose Activator. She helps you to live out loud by living out your divine purpose in the areas of business, nonprofit, and ministry.



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