Shining a Light on Goodness – The Mission Behind Little Give and FORCE Magazine
- Brainz Magazine
- Aug 15, 2025
- 3 min read
Written by Cindy Witteman, Founder/CEO/Editor-in-Chief
Cindy Witteman is a multi-award-winning author, speaker, and founder dedicated to empowering others through storytelling, action, and impact. She inspires change as the creator of Little Give TV Show, FORCE Magazine, and the Nonprofit Driving Single Parents Inc.
In a world where newsfeeds are often flooded with negativity, I have made it my mission to focus on something different: the good. The Little Give TV Show was born out of a deep desire to shine a spotlight on ordinary people who are doing extraordinary things to help others. These are not celebrities or billionaires with vast resources; they are everyday individuals who see a need and step up in ways that are changing lives.
The heart of Little Give lies in the belief that kindness is contagious. I have seen firsthand how small acts of compassion can create ripples that touch countless lives. Sometimes, those actions cost nothing more than a smile, a kind word, or a few minutes of your time. Yet their impact can be profound. I want the stories shared on Little Give to inspire viewers and listeners to take action in their own way and realize that they, too, can make a difference.
Sadly, we live in a time where "bad news sells," and stories of hope, resilience, and generosity often go untold. This imbalance fuels my drive even more. I believe that if we all committed to doing just one small thing every day to help another person, we could create a cultural shift toward kindness. It does not have to be grand. Hold the door open for someone. Offer a listening ear. Give an unexpected compliment. Donate a gently used coat. Call a friend just to check in. These simple gestures, multiplied across communities, can transform the way we see and treat one another.
Little Give TV Show and podcast are my way of amplifying these moments. Each episode features guests who are making a difference, not for recognition but because their hearts tell them it is the right thing to do. By telling their stories, we give hope to others who may be struggling, and we remind the world that good still exists in abundance.
But my mission does not stop with Little Give. I also founded FORCE Magazine as another powerful platform to showcase the good in the world. Each month, FORCE Magazine highlights people and businesses that are truly a “Force to be reckoned with”: changemakers, innovators, and everyday heroes who are leaving their mark through positive action. These features not only celebrate their contributions but also provide readers with real-life examples of how to live with purpose and lead with kindness.
Whether through television, podcasting, or publishing, my goal is always the same: to magnify goodness, spread kindness, and inspire action. I believe that when we share these uplifting stories, we remind people of their own capacity to do good, and that spark often leads to even more kindness in the world.
If you have a story of impact to share, I would love to hear it. FORCE Magazine is always looking for individuals and businesses who are making a difference and deserve to be recognized. Visit ForceMagazine.com to learn more about getting featured.
If you are someone who has done a “little give,” big or small, or if you know someone who has, consider signing up to be a guest on Little Give TV Show. You can also watch the show or listen to the podcast version to hear inspiring stories that will fill your heart with hope. Visit LittleGive.com to learn more.
The world does not have to be defined by the headlines we see every day. Together, we can create a movement of kindness, one story at a time. Because when we choose to notice and share the good, we empower others to do the same, and that is how we make the world a better place.
Read more from Cindy Witteman
Cindy Witteman, Founder/CEO/Editor-in-Chief
Cindy Witteman is an award-winning author, speaker, and Action Mastery Specialist passionate about helping others create impact and live with purpose. As the founder of Driving Single Parents Inc., creator of the Little Give TV Show, and Editor-in-Chief of FORCE Magazine, she empowers people worldwide to turn challenges into triumphs. Cindy is also a proud mom, Nonna, and advocate for giving back, believing that even the smallest acts of kindness can create a lasting ripple effect. Through her work, she continues to inspire others to embrace possibilities, take bold action, and write their own success stories.
