top of page

Myth Archetypes and the Stories We Tell Ourselves Through Mythology and Creativity

  • Apr 28, 2025
  • 5 min read

Artist, scholar, and educator Dr Catherine Gomersall specializes in collapsing the divide between media participation and observation. Leveraging new media technology and creative communication strategies to create meaningful connections between ideas, institutions, and audiences, she is regarded as an innovator in digital communications strategy.

Executive Contributor Catherine Gomersall

In the vast landscape of human consciousness, few elements have shaped our collective identity more profoundly than the stories we tell. From ancient cave paintings to blockbuster films, humans have always been storytellers, weaving narratives that help us make sense of our existence. At the heart of this universal impulse lie myths and archetypes, powerful symbolic frameworks that transcend time, culture, and geography to speak to something essential in the human experience.


Linda Morrison as a contemporary Viking goddess

Image: Linda Morrison as a contemporary Viking goddess as part of my Selfie Studio


The eternal power of myth


Mythology represents our earliest attempts to understand the world and our place within it. These ancient narratives served multiple functions: explaining natural phenomena, codifying social norms, preserving historical memory, and providing spiritual guidance. Yet beyond these practical applications, myths continue to resonate with us because they address fundamental human concerns that remain remarkably consistent across millennia.


The Greek myth of Icarus, who flew too close to the sun with wax wings and then plummeted to his death, still serves as a potent metaphor for hubris and overambition. The Hindu epic Mahabharata, with its complex moral dilemmas and family conflicts, continues to offer insights into ethical decision-making and the nature of duty. Indigenous creation stories across continents reveal our deep connection to the natural world and our responsibility as stewards of the earth.


What makes these stories endure isn't simply their entertainment value but their psychological truth. As Joseph Campbell, the renowned mythologist, observed: "Myths are public dreams, dreams are private myths." Through symbolic language, myths externalize our internal psychological processes, making the invisible visible and the unconscious conscious.

 

Archetypes: The building blocks of narrative


Central to understanding the power of mythology are archetypes, universal symbolic patterns that appear consistently in stories across cultures. First popularized by psychologist Carl Jung, archetypes represent what Jung called the "collective unconscious," a shared psychological inheritance that transcends individual experience.


These archetypal patterns manifest as recurring character types, situations, and symbols that we intuitively recognize. The Hero's Journey, for instance, follows a protagonist who leaves the ordinary world, faces trials, and returns transformed, a pattern found everywhere from the Odyssey to Star Wars. Similarly, archetypal figures like the Wise Elder, the Trickster, the Shadow, or the Divine Child appear across vastly different mythological traditions, suggesting their roots in shared human psychology.


What makes archetypes so powerful is their adaptability. They aren't rigid templates but flexible patterns that can be reinvented while maintaining their essential psychological meaning. The Mentor archetype might appear as Merlin in Arthurian legend, Obi-Wan Kenobi in Star Wars, or Dumbledore in Harry Potter, different manifestations of the same fundamental symbolic pattern.

 

The stories we tell ourselves


Perhaps most fascinating is how these mythic patterns don't just exist in formal storytelling but shape our personal narratives, the stories we tell ourselves about who we are and why we do what we do. Our autobiographical memory isn't a perfect recording but a constructed narrative that borrows heavily from cultural archetypes.


Do you see yourself as the Underdog fighting against odds? The Caregiver sacrificing for others? The Explorer seeking new horizons? The Rebel challenging authority? These archetypal patterns provide ready-made templates for understanding our experiences and shaping our identity.


This process happens largely unconsciously. We naturally organize our memories into coherent narratives that emphasize certain themes while downplaying others. These personal myths create meaning from chaos and help us navigate life's complexities. They can be empowering, casting us as the hero of our own journey, or limiting when they trap us in negative patterns.


Psychotherapist James Hillman proposed what he called "soul-making," the idea that psychological healing involves becoming conscious of the mythic patterns governing our lives and actively engaging with them. By recognizing the archetypes at work in our personal narrative, we gain the power to reframe our story in more constructive ways.

 

Creative expression and mythic imagination


The intersection of mythology and creativity offers particularly rich territory. Artists, writers, musicians, and other creative individuals often serve as contemporary mythmakers, translating timeless archetypes into forms that speak to current concerns.


Author Neil Gaiman has described this process: "We owe it to each other to tell stories. It's as close to a human purpose as I can find." When writers like Toni Morrison reinterpret mythic patterns through the lens of African American experience, or filmmakers like Guillermo del Toro blend fairy tale elements with modern anxieties, they're participating in the ancient tradition of mythmaking while keeping it vitally relevant.


The creative process itself often follows mythic patterns. Many artists describe experiencing a "call to adventure" that initiates their creative journey, followed by periods of struggle and breakthrough that mirror the hero's ordeal. The finished work represents a "return with the elixir," bringing back something of value to the community.


Digital media has democratized this process, allowing unprecedented numbers of people to participate in collaborative mythmaking through platforms like social media, fan fiction communities, and participatory storytelling. The line between myth consumer and myth creator has never been more porous.

 

Living consciously with myth


Understanding the influence of myth and archetype in our lives offers several practical benefits:

 

  • Enhanced self-awareness as we recognize the narrative patterns shaping our self-concept

  • Greater cultural literacy that allows us to see connections across diverse storytelling traditions

  • Improved communication through understanding universal symbolic language

  • Access to collective wisdom embodied in mythic traditions

  • Creative inspiration tapping into archetypal resonance

 

The challenge lies in engaging with myth consciously rather than being unconsciously driven by it. When we recognize that we're living within stories, we gain the ability to choose which stories serve us best and even to author new narratives that better reflect our values and aspirations.

 

Conclusion: The continuing Relevance of mythic thinking


In our rational, technological age, it's tempting to dismiss mythology as primitive superstition. Yet the enduring power of mythic narratives suggests they fulfill essential psychological functions that rational analysis alone cannot satisfy. Modern storytelling, whether in literature, film, games, or other media, continues to draw from the well of myth because these ancient patterns still speak to our deepest human concerns.


By understanding myths as living psychological realities instead of mere historical artifacts, we can access their wisdom while adapting their insights to contemporary challenges. The stories we tell, both culturally and personally, don't just reflect who we are; they actively shape who we become.


In recognizing this truth, we reclaim our role as conscious participants in the ongoing process of mythmaking that has defined humanity since our earliest days. As we face unprecedented global challenges, perhaps this ancient wisdom, translated into new forms, offers resources for reimagining ourselves and our relationship to the world around us.


Follow me on Facebook, Instagram, LinkedIn, and visit my website for more info!

Read more from Catherine Gomersall

Catherine Gomersall, Artist Coach

Dr Catherine Gomersall is a leading artist and trainer at the intersection of technology, visual culture, and human connection. Her art practice and scholarly work are rooted in her experience of personal trauma recovery through a commitment to creativity and mindfulness. Her multifaceted career spans teaching in art colleges and universities, presenting exhibitions globally, publishing scholarly and creative works, and founding her consultancy specializing in digital strategy and creative collaboration.

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

Why Your Teen Athlete Needs a Mental Performance Coach

Often, the missing piece in your athlete’s performance isn’t physical. They train. They show up. They put in the reps. From the outside, it looks like they’re doing everything right.

Article Image

Will AI Really Take Over Our Jobs? What You Need to Know

The fear is real, the headlines are relentless, but the real story of AI and employment is being told by the wrong people, with the wrong incentives, for the wrong audience. Spend five minutes on...

Article Image

Unprocessed Fear Doesn't Stay Personal, It Becomes the World We Live In

The fear I know most intimately didn’t show up in dramatic moments. It showed up every time I needed to say no. Every time I disagreed with someone. Every time I wanted something different from what was...

Article Image

Are You Leading From Your Role Or From Yourself?

The women I work with are senior leaders and are accomplished, respected, and focused on delivering. That was me! So many of them say some version of the same thing: I feel forever on. I’m chasing all the...

Article Image

How Do I Create Content Without Burning Out?

At some point, a lot of business owners start asking themselves the same question: How do I create content without burning out? Why does content start to feel like a job inside the job? What begins as a...

Article Image

When You Are Flat on Your Back, You Are Still Looking Up

When we face struggles, we have difficult times in our lives, we get really frustrated and feel like, "Why is this happening to me?" I really believe that when we face the struggles and difficulties...

6 Essential Marketing & Branding Steps to Grow Your Business in the First 18 Months

Stop Saying “I Am” and Why “I Choose” is the More Powerful Mindset Shift

The Sterile Cockpit Principle and What Aviation Teaches Leaders About Focus When the Stakes Are High

A New Definition of Productivity and How to Work Without Losing Yourself

5 Reasons Entrepreneurs Need Operational Support to Truly Scale

How to Trust Life's Timing When You Can't Control the Outcome

Your Family and Friends Are Killing Your Startup (And They Don't Even Know It)

Digital Amnesia Is Real, and the People Who Know This Are Quietly Outperforming Everyone Else

My Journey From Child Abuse to Founding the Association of Child and Family Coaches

bottom of page