Luxury Within Reach With Sadé Schuurman's Jewellery Revolution
Updated: Jun 16, 2025
Written by Sadé Schuurman, Visionary Entrepreneur
Sadé Schuurman is the founder of Diamonds by Sadé, a jewellery brand redefining luxury by offering high-quality, customizable diamond pieces at accessible prices. Her passion for timeless elegance drives her mission to make exquisite jewellery a celebration for everyone.
In a world often characterised by exclusivity, Sadé Schuurman stands out as a beacon of accessible elegance. The visionary force behind Diamonds by Sadé is redefining what luxury means, making the timeless allure of precious stones attainable for all who appreciate their enduring beauty.
Sadé's lifelong fascination with the captivating sparkle of diamonds ignited a mission: to dismantle the notion that such brilliance should remain behind velvet ropes. Diamonds by Sadé is the embodiment of this vision, seamlessly fusing classic sophistication with cutting-edge innovation. The result? A curated collection of high-quality, customisable pieces that serve as tangible celebrations of life's most cherished moments. Notably, Sadé understands that luxury manifests in diverse forms, offering a stunning array of both lab-grown diamond jewellery and natural diamonds, alongside breathtaking rare gemstone creations.
A philosophy rooted in personal meaning
For Sadé, the journey into the intricate world of diamonds and jewellery design wasn't about catering to the privileged few. Instead, it stemmed from a deep-seated belief in the power of self-expression and the significance of marking personal milestones with enduring symbols of beauty. Under her astute leadership, Diamonds by Sadé has become synonymous with affordable elegance and unparalleled craftsmanship. The brand empowers its clients to become narrators of their own stories, adorning themselves with jewellery that whispers of unique journeys and heartfelt triumphs. For those seeking a consciously crafted sparkle, Diamonds by Sadé offers lab-grown diamonds, created through the innovative High-Pressure/High-Temperature (HPHT) method, which meticulously replicates the natural conditions under the Earth's mantle to grow stunning, ethically sourced diamonds. Among all the dazzling designs at Diamonds by Sadé, Sadé's personal favourite is the Infinity collection, a reflection of the profound importance and enduring significance that the symbol of infinity holds for her.
An unconventional journey of love and entrepreneurship
But Sadé's narrative extends far beyond the glittering facets of her creations. A decade ago, her life took an extraordinary turn when she became a captivating figure in New Zealand, appearing on the radio show "Two Strangers and a Wedding." In a bold leap of faith, she met her now-husband for the very first time at the altar. Their unconventional beginning blossomed into a beautiful reality, and today they are happily married, cherishing life with their two wonderful boys. This remarkable personal journey mirrors Sadé's inherent belief in embracing risks, trusting her intuition, and welcoming the unexpected twists and turns that life presents.
Inspiring through jewellery and life
Beyond the meticulous artistry of her jewellery and the demands of her entrepreneurial endeavours, Sadé finds joy in the simple yet profound moments spent with her family. Her entrepreneurial spirit remains vibrant, constantly seeking new ways to innovate and inspire others to recognise and celebrate their own unique milestones.
A trailblazer in accessible luxury
Sadé’s dedication to transforming the jewellery industry, coupled with her uniquely compelling personal story and her commitment to offering a diverse range of exquisite options from lab-grown diamonds to natural treasures and rare gemstones, resonates deeply with clients and admirers alike. She is more than just a businesswoman; she is a trailblazer, illuminating the path towards a world where the captivating allure of precious stones is not a privilege but a joy accessible to all who desire a touch of timeless sparkle in their lives. Her story reminds us that true luxury lies not in exclusivity, but in the ability to celebrate the beauty and significance of our own individual journeys.
Read more from Sadé Schuurman
Sadé Schuurman, Visionary Entrepreneur
As the founder of Diamonds by Sadé, Sadé Schuurman transforms her lifelong love for diamonds into a mission of accessibility and elegance. She leads a brand renowned for its customizable and affordable jewellery, empowering clients to celebrate their unique stories with timeless, high-quality creations.
