Sadé Schuurman

Founder

Sadé Schuurman is the visionary entrepreneur behind Diamonds by Sadé, a jewellery brand committed to making luxury accessible to all. With a lifelong passion for the timeless elegance of diamonds, Sadé has built a brand that blends classic sophistication with modern innovation, offering high-quality, customisable pieces that celebrate life’s special moments.

Her journey into the world of diamonds and jewellery design stems from a belief that luxury shouldn’t be reserved for the elite. Instead, it should be a way for anyone to express themselves and mark meaningful milestones. Under Sadé’s leadership, Diamonds by Sadé has become synonymous with affordable elegance and personalised craftsmanship, empowering clients to own jewellery that tells their unique story.

Beyond her professional accomplishments, Sadé’s personal story is equally compelling. A decade ago, she captured attention in New Zealand by appearing on the television show “Two Strangers and a Wedding,” where she met her now-husband for the first time at the altar. Their bold leap of faith paid off, and today they are happily married with two wonderful boys. This unconventional yet heartfelt journey reflects Sadé’s belief in taking risks, following her instincts, and embracing life’s surprises.

When she’s not curating timeless jewellery, Sadé enjoys spending quality time with her family, nurturing her entrepreneurial spirit, and inspiring others to celebrate their own special moments. Her dedication to transforming the jewellery industry and her unique personal experiences continue to resonate with clients and admirers alike, making her a true trailblazer in the world of accessible luxury.