Is Your Organization’s Mission Statement Obsolete?
Updated: May 11, 2022
Written by: Jerilyn Ito, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
As the leader of your organization, you try to embody the organization’s mission and its goals. The expectation is for every worker in the organization to embrace this mission statement through processes created throughout the organization with the customer in mind.
But unfortunately, there are struggles at every turn. There are attempts to fix the processes that aren’t working, the organization is trying to keep up with the changing times, and the bottom line – the people in the organization are changing too.
I don’t mean regarding the type of people that are being brought into the organization. It is the combination of existing employees with the new employees that clash – and often.
So, there are many attempts to fix problems in the moment or to bring in consultants with expertise in organizational change.
But what if I said that it’s not the people nor the processes that need to be changed? And it’s not about getting more clarity in the vision of the organization, nor is it the branding.
Instead, it is the mission statement.
Mission statements carry the energy and the soul of your organization.
There may have been many attempts over the years from previous leaders to continue carrying on this energy, and soul through its subsequent mission statements, but it has gotten skewed over the years. The vision from different leaders caused the mission statement to get off track.
The mission statement is no longer functioning from its core – from the soul of the organization.
So, the first step is to go back to the beginning and start by asking these three questions:
What did the founders say from their hearts?
Who were the founders at the very core of their soul?
What was their vision in their own words and actions when they created this organization?
The founders began the history of your organization with their vision.
It is their vision that is the soul of the organization. And it is this vision of their soul that should be embedded within the mission statement.
Because this is where the energy and magnetism come from to:
Create the functions and processes of your organization
Attract the right employees
Attract the right management
And most of all, the customers who appreciate your services.
What are you waiting for? It’s time to bring together the past, present, and future in your mission statement and discover the soul of your organization.
Jerilyn Ito, Executive Contributor Brainz Magazine Jerilyn is an Intuitive Coach and registered nurse. As a nurse, her work was not limited to the scope of nursing or management. She was often consulted by senior management on higher-level management issues. For years, she did not realize that her gift of making sense out of chaos would be valuable for leaders. As an entrepreneur, she has done intuitive readings and energy healing for many clients. But now, she has expanded her work to combine her gifts, her soul work, and past career experience to help leaders create an impact with the voice of their soul — through Soul Leadership™.
