How to Train Customer Service Teams That Actually Perform
- Brainz Magazine
- 6 days ago
- 5 min read
Abisola Fagbiye is a Customer Experience Strategist and Microsoft 365 Productivity Consultant with a Professional Diploma in CX from The CX Academy, Ireland. A WiCX member, she transforms how businesses connect with customers, turning interactions into drivers of loyalty and growth.
Companies that invest in comprehensive training programs find that their income per employee is 218% higher than that of companies that don't. Recognizing this advantage can encourage organizations to appreciate their teams' growth and feel inspired to introduce these valuable initiatives.
While many companies emphasize the importance of training, the actual sessions, such as orientations, compliance updates, and other resources, don't always quite live up to expectations. This often creates a gap between what businesses say about training and what they provide, which can help explain why many customer service teams might not be reaching their full potential. Closing this gap could really help unlock their actual abilities.
Research from the Association for Talent Development shows that companies investing in comprehensive employee training programs achieve remarkable results: they earn 218% more per employee than those without structured training. These companies are also 17% more productive and 21% more profitable, showcasing the real benefits of investing in people. Additionally, LinkedIn Learning finds that an encouraging 93% of employees say that well-designed training programs significantly boost their engagement. On the other hand, Udemy's research shows that 59% of workers haven't had any formal workplace training, meaning they’re building their skills on their own. It's truly inspiring to see how powerful practical training can be, and it serves as a wonderful reminder of the importance of supporting every employee's growth and development.
The training challenge is intensifying
AI adoption means that humans are now mainly handling the most complex and emotionally charged interactions. Chatbots manage smaller questions, while routine transactions are handled through self-service options. When humans are involved, they need strong skills in empathy, problem-solving, and de-escalation, areas that many training programs still need to improve. As technology handles simpler tasks, humans need to focus on what's challenging. The skills that AI can’t replicate, like emotional intelligence, creative problem-solving, and nuanced judgment, become even more valuable. This shift highlights the importance of learning how AI is transforming the skills that human agents need the most.
Learning doesn't happen how we think
The 70-20-10 model wonderfully shows us the best way to learn: 70% through hands-on experience, 20% by sharing with colleagues, and just 10% through formal training. This means that although formal training can introduce key principles and frameworks, it's really our everyday work that puts them into practice and helps us solidify our understanding. Excellent training provides helpful frameworks that employees can use in real situations, creating mental models that steer their decisions. It also sets core principles that team members can interpret and adapt as needed, making learning a natural, continuous part of their work.
Four training foundations matter most
Having a good grasp of products and services is valuable, but it's even more effective when we focus on genuinely solving our customers' problems instead of just memorizing features. Agents really shine when they're dedicated to helping customers reach their goals, rather than merely reciting specifications. Offering training on processes helps everyone understand how our organization works, what systems we use, how to handle escalations, and what authority agents have. Strong communication skills turn knowledge into positive, memorable experiences for customers. Additionally, emotional intelligence training is key for navigating tricky situations, picking up on emotional cues, calming frustrated customers, and staying composed even when under pressure.
Soft skills create competitive advantage
While technical training grabs attention, it's just as important to focus on soft skills, which are sometimes overlooked. Missing out on these can impact the quality of customer service. Remember, empathy isn't something you just put into a script; it's something that grows from understanding customers' perspectives and practicing picking up on emotional cues. Problem-solving also shines when you think creatively. When regular methods don't quite work, agents need tools to develop innovative solutions. Communication styles vary by customer, because what soothes one person might upset another. Resilience is key to staying strong during tough interactions. Because customer service involves emotional effort, it's beneficial to include training that builds long-lasting coping strategies to support your team through challenging moments.
Mentorship multiplies development
Pairing new agents with experienced mentors truly enhances their skills and confidence. Mentors share valuable insights that go beyond formal training, offering practical tips about what works. They serve as role models by demonstrating effective behaviors that new agents can learn from simply by observing. It's a great idea to set up structured mentorship programs rather than leaving things to chance. Make sure to clearly define mentor responsibilities, schedule regular check-ins, and celebrate those who excel at mentoring. This approach creates a warm, supportive environment where everyone feels encouraged to grow and succeed.
Make training continuous, not episodic
Take a thoughtful approach to identifying skill gaps by using quality monitoring, customer feedback, and performance metrics. Focus your development efforts on key areas rather than generic content to keep training relevant. Create quick and accessible learning tools that agents can use for instant refreshers. Keep track of training success through customer satisfaction scores and performance improvements, helping everyone grow and improve steadily.
AI is transforming training delivery
AI-powered coaching provides quick support during customer conversations, helping agents feel more confident and capable. Research from MIT shows that support agents using AI tools often feel more empowered to deliver outstanding service. AI can analyze large volumes of customer interactions to identify training needs at scale, finding patterns that even human reviewers might overlook. Personalized learning paths can be customized to fit each agent's unique needs.
As AI handles routine questions, the interactions that truly need a human touch will become more complex. This highlights the importance of training that prepares agents for these more demanding and challenging situations. A study from the University of Phoenix reveals that many workers believe they could advance more easily if their companies offered better opportunities for skill development. Proper training isn't just an operational necessity; it's a smart strategy for keeping talented people engaged and loyal. Understanding early warning signs can make a big difference in reducing turnover.
Transform your customer service training overnight. "Kill the script: Human connection wins every time" shows how to develop the soft skills that AI can't replicate: empathy, creative problem-solving, and genuine human connection. This workshop combines research-backed methods with practical frameworks your team can implement immediately. You'll walk away with a complete training roadmap that builds capability, not just compliance. Book for your conference or leadership event, or email me.
Read more from Abisola Fagbiye
Abisola Fagbiye, Customer Experience Strategist
Abisola Fagbiye is a Customer Experience Strategist and Microsoft 365 Productivity Consultant who helps organisations rethink engagement, build CX-driven cultures, and drive retention and growth. With global experience spanning SMBs to enterprises, she delivers workshops and training that blend strategy, energy, and actionable insight. She is a mentor and rising voice in CX leadership.
Further reading:
AI in Customer Service: How to Automate Without Losing the Human Touch
How to Collect Customer Feedback and Actually Do Something with It
How to Stop Customers from Leaving Before They Decide to Go
