Written by: Marques Ogden, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Have you ever found yourself in this position: your website has been professionally redesigned, your goods and services have been spruced up for sale, and you've opened your coaching services while awaiting your first or next customer?
You will get several sales, coaching inquiries, and email newsletter signups. Then, you will get feedback from those who choose not to employ you as a coach. Or sales of your services may dwindle to a trickle. There are several reasons why prospects do not sign up, but it is difficult not to take it personally.
Remind yourself that rejection is not personal; they are not ready to employ a coach. How you respond to this rejection will determine your company's growth over the years.
1. Thank your customers for their feedback. Many individuals are reluctant to provide constructive feedback, yet it may only benefit you in the long term. Many individuals are unwilling to provide constructive feedback, yet it may only help you in the long term. How can you develop without knowing why you were rejected? Conversely, it is not the time to blacklist them on social media. Continue to follow them, reply to their posts and comments, and demonstrate to them and the rest of the world that you are accessible should they change their mind about coaching.
2. Provide a coaching alternative at a lesser cost. If a prospect cannot afford your one-on-one coaching, recommend a group program, eBook, or home study course. The best is to offer a variety of items at various price ranges so that you may attract a diverse clientele regardless of their economic standing. If you don't have a library of email addresses yet, urge them to sign up for your email list so you can stay at the top of their list and inform them when new products or services are introduced.
3. Maintain consistency in your marketing endeavors. Do not give up just because your sales have slowed. Find other methods to reach your target market. Be proactive with your email marketing offerings. Boost your social media posting frequency to increase your exposure. Utilize in-person networking events to meet local company owners. Establishing a company in the shadows is challenging, so make a concerted effort to go into the limelight and sound your own trumpet.
Importantly, you must have a method for following up with those who have declined your guidance. Perhaps the time is not optimal. Maybe they must first expand their own company before recruiting you. Perhaps they must take care of certain family expenses before concentrating on their company. You never know when the time will be ideal, so always find a means to follow up or maintain contact.
Additionally, seek referrals. Prospect 1 may not be a good fit, but they may know someone who would be an excellent customer. Because the best clients come through personal introductions and may lead to your perfect client, it is essential to inquire.
Marques Ogden,
Keynote Speaker
Visit my website for more info!
Marques Ogden, Executive Contributor Brainz Magazine
Marques Ogden is a leader in leadership, marketing and sales, diversity and inclusion, mindset enhancement and overcoming adversity. After losing everything he owned in a bad business deal in 2013, he filed a chapter 7 bankruptcy, lost his home, his car, and all of his money and ended up taking a job as a janitor for $8.25 an hour working in the graveyard shift. After his "spoiled milk" moment, Marques decided to take accountability and responsibility for his life and he decided to turn his pain into his purpose to become an inspirational keynote speaker. Since April 2016, he has spoken for over 35 fortune 500 companies and he is a coach, a consultant, a best-selling author, a podcast co-host and more.
