Written by: Tuan Luu, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
If you’re an expert, coach, or consultant who’s still chasing prospects, and trading time for money… Then this article will be extremely valuable for you.
From working with countless people in the space, one thing that has become abundantly clear, especially coming into 2022… Is death by commoditization.
The majority of experts who’ve entered the space have either quit or are holding on by a thread, working more and making less.
Why are so many high-achieving, talented, accomplished individuals fading away before they got a chance to fully be recognized for who they are?
To reach maximum people?
To make the maximum impact?
To enjoy the financial, mental, emotional, and spiritual benefits this journey has to offer?
Simply they’re listening to outdated business growth approaches online.
The same tactics & strategies of 2020-2021 won’t work nearly as well as they used to.
Webinars, VSL’s, spammy social media outreach, and endless content creation.
If you’ve been doing any of the above and haven’t gotten the results you want, it’s not your fault.
You have been taught how to play mainstream.
Taught the same generic, conventional, carbon copy models laid out by the gurus in the space.
No matter how hard you push through, maybe you feel there’s something missing.
A piece of the puzzle.
If you even have an inkling of suspicion that’s the case, I’m here to alley them for you.
You are absolutely correct.
Many of the world’s top entrepreneurs, CEOs, executives, experts & thought leaders don’t play by the same rules you do.
They all follow a set of cornerstones that helps position them in the eyes of their marketplace as the best and only option, the go-to authority.
Some of them became who they are today, purely just because of these.
The cornerstones are something I cover with my $100k+ a year private clients on… But in this article, we will be talking about one.
This one by far, to this day, remains the most proven, legitimate path to credibility, visibility, and authority status in your niche, industry, or category…
It’s by creating a book and becoming a published author.
In this article, I am going to be revealing the top 5 ways that publishing a book will help you join the ranks of the world’s most elite thought leaders, attract all the high-value clients you want, command the highest fees, and allow you to have all the freedom, income, and impact you desire.
The Top 5 Ways Publishing a Book Helps You:
1. Positions you as the go-to authority in your space above the mainstream
It is of little secret that the market in the expert, coaching, consulting space has become ruthlessly competitive over the last 12 months.
Almost anyone with a laptop, regurgitated opinion from YouTube, and a $3,000 program on organic marketing can enter these bloody waters.
And with that lower barrier to entry, it is becoming crucial to stand out in a proper way.
Publishing a book is still one of the last bastions of power in a red ocean.
A defensible moat around your castle.
A true asset worth millions if executed correctly.
2. It attracts the affluent, premium clients at the top of the pyramid
The approach that works at the low end of the market doesn’t work on the higher end.
Trust and credibility are pivotal driving factors.
A published book establishes huge credibility if you want to attract affluent premium clients.
If you want to start selling $25k, $50k, $100k+ offers to the high end of the market… This is absolutely crucial.
On the lower end of the market, you can get away strong-arming someone into buying from you with high-pressure tactics (though not for much longer…)
But on the higher $25k-$100k+ offer levels, It often more than not, requires a conversation between a partner, other significant decision-makers involved, and so on.
They will want to sit down, go through your material, and make a discerning informed decision together…
And what do you think makes more sense… Going through a published book from a bestselling author, and established thought leader in the space?
Or sit around the computer together to watch a 90-minute VSL?
You decide.
3. It accelerates the trust-building process in your brand & shortens sales cycle length
One of my mentors once taught me a concept he learned from the B2B start-up world called the “7-hour rule”.
We live in an increasingly sceptical and competitive online space.
The energy it takes to convert a cold prospect in your ideal target audience into a raving client is tremendous… And that’s where the 7-hour rule comes in.
The rule says that someone needs to spend at least 7 hours with your brand in order to become a lifetime fan.
Your prospects & clients now have more options than ever in a sea of endless information.
Yes… videos, blog content, case studies, email nurture sequences all help you.
But a book amplifies everything by a magnitude greater than the sum of its parts.
4. Allows your personal brand wider reach, and deeper impact
A good reminder to have is that not everyone is going to be a good fit for your services.
Not everyone is going to be ready to go deep with you so you can go do your best work and deliver the highest impact possible.
What I often see with experts is a black and white dichotomy between either extremely wide reach with little impact in the way of monetization and depth of client transformation… Or depth of client transformation but extremely narrow and limited reach.
The best approach is to have the best of both worlds.
And a book solves that perfectly.
Not everyone will be able to work with you for a variety of reasons… But their lives would have been positively impacted and left better than you found them.
And by having a wider reach of your message, you will identify before you more high-value clients you can go deeper with as a result.
5. Opens doors and attracts limitless opportunities (to speak, to podcast, to write..)
The world right now hungers for more thought leaders who are great at what they do.
Thought leaders with knowledge, expertise, and insights that are worth millions, can impact millions, and/or create million-dollar transformations.
Genuine thought leaders… There is no shortage of demand for them.
Many organizations, foundations & highly influential individuals are always on the lookout for them… And once they identify one, they would love to work with them.
And to start stepping into that, first impressions matter.
You want to lead with your best foot forward.
Having a published book leads you to that.
Guest Post Contributions, Magazine Publications, TV, Speaking Gigs, Media Appearances, Podcasts, Invitation to Exclusive Events…
The world is your playground once you publish a book.
The small process of writing a book pays dividends for years to come…
It is the small hinges that swing open big doors for you.
These were the top 5 ways that publishing a book will help you attract all the high-value clients you want, command the highest fees, and allow you to have all the freedom, income, and impact you desire.
If you are thinking of writing a book, currently writing a book, have published a book & want help turning it into a valuable leveraged business asset that can help you add an additional multi 6 or 7 figures this year to your income.
I’d like to invite you to consider attending one of our Bestseller Breakthrough® programs to accomplish those goals and beyond.
All you have to do is go to our website & click the “Enquire Now” button
Start by filling in the enrolment application form to let us know a little about you and your expertise.
Upon approval of your application, one of our member liaisons will reach out to schedule an interview for us to meet, should it be a good fit.
We look forward to discussing your business and your goals to become seen as the #1 authority in your space!
Follow me on Facebook, Instagram, LinkedIn, and visit my website for more info!
Tuan Luu, Executive Contributor Brainz Magazine
Tuan Luu is Founder of Empire Launch Publishing™, creator of the Bestseller Breakthrough®, and comes highly respected as a sought-after marketing advisor to some of the Top Entrepreneurs, CEO’s, Executives, VC-Backed Founders & Thought Leaders of our time. Tuan has taught his Bestseller Breakthrough® Blueprint to over thousands of people around the world. As an accomplished speaker, Tuan has spoken to audiences from 200 to 1000 and up, and has shared those stages and others with world renowned business speakers like Dr. John Demartini, Private Equity Fund Manager JT Foxx. He has repeatedly featured in award-winning publications alongside World-Class Entrepreneurs, CEO’s, Billionaires & Celebrities like Elon Musk, Simon Sinek, Oprah Winfrey, Jay Shetty, Jessica Alba & Gary Vaynerchuk. Tuan has delivered countless paid speeches, seminars & university lectures to entrepreneurs, CEO’s, executives and thought leaders across 26 countries, and has authored over 9 bestselling business books. If you want to rise above the mainstream and become the #1 authority in your space, there is no other advisor and thought-leader better suited and committed to that outcome than Tuan Luu and the Empire Launch Publishing™ team.
