How Leaving My Job and Rewiring My Thinking Led to a Patented Invention
- Brainz Magazine
- Jun 19
- 5 min read
Written by Houda Dahhou, Founder
Houda Dahhou is the founder of Bellar, a luxury fashion brand redefining travel accessories with her patented, collapsible boater hat. A Columbia alumna and former grain trader, she brings global insight and timeless elegance to problem-solving through design.
Most career pivots start with a bold idea; mine started with a broken hat and a broken mindset. In this piece, I share how leaving a job that didn’t fulfill me forced me to confront the beliefs that kept me stuck and how that inner work became the foundation for building a product that didn’t exist yet, but that I (and millions of people) needed.
From age 21 to 26, I lived a life that felt like it belonged to someone else. I was a trader’s assistant at one of the biggest names in the grain industry a prestigious job on paper but it drained me. I didn’t like my work, and I coped by telling myself, “This is just temporary. One day, I’ll be my own boss.” It was the story I repeated to justify staying where I was. Five years flew by. Promotions passed me. The temporary life had become permanent and I hadn’t taken a single real step toward the life I dreamed of.
What was I waiting for?
I told myself I just hadn’t found the right idea. I’d drafted countless business plans, scribbled pages of notes during bursts of inspiration, but I always found a reason to dismiss them. Looking back, I now know what was really holding me back: limiting and competing beliefs.
1. Challenge the limiting thought you have about your dream
We all have those internal beliefs that quietly convince us we can’t have what we want unless certain conditions are met. My core limiting belief was: “If I’m going to be an entrepreneur, I have to invent something entirely new and revolutionary.”
Is that true? No. Look around the world, and you'll find successful businesses selling pizza, candles, digital planners, or pickup services. Yet my belief paralyzed me. I thought I had to be Steve Jobs to start anything at all.
Until one day, I picked up a book called 100 Side Hustles by Chris Guillebeau. In it, people were making real money selling eggs, fixing bikes, or creating cleaning services. My belief didn’t just lack logic, it lacked evidence. It had to go.
2. Think about a problem you’ve personally felt and solve it
After reading the book, I made a promise: I’d watch for problems in my daily life and commit to trying something small, not necessarily revolutionary. That’s when I went to Mexico and bought a beautiful hat. On my flight back, I wondered: what if I sold hats as a side hustle?
But deep down, I knew I’d lose interest unless the idea excited me. I asked myself: “What’s the boldest, craziest upgrade I could make to a hat to keep me motivated?”
The answer was instant: make a beautiful hat that collapses flat. Anyone who’s traveled with a structured, stylish hat knows the pain they getting crushed, bent, or left behind because they’re inconvenient. I searched the market. The options were either floppy and ugly or structured and unpackable. There was no in-between.
That was my aha moment. I had lived the pain. That gave me the courage to believe I wasn’t just imagining a problem; I had lived it. That made it real.
Beyond the profit potential of solving a pain point, experiencing it personally gives you a deep-rooted belief in the need for your product. Because improving something takes time, effort, and doubt, and there will be many moments when you question whether your idea is even good. But when you’ve felt the frustration yourself, you can’t un-know it. Your doubt disappears. And that clarity gives you the resilience to push through.
Ironically, by dismantling the belief that I needed to be disruptive to succeed in business, I ended up creating something truly innovative: a luxury, collapsible boater hat that is structured, elegant, travel-friendly, and incredibly easy to store at home.
3. Your biggest battle is mental, not physical
Everyone has good ideas. What separates the dreamers from the doers is the ability to recover quickly from failure.
When something went wrong, a failed prototype, a broken mechanism, I used to spiral. Weeks of doubt, sulking, and self-blame. But eventually, I trained myself to respond differently.
“A quitter never wins and a winner never quits.” – Napoleon Hill
I’d ask myself: “Houda, are you a winner or are you a quitter?” Even if I cried, I’d whisper back: “I’m a winner.”
This journey is a numbers game and you only have to be right one time. I would tell myself that I am closer than I think.
That shift will collapse your timeline. If I had shifted earlier, what took me 3 years to build could have only taken me one.
But there’s a deeper layer no one talks about: energetic resistance.
You can work hard, do everything “right,” and still feel blocked. Why? Because your subconscious may be resisting the identity shift. You want the success of an entrepreneur, but are you truly ready for what it demands? No stable paycheck. Being responsible for others’ salaries. Facing loneliness and uncertainty. If it is slightly the case, life will delay the outcome. Without realizing it, you’re simply not ready for the unknown, and your nervous system prefers the familiar context of what you know, even if it’s unfulfilling.
You have to become the person who can hold what you’re asking for by having trust and certainty that, whatever might happen, good or bad, you will have the capabilities and consciousness to deal with it.
Conclusion
Building Bellar wasn’t just about designing a hat. It was about dissolving the mental noise that told me I couldn’t or shouldn’t try. If you’re stuck, don’t look for a better idea. Look for the belief that’s blocking you.
Remove that, and you’ll move faster than you ever thought possible.
And if your next step happens to be planning your dream trip and you want to do it without leaving your favorite hat behind, you’ll find my solution here.
Read more from Houda Dahhou
Houda Dahhou, Founder
Houda Dahhou is an entrepreneur, a Columbia University graduate, and a former global grain trader with over 5 years of experience in the commodities sector. After years of exploring side hustles, her love for travel and timeless fashion led her to create Bellar, a brand built around a patented collapsible hat that merges elegance with functionality. Inspired by a hat destroyed on holiday, she spent years developing a refined solution for women who travel in style. Houda brings a practical, international perspective to entrepreneurship, design, and innovation. Her mission: to create beautiful, packable fashion that fits a mobile, modern lifestyle.
