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How Coaching Will Drive Success Into Your Company

Written by: Sarah Alysse Rosner, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.


Today, Oct 6th marks National Coaches Day, and I really wanted to highlight the importance of hiring a coach. When you look at a football team, there are 5 main coaches that help develop them: head coach, assistant coach, offensive coordinator, defensive coordinator, & special teams coach. Then each area gets broken down with more personalized coaches: quarterback coach, linebacker, running back, wide receiver, etc. Outside of the time spent with those coaches, the players have individualized training sessions, which require more coaches. To exceed expectations, these players need to have a growth mindset, and coaches are the most effective way to get you there faster. If a football athletes only had to hold themselves accountable, they would only reach a certain level; but, with a coach’s vigil eye, the player will discover new ways to play and ultimately improve their game.

Shot of a young businesswoman delivering a presentation at a conference in the office building.

In your own company, a coach can help you enhance your gameplay and improve your overall business strategy. By working with someone, you will go from where you are to where you want to be. There are several different types of business coaches, but how do you choose the right one for you?

Write down all the areas that are essential to you in hiring a coach by asking yourself these questions:

  • Do I want someone who will give me a bit of tough love?

  • Do I want a consultant or a coach? The major difference is that a consultant will make informed decisions for you, whereas a coach will collaborate in developing a strategy for your business.

  • What do I want to get out of working with a coach?

Next, create a spreadsheet of the blind spots in your business:

  • Look at your s between all social media platforms

  • Compare your sales from year 1 to the current day

  • Find out what systems are working for you and against you:

    • Cold Reach Out Automations

    • Newsletters/Email

    • Follow Up

      • What’s the open rate?

      • What’s the reply rate?

    • Scheduling appointments

    • Course Sales

Lastly, find the right personality fit by asking your coach a few questions. This is a huge investment so make sure that they understand your pain points from your blind spots and what YOU want to improve on in your business. In the consultation call, notice if they listen to your concerns and see if they ask you effective questions.

  • Based on what I shared today, how would you be able to support me over the next few months?

  • What would you say is your secret sauce for coaching a client?

  • Would you say that as a coach, you focus on mindset or strategy? Trick question because ideally, a coach should work on both with you.

In terms of understanding their products and services, you need to know the following:

  • Do they have testimonials from previous clients?

  • Who do they serve?

  • List of deliverables and benefits of the program

  • Contract & Payment

Bear in mind I only centered around a business coach, but there are so many out there from career to health coaching. On my podcast Stress Free SOULutions, I discuss many topics with thought leaders and coaches from around the world. Take a listen, and you may find a coach that resonates with you.

Follow me on Facebook, Instagram, LinkedIn, and visit my website for more info!


Sarah Alysse Rosner, Executive Contributor Brainz Magazine

Sarah Alysse is a corporate stress management coach that helps companies cultivate a low-stress environment so that their employees can be happier and more productive. She’s the creator and CEO of Live Well Enhance You, which was formed out of a need for her Pilates clients to find balance in their lives. She branched into the corporate market to assist employees in creating out-of-the-box wellness solutions. She utilizes her BFA Musical Theater Performance background to coach others on how to be confident and understand the connection between the brain and body. Spanning over a decade, Sarah has collected an abundance of certifications from the Integrative Institute of Nutrition, STOTT Pilates, to the National Academy of Sports Medicine. She’s been featured on WGN's Living Healthy and WGN Around Town segment as a Stress Management Expert. Also, she has been promoted on Business Insider, Yahoo Finance, Authority, Kivo Daily, LA Wire, The Chicago Journal, NY Wire, NY Weekly, IdeaMensch, and US Reporter. In addition, she’s the host of the Stress-Free SOULutions podcast.



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