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Gucci Goes After Crypto Crowd

Gucci has announced that at the end of this month, five of its stores will accept crypto-currency payments.


The stores, all in the US, include Rodeo Drive in Los Angeles and New York's Wooster Street. They will accept payments in more than 10 currencies and amongst them are Bitcoin, Bitcoin Cash, Shiba Inu and Ethereum. Vogue.com reports: [Gucci] “will also accept Dogecoin, a “meme” cryptocurrency originally created as a joke”. BBC News adds that all of the brand’s US stores will follow in the coming months.


Customers who wish to pay with crypto-currency will be sent an email with a QR code, which they can use with a digital asset wallet.


The move is another insight into Gucci’s Web 3.0 ambitions. In a statement, Marco Bizzarri, Gucci president and CEO said: “Gucci is always looking to embrace new technologies when they can provide an enhanced experience for our customers. Now that we are able to integrate cryptocurrencies within our payment system, it is a natural evolution for those customers who would like to have this option available to them.”


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