LaShawna Epps is a Certified Mindset Coach and CEO of A BeYOUtiful Life℠ LLC. After a pivotal decision to break free from past limitations, she left a 24-year corporate career to fulfill her purpose of guiding high-achieving women, especially those over 40, trapped in high-stress lives, constant overwhelm, and limited belief systems, towards profound transformation and fulfillment. She has assisted countless women to improve their quality of life by empowering them to navigate stress and overwhelm, turn pressure into purpose, and remove possibility blindness to unlock and unleash their inner resilience. LaShawna is wholly committed to helping them break free from the bondage of old mindsets to finally become CEOs of their lives, show up as whole women, and start pitching their lives at the level of their worth!
LaShawna Epps, Christian Mindset Coach
Introduce yourself! Please tell us about you and your life, so we can get to know you better.
I am a Christian, a wife, mother, grandmother, and a woman through and through who understands that we are one-of-a-kind masterpieces created by God for greatness to persevere and rise above adversity! I am also the CEO of A BeYOUtiful Life℠ LLC, a business I founded in 2021 that emerged from divine inspiration from God, Who revealed to me the purpose for which I was created after a 21-day Daniel fast. It became clear that I had spent enough time merely existing, and it was time to shift into a life of greater purpose. Embracing this vision marked the beginning of a remarkable personal journey.
Before this transformative period, I was immersed in the corporate world and pursued my passion as a Faith.Beauty.Lifestyle content creator and Youtuber under my brand name: LEstyle. As much as I love and appreciate the beauty industry, I believe that true beauty originates from within. My mission is always to inspire people to 'live from the inside out' by fostering a mindset that promotes inner transformation. Through my business and content platforms, I educate others on how to reprogram their minds and transition from merely dreaming to living their dream lives in alignment with their true selves and God's purpose for them.
Although I continue to create content on my LEstyle YouTube channel and other social media platforms, the majority of my workdays are now dedicated to working with aligned clients through coaching, consulting, and varied speaking engagements. There is nothing I would rather do at this stage of my life. This work brings me unparalleled fulfillment as I lead, love, and serve others!
In addition to my professional endeavors, I have two "happy places" that bring me immense joy! I love dancing and I attend line dancing classes twice a week. It’s a passion that fills my heart with so much delight, and helps me stay in shape and get a high-calorie burn! Additionally, I have a hidden talent for interior decorating and design, particularly in styling spaces and shelves. Family and friends often seek my help to update their homes, and although I once considered starting a staging business, I never found the courage to pursue it fully.
What inspired you to become a life and mindset coach, and how did your journey begin?
My journey to founding A BeYOUtiful Life℠ LLC again was divinely inspired by God. He led me to create a platform dedicated to empowering women over 40 navigating lives filled with stress and overwhelm(and so much more). These women, yearning for true fulfillment and meaningful transformation, find themselves at a crossroads, seeking to conquer challenges, break through barriers, and overcome various midlife challenges, all while aspiring to achieve extraordinary, sustainable outcomes.
I embraced the role of a mindset coach because I firmly believe that a profound shift in mindset can transform every aspect of a person’s life. When we awaken to consciousness, our thoughts, attitudes, and behaviors change, and our entire existence realigns to follow suit.
To be fully transparent, the beginning of this journey was both overwhelming and intimidating. I struggled with the enormity of leaving my corporate career with great income, to venture into a field I had never considered or imagined pursuing on my own. The transition was daunting, but the vision and purpose revealed to me by God provided the courage and faith to move forward.
Today, I am committed to guiding women through their own transformative journeys, helping them to unlock their potential and step into lives of purpose and fulfillment.
What are some of the most common challenges your clients face, and how do you help them overcome these obstacles?
As you might expect, each client brings a unique set of challenges to the table, reflecting their diverse backgrounds, traumas, experiences, limiting beliefs, and thought patterns. Common issues many of my clients face besides stress and overwhelm are perfectionism, imposter syndrome, comparison, lack of confidence, the pressure to compete with other women, and feelings of inadequacy or unworthiness, doubting whether they even deserve to achieve their desires.
Upon initial intake, my approach with each client is tailored to their unique needs and primary focus areas. This means our starting point may differ for each individual. While we employ various strategies to achieve the desired outcomes, I emphasize that the goal is not just to 'fix' a few issues but to focus on becoming a greater and higher version of oneself. Quick fixes act like band-aids, addressing only surface problems. Instead, true transformation comes from reprogramming and upgrading the mindset, equipping clients to handle any challenges that arise and sustain their breakthroughs. Personal development requires going within, committing to inner work, and believing that this commitment leads to real change. Each client defines their 'it,' and I assist them in aligning.
Most importantly, I have lived this journey out loud. I was once the stressed, overwhelmed, stagnant, fearful, undisciplined, procrastinating perfectionist, constantly comparing, competing, and trapped in an identity crisis with imposter syndrome. My transformation began when God took me on my own personal development journey which was an intense process of self-discovery, self-awareness, and self-love that completely transformed my life. From enduring my youngest child being shot, divorce, foreclosure, repossessions, job loss, bankruptcy, and countless rejections, I emerged stronger, transformed and equipped with an upgraded mindset. My story is a classic example of turning pain into purpose!
Today, I am free to be who God created me to be – perfectly imperfect. I teach women to achieve this freedom through a personalized roadmap that creates a forward course of action, leading to deliverance, freedom, and fulfillment. I am honored to serve and assist women in rewriting their narratives to become the highest expression of themselves. I impress upon them the necessity to unlimited themselves and develop a growth mindset to expand their capacity to grow, mature, and ascend through transformation. This approach is the only way to achieve and sustain true breakthroughs.
How do you integrate Christian values into your coaching sessions, and how does this influence the outcomes for your clients?
I want to start by clarifying that my coaching services are open to everyone, and clients do not need to be Christians; they simply need to be willing to commit to the process and put in the effort required for their transformation. My approach is inclusive and respectful of all beliefs.
Before taking on any client, a discovery call is essential to assess our alignment and compatibility for working together. This step is crucial to ensure that our partnership will be effective and mutually beneficial. If we determine during the call that there’s a good fit, we then proceed with formalizing our coaching relationship.
Although I do not impose my faith throughout our sessions, I am always guided by my faith. When God entrusted me with this mission, He emphasized that the focus should not be on forcing my faith upon anyone. Instead, I aim to embody an approach grounded in love, practicality, and free of judgment as I provide a safe space for my clients to feel comfortable releasing all of their cares. Through compassionate guidance, I help clients discover new perspectives and methods for personal growth and transformation. This approach allows us to work together to achieve their goals without feeling pressured about religious alignment.
My mission is to offer practical tools and insights that foster genuine change, all while respecting and honoring each client's individual journey and beliefs.
Ultimately, it’s about providing a supportive environment where everyone can learn, grow, and find another way to thrive.
Can you elaborate on your coaching philosophy and the core principles behind 'A BeYOUtiful Life'?
A core principle for A BeYOUtiful Life LLC is always to operate my business with integrity and for the mutual benefit of myself and my client(s) with an obligation to always tell the truth, empowering them to choose something different to start experiencing life a better way.
My coaching style is holistic, rooted in positive psychology, mindfulness, and cognitive-behavioral therapy. I work collaboratively with my clients to help them identify their strengths, overcome limiting beliefs, and develop practical strategies for achieving their goals. I believe that the core of coaching is a process of self-discovery and self-awareness, and I am committed to providing a supportive and non-judgmental space for my clients to explore their inner world.
My approach is centered on creating a partnership between the client and myself that requires a mutual commitment that fosters a culture of trust and growth. It is focused on the here and now; not the past (although we may need to reflect on certain aspects of your past to guide us accordingly), as we look for ways to move forward in a very supportive and positive manner. Clients will always get honesty and full transparency with me, however, I don't offer any 'sugar-coating' in my approach.
As their coach, I will offer lots of insight, ask them to stay open and think differently about some things, make suggestions, ask hard questions and offer feedback, but they decide their actions thereafter. Clients can expect us to take a deep dive into their current routines to create strategies that will help them connect to their identity and purpose, reframe their past and limiting beliefs, and develop the courage to unapologetically own their desires so they can start living the life they were created to live. Most importantly, I challenge them to ‘stay open’ as cultivating a growth mindset is essential during the life coaching process as it involves the whole person including relationships, health, career, physical environment, social, etc.
What new programs or resources are you currently developing to support women in achieving their personal and professional goals?
We currently offer two Signature Coaching Programs to assist clients on their personal development journey where they are sure to experience remarkable, transformative, and sustainable outcomes! Each program package is available in either 6 or 8-week options.
The Stress-Free Solution for Women signature program is designed to empower clients with the tools, insights, solutions, and strategies needed to break free from the clutches of stress and constant overwhelm leading to a more balanced, fulfilling life. We take a deep dive into tracking and identifying triggers to redefine the way clients experience the stress in their lives, so we can turn that pressure into purpose! This coaching package is ideal for individuals who are ready to take charge of their stress levels and are committed to making lasting changes in their lives. Whether they’re professionals navigating a demanding career, parents juggling multiple responsibilities, or anyone feeling the weight of stress, this package is tailored to their unique circumstances.
The Becoming H.E.R.-Healed, Empowered, & Resilient℠ signature program is designed to guide clients through a profound process of self-discovery, self-awareness, and extraordinary growth, equipping them with the tools to heal from within and emerge as a stronger, more resilient version of themselves. It is the ultimate invitation to step into a life that radiates authenticity, strength, and unwavering resilience.
I believe the greatest risk in life is never taking one. People will invest in lots of things that depreciate, but won’t invest in the one thing that is with them always — themselves. Many seek change without changing themselves not even realizing that their lives are simply a mirror reflection from within. To achieve different results, you must take different actions. As Einstein said, insanity is doing the same thing repeatedly and expecting different results. If you want a new reality, you must become a new person. Investing in personal development through coaching offers invaluable returns that will pay you dividends for the rest of your life! Committing to discipline, consistency, and transformation through coaching is a true commitment. You must be willing to explore within and embrace discomfort to uncover the real unstoppable you. My role as a coach is to provide a safe space, accountability, understanding, non-judgmental support, and tools to help clients move from where they are to where they want to be. The answers lie within us, often hidden. As a life coach, I help clients find those answers by revealing what they can't see alone. We are partners, working together as a team.
If they’re hesitant to commit to coaching but still want to begin their personal development journey, they should consider starting with my digital educational guides: The Stress-Free Solution Blueprint, or A Holistic Approach to Mental Wellness Self-Care Guide & Workbook. These guides cover essential topics like stress management and self-care, providing practical tools, actionable steps, and insightful strategies to start building a healthier, more balanced life. By exploring these resources, they will gain the knowledge and confidence to make positive changes at their own pace, laying the groundwork for more advanced personal growth in the future.
You can purchase these digital guides for download and find more in-depth information on my signature coaching programs here.
I am also available for smaller, more intimate group sessions, tailored for specific needs or special events as requested by organizations. Simply fill-out the form on my contact page.
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