Liina Fadaee is on a mission to support individuals and businesses with growth. She is proud to have supported hundreds of people from vast backgrounds and levels to achieve their goals, either directly or through the training and leadership of staff. Liina is the founder of Consult For Growth, an organization specializing in coaching and training across careers, change, and diversity.
Before launching Consult For Growth, Liina served in management roles for leading corporate and not-for-profit organizations. She has been recognized and awarded for fostering rapid growth through strategic business development activities and implementing positive cultural change. Liina is a Certified Executive Coach, ICF ACC, a robust facilitator, and holds an International Business Degree.
Liina Fadaee, CEO Consult For Growth
I am Liina Fadaee. I like to say the world is my stage. I love the richness of being surrounded by diversity and learning about people from all walks and corners of the world. Whenever we get a glimpse of the world from someone else’s eyes we inevitably grow, especially if this person has a cultural background and world different from our own.
I was very privileged growing up between Finland and Australia. Two amazing countries, but culturally very different. At University, studying international business, I was intrigued by cultural awareness subjects, and understanding how our culture and society shape our beliefs and behaviour.
My career has allowed me to be immersed in diversity and continues to allow me to work in an international and diverse setting. I am incredibly lucky that my work takes me around the world from the comfort of my home office.
I currently live in a rural setting in Valkeakoski Finland, with my Persian husband and our two young children Iida (4) and Armas (8 months). I absolutely love mushroom hunting with my daughter, you cannot believe the sheer joy I experienced when I found that we have porcini mushrooms growing in our backyard! Being close to nature grounds and recharges me.
What is your business name and how do you help your clients?
My business is Consult For Growth. We provide coaching and training that renews energy and brings in focus – increasing awareness, tackling it, clarifying strategy, building readiness, and making it happen. We are passionate about helping clients to grow to their full potential and embrace change.
We help leaders to better lead through change, teams with successful integration and onboarding of international talent, and businesses to grow with the growth of their talent.
We help individuals to find the best of their unique talents and understand their value and potential through coaching and career coaching.
What kind of audience do you target your business towards?
I am a very value-driven person, and my values are reflected in Consult For Growth’s values –
Perspective - being able to identify the bigger picture at hand and look at the world in a way that makes sense to oneself and others.
Honesty - being authentic and genuine, speaking sincerely. Acting with integrity, reliability, and trustworthiness.
Fairness - Treating everyone fairly with equality and non-judgment, having an open mind, and giving everyone a fair chance.
We target our business towards businesses and individuals wishing to grow who appreciate, share, or aspire to similar values. Who inspires you to be the best that you can be?
My clients inspire me to be the best I can be, I value people’s time and want to ensure that each minute spent with me delivers value. This drives me to use reflective practice to help myself to continue growing to be able to serve better.
My children also inspire me, since becoming a mum I have grown immensely. Each day I reflect on the events of the day and how I can grow as a mother. I want my children to learn by my example to love learning and be open to change, the importance of a balanced life, the humbling energy of helping others, and the value of patience, perseverance, and kindness.
What is your work inspired by?
Since I was a teenager, my favourite quote was by Heraclitus “The Only Constant in Life Is Change.”
Throughout my career, I have been leading through and supporting change in one way or another. I was able to witness the impact of change when it is not managed well and on the other hand the magic that flows when change is managed well. Seeing someone or a business situation stay stagnant in an undesirable position/situation not reaching their potential due to fear of change or lack of support/knowhow divers me nuts. This inspires my work with change.
When it comes to career coaching, for many of us, our careers are an important element of our lives, often shaping our sense of self-worth, belonging, and purpose. Over the years I have consulted and coached hundreds of people around their careers from many different walks of life and backgrounds. A common challenge is self-confidence and understanding and believing in their own value. Seeing a person light up, find hope and clarity of direction, grow, and seize their potential is just amazing and inspiring. Career coaching can have such a powerful positive impact on a person’s life, I have a gift and I want to share this.
Tell us about your greatest career achievement so far.
My greatest career achievement so far is to have developed into a position that enables me to bring consistent value to my clients. I am proud of what my clients have achieved, I feel real purpose and believe I am doing meaningful work when I can support others to grow and achieve their goals. Tell us about a pivotal moment in your life that brought you to where you are today.
Becoming pregnant with my first child was the moment I stopped and took a long hard look at my career, personal life, and my well-being. I realised this was not a life that would allow me to be the best version of myself for my children.
I had accepted that a 60-hour working week was normal, I had neglected my social life, I had learned that alcohol was the best tool for stress management, I was anxious and losing myself confidence and self-worth due to a toxic workplace, and although I was making good money, I realized it was not worth it. My work was consuming me, I was not playing to my strengths or working in an environment that shared my values.
It was at this moment, that I knew I needed a new direction. I turned to my husband and said I wanted to quit my corporate job. He hugged me and said ‘finally, yes I support your decision’. I resigned at 12 weeks pregnant. 18 months later, I launched Consult For Growth. Although running a business is challenging especially with a young family, when you are playing to your strengths, working in line with your values, and doing meaningful work that continues to allow you to grow, I feel I am living my best life right now.
