Written by: Torie Mathis, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Have you dipped your toes into digital marketing for your coaching business but found it's more of a waste of time than a tool for business growth?
Maybe it's time to look at digital marketing a bit differently
I created the SMART Marketing system, a comprehensive approach designed to help coaches navigate the complexities of digital marketing with ease and efficiency. It gives you a clear path to how your digital marketing all comes together and aligns your marketing with clear goals necessary to move the needle and stop wasting time and money on digital tactics that don't work.
The SMART system, an acronym for Sales Process, Message, Authority, Relationship Building, and Traffic, offers a structured path for coaches to enhance their digital presence and reach their business goals.
Sales process for coaches
The first pillar, Sales Process, emphasizes the importance of understanding your ideal coaching client. By tailoring your sales process to meet the specific needs and pain points of your target audience, you can streamline your approach, ensuring a more effective and client-centric service.
This involves defining your coaching services clearly and creating a sales funnel that guides potential clients from initial contact to the final deal, all while building trust and credibility.
Marketing message for coaches
Crafting a compelling marketing message forms the second pillar.
This step is crucial in communicating the unique benefits of your coaching services. Knowing your ideal client inside out allows you to focus on the benefits rather than just the features of your services. Using clear, compelling language that resonates with your target audience can significantly enhance your market appeal.
Building authority for coaches
The third pillar, Authority, is about establishing yourself as a thought leader in your niche. Creating compelling content, networking with industry leaders, and positioning yourself as an expert are key strategies to build your reputation. This not only attracts more clients but also enables you to command higher fees and stand out in a competitive market.
Relationship building for coaches
Relationship Building, the fourth pillar, is central to creating lasting connections with clients. Exceptional customer service, effective email marketing, and an engaging social media presence are instrumental in building these relationships. By maintaining consistent and authentic interactions, you can transform clients into lifelong fans and advocates for your coaching services.
Traffic for coaches
The final pillar, Traffic, focuses on driving visibility to your coaching services. Utilizing search engine optimization (SEO), paid advertising, and content marketing, you can attract more visitors to your website and social media platforms. This increased Traffic is vital for expanding your client base and growing your coaching empire.
Smart Marketing for Coaches works when you have a SMART system in place.
SMART marketing for coaches
Implementing the SMART Marketing system in your coaching business is not just about following a set of strategies; it's about creating a cohesive, scalable system that grows with your business. By focusing on these five pillars, you can develop a marketing approach that is not only effective but also enjoyable.
To further enhance the growth of your coaching business through digital marketing, here are ten actionable ways to get started.
10 SMART ways coaches can get started with digital marketing
Develop a strong online presence Establish a professional website that reflects your coaching brand. Ensure it's user-friendly, mobile-responsive, and showcases your services clearly. Your website should be the cornerstone of your digital marketing efforts, acting as a hub for potential clients to learn more about what you offer.
Implement SEO strategies Optimize your website and content for search engines to increase your visibility online. Use relevant keywords, create quality content, and ensure your website is technically sound to improve your search engine rankings. Use tools like Ubersuggest or SEM Rush to find the best keywords for your business goals.
Start a blog Share your expertise and insights through a blog on your website. This not only positions you as an authority in your field but also helps with SEO. Regularly update your blog with relevant and informative content that addresses your client's needs and challenges.
Use email marketing Build an email list and regularly send out newsletters or updates. Provide value in your emails with tips, insights, and updates about your coaching services. Email marketing is a great way to keep your audience engaged and informed.
Create video content Videos can be a powerful tool in digital marketing. Create and share videos that offer tips, advice, or insights into your coaching practice. Platforms like YouTube or Instagram Reels can be effective channels for video marketing.
Offer webinars or online workshops Hosting webinars or online workshops is an excellent way to showcase your expertise and attract potential clients. These can be free or paid events that provide valuable information while promoting your coaching services.
Utilize paid advertising Consider using paid advertising on Google or social media platforms to reach a broader audience. Target your ads to your ideal client demographic to ensure you're reaching the right people.
Network online Engage in online communities and forums related to your coaching niche. Networking can help you build relationships, increase your visibility, and establish your Authority in the field.
Track and analyze your efforts Use tools like Google Analytics to track the performance of your digital marketing efforts. Understanding what works and what doesn't allows you to adjust your strategies for better results.
By implementing these strategies, you can effectively grow your coaching business in the digital realm. Remember, digital marketing is an evolving field, so staying updated with the latest trends and continuously refining your approach is crucial for long-term success.
For coaches looking to dive deeper into the world of digital marketing, the Review Boost Bootcamp offers a fantastic opportunity. This free event provides valuable insights into increasing your online presence through reviews. Participants will gain access to tools like email scripts, review response templates, and the Smart Review Landing Page Template, all designed to streamline the process of gathering reviews and enhancing your digital footprint.
Embracing digital marketing through the SMART Marketing system offers a clear path for coaches to grow their business. By focusing on sales processes, crafting compelling messages, establishing Authority, building relationships, and driving Traffic, coaches can stand out in a crowded market. The Review Boost Bootcamp is an excellent starting point for those ready to take their digital marketing efforts to the next level. Join now and start transforming your coaching business today.
Torie Mathis helps entrepreneurs use digital marketing to grow your business without wasting time, money, or your sanity. She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART. Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their small business, with her husband Sean Mathis, and is the creator of SMART AF Magazine. Learn digital marketing for your small business here.
Torie Mathis, Executive Contributor Brainz Magazine
Torie Mathis helps entrepreneurs like you use digital marketing to grow their businesses without wasting time, money, or sanity. She is a best-selling author, Army veteran, speaker + trainer, and digital marketing coach. She'll show you how you don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART. Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean, a fellow entrepreneur and founder of the Miles Through Time Automotive Museum. She is also the creator of SMART AF Magazine and Smart Arsenal. You can learn digital marketing for your small business with Torie at toriemathis.com