Building the Life You Actually Want and Why More Moms Are Choosing Business Over the 9 to 5
- Mar 25
- 5 min read
Written by Meagan Buggey, Meta Ads Strategist
Meagan Buggey is a Meta Ads strategist and funnel expert who’s been in the marketing game since 2019. She helps 6 and 7-figure coaches scale through low-cost, high-converting ad strategies without the content burnout.
I started my agency pregnant with my second daughter. Not because the timing was perfect. It wasn't. Not because I had a clear roadmap, a business plan, or a safety net. I didn't. I started it because I looked at the alternative, going back to a job that would own my hours, my energy, and my presence, and I chose differently.
That choice has been the hardest and most rewarding thing I've ever done. And I know I'm not alone. Across social media, in online communities, in co-working spaces, on kitchen tables, and at school pickup lines, a quiet revolution is happening. More and more mothers are building businesses not as a side hustle or a backup plan, but as the primary vehicle for creating a life on their own terms. And the numbers are beginning to reflect it.
The rise of the mom entrepreneur
Women-owned businesses have been growing steadily for years. But something has shifted more recently, and it goes beyond just the statistics.
The pandemic accelerated a reckoning that many working mothers had been quietly having for years: the traditional model of work doesn't work for us. Not the hours. Not the commute. Not the performance reviews that don't account for the invisible labour happening at home. Not the promotions that stall the moment you announce a pregnancy.
What emerged from that reckoning was a generation of women who decided to build something different. Coaches, consultants, course creators, service providers, women building businesses that are designed from the ground up to fit around their lives, rather than the other way around. They're not choosing business over family. They're building businesses because of it.
The vision isn't 'having it all' in the exhausting, impossible way that phrase has always been wielded against women. It's something simpler and more radical: being present. Being the one who does school pickup. Being available when it matters without having to ask permission.
What this movement is really about
I want to be honest about something, because I think the Instagram version of the CEO mom story can be misleading.
Building a business as a mother is not easier than having a job. Some days it is significantly harder. There is no paid sick leave. No HR department. No team to absorb the overflow when your kid is up all night, and you have a client deliverable due in the morning. What it offers instead is something that most traditional employment simply cannot: autonomy.
Autonomy over your hours. Over who you work with. Over the kind of work you do. Over what you charge, how you show up, and what you're building toward. Over whether you take Wednesday afternoon off to watch a school concert without having to file a leave request.
That autonomy is not free. You earn it. You build it slowly, sometimes painfully, brick by brick. But for the women who are doing it, it is worth every hard Tuesday, every late night, every moment of doubt.
How CEO moms are actually making it work
After working with dozens of female coaches and course creators, many of them mothers, I've noticed some consistent patterns in the ones who are building sustainably. Not perfectly. Sustainably.
They build systems that work when they can’t
The most liberated CEO moms I know are not the ones who hustle hardest. They're the ones who've built businesses that run without them. Automated funnels. Evergreen content. Team members or tools that handle the repetitive work. Paid ads that generate leads while they're at school pickup.
The goal isn't passive income in the mythological sense. It's creating leverage so your business doesn't require your presence every hour of every day to survive.
They give themselves permission to be imperfect
The CEO moms who burn out are usually the ones trying to be perfect mothers and perfect business owners simultaneously. The ones who last are the ones who've made peace with the fact that some days the business gets the best of you, and some days the family does, and both are okay.
There is no version of this that looks like the highlight reel. There are days I'm on the floor at the end of it. There are also days I close a client I've been working toward for months and then make dinner, do story time, and feel like I am exactly where I'm supposed to be. Both are real. Both belong to the story.
They stop waiting until they’re ready
This is perhaps the most important pattern. The women who are building remarkable things as mothers are not the ones who waited until conditions were perfect. They started in the margins during nap times, after bedtimes, in school drop-off car parks with a phone and a voice memo app. Readiness is not a prerequisite for starting. It's a by-product of doing.
What the next generation is learning
My daughters are growing up watching me build something. I think about that often, what it means, what it communicates without words.
They're watching me have hard weeks and keep going. They're watching me bet on myself. They're watching me make decisions based on values on what kind of life I want us to have, rather than what's safest or most expected.
I hope what they take from that is not 'my mom worked a lot.' I hope what they take is: 'She showed me that you get to choose. That the life you want is something you build, not something that happens to you.'
That's the real promise of this movement. Not the revenue milestones or the laptop lifestyle aesthetic. The permission modelled in real time to decide what your life looks like and then go build it.
A note to the mom who’s still on the fence
If you're reading this from a job that doesn't fit your life anymore, or from the early days of a business that still feels fragile and uncertain, I want to say something directly to you: You don't have to have it all figured out.
You don't have to wait until the kids are older, or the timing is better, or the fear goes away. The fear doesn't go away. You just get better at moving anyway.
The women building businesses on the other side of this decision are not exceptional people. They're ordinary people who decided their vision for their life was worth the discomfort of going after it. You're already doing harder things than this every single day. You're more ready than you think.
Meagan Buggey, Meta Ads Strategist
Meagan Buggey is a Meta Ads strategist and funnel expert who’s been helping coaches scale their businesses since 2019. Known for her signature low-cost, high-converting ad strategies, she specializes in webinar funnels and client acquisition systems that don’t rely on constant content creation. With a deep understanding of paid traffic and conversion psychology, she’s passionate about demystifying Facebook and Instagram ads for online business owners. Her work blends strategy with simplicity, making Ads feel accessible, not overwhelming.
