Written by Lynda Sunshine West, Book Publisher
She ran away at 5 years old and was gone an entire week. She came home riddled with fears and, in turn, became a people-pleaser. At age 51, she decided to face one fear every day for an entire year.
Have you ever felt like no matter how hard you work, you just can’t seem to get ahead? Maybe you hesitate to raise your prices, fear investing in your business, or feel like success is always just out of reach. If so, you might be stuck in a lack mindset, a way of thinking that keeps you playing small and struggling financially.
But here’s the good news: Your mindset is not permanent. You have the power to shift from scarcity to abundance.
It’s your choice. One of my dear friends, Sherri Leopold, always says, “If you change your choices, your choices change.” Let that sit for a while.
If your changes were to change your life, would you take the steps necessary to make it happen so you can live a better life?
If your choices determine what type of life you “will” live, what kind of life will you “choose” to live?
If you’re thinking, “But my life is stuck this way,” I’m going to call you out on your BS right now. That, my friend, is a lack of mindset. You have decided that your life cannot be any different than it is today.
Approximately 70% of lottery winners end up filing for bankruptcy. Why is that? It’s because they had money but didn’t have the right mindset to change the way they were living their life, so they spent all their money.
If you’re living paycheck to paycheck and nothing changes in the way you manage your money, it’s likely that pattern will continue regardless of how much more you earn.
Think about it: What happens when you get a raise? Often, spending increases to match the new income. That extra money feels like breathing room at first, but before you know it, it’s already accounted for. The cycle repeats, and living paycheck to paycheck remains the norm.
It’s not just about income; it’s about choices. And I get it: times are tough, and financial pressures are real. But that doesn’t mean there isn’t one small step you can take today to start shifting your financial future. Even something as simple as saving $5 a month can start building a new habit, proving to yourself that change is possible. Small steps lead to big results, and you have the power to create a new reality, one decision at a time.
In this article, we’ll break down exactly how to change from a lack mindset to an abundant mindset, rewrite your money story, and create new opportunities in your business and life.
What is a lack mindset?
A lack mindset is a deep-seated belief that there’s never enough, whether it’s money, clients, opportunities, or success. It’s driven by fear and scarcity, shaping decisions that keep people stuck in a cycle of limitation.
This mindset often takes root in childhood, particularly for those who grew up in large families or resource-strained households. From an early age, we absorb the idea that there isn’t enough to go around.
Not enough money
Growing up in a household where money was always tight can shape how we see financial security. Hearing phrases like “We can’t afford that” or “Money doesn’t grow on trees” creates the belief that wealth is unattainable or reserved for only a lucky few. Watching parents stress over bills reinforces the idea that financial struggle is inevitable, making it difficult to believe in financial abundance. As adults, this can manifest in fear of spending, reluctance to invest in ourselves, or undercharging for our work. We may also develop an unconscious guilt around making money, feeling that financial success is out of reach or even undeserved. Breaking this mindset requires reframing money as a tool for growth, recognizing that financial opportunities are abundant, and shifting from scarcity-driven decisions to wealth-building actions.
Not enough food
If you grew up in a large family or a household where food was scarce, you might have learned that resources are limited and you have to take what you can while you can. Mealtime may have felt like a competition, with siblings grabbing second helpings before you had the chance, reinforcing the belief that there’s never enough to go around. This scarcity thinking doesn’t just apply to food it spills into business, finances, and opportunities. You might feel compelled to say yes to every client, undervalue your work, or rush into decisions out of fear that if you don’t take this opportunity now, another one won’t come along. The truth? There are always more clients, more money, and more chances. Shifting from a survival mindset to an abundant one allows you to trust that opportunities will continue to flow and that you don’t need to operate from desperation.
Not enough attention
Growing up in a busy household where you had to compete for attention can create the belief that your voice doesn’t matter. Maybe your siblings were louder, more outgoing, or more praised, leaving you feeling overlooked. Over time, this can lead to self-doubt, a fear of speaking up and undervaluing your contributions. In business, this can show up as hesitating to promote yourself, struggling to confidently share your expertise, or fearing judgment when putting yourself out there. If you’ve ever thought, “Why would anyone listen to me?” this belief might be at play. Shifting to an abundant mindset means recognizing that your voice is valuable, your story matters, and there is room for everyone, including you. Instead of shrinking back, embrace your expertise and trust that your contributions bring value to the world.
Not enough friendships
If you grew up feeling left out, comparing yourself to others, or believing that there were only so many friendships to go around, you may have developed the fear that relationships and opportunities for connection are limited. This can show up in adulthood as difficulty building strong business relationships, hesitation to network or fear that others will take opportunities from you. The lack mindset says, “If someone else succeeds, that means I’m losing.” But in reality, there is more than enough success to go around. Abundant thinkers know that collaboration creates more opportunities, not fewer. Instead of seeing others as competition, start seeing them as potential allies, partners, and supporters. Trust that there is always space for you in friendships, business, and life.
Not enough time
Many of us grew up watching parents work long hours, always busy trying to make ends meet. If you heard phrases like “Time is money” or “You have to work hard for every dollar,” you may have internalized the idea that success requires constant struggle and sacrifice. This can lead to overworking, burnout, and the belief that there is never enough time to enjoy life, rest, or focus on personal growth. In business, this can translate to working harder instead of smarter, avoiding delegation, or feeling guilty for taking breaks. But true success isn’t about working yourself into exhaustion; it’s about efficiency, smart decision-making, and creating a life of balance. Shifting to an abundant mindset means understanding that time is a renewable resource and success doesn’t have to come at the expense of joy and well-being.
While these examples may seem trivial, they actually can shape our beliefs. And if we don’t know how to shift out of those beliefs, we live our lives in a lack mindset and, as we grow older, these early experiences manifest in our businesses, finances, and personal lives hesitating to charge what we’re worth, fearing competition, or avoiding risks. The good news? These lack mindset beliefs are learned, which means they can also be unlearned and replaced with an abundant mindset.
Shifting to an abundant mindset starts with recognizing these patterns and choosing to create a new narrative and tell a different story.
7 signs that you have a lack of mindset
Undercharging for your services
This is a biggie and one of the most common signs. If you’re charging too little for your services, it’s most likely because you have a lack mindset. You may worry that raising your prices will scare off potential clients or that you’re not “experienced enough” to charge premium rates. This fear often stems from deep-seated beliefs about self-worth and money, making you feel like you need to work extra hard just to justify your fees. However, undercharging doesn’t just hurt your income; it can also make clients perceive your services as less valuable. The reality? People pay for transformation, not just time. Clients who truly value your expertise will invest, but only if you set the expectation that your services are worth it. Shifting to an abundant mindset means recognizing that you deserve to be paid well for the value you bring and that raising your rates attracts the right clients, not fewer of them.
Avoiding money conversations
If discussing money makes you anxious, uncomfortable, or avoidant, you may be operating from a lack mindset. Maybe you freeze up when a potential client asks about pricing, or you downplay your rates with statements like “I know this might be a lot, but.” before even giving them a chance to decide. This hesitation can make people question your confidence and the value of your services. The truth? Money is just an exchange of value. When you shift to an abundant mindset, you start seeing financial discussions as empowering rather than stressful. Instead of fearing the conversation, practice stating your rates with confidence and trust that the right clients will respect your pricing.
Resisting investments
A classic sign of a lack mindset is hesitating to invest in yourself or your business, whether it’s coaching, marketing, hiring help, or upgrading your skills. The fear? “What if I don’t make this money back?” While being mindful of your finances is essential, refusing to invest in growth can keep you stuck at the same level indefinitely. Think of successful entrepreneurs who didn’t wait until they “had enough” money to invest; they invested so they could grow. Abundance thinking recognizes that money spent on the right resources is not an expense; it’s an investment. The sooner you believe in your ability to generate a return on investment, the faster you’ll see breakthroughs in your business. Besides, the greatest investment you can ever make is the investment in yourself.
Seeing competition as a threat
Do you feel uneasy when you see others in your field succeeding? Do you worry that there isn’t enough room for you in your industry? If so, you may be caught in the scarcity trap, believing that success is a limited resource. This mindset can lead to isolation, reluctance to collaborate, or even feelings of envy, all of which limit your ability to grow. The truth is, there is room for everyone at the table. People with an abundant mindset see competition as a sign of demand, proof that success is possible, and even an opportunity for collaboration. Instead of focusing on who’s ahead of you, focus on what makes you unique and how you can carve out your own space in the market.
Feeling guilty about making money
Many people grow up with negative beliefs about money, such as “Rich people are greedy” or “Making money means taking from others.” If you feel guilt or discomfort around earning more, it’s likely because you’ve internalized these beliefs. This can lead to self-sabotage, where you unconsciously hold yourself back from financial success because, deep down, you feel like you don’t deserve it. Making money doesn’t mean taking from others; it means creating value. The more you earn, the more impact you can make. When you shift to an abundant mindset, you’ll see that money is simply a tool that allows you to serve at a higher level and make a bigger difference. The more money you make equates, the more lives you’ve impacted.
Working harder instead of smarter
If you believe that success requires constant struggle, you may find yourself overworking, undervaluing rest, and measuring your worth by how much effort you put in. This “grind culture” mentality stems from the scarcity belief that opportunities are limited, and you have to work endlessly to keep up. But working more hours doesn’t always mean making more money. People with an abundant mindset understand the power of working smarter, not harder, leveraging systems, delegation, and strategic action to create sustainable success. Instead of burning yourself out, ask yourself, “How can I make this easier? How can I create more while doing less?” Shifting your mindset means trusting that ease and success can coexist.
The self-fulfilling prophecy of a lack mindset
I hate to say it, but it’s gotta be said. What you believe, you create. When you think there isn’t enough, whether it’s money, clients, or opportunities, you act accordingly. You hesitate. You play small. You avoid taking risks. And in doing so, you reinforce the very limitations you fear.
But here’s the good news: Cycles are made to be broken. And you can start right now!
The key to changing your financial and business reality is changing your mindset. If you change your choices, your choices will change your life.
So, are you ready for a different future? Then, read on because the shift is about to go down.
What is an abundant mindset?
An abundant mindset is the belief that success is limitless and that there are always more opportunities waiting to be discovered. Instead of worrying about scarcity, whether it’s money, clients, or resources, people with an abundant mindset trust that there is always enough to go around. They understand that success is not a zero-sum game; one person’s win does not mean another’s loss. This way of thinking allows them to approach challenges with confidence, embrace opportunities, and take calculated risks. Rather than operating from fear, they make decisions based on growth, expansion, and possibility. By shifting from a scarcity mindset to an abundant one, they open themselves up to more success, more financial stability, and more fulfillment in their business and life.
Raising prices with confidence
One of the biggest shifts that happens when you embrace an abundant mindset is recognizing your true value and charging accordingly. Instead of underpricing out of fear that clients won’t pay more, abundant thinkers know that the right clients will invest in quality services. Raising prices isn’t just about making more money, and it’s about aligning your rates with the value you provide. When you price yourself appropriately, you attract clients who respect your expertise and are committed to getting results. People with a lack mindset may hesitate, fearing they will lose business, but abundant thinkers understand that higher-quality clients bring better experiences, stronger referrals, and greater long-term success. Trust me, this works wonders. It may feel weird at first, but try it. You may be pleasantly surprised.
Seeing money as a tool for growth
For those with a scarcity mindset, money can feel like something to fear, hoard, or stress over. But an abundant mindset reframes money as a tool, something that can be used to create more opportunities, expand a business, and improve quality of life. Instead of seeing money as something that is always running out, abundant thinkers recognize that money flows when value is created. This shift allows them to make smarter financial decisions, take strategic risks, and invest in the future. By embracing this perspective, they stop making choices based on fear and start making decisions that lead to greater long-term wealth and success.
Investing in growth
An abundant mindset means understanding the importance of investing in yourself and your business. This includes spending money on coaching, marketing, education, and professional development not as an expense but as an investment in future success. People who struggle with a lack mindset often resist investing because they fear they won’t get their money back. But those with an abundant mindset trust that investing in their growth will yield returns in the form of more clients, higher revenue, and better opportunities. Whether it’s learning a new skill, hiring support, or upgrading systems, they know that growth requires action, and investing is a key part of that process.
Celebrating the success of others
This is by far my favorite thing when I made the shift from a lack mindset to an abundant mindset. One of the most powerful traits of an abundant thinker is the ability to genuinely celebrate the success of others. When you love hearing of other people’s successes, you know you have an abundant mindset. People with a scarcity mindset often feel threatened by other people’s achievements, fearing that someone else’s win means fewer opportunities for them. But abundant thinkers see success as proof of what’s possible, not as a competition. Instead of feeling envious, they feel inspired and motivated by the accomplishments of others. They build strong networks, support their peers, and recognize that collaboration creates even more opportunities. By shifting from comparison to celebration, they create a positive cycle of success, connections, and new possibilities.
Making the shift from scarcity to abundance
Embracing an abundant mindset isn’t just about thinking differently; it’s about living differently. It’s about making intentional choices that align with the life and success you truly desire. By recognizing your worth, viewing money as a tool for growth, and celebrating the success of others, you’re already laying the foundation for abundance.
But awareness is just the first step. The real transformation happens when you take action.
From here, we’ll dive into five key steps to shift from scarcity to abundance, helping you rewire your mindset, reshape your financial habits, and create the life you are truly meant to live. Let’s get started!
1. Identify your money story
Your beliefs about money didn’t appear overnight. They were shaped over time by your experiences, your upbringing, and the messages you absorbed from family, society, and culture. Many of these beliefs are so deeply ingrained that you might not even realize they’re influencing your financial decisions today.
Start by asking yourself these key questions:
Question: What did I grow up hearing about money?
Did you hear phrases like “Money doesn’t grow on trees” or “Rich people are greedy”? Were finances a constant source of stress in your household? These messages can shape whether you see money as something difficult and scarce or as a tool for growth and opportunity.
Question: Do I believe money is hard to earn?
If you’ve been conditioned to believe that money only comes from hard work, struggle, or sacrifice, you may unknowingly resist easier or more aligned ways to earn. Successful people don’t just work harder; they work smarter, leverage opportunities, and invest in themselves.
Question: Do I feel uncomfortable charging for my work?
If you hesitate to set higher prices, negotiate, or confidently state your fees, you may have underlying beliefs that money is tied to guilt, unworthiness, or fear of judgment. The truth is that your skills and expertise have value, and you deserve to be compensated fairly.
Question: Do I feel guilty charging my family for my work?
If you hesitate to charge family members, you may feel obligated to help for free out of loyalty or fear of judgment. But your time and expertise have value, no matter who the client is. Constantly offering discounts or free services can lead to resentment and financial strain. Ask yourself: Am I honoring my worth, or am I operating from guilt? Setting boundaries and charging fairly isn’t selfish; it’s a sign of respect for both your work and your relationships. Offering a discount should be a choice, not an expectation. I heard someone say, “If your family and friends really want to support you, they will pay you double.” That totally shifted my way of thinking.
Question: What emotions come up when I think about money?
Does money bring feelings of stress, anxiety, guilt, or unworthiness? Or does it bring excitement, freedom, and opportunity? Identifying these emotions helps you recognize the subconscious patterns that may be holding you back.
Awareness is the first step
You can’t change what you don’t acknowledge. By bringing awareness to your money story, you begin to see how it has influenced your choices, behaviors, and financial patterns. This awareness is empowering because once you identify the limiting beliefs that no longer serve you, you can rewrite them into a new story, one rooted in abundance, confidence, and financial success.
Take a moment to reflect: What is the story you’ve been telling yourself about money? And more importantly, are you ready to change it?
2. Rewrite your story
Once you’ve identified your money story, the next step is to rewrite it into one that empowers you rather than limits you. If your old belief was “I have to struggle to succeed,” it’s time to shift that narrative to something that aligns with abundance. Here are a few examples you can try for size:
“Money comes easily when I create value.'' ”I am worthy of financial success.” ''Opportunities are everywhere.”
Don’t those feel a lot better than “I have to struggle to succeed”?
This shift isn’t just about saying new words; it’s about rewiring your brain to believe in possibility instead of limitation. Every time you catch yourself thinking a scarcity-driven thought, replace it with an abundant one. This requires awareness, noticing when you’re operating from old, limiting beliefs, and actively choosing to shift your perspective.
For example, if you find yourself thinking, “I can’t afford this,” reframe it to: “How can I create the resources to afford this?” Instead of saying, “I’m not experienced enough to charge more,” say, “My expertise is valuable, and I attract clients who recognize that.”
Rewriting your money story is an ongoing practice. The more you challenge your own limiting thoughts and replace them with empowering beliefs, the more your actions will align with abundance, and your financial reality will begin to shift accordingly.
3. Practice financial confidence
Confidence around money doesn’t come naturally for most people; it’s a skill that must be built through practice. The more you engage in financial conversations, the easier they become. If talking about pricing or negotiating makes you uncomfortable, the key is repetition; the more you do it, the more natural it will feel.
Talk about pricing without hesitation
One of the biggest hurdles for many entrepreneurs is stating their prices with confidence. If you hesitate, downplay, or apologize for your rates, it signals uncertainty, which clients will pick up on. If you lack confidence in stating your prices, your potential clients will lack confidence in your abilities to perform the tasks. Practice stating your prices clearly and directly. If you feel awkward at first, try saying your rates to strangers, someone you’ll never see again, just to get used to the words leaving your mouth with confidence.
Negotiate with intention
Negotiation is a skill that improves with practice. Challenge yourself to negotiate in everyday situations at a grocery store, when booking services, or even when making purchases where negotiation is possible. Approach the conversation with the sole intention of negotiating, not necessarily to get a discount, but to become comfortable discussing money with confidence. The more you do it, the less intimidating it becomes.
Celebrate financial wins
Every step forward in financial confidence is a victory. Whether it’s successfully negotiating a deal, confidently stating your prices, or increasing your rates, acknowledge and celebrate those wins. Even small victories, like saving an extra $20 or sticking to your pricing without discounting, reinforce positive financial habits. Remember, progress compounds over time, the more you build financial confidence, the easier money conversations will become.
The goal is to normalize financial discussions, empower yourself in negotiations, and embrace the idea that money is not something to fear but something to manage with confidence.
4. Take aligned action
Shifting to an abundant mindset is about acting differently and living in alignment with whom you really are deep down inside. Thoughts alone won’t change your financial reality; your actions must align with the mindset you want to embody. Taking bold steps, even when they feel uncomfortable, is how you reinforce trust in abundance and create the financial success you desire.
Raise your prices to reflect your value
If you undervalue your work, others will too. Raising your prices is about affirming your worth and reinforcing your belief that you deserve to be well-compensated for your skills. The more you raise your prices, the more you raise your energetic vibration to align with abundance. Start by increasing your rates gradually, if needed, but commit to no longer playing small. No more discounts. Raise those prices. You deserve it.
Invest in growth
Many people with a lack mindset hesitate to invest in coaching, marketing, or education because they fear losing money. But those who truly believe in abundance invest in themselves without hesitation. Coaches hire coaches. Entrepreneurs invest in mentorship. Successful people understand that money spent on personal and business growth is never wasted; it multiplies. Trust that every investment in your skills, business, or visibility will pay off in new opportunities, clients, and higher income.
Let go of low-paying, disrespectful clients
One of the hardest but most liberating actions you can take is firing clients who don’t value your expertise. Fire, then celebrate. Clients who pay the least often demand the most, drain your energy, and make you second-guess your worth. Continuing to work with them reinforces a scarcity mindset and the fear that better clients won’t come. But here’s the truth: When you let go of misaligned clients, you create space for high-value, high-respect clients to enter. These respectful clients will pay you on time and won’t haggle to save a buck or two. It may feel scary at first, but once you do it, you’ll feel empowered and liberated, and you’ll never go back to accepting less than you deserve.
The more you give, the more you create
The Cycle of Abundance is simple: the more you step into abundance, the more opportunities you create, not just for yourself but for others. When you raise your prices, you show others that they, too, can charge more. When you invest in yourself, you create more value to share with your clients. When you fire a low-paying client, you make room for one who will respect your expertise. This cycle continues to expand your success, financial stability, and overall fulfillment.
Abundance isn’t just a mindset; it’s a practice. The more you take aligned action, the more you’ll see abundance manifest in your life and business.
5. Surround yourself with abundant thinkers
Your environment has a powerful influence on your mindset. Who you surround yourself with can either reinforce scarcity or elevate you into abundance. If you’re constantly around people who fear competition, avoid money conversations, or downplay success, those beliefs will seep into your own thinking. But when you immerse yourself in an environment of abundant thinkers, you naturally start to adopt their mindset, habits, and perspectives.
Encourage growth instead of fearing competition
People with a lack mindset see competition as a threat, believing that success is limited and that someone else’s gain means their loss. But abundant thinkers focus on collaboration and cooperation, not competition. They recognize that there is more than enough success to go around and that working together often creates even greater opportunities. The best way to strengthen your own abundant mindset is to engage with people who uplift and encourage growth rather than compare and compete. If you find yourself surrounded by negative-minded people, search out people who have an abundant mindset and hang out with them more often. I remember the day I hung out with my mentor, and he asked, “Why are you here? How can we be of service?” My response shocked me, “I just want to be around positive and uplifting people. I have never had that in my life.” I ended up hanging out with them for years. That was a huge part of my growth. Find those people. They are around. If you don’t know them, you’re looking in the wrong place. Keep looking.
Talk about money openly and confidently
Many people are taught that discussing money is rude or taboo, which can reinforce fear and discomfort around financial success. But money is just a tool, and talking about it helps normalize wealth-building and financial confidence. Surround yourself with people who are comfortable discussing pricing, investments, and financial goals because those conversations empower and inspire you to step into your own financial abundance. If you find yourself around people who shut down money discussions or judge others for financial ambition, it may be time to reevaluate your circle.
Embrace success without guilt
One of the most damaging effects of a lack mindset is feeling guilty for success. If you’ve ever shared a big win with someone only to have them downplay it, change the subject, or make you feel bad, you’ve experienced this firsthand. Abundant thinkers celebrate success, both their own and others, because they know that one person’s achievement doesn’t take away from anyone else. Pay attention to who cheers you on and who makes you feel like you need to shrink. If someone’s response to your success makes you question your worth, stop sharing your wins with them. Instead, seek out a community of uplifting, success-minded people who truly believe in collective abundance.
Give yourself time to shift your mindset
Stepping into an abundant mindset doesn’t happen overnight. It took years, decades even to develop your current beliefs about money and success, so be patient with yourself as you rewrite them. Surrounding yourself with abundant thinkers makes this process easier, but it’s still a journey of self-awareness and intentional growth. The key is consistency the more you reinforce abundance, the more natural it becomes.
Remember: Rome wasn’t built in a day, and neither is an abundant mindset. Give yourself grace, trust the process, and, most importantly, keep surrounding yourself with people who see abundance as a way of life. Because when you do, you’ll naturally start to embody it, too.
I’ve been practicing these five steps for the past ten years, and I can confidently say that shifting from a lack mindset to an abundant mindset was one of the most transformative journeys of my life. It took about four years of intentional effort to fully rewire my thinking, but every bit of time, energy, and commitment was worth it. And here’s what I’ve learned: once you experience true abundance, there’s no going back. Living with an abundant mindset brings a sense of freedom, possibility, and confidence that makes the old patterns of scarcity feel like a distant memory. When you step into abundance, you realize just how much was waiting for you all along.
Your mindset, your story, your future
Your financial success isn’t determined by luck or circumstance; it’s shaped by the story you tell yourself. Every thought, belief, and action you take reinforces either a lack mindset or an abundant one. If your current financial reality isn’t where you want it to be, the good news is that you have the power to change it.
By identifying your money story, rewriting limiting beliefs, practicing financial confidence, taking aligned action, and surrounding yourself with abundant thinkers, you can shift into a mindset that attracts more opportunities, more success, and more freedom. It won’t happen overnight, but every small step you take toward abundance rewires your thinking and reshapes your future.
So, what money story have you been telling yourself? And more importantly, is it time to rewrite it? The pen is in your hands. Write wisely.
Write a new story today
Your money story has shaped your financial decisions, but it doesn’t have to define your future. You have the power to rewrite your narrative into one of abundance, confidence, and financial success. The first step is recognizing that your story matters and deserves to be told. If you're ready to break free from limiting beliefs and step into abundance, let’s talk. Book a call with me today, and let’s explore how you can share your story in a book. Your words have the power to inspire, transform, and create impact, not just for you but for those who need to hear your message. Let’s bring your story to life and turn your journey into something greater than you ever imagined.
Lynda Sunshine West, Founder & CEO of Action Takers Publishing
She ran away at five years old and was gone an entire week, came home riddled with fears and, in turn, became a people-pleaser. Lynda Sunshine West is the Founder & CEO of Action Takers Publishing, a women-owned book publishing company that is dedicated to empowering 5 million women and men to share their stories with the world to make a greater impact on the planet. Specializing in collaborative book projects, Lynda Sunshine’s journey from fear to fearless living inspired her mantra, "Do It Because You're Scared." At 51, she embarked on a transformative journey, breaking through one fear every day for an entire year. A rock band bassist and passionate speaker, Lynda Sunshine helps others turn their dreams into reality and their stories into lasting legacies.
