Sonia Grimes
Executive Contributor
Alcohol Control Coach
Sonia Grimes
Alcohol Control Coach
Sonia Grimes is The Alcohol Control Coach and creator of The Simply Sober Path™—a pioneering method that helps high-achieving individuals break free from the grip of alcohol, not through willpower or restriction, but through deep, lasting transformation.
After a 29-year personal battle with alcohol, Sonia discovered the truth most people never realise: the problem isn’t alcohol itself—it’s what we believe it gives us.
That insight became the foundation of her signature teachings on The Alcohol Illusion and Alcohol Noise, now helping thousands around the world reclaim their peace, power, and control.
Today, Sonia is a leading voice in the alcohol-free movement—featured across global platforms and recognised as a critically acclaimed author and sought-after coach.
Her work blends neuroscience, emotional healing, and practical coaching to dissolve the unconscious beliefs that keep people stuck in the drinking cycle, even when they deeply want change.
Her mission is clear: to show people they don’t have to give up alcohol—they just have to stop needing it.
Through her writing, coaching, and courses, Sonia empowers clients to return to the most grounded, fulfilled version of themselves—calm, confident, and free.
All articles
Why You Keep Drinking When You “Know Better” – The Simple Truth That Makes Stopping Feel Effortless
If you feel trapped and helpless in your drinking habits, this is a must-read. Changing your drinking isn’t hard, and it doesn’t have to take long. In her latest article, Sonia Grimes, Award-Winning...
Stop Counting Days – Why Focusing on Sobriety Metrics Can Keep You Stuck
What if counting sober days is making your journey harder, not easier? In this eye-opening article, Sonia Grimes challenges the common habit of tracking sobriety by the calendar. She reveals why focusing on numbers can keep you stuck in performance mode — and how shifting to self-awareness can unlock real freedom from alcohol. If you’re ready to change how you see sobriety, Sonia’s fresh approach will inspire and guide you every step of the way.
CREA Global Awards presented to
Sonia Grimes
Alcohol Control Coach
The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.
Caroline Winkvist
Editor-In-Chief
Daniel Ålund
Selection Committee
Brainz 500 Global Awards presented to
Sonia Grimes
Alcohol Control Coach
Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.
Caroline Winkvist
Editor-In-Chief
Fredrik Elfqvist
Selection Committee
