Samka Keranovic

Holistic Life Coach | Burnout, Self-Abandonment, Boundaries & Self-Trust

Samka Keranovic is Co-Founder of Desert Roots Wellness, a holistic life coach, former Vice President and Chief Operating Officer, and Executive Contributor to Brainz Magazine.

With 16 years of private coaching experience and more than 20 years in business and leadership — including VP and COO roles overseeing a $5.2 million P&L across sales, marketing, HR, finance, operations, and team development — her work sits at the intersection of human behavior, leadership, and sustainable high performance.

Samka's coaching and writing focus on burnout, self-abandonment, people-pleasing, boundaries, self-trust, chronic overfunctioning, and the hidden personal cost of high performance. She works with high achievers, executives, entrepreneurs, and professionals who appear successful externally but are increasingly exhausted, resentful, disconnected from themselves, or living according to everyone else's expectations.

She was recognized by the Women in Trucking Association as a Top Woman to Watch in Transportation in 2021, 2022, and 2023. Her writing has been published in Fast Company's Leadership section, and her expertise has also been featured in Authority Magazine and CHRO Daily.

In 2026, Samka co-founded Desert Roots Wellness with Tyler LaBarge to bring their coaching work publicly to people who want to pursue ambition and success without abandoning themselves in the process.