Holistic Life Coach Samka Keranovic Joins Brainz Magazine as Executive Contributor
Scottsdale, Arizona – August 2026 – Desert Roots Wellness co-founder and certified holistic life coach Samka Keranovic has been named an Executive Contributor to Brainz Magazine, a global digital publication covering business, mindset, and leadership that reaches millions of readers worldwide. Through her contributions, Keranovic will share expert insights on burnout recovery, boundaries, people-pleasing, and authentic living – equipping high achievers, executives, and entrepreneurs with the practical tools to build lives that genuinely fit them.
Keranovic brings more than 16 years of private coaching experience to the platform, along with over two decades of corporate leadership as a Vice President and Chief Operating Officer overseeing a $5.2 million P&L. Her work spans sales, marketing, HR, finance, and team leadership – experience that gives her a rare ability to address both the human and operational dimensions of burnout and self-abandonment. She is a certified Life Coach, Neuro Linguistic Programming (NLP) Practitioner, Neuroscience Coach, Trauma Healing Specialist, and Geo Love Healing Practitioner.
“Most of what I write about, I have lived. The burnout, the people-pleasing, the quiet cost of building a life around everyone else’s expectations – I’ve been there, and I found a way out. My goal with Brainz Magazine is to bring that honest, practical perspective to a global audience that is ready for something real.” – Samka Keranovic, Co-Founder, Desert Roots Wellness
Keranovic’s first article for Brainz Magazine, titled “Your Burnout Is Raising Your Kids,” explores the underexamined link between parental burnout and rising rates of teen anxiety and depression. The piece argues that children learn self-abandonment not from what parents say, but from the daily pattern of watching adults override their own needs in service of everyone else’s. The article will be among her first contributions to the platform.
Desert Roots Wellness, co-founded by Keranovic and Tyler LaBarge in 2026, offers one-on-one coaching, digital programs, and self-paced toolkits for individuals and business owners navigating burnout, chronic indecision, and people-pleasing. The practice operates internationally with clients across the United States and Latin America. Keranovic’s work has previously been featured in Fast Company, Authority Magazine, and CHRO Daily.
About Desert Roots Wellness
Desert Roots Wellness is a holistic life coaching practice founded by Samka Keranovic and Tyler LaBarge. The practice works with high achievers, executives, entrepreneurs, and small business owners who are successful by external measures but privately exhausted – helping them break free from burnout, people-pleasing, and the cost of living by everyone else’s expectations. Desert Roots Wellness serves clients internationally from its base in Scottsdale, Arizona. Learn more at drwmbs.com.
Media contact
Samka Keranovic
Co-Founder, Desert Roots Wellness
480-953-0443
