Branding, Marketing & Sales
Master the art of branding, marketing, and sales with our hands-on tips and expert advice. Our contributors are experts in their fields and their articles cover everything from creating a compelling brand identity to developing effective marketing strategies and handling public relations. Learn how to engage your target audience, build brand loyalty, and improve your customer experience. Whether you're a seasoned marketer or just starting out, these resources provide valuable insights to help you achieve your business goals.
Nudged or Pushed Too Far? – The Global Movement for Ethical Digital Design
The recent report released in Australia by NSW Fair Trading (3 May 2024) offers a sobering yet necessary insight into the persistent and pervasive use of dark patterns in digital environments. These...
Tariff or Not to Tariff, That is The Burning Question
President Trump remained bullish about the USA’s economic prospects through this year, even as the Federal Reserve declined to cut interest rates and his tariff deadline looms. While the country's...
How to Scale Your Coaching Business With Webinar Ads That Actually Convert
Running a coaching business can be incredibly fulfilling, but when it comes to scaling, many coaches encounter a significant challenge. You post content, show up online, and maybe even dabble in ads...
3 Common Offer Mistakes That Keep You Stuck and How to Fix Them
Are your offers falling short despite your hard work and brilliant solutions? It’s a common struggle, and often, the issue isn’t the value of your product, but how it’s positioned. In this article, Sarah Cann...
How to Build a Brand People Take Seriously Before You Spend a Penny On Ads
Advertising is tempting. It’s fast. It’s visible. It makes you feel like you’re doing something. The metrics roll in. The reach ticks up. The platform congratulates you with digital confetti, and yet...
The Real Reason Strategy Alone Won't Scale Your Business and What Will
Many entrepreneurs invest heavily in strategy, but often find themselves stuck despite having the perfect plan. Sarah Cann explores why aligning your mindset with your strategy is the missing key to...
Scale with Authenticity and Why Sustainable Marketing Beats Hype Every Time
In a world saturated with marketing noise, a quiet revolution is unfolding, where visionary business owners are choosing authenticity over hype. In this article, Sarah Cann, a strategic marketing...
How to Elevate Your Brand in an AI World
For decades, search has been synonymous with scrolling. You type a query into Google and are met with a sea of blue links, sponsored articles, and banner ads that you need to sift through to find what...
A Conversation with Catrice Williams, CEO of Closeknit Connections, a Merchant Services Provider
If you've ever felt like just another number in the payment processing game, you're not alone, and that's precisely why Closeknit Connections was created.
Why Failure Is a Leadership Skill, and How to Get Better at It
Failure isn’t a flaw in your leadership journey; it is the leadership journey. What if your biggest credibility builder isn’t your success, but your stumbles? Let’s talk about how to reframe failure...
Why It’s Essential to Stay Human Across Career Brand Engagement
You’ve no doubt read or heard that artificial intelligence (AI) is permeating all professional spaces and corners. Whether that’s automating long-winded processes, speeding up multi-source research activities...
5 Hidden Ways a Book Can Transform Everything
What’s on your bookshelf, and could it be the one thing that changes everything? We spend years chasing answers. Searching for signs, mentors, the next big “aha” moment. But what if the catalyst for...
The Power of a Suit and How Good Tailoring Boosts Confidence and Professional Image
In the ever-evolving world of modern work and social interaction, first impressions still count, and nothing commands respect quite like a well-tailored suit. As the back-to-work season ushers in fresh...
What Should We Really Be Measuring in 2025 Beyond Vanity Metrics?
Vanity metrics get a bad reputation. They are often written off as meaningless or superficial. However, in truth, they play a valuable role in understanding how your brand or content...
Letting People Know You Exist As a Private Practice Counsellor
Possibly the question I get asked most as a clinical supervisor of counsellors who are either entering into or are in the early days of private practice is: ‘How am I supposed to market myself as a...
