Branding, Marketing & Sales

It was one of those Zoom calls you regret within the first thirty seconds. A man, let’s call him the decision-maker, appeared on screen wearing a short-sleeved, checkered discount shirt, a gold chain...

We like to think we choose leaders with reason and careful thought, but much like picking cereal off a supermarket shelf, our decisions are often driven by instinct, packaging, and emotional cues...

Many business owners think a polished logo equals a strong brand, but that’s a costly myth. A brand is built on perception, reputation, and memory. This article reveals the science-backed power of...

Launching a book is a pivotal moment. The path from writer to published author is an exhilarating experience, but it’s also a rapid learning curve. While it's a great adventure, first-time authors must...

Marketing budgets are tight, yet expectations keep rising. That reality favors senior-led boutiques that move fast, measure what matters, and keep the strategist close to the pitch. You can also see...

Q4 is a marketer’s equivalent of the grand finale. It’s when inboxes overflow, social feeds sparkle with offers, and budgets are scrutinised more tightly than a last-minute gift list. On one hand...

Startups live or die on the finest of margins. Success depends on more than the product or the idea, it hinges on creating a sense of inevitability. That feeling that success is not just possible but certain...

My social enterprises have operated in the circular economy for over a decade, and one obvious thing is that it's not a buzzword. Businesses, the public, and global governments are concerned about...

Artificial Intelligence is everywhere, from chatbots to design tools, and it’s revolutionizing how we create digital experiences. But where does that leave the human element in design? Can technology...

Let’s get real for a minute. I see it all the time: coaches, creatives, and business owners who want people to pay premium prices for their services, while they’re pinching pennies on their brand.

A brand is an identity. It is something recognized by the general public or a niche market. How a brand is received and positioned within the market can determine loyalty, storytelling...

At the recent Ray White Connect conference, I spoke about retention in property management and how consistent communication, strong processes, and a client-first mindset can transform results.

In today’s crowded digital world, your brand is no longer just a logo or a tagline, it’s you. Entrepreneurs are realizing that personal branding isn’t optional, it’s the magnet that attracts the...

Why tapping into what you truly want is the first step to building a brand and business that lasts. Every business, book, or breakthrough begins the same way: not with a strategy, not with a plan...

Starting a business is one thing; sustaining and growing it is another. The first 18 months are where the rubber meets the road. This is where doubt creeps in, momentum dips, and visibility feels...

When a message isn’t landing, whether it’s a campaign, a change narrative, or a leadership statement, the first instinct is often this: we need better words. And sometimes that’s true. But more often...