Branding, Marketing & Sales
Master the art of branding, marketing, and sales with our hands-on tips and expert advice. Our contributors are experts in their fields and their articles cover everything from creating a compelling brand identity to developing effective marketing strategies and handling public relations. Learn how to engage your target audience, build brand loyalty, and improve your customer experience. Whether you're a seasoned marketer or just starting out, these resources provide valuable insights to help you achieve your business goals.
5 Ways Poor Camera Presence Hurts Trust and Sales
Being visible can open doors, but the wrong kind of visibility can quietly cost you trust, credibility, and sales. After more than 40,000 hours on live television and over $250 million in live sales, Live...
The Dark Social Attribution Trap and Why B2B Revenue is Collapsing Behind Corporate Dashboards
The modern executive board is currently participating in an expensive corporate fiction, a consensus reality wherein marketing departments generate flawless, green-shaded dashboards while true organic...
Why Your Facebook and Instagram Ads Aren't Converting and the 5 Fixes That Actually Work
Spending money on Facebook and Instagram ads without seeing meaningful results can be frustrating. You invest time creating campaigns, carefully choose your audience, and launch with...
Phillips Athletics is Built on Discipline, Consistency, and Excellence
In a world where success is often measured by results, Phillips Athletics believes greatness is built long before the spotlight arrives. Founded on the principles of discipline, consistency, hard work...
Why Every Platform is a Search Engine Now and What That Means for Small Businesses
For years, SEO was mostly associated with Google. Today, people search everywhere: ChatGPT, Instagram, TikTok, LinkedIn, YouTube, online directories, and industry-specific platforms. While the tools have changed...
Why Your Website Should Come Before Google Ads
Many business owners see Google Ads as a shortcut to more leads, more traffic, and more sales. Yet one of the most common mistakes I see is investing in ads before the website is ready to convert visitors...
Five Reasons the Most Credible People in the Room Get Overlooked and What to Do About It
You are the most qualified person in the room. You have the experience, the track record, and the results. Yet somehow, someone with half your credentials keeps getting chosen over you. If this pattern...
6 Essential Books on Creating Great, Compassionate Organizations
Every great company faces the same test: can it grow without losing its soul? The businesses that thrive over time aren't just the ones with the smartest strategy or the best product. They're the ones...
When Confidence Outruns Evidence and the Beauty Industry’s Tornado of Certainty
The beauty industry often describes itself as an industry driven by science. There is truth in that claim, and nothing in this discussion should diminish the work that goes into advancing the profession...
The Only Position Worth Having?
Most brands have a positioning document. Few have a position. The gap between the two is where marketing budgets quietly disappear. Here is what actually separates the brands that hold a place in their market...
When the Marketing Isn't Working, and the Coaching Isn't Sticking
There is a particularly awkward kind of conversation that does not announce itself as significant. Someone who is genuinely curious, not a prospect, not an investor, not someone with a position to protect...
Is Your Brand Causing Your Stress? Here’s How to Fix It
For many business owners, branding starts as an exciting, creative process, but somewhere along the way, it becomes overwhelming. Between inconsistent messaging, confusing visuals, constant...
Why Most Home Service Contractors Are Losing Half Their Leads in the First Five Minutes
Every contractor I’ve ever worked with believed they needed more leads. Almost none of them actually did. The leads were already there. They were just bleeding out of the bucket faster than anyone was...
How to Build a Brand That Matters
Joe Foster and I have been colleagues and friends for years, and having spent my entire career in the shoe business, some people are legends. That’s Joe. He may not have known it at the time, but he was delivering...
Why The Disease Model Of Addiction is So Vitally Important To The American Economy
The disease model of addiction defines substance use disorder as “a chronic, progressive, relapsing, and fatal brain disease”. Chronic, as in forever. Relapsing, as in similar to cancer or diabetes, the symptoms...
