Kath Roberts is a trained colour therapist, systems coach, author, and international teacher who uses the transformative power of colour to balance energy, restore harmony, and ignite new ways of being. With a background in leadership for an FTSE 200 company and over 37 years of experience in sales, consultancy, and people development, she bridges spiritual wisdom and science to facilitate true understanding of how we operate, mind, body, and spirit. Kath Roberts, Coach, Colour Teacher & Author Who is Kath Roberts? As a child, Kath was endlessly curious, constantly asking "why?" This insatiable quest to get to the bottom of things, to truly understand how we work and what makes us thrive, has shaped her life's work. With over 37 years of experience spanning leadership in an FTSE 200 company, sales, and consultancy, she bridges the everyday business world with the invisible metaphysical realm, bringing a rare integration of hard-won corporate wisdom and deep spiritual understanding. Today, Kath is an international colour therapist and teacher, systems coach, and author who helps creative entrepreneurs, coaches and conscious leaders unlock their innate potential by integrating what they know, who they are, and what they do. Co-author of Colourful Boardrooms and The Nature of Us, she facilitates profound transformation in individuals, groups and businesses. Her work reveals that true brilliance emerges not just from intellectual knowledge, but from the dance between our mind's emotional body wisdom and spiritual intelligence. With one foot in strategy and one in soul, Kath creates space and provides the appropriate structure, so transformation moves from the inside out with ease and grace. You talk about one foot in the everyday business world and one foot in the invisible metaphysical world. How do you help clients navigate between these two realms? I think this is where my greatest value lies, I speak both languages fluently. I understand profit and loss, strategy and structure, targets and timelines. But I also understand energy, consciousness, systemic patterns, and the invisible forces that shape our reality. Most people live in one world or the other. I help them integrate both. In practical terms, this means I can sit with a business owner and look at their revenue plateau through multiple lenses simultaneously. Yes, we might need to adjust their pricing strategy or refine their offer. But we're also exploring: What's your relationship with receiving? Where did you learn that asking for money makes you greedy? What ancestral pattern around scarcity is playing out here? The magic happens when we address both the visible and invisible together. You can have the most brilliant business strategy in the world, but if your nervous system is in survival mode, or you're unconsciously committed to staying small, or you're carrying an inherited belief that success equals betrayal then no strategy will work sustainably. I help people see that these aren't separate worlds. They're one interconnected system. And when you bring consciousness to the whole system, transformation becomes natural rather than forced. You help people actualise their gifts and creative force. What prevents most people from expressing their true gifts in the world? Fear. Plain and simple. But it's rarely the obvious fear of failure that people think it is. It's much more subtle and insidious than that. It's the fear that if you truly shine, you'll be rejected. That if you claim your power, you'll be alone. That if you succeed, you'll somehow betray the people you love who didn't get to succeed. These aren't rational fears, they're deeply embedded patterns, often formed in childhood or inherited through family systems. I see so many talented people who unconsciously dim their light because being fully expressed wasn't safe in their family of origin. Maybe brilliance meant you were "showing off" or "too big for your boots." Maybe success meant you'd outgrow your tribe and lose belonging. Maybe visibility meant you became a target for criticism or envy. There's also the weight of conditioning, all the "shoulds" we've absorbed about what we're supposed to do, who we're supposed to be, what constitutes "real" work or "legitimate" success. People spend decades chasing someone else's definition of achievement while their true gifts sit dormant, waiting. And then there's perfectionism, the belief that your gift must be flawless before you share it. That you must have it all figured out. That you need more training, more time, more proof that you're "ready." This is just fear wearing a productive-looking mask. The truth is that your gifts aren't asking for perfection. They're asking for permission. Permission to be seen, to be expressed, to take up space in the world. And that permission can only come from you. Colour therapy isn't widely understood. How does colour work as a transformational tool, and what makes it so powerful? Colour is the language of the soul. It bypasses the rational mind and speaks directly to something deeper within us, our energy, our emotions, our consciousness itself. We all have visceral responses to colour. You walk into a room painted a certain shade and you feel something, perhaps calm, energized, unsettled or inspired. That's not random. Colour operates at a vibrational frequency that our entire being responds to, not just our eyes. Every colour carries specific energetic qualities and correlates to different aspects of our physical, emotional, and spiritual experience. What makes colour so powerful as a transformational tool is that it reveals what we can't or won't say. When someone chooses certain colours in a reading, they're not just picking pretty shades, they're showing me exactly what's going on beneath the surface. The colours they're drawn to, the colours they avoid, the combinations that appear, all of this tells a story about where they are, what they're working through, and what wants to emerge. I use the Colour Mirrors system, which works with over 100 bottles of coloured oils and essences. Each bottle relates to specific themes, chakras, life lessons and aspects of consciousness. When clients select their bottles, it's like holding up a mirror to their soul. Suddenly, things they've been trying to articulate for years become crystal clear. I get comments like "Yes, that's exactly how I'm feeling, how did you know?" I didn't know. The colour knew. Their soul knew. Colour gave us the language to make the unconscious conscious. And here's what's extraordinary: colour doesn't just reveal, it transforms. Working with specific colours through the oils, meditations, visualization, or simply bringing conscious awareness to them creates energetic shifts. It helps balance what's out of harmony, activate what's dormant, and then integrate what's been fragmented. It's gentle, yet profoundly effective. If someone is reading this and feeling stuck, whether in their business, their creativity, or their sense of purpose, where should they start? Start with the body. Not your mind, not your strategy, not another course or book. Your body. Your body already knows what's wrong. It's been trying to tell you through that knot in your stomach, that tension in your shoulders, that exhaustion no amount of sleep fixes, that anxiety that spikes at certain times. We've become so disconnected from our bodies' wisdom, living entirely in our heads, that we've forgotten how to listen. So, begin there. Sit quietly and do a body scan. Where are you holding tension? Where does your energy feel stuck? Where does it feel open and alive? Don't try to fix anything yet just notice. Just listen. Your body is giving you real-time feedback about what's really happening beneath all your stories and strategies. Then ask yourself a simple but profound question: What do I already know that I'm pretending not to know? We usually know. We know the relationship isn't working. We know the business model doesn't fit who we are. We know we're saying yes when we mean no. We know we're chasing someone else's dream. But we've gotten so good at overriding that knowing with rationalization, with fear, with "but I should" or "but I can't." Write down what comes up. Don't edit it. Don't make it logical. Just let the truth speak. And then, and this is crucial, take one small action aligned with that truth. Not a massive overhaul. Not burning everything down. Just one small step that honours what you know. That's how change begins. Not with grand plans, but with tiny acts of integrity with yourself. If you need support in this, and most of us do, reach out. Work with someone who can help you see what you can't see alone, who can hold space for your becoming, who understands that transformation isn't about fixing you but about revealing you. You bridge spiritual wisdom and science. How do you help sceptical, analytically minded people open to these deeper dimensions of themselves? I meet them where they are. I don't ask anyone to abandon their analytical mind or adopt beliefs that don't resonate with them. Instead, I show them how science and spirituality are pointing to the same truths from different angles. The analytically minded person often responds beautifully to understanding the neuroscience behind transformation. We can talk about neuroplasticity, how your brain literally rewires based on your thoughts and experiences. We can discuss polyvagal theory and how your nervous system state affects everything from your decision-making to your capacity for connection. We can explore quantum physics and how observation affects reality, or epigenetics and how consciousness influences gene expression. These aren't woo-woo concepts. They're established science. And they validate what spiritual traditions have taught for millennia: that consciousness creates reality, that everything is interconnected, that we have far more agency over our experience than we've been taught to believe. I also let the work speak for itself. When someone does a colour reading and sees their entire life story reflected back to them through the bottles they chose, when patterns they've never articulated suddenly become crystal clear, that's not something I'm making up. That's their own wisdom revealing itself through a different language. The key is showing people that opening to deeper dimensions doesn't mean abandoning discernment or critical thinking. It means expanding what you're willing to consider. It means recognizing that your rational mind, as brilliant as it is, isn't the only source of intelligence available to you. I also share my own journey. I came from the corporate world. I understand the scepticism because I had it too. But I kept encountering things that my rational mind couldn't explain away, patterns too consistent to be coincidence, shifts too profound to be placebo, wisdom too accurate to be guesswork. Eventually, I had to admit there was more happening here than my current framework can account for. Maybe I need to expand my framework. That's what I invite people into, not blind faith, but curious exploration. Try it. See what happens. Let your direct experience inform you rather than dismissing something because it doesn't fit your current belief system. The most sceptical people often become the most profound practitioners once they experience these deeper dimensions for themselves. Because it's not about believing, it's about knowing. And you can only know through direct experience. Many creatives and entrepreneurs struggle with the "start-stop-shame" cycle. Why do you think this pattern is so common, and how do you help people break free from it? This pattern is so common because we're carrying wounds around creativity that go deep, often back to childhood, sometimes even generationally. Think about it: How many of us had our early creative expressions celebrated unconditionally? More often, we learned that creativity was only acceptable if it was good enough, if it fit certain standards, if it was practical or marketable or impressive. We learned that our value was tied to the outcome, not the expression itself. So, we internalized this belief that our creativity must earn its right to exist. It must be perfect before we share it. It must guarantee success. It must prove we're talented, worthy, legitimate. That's an impossible standard. So, we start with inspiration, hit the wall of our own impossibly high expectations, get paralyzed by fear of judgment or failure, and stop. Then we shame ourselves for stopping, which reinforces the belief that we're not good enough, which makes it even harder to start again. There's also often a deeper fear underneath: What if I complete this and it's good and then I have to be visible? What if people see me? What if I succeed and everything changes? What if I fail and everyone sees? Both success and failure feel threatening when you haven't healed your relationship with being seen. Breaking free from this cycle requires addressing multiple layers. First, we must identify and challenge the beliefs driving the pattern. Where did you learn that creativity has to be perfect? What would it mean to create something "imperfect" and share it anyway? What are you afraid of? Then we work with the nervous system. Often, the start-stop pattern is a nervous system response. Creating and sharing triggers your survival mechanisms because somewhere in your history, visibility or expression wasn't safe. We need to help your nervous system feel safe enough to stay in the creative process, even when it feels vulnerable. We also reframe what creativity is for. It's not for proving your worth or earning validation or becoming famous. It's for expression, for connection. For offering your unique medicine to the world. When you release the pressure of outcome and reconnect with the joy of creating itself, everything softens. In The Creative Edge, we create a container where it's safe to be in process, to be imperfect, to be learning. We work with structure, so you have practical frameworks and accountability, and flow, so you're not forcing or performing. We address the internal blocks while supporting the external completion of your work. And crucially, we help people understand that finishing and sharing isn't about having it perfect. It's about letting your work be received. Your half-finished book isn't helping anyone. Your unlaunched course isn't creating transformation. Your unexpressed gift isn't serving the world. The people who need what you have to offer don't need it to be perfect. They need it to exist. After substantial years of this work, what's the most important thing you've learned about human transformation? That it's not about becoming someone new; it's about remembering who you've always been beneath the conditioning. Every person I've worked with already has everything they need within them. My job isn't to fix or add anything. It's to help them clear away what's blocking their own brilliance. Transformation isn't acquisition. It's revelation. For someone listening to this who feels that resonance, that inner knowing that says, 'this is what I've been looking for,' what would you say to them? And what's the best way for them to take that first step with you? If something in our conversation has stirred something in you, if you're feeling that pull toward living more consciously, actualizing your gifts, or finally creating the work you're here to do then I invite you to listen to that. That resonance isn't random. It's your soul recognizing itself in these words. It's your deeper wisdom saying "Yes, this is the way." The first step is always honouring that inner yes. Not overthinking it. Not talking yourself out of it. Just acknowledging something here is true for me. From there, you have options. If you're a creative, entrepreneur, coach, or healer with something you're ready to bring to life, The Creative Edge programme beginning January 14th might be your perfect container. It's four months of structure and flow, community and guidance, to help you complete and share your soul-led work. If you're looking for more personalized support, I offer one-to-one coaching where we can dive deep into your specific patterns, wounds, and gifts using colour therapy, systemic coaching, and whatever modalities serve your unique journey. You can also explore Soul Path Readings, which use colour to reveal exactly where you are and what wants to emerge. Sometimes that clarity alone is the catalyst that shifts everything. The best way to connect is through my website . You can explore the different ways we might work together, sign up for my newsletter to stay connected, or reach out directly. But here's what I really want you to hear: your business, your creativity, your life, they're all mirrors showing you what's ready to transform. The question is: are you ready to look? If the answer is yes, I'm here. Let's begin. Follow me on Facebook , Instagram , and visit my LinkedIn  for more info! Read more from Kath Roberts

I’m a French teacher, coach, and the founder of Sweet French Learning, where I help English-speaking adults rebuild confidence and reconnect with their ability to learn. Over the years, my work has evolved beyond language instruction into a broader reflection on how learning experiences shape self-trust, motivation, and identity. At the core of my mission is a simple truth: everyone can learn when the environment honours who they are. I believe that learning should feel respectful, supportive, and deeply human – not rushed, intimidating, or shame-based. Through my teaching, writing, and long-term vision for training and speaking, my goal is to contribute to more ethical, confidence-first approaches to learning, both for learners and for educators. Sarah Dessert, Founder, French Instructor, Coach Who is Sarah Dessert? Introduce yourself, your hobbies, your favourites, you at home and in business – tell us something interesting about you. I was born and raised in France, and I now live in Canada. For a long time, I felt torn between those two identities, but today I fully embrace them and see them as a strength. My French roots shape my expertise, and my life in Canada has allowed me to grow, expand, and fully step into my potential. Outside of teaching, dancing is my passion. It’s a powerful way for me to express myself and feel fully alive. I also love singing and creating songs. Watching movies is what I enjoy the most to relax and take a break from everything else. I’m also a writer, with several books currently in progress in both French and English. Writing has been so fun and watching how my characters evolve or how the story unfolds is always very interesting to me. I’m eager to publish my first book. At home and in business, I value kindness, integrity, and authenticity. These values guide how I show up in my life, in my work, and in my relationships. What inspired you to start Sweet French Learning and focus on teaching French to English speakers? The real turning point for me was watching students give up on French when I could clearly see their potential. Again and again, I realized it wasn’t the language that was the problem – it was everything surrounding it. Many of my students were carrying discouraging school experiences, shame, or fear that had nothing to do with their ability to learn. Traditional systems weren’t addressing that emotional layer, and adult education often repeated the same patterns. I couldn’t accept seeing people quit not because they couldn’t learn, but because they weren’t being supported properly. Sweet French Learning was created to change that experience – to offer a space where learners feel respected, capable, and encouraged so the language can actually unlock itself. What specific challenges do your clients face when learning French – and how do you help them overcome those? The biggest challenge my clients face is fear – fear of speaking, fear of making mistakes, and fear rooted in past school experiences. Many don’t know where to start, or they restart over and over again without building confidence. My approach focuses on emotional safety and confidence-building. Instead of comparison or pressure, we focus on progress. We celebrate every step, no matter how small, and we build trust in the learning process. Once learners feel supported and respected, the fear goes away and real progress becomes possible. Can you describe your unique approach to teaching French and how it differs from traditional language courses? What makes my approach different is that I prioritize emotional safety as much as structure. Learning happens best when people feel supported, not judged. Rather than focusing on perfection, we focus on clarity, repetition, and momentum. Progress is visible and measurable, and confidence grows naturally as learners see themselves succeed. For those who want more than language instruction, my work also includes a coaching dimension that addresses mindset and self-love – helping learners release long-standing learning insecurities and move forward not only in French, but in all areas of life. What kind of results or transformations do your clients typically experience? The most common transformation my clients experience is a deep shift in confidence. Many come to me believing they “can’t learn languages” or feeling afraid to speak, and over time that fear fades. They begin speaking French more freely, trusting themselves, and actually enjoying the process. Clients often tell me that learning no longer feels overwhelming or intimidating. Lessons feel safe, supportive, and even fun – to the point where some say they forget they’re learning at all. They notice steady progress and they feel motivated rather than pressured. Beyond the language itself, many rediscover a sense of self-belief. Rebuilding confidence as a learner often impacts other parts of life: work, personal projects, travel, or learning something entirely new. Once someone truly understands that they can learn, that belief doesn’t stay limited to French. It stays with them, changing their inner dialogue forever. Watching this transformation happen is the greatest reward of all, and exactly why I continue to do this. How do you support clients who are nervous or afraid to speak French? I create a clear, structured, and compassionate learning environment where clients know what they are working on and where they are going. Structure reduces anxiety, especially for learners who have had discouraging experiences in the past. Patience is a key part of my work. I don’t rush people or push them before they’re ready. If a learner feels resistance around a concept or an activity, we pause, adjust, and circle back to it later. Learning is not about forcing progress – it’s about respecting each person’s rhythm and profile. There is no shaming or humiliation in my classes. Clients are encouraged to try, make mistakes, and ask questions without fear of judgment. This respectful approach allows learners to rebuild trust in themselves and in the learning process. Who is your ideal client? Who would benefit most from working with you? My ideal client is someone who has always dreamed of speaking French but feels held back by fear or past school experiences. They may be restarting as an adult or beginning for the first time and want a safe, supportive space to grow. They value personal growth, want to feel empowered, and are ready to invest in themselves. They’re not just looking for lessons – they’re looking for connection, guidance, and a learning experience that feels meaningful. This work isn’t for everyone, and that’s intentional. It’s for people who are ready to move forward and believe something better is possible. What is a common misconception about learning French that you often encounter? One of the biggest misconceptions I hear is: “I’m too old.” There is no such thing as “old” when it comes to learning. In 2024, I had an 82-year-old student in one of my classes. He started learning French at 71, and he became fluent. Age is never the barrier – mindset is. I always say: “Change your perspective, change your life.” Another common belief is that French is “too hard”. I sometimes compare learning a language to learning how to drive. You don’t start by driving on the highway. You learn step by step: how the car works, how to steer, when to shift gears. With the right guidance, complexity becomes manageable. Language learning works the same way. How can someone get started with you? The first step is to book a Meet & Greet. It’s a video call where we talk about goals, challenges, and the best way to move forward. From there, we choose the most supportive path – whether that’s private lessons, group learning, or my program Learn French & Thrive. Looking ahead, what’s next for Sweet French Learning? Moving forward, I want to continue expanding the impact of Learn French & Thrive, especially through small group formats that foster connection, confidence, and shared growth. My goal is to bring this approach to a wider audience, starting across North America and eventually beyond. Long term, I also envision retreats, trainings, and speaking opportunities that allow me to share this confidence-first, emotionally supportive approach not only with learners, but also with teachers and educators around the world – whether they work within school systems or in private education. Many of the obstacles people struggle with are rooted in the way languages are taught, and I believe it’s possible to change those patterns. The challenges people face when learning don’t stop at borders, and neither should the support. At its core, Sweet French Learning is about restoring joy, confidence, and hope in learning – in French and in life. My intention is to keep growing in a way that allows more people to feel capable, empowered, and hopeful about what’s possible for them. If you’re curious about learning French in a way that feels supportive and empowering, you’re invited to book a meet & greet . And if you simply want to learn more, you can explore my work and follow along as Sweet French Learning continues to grow. Follow me on Facebook , Instagram , LinkedIn , and visit my website  for more info! Read more from Sarah Dessert

Eric Hannelius  has spent more than twenty-five years operating at the convergence of payments, entrepreneurship, and institutional growth. From founding Vision Payment Solutions and guiding it to an international scale, to leading Pepper Pay in an increasingly competitive digital payments landscape, his career reflects a consistent emphasis on adaptability, delegation, and long-term thinking.  Rather than following a conventional corporate path, Hannelius has repeatedly chosen environments where responsibility is immediate and outcomes are directly tied to execution. In financial technology, longevity is rarely accidental.  Markets shift quickly, regulatory frameworks evolve, and innovation cycles compress timelines that once spanned decades into mere quarters. Building companies that scale while remaining relevant requires judgment shaped by experience, leadership grounded in trust, and the ability to adapt without losing strategic clarity. Sitting down with Hannelius resulted in a deep, important conversation focused on the experiences that shaped his entrepreneurial decisions, the leadership skills he considers essential in fintech, and the legacy he values most after decades in the industry. Reflections on Building and Leading in Fintech What early experiences shaped your decision to pursue entrepreneurship rather than a traditional corporate career Eric Hannelius:  I was fortunate to be exposed very early to entrepreneurial environments that fundamentally shaped how I think about building businesses. At the early stages of General Catalyst and its predecessor companies, I saw how innovation happens when small, focused teams are empowered to move quickly and take ownership. That proximity to founders and early operators made entrepreneurship feel practical rather than abstract. Before that, I worked at banks that were early leaders in electronic banking, electronic payments, and the initial mass adoption of digital banking platforms. Those roles gave me a strong institutional foundation, but they also highlighted how difficult it can be to move quickly within traditional corporate structures. Seeing both sides clarified where I could do my best work. How did those early roles influence your approach to founding Vision Payment Solutions? Eric Hannelius:  Vision Payment Solutions was built directly from the lessons I absorbed during those formative years. I understood the importance of scale, compliance, and reliability from my banking background, but I also wanted the agility that comes with entrepreneurship. Starting a VPS allowed me to stay close to customers, respond quickly to market needs, and build systems without unnecessary layers. The goal was never growth for its own sake. It was about building a company that could expand thoughtfully while remaining operationally disciplined. That balance became central to how VPS scaled internationally. What prompted the decision to launch Pepper Pay after VPS, rather than stepping back?  Eric Hannelius:  Pepper Pay felt like a natural progression rather than a reinvention. After years of building and scaling VPS, I still saw opportunities to improve how payment platforms serve businesses, particularly as technology and expectations evolved. Launching Pepper Pay allowed me to apply decades of experience while designing the organization with adaptability in mind from day one. I was able to take what worked before, avoid what didn’t, and build a company prepared for a faster-moving fintech landscape where responsiveness and clarity matter more than ever. In your view, what leadership skills are most essential for fintech entrepreneurs today?  Eric Hannelius:  Adaptability is the most critical skill. Fintech environments can change quickly due to regulation, infrastructure shifts, or customer behavior. Leaders have to be willing to pivot without losing strategic focus. Equally important is the ability to delegate real responsibility. If founders insist on making every decision across operations, sales, and partnerships, they eventually slow the organization down. Building a trusted leadership team and giving them agency allows companies to move faster and scale sustainably. Strong leadership is less about control and more about trust. When you reflect on your career so far, what accomplishments stand out as most meaningful? Eric Hannelius:  Adaptability is the most critical skill. Fintech environments can change quickly due to regulation, infrastructure shifts, or customer behavior. Leaders have to be willing to pivot without losing strategic focus. That requires clear priorities and the discipline to reassess assumptions as conditions evolve, rather than clinging to models that no longer fit the market. Adaptability also means recognizing when incremental adjustments are insufficient and more fundamental changes are required. Equally important is the ability to delegate real responsibility. If founders insist on making every decision across operations, sales, and partnerships, they eventually slow the organization down. Building a trusted leadership team and giving them agency allows companies to move faster and scale sustainably. When decision-making authority is distributed, organizations gain resilience and can respond more effectively to complexity. Strong leadership is less about control and more about trust. Leadership Philosophy Designed for Change Across more than two decades in financial technology, Eric Hannelius has demonstrated that enduring success is less about rapid acceleration and more about building organizations that can evolve without losing their core. His emphasis on adaptability reflects an understanding that fintech rewards leaders who anticipate change rather than react to it. Equally central to his perspective is trust in teams, in delegated leadership, and in the idea that strong cultures outlast individual strategies. By prioritizing empowerment and accountability, he has built companies capable of navigating shifting markets while developing future leaders along the way. In an industry defined by constant reinvention, Hannelius’s career offers a reminder that the companies most likely to endure are those built on sound judgment, resilient leadership, and a willingness to adapt as conditions change. About Eric Hannelius Eric Hannelius is a veteran fintech executive with more than 25 years of experience building and leading payments and financial services companies. He is the founder of Vision Payment Solutions, which scaled internationally prior to its acquisition by EVO Payments International, and currently serves as CEO of Pepper Pay LLC. His background spans venture capital, banking, and digital payments, with early roles at General Catalyst Partners and Fleet Boston Financial shaping his strategic approach to growth and leadership. Find More on Eric Hannelius Eric Hannelius on LinkedIn Eric Hannelius on Crunchbase Eric Hanelius’s Blog

Written by Michael J McCusker, Founder/Podcast Host Michael J McCusker is a Global Freedom Fellow, multiple author, and host of the acclaimed “Lived Experience Podcast Series.” He’s a respected advocate for justice reform and a thought leader in Lived Experience Leadership, using storytelling to spark social change. For midlevel executives navigating today’s fast-paced, competitive business landscape, the concept of a “personal brand” might seem more appropriate for influencers and entrepreneurs than for professionals in structured environments. But that belief is outdated and costly. Your personal brand is one of the most valuable professional assets you possess. And while many associate branding with sleek résumés, polished LinkedIn profiles, or well-crafted presentations, the real force behind an enduring personal brand is your network. Personal brand, redefined Your personal brand isn’t defined by what you say about yourself; it’s shaped by what others consistently say about you when you’re not in the room. And in that sense, your network becomes both the amplifier and the validator of your reputation. It is the people in your circle, colleagues, mentors, collaborators, clients, who carry your story, your credibility, and your value proposition into rooms you may not even know exist. At the midcareer stage, competence is expected. You wouldn’t have advanced without delivering results. What begins to differentiate you now is no longer just what you know or what you’ve done, it’s who knows it. Performance alone won’t move you to the next level. Visibility, credibility, and most crucially, connectivity, will. Opportunity comes through people Opportunity, contrary to what many believe, rarely arrives solely through formal performance reviews or cold applications. It emerges through people. A peer who advocates for you in a strategic meeting. A former manager who remembers your reliability and recommends you for a promotion. A connection who invites you to speak on a panel or contribute to a whitepaper. These seemingly casual interactions have the power to shift the trajectory of your career. Think of it this way: your personal brand is the sum of your credibility, your visibility, and your connectivity. Credibility is your track record, what you’ve accomplished, and how you lead. Visibility is the extent to which others are aware of that value. Connectivity is about how widely and deeply your reputation travels through trusted relationships. Most midlevel executives have credibility. Some have visibility. But the ones who rise quickly are those who also have the right relationships in motion. The influence equation This is where your network becomes more than a Rolodex of professional contacts; it becomes a strategic asset. Your network reflects your value by shaping how you’re perceived based on the company you keep. High-trust relationships elevate the perception of your competence and character. Just as importantly, your network also extends your voice. When your network believes in you, they carry your message, refer your work, and advocate for your potential, often without being asked. Yet many professionals misunderstand networking as something transactional or opportunistic. They attend events, collect business cards, or add connections on LinkedIn with no real engagement. But the most effective networks are built on relational capital, the slow, steady accumulation of trust, mutual respect, and shared goals. It’s not about volume, it’s about depth. You build relational capital by leading with value, listening actively, and offering insight long before asking for help. It grows when you follow up just to check in, share a thoughtful article, or congratulate someone on a recent milestone. Over time, these small gestures compound. And when someone in your network thinks of you, it’s with trust, not transaction. From connection to ecosystem Eventually, as your network matures, it begins to resemble something even more powerful, an ecosystem. Not just a collection of individuals, but an interconnected community of peers, mentors, allies, and collaborators who help one another thrive. Within this ecosystem, ideas flow more freely, opportunities arise more naturally, and influence is no longer just individual; it becomes collaborative. This is often the turning point for many midlevel professionals. When you stop viewing your career as a solo endeavour and start cultivating ecosystems of trust and value, your influence expands exponentially. You move from being a high-performing individual contributor to being a strategic connector, someone who brings people, projects, and solutions together. Elevate your network and your brand So, how do you begin to build this kind of network, the kind that strengthens your personal brand and expands your influence? Start by clarifying the narrative you want to be known for. What do you stand for? What problems do you solve? What kind of leader are you? When your network understands your professional identity clearly, they are far more likely to share it on your behalf. Ambiguity is the enemy of advocacy. Next, examine your existing network. Ask yourself: Who in my circle aligns with my values, supports my growth, and challenges me to think bigger? Focus your energy on deepening those relationships. The strength of your brand is often determined not by how many people know your name, but by how many would speak it with conviction in the right rooms. Invest in others without a hidden agenda. Share insight. Make introductions. Celebrate their wins. Show up for people before you need anything from them. Generosity builds trust, and trust is the currency of influence. Also, increase your visibility in ways that reflect your leadership. Raise your hand for cross-functional projects. Offer to mentor newer employees. Speak on internal panels or contribute to thought leadership pieces. The more visible you are, strategically, the more your network can observe and reinforce your value. Finally, carve out time to maintain and nurture these connections. Relationships require tending. A quick note, a coffee chat, a thoughtful recommendation, these moments, though small, are the fuel that keeps your network vibrant and engaged. Influence is relational In the end, your next promotion, partnership, or leadership opportunity may not come from your résumé alone. It may come from a colleague who says, “You should talk to him,” or from someone you helped years ago who now holds the key to a new door. That’s the power of your network. It takes your credibility and gives it velocity. It transforms quiet excellence into recognised influence. It turns your personal brand into something dynamic and enduring. So, as you look ahead, don’t just work harder, connect smarter. Because in the executive journey, your network isn’t just a support system. It is your brand. And when nurtured with purpose and authenticity, it becomes your most powerful professional advantage. Follow me on Instagram , and visit my website for more info! Read more from Michael J McCusker Michael J McCusker, Founder/Podcast Host Michael J McCusker is a dynamic storyteller and podcast host who uses the power of voice to spark meaningful change. As a seasoned leader with lived experience, they’ve dedicated their life to guiding others toward purpose, self-leadership, and impact. Through powerful interviews and transformative conversations, their podcast The Lived Experience Series  amplifies voices that are often unheard but deeply needed. A published author, Michael J McCusker writes with clarity and conviction, Hidden Potential: Unlocking The Door Within ,  turning personal insight into universal lessons. Their work empowers individuals to own their story, speak with influence, and lead with authenticity. Whether on stage, behind the mic, or on the page, The Resilient-Irishman: How to Tackle Life's Adversities.  Michael J McCusker is committed to shifting narratives and building a legacy that inspires others to rise.

Michael J McCusker is a dynamic storyteller and podcast host who uses the power of voice to spark meaningful change. As a seasoned leader with lived experience, they’ve dedicated their life to guiding others toward purpose, self-leadership, and impact. Through powerful interviews and transformative conversations, their podcast The Lived Experience Series  amplifies voices that are often unheard but deeply needed. A published author, Michael J McCusker writes with clarity and conviction, Hidden Potential: Unlocking The Door Within ,  turning personal insight into universal lessons. Their work empowers individuals to own their story, speak with influence, and lead with authenticity. Whether on stage, behind the mic, or on the page, The Resilient-Irishman: How to Tackle Life's Adversities.  Michael J McCusker is committed to shifting narratives and building a legacy that inspires others to rise. Michael J McCusker, Founder/Podcast Host Who is Michael J McCusker? How long have we got? I’m a podcast producer, writer, founder, and multiple author with decades of leadership experience spanning fitness, marketing, operations, and social justice. Born and raised in Belfast during “The Conflict,” I carry with me a lived understanding of adversity, transformation, and resilience experiences that now shape every story I tell and every room I enter. My career began in the fitness industry, but my journey quickly evolved. Over the years, I’ve led strategic change across sectors while building a powerful voice in narrative media. I combine creative storytelling with operational and cultural insight, helping individuals and organisations find purpose, voice, and impact through content that matters. I hold a BSc (Hons) in Sport, Exercise and Leisure from Ulster University, and I’m a passionate advocate for amplifying underrepresented voices, particularly through podcasting and narrative platforms rooted in lived experience. My writing journey began during the COVID-19 pandemic a moment of personal reckoning that opened the door to using storytelling as both a healing tool and a catalyst for change. Today, my work sits at the intersection of personal growth, cultural commentary, and narrative justice. When I’m not behind the mic or working on my next book, you’ll find me judging podcast awards, staying active, creating meaningful content, enjoying the occasional Guinness, and most importantly, spending time with my twin daughters and partner. What personal experiences inspired you to use storytelling as a catalyst for change?   Growing up during “The Conflict” in Belfast, chaos wasn’t just a backdrop it was the atmosphere I breathed. But through the noise, I discovered something deeper: resilience isn’t a trait you're born with. It’s built, shaped, and earned one challenge at a time. From childhood adventures on Belfast’s backstreets to chasing soccer dreams, enduring corporal punishment, navigating the justice system, and getting caught up in pyramid schemes, I’ve lived the chapters that don’t always make the highlight reel. But they made me. I’ve faced negative equity, failed businesses, leadership pressure, and the quiet grind of starting over more than once. I’ve walked through university life as a mature student, managed a franchise, led teams, lost sleep, and found unexpected strength in fatherhood, failure, and finding my voice. Today, I’m a podcast host, public speaker, founder, senior leader, and multi-author, but titles don’t tell the full story. Experience does. And that’s what I share: the raw, real, and resilient lessons that life taught me the hard way. I tell these stories not to relive the past, but to light the path for others ready to turn setbacks into comebacks.   Why did you create The Lived Experience Series Podcast, and what makes its mission so vital today? After years of working across various sectors and living through everything from political conflict to personal reinvention, I realised something: people with lived experience, especially those impacted by systems like justice, addictions, poverty, or trauma, are often spoken about but rarely given the platform to speak for themselves. This series was born out of a need for authentic, unfiltered storytelling. Not for pity. Not for headlines. But for truth, dignity, and connection. No matter how fancy the editing, how glossy the intro music, or how famous the guest, the most memorable episodes are those with a clear, emotionally resonant story. In a world that’s increasingly divided, numbed by information, and distracted by surface-level narratives, we need authentic voices that cut through the noise voices that carry both pain and possibility. The mission of The Lived Experience Series Podcast is to challenge stigma, elevate human stories, and remind us that transformation is possible. Not just for individuals, but for systems. For communities and culture. These stories aren’t polished to perfection, but they were honest. And that honesty connected. What makes it vital today is simple:We cannot build more just, compassionate futures without first listening deeply and courageously to those who’ve lived what most only read about. If you’re thinking about starting a podcast, here’s my encouragement: Start where you are, say what’s real, and serve your audience with intention. You don’t need studio-level gear or a celebrity guest list. You need a voice, a story, and the courage to connect. And if you’re already creating? Keep going. Keep growing. Keep listening. Because the world is full of noise but your voice, when it’s aligned with truth and purpose, cuts through.   How can people begin to recognize and activate the leadership potential within themselves?   I will be honest if you’d asked me that question 30 years ago, I would’ve laughed. Leadership? That word didn’t belong to people like me. I grew up in Belfast during the conflict. Leadership back then wasn’t something you read about in a business book. It looked like adapting to survive, sometimes minute by minute. Nobody handed me a microphone or a name badge and said, “You’re a leader now.”But looking back, I see it clear as day, I was learning the fundamentals of leadership in the chaos. Resilience. Resourcefulness. Responsibility. And later, through mistakes, failures, bad choices, and painful consequences, I learned another essential skill: how to begin again. In a world obsessed with external achievements, job titles, follower counts, and curated success, it’s easy to forget that the most powerful kind of leadership begins within. Before we can lead others, we must first learn to lead ourselves. This requires fortitude, self-respect, courage, honesty, values, and boundaries. These are not buzzwords. They are inner pillars, and without them, leadership collapses under the weight of ego or insecurity. People follow those who walk their talk. Who leads themselves when no one is watching . Real leadership is not about commanding others. It’s about inspiring them through your presence, your discipline, your consistency, your story . Whether you're navigating systems of injustice, leading a team, rebuilding after failure, or chasing a dream no one else understands, self-leadership is what keeps you grounded, focused, and evolving. When your inner world is in alignment, when your thoughts, your words, and your actions are speaking the same truth, that is when you begin to lead with power. And that is where legacy is born.   What’s next for you any upcoming projects, themes, or directions you're excited to explore?   I’ve spent years building a digital footprint piece by piece. And now, after the toil, the sweat, the tears, and some serious self-reflection, I’ve arrived at the edge of something I know is real. Finally, I’m ready to share what I’ve been buildin,g not just a project, but a platform. A space where narrative becomes influence, where lived experience becomes leadership, and where every story we were told to hide becomes the very thing that sets us free. Using my digital footprint across publishing, podcasting, writing, and public speaking, I’m creating a platform rooted in lived experience, leadership, and legacy. This isn’t just content, it’s a movement of narrative power. Every blog post, every podcast episode, every keynote, every article I’ve writte,n they’ve all been pieces of a bigger vision: To redefine what it means to lead with lived experience, and to help others do the same. I’m building a narrative media platform that doesn’t just tell stories, it builds influence, challenges stigma, and creates space for real voices to rise. Whether it’s speaking truth on stage, publishing work that matters, or helping others turn their story into strateg,y this next chapter is all about purposeful visibility and platform building. This isn’t about ego. It’s about emergence. Because when you own your story, you own your future. Follow me on Instagram , and visit my website for more info! Read more from Michael J McCusker

Written by Michael J McCusker, Founder/Podcast Host Michael J McCusker is a Global Freedom Fellow, multiple author, and host of the acclaimed “Lived Experience Podcast Series.” He’s a respected advocate for justice reform and a thought leader in Lived Experience Leadership, using storytelling to spark social change. In a world saturated with noise, it’s not the loudest voice that gets heard; it’s the most authentic, the most strategic, and the most impactful. For aspiring leaders and keynote speakers, the real power lies not in speaking more, but in speaking with purpose. Whether you’re addressing a boardroom, a global stage, or a virtual audience of ten, influence, persuasion, and authority are the holy trinity of transformational communication. But these aren’t innate traits; they’re skills you can cultivate, and today, I want to show you how. Influence: The art of shaping belief without shouting Influence is often misunderstood. It’s not about manipulation or clever soundbites. True influence is rooted in clarity, conviction, and connection. As a speaker, your goal isn’t to impress; it’s to move people. That movement could be emotional, intellectual, or behavioral. Influence happens when your audience feels like you see them, understand them, and can guide them to a better version of themselves or the world. Ask yourself: What transformation am I inviting my audience into? What limiting belief am I challenging through my story? How can I become a mirror that reflects their unspoken truths? Great leaders don’t just talk to people; they speak for people. They voice what others feel but haven’t yet articulated. That’s influence. Persuasion: The bridge between story and action Persuasion is about momentum. It’s where vision meets action. Once you’ve influenced someone’s perspective, persuasion helps them take the next step, whether it’s shifting a mindset, buying into a mission, or joining a movement. But here’s the secret: persuasion doesn’t live in facts; it lives in story. People don’t make decisions based on logic alone. They decide based on emotion and then justify those decisions with logic. That’s why your personal narrative is one of the most powerful tools in your speaking arsenal. Think about: The turning point in your life or career. A failure that forced you to level up. A moment that redefined your sense of purpose. These stories, when told with vulnerability and structure, become persuasive engines. They say: “If I could overcome this, you can too.” They create resonance, not resistance. So don’t just speak to inform. Speak to ignite. Authority: The currency of credibility You can’t lead without trust, and you can’t persuade without credibility. That’s where authority comes in, not as something you claim, but something you earn. Authority isn’t just about titles, qualifications, or follower counts. It’s about consistency, clarity, and competence. When you speak with authority, people listen not because they must, but because they want to. To build authority as a speaker: Own your story. Don’t dilute your past; distill its power. Demonstrate results. Share case studies, data, or transformations you've led. Speak the language of outcomes. People don’t buy ideas; they buy results. And perhaps most importantly, show up as you. Authority isn’t about perfection; it’s about alignment. When your message, mission, and mindset line up, you become magnetic. Why this matters for aspiring keynote speakers Leadership isn’t just what you do; it’s how you communicate who you are. In the keynote space, your voice is your brand, and your message is your movement. You’re not just delivering speeches; you’re crafting moments that stick, stories that spread, and shifts that last long after the applause fades. If you want to command a room, you must first command your message. That means: Knowing the problem you solve. Clarifying the story only you can tell. Owning the room with intention, not ego. The best keynote speakers aren’t always the most polished; they’re the most aligned. They’ve done the inner work to turn their lived experience into leadership capital. The final word: You already have what it takes You don’t need permission to lead. You don’t need perfection to speak. You need the courage to start and the consistency to keep showing up. Your story has weight. Your voice has value. And your message might be the catalyst someone else has been waiting for. So, if you’ve been waiting for a sign, this is it. If you're ready to speak with purpose, lead with influence, and own your voice with authority, then hit the link Book a call and let’s talk. Follow me on Instagram , and visit my website for more info! Read more from Michael J McCusker Michael J McCusker, Founder/Podcast Host Michael J McCusker is a dynamic storyteller and podcast host who uses the power of voice to spark meaningful change. As a seasoned leader with lived experience, they’ve dedicated their life to guiding others toward purpose, self-leadership, and impact. Through powerful interviews and transformative conversations, their podcast The Lived Experience Series  amplifies voices that are often unheard but deeply needed. A published author, Michael J McCusker writes with clarity and conviction, Hidden Potential: Unlocking The Door Within ,  turning personal insight into universal lessons. Their work empowers individuals to own their story, speak with influence, and lead with authenticity. Whether on stage, behind the mic, or on the page, The Resilient-Irishman: How to Tackle Life's Adversities.  Michael J McCusker is committed to shifting narratives and building a legacy that inspires others to rise.

Written by Michael J McCusker, Founder/Podcast Host Michael J McCusker is a Global Freedom Fellow, a multiple author, and host of the acclaimed “Lived Experience Podcast Series.” He’s a respected advocate for justice reform and a thought leader in Lived Experience Leadership, using storytelling to spark social change. In the C-suite conversations of tomorrow, influence won’t be determined solely by your performance metrics, financial acumen, or operational achievements. Those remain essential, but they’re no longer enough. For today’s mid to senior-level executives who want to drive real change, shape legacy, and be remembered for more than a title, there’s one skill that distinguishes transformational leaders from transactional ones  –  strategic storytelling. Why the next chapter of leadership requires a new language You’ve led teams, delivered outcomes, and mastered execution. But the transition from operational leader to visionary leader requires a different set of muscles. You’re no longer just responsible for managing results, you’re shaping meaning. And meaning is created through narrative. The most influential executives aren’t just effective, they’re memorable. They don’t just deliver strategies, they ignite followership. They don’t just present ideas, they connect through stories. Because stories are what people remember. And legacy is built on what people remember about you. From execution to elevation: Leading with narrative power At the senior level, influence is no longer about how much you know or how fast you can deliver. It’s about how effectively you can align hearts and minds behind a vision, across stakeholders, teams, and even industries. That requires more than data. It requires narrative. Strategic storytelling allows you to: Translate complexity into clarity Humanise leadership in a digital, data-heavy world Connect values to vision Create emotional resonance in high-stakes moments In a world flooded with noise, the leader who tells the most compelling story wins. Legacy is not a position, it’s a narrative you author Titles change. Companies evolve. Markets shift. But what remains is how you showed up in moments that mattered. Your ability to articulate the “why” behind decisions, connect with people in a crisis, and communicate a long-term vision are the cornerstones of legacy. Whether you’re preparing for a board seat, exploring thought leadership, or simply redefining your executive brand, the narrative you shape today becomes the foundation for the legacy you leave tomorrow. And if you don’t tell your story, someone else will. The story-driven executive: What it looks like in practice Here’s how mid to senior-level executives can activate storytelling in three key areas: 1. Internal influence: Leading with clarity and emotion When you’re rolling out a transformation initiative or guiding your organisation through uncertainty, information alone isn’t enough. You need emotional engagement. Don’t just explain the change. Tell the story behind it: Why it matters. What’s at stake. How it connects to a larger mission. Leaders who do this well don’t just get compliance, they get commitment. 2. External visibility: Shaping thought leadership You’ve accumulated a wealth of experience. But are you leveraging it to shape conversations in your industry? Whether it’s speaking at conferences, contributing to panels, or publishing op-eds and insights, storytelling is the tool that transforms executive knowledge into public influence. It’s not about self-promotion. It’s about contribution, making your voice part of the broader conversation around leadership, innovation, equity, or transformation. 3. Personal brand and career narrative Your career path isn’t just a resume. It’s a story arc. The setbacks, pivots, and defining moments form the backbone of a compelling leadership narrative, one that can position you for board roles, executive coaching, consulting, or succession planning. Start asking: What do I stand for? What differentiates my leadership? What moments have shaped how I lead? Then, learn how to tell that story strategically, succinctly, and with authority. The three-act framework for storytelling To make your storytelling clear, compelling, and strategic, use this simple executive-level narrative structure: Act 1: The defining moment What challenge, insight, or pivotal experience shaped your leadership philosophy? “In 2008, as we faced down a global recession, I had to lead through ambiguity. That moment taught me that calm clarity is more valuable than certainty.” Act 2: The transformation What did you learn or change as a result? How did it shape the way you lead today? “I shifted from reactive management to proactive resilience-building. I stopped trying to control outcomes and focused on building adaptable systems and people.” Act 3: The vision forward How do you apply that insight today, and how does it inform the impact you want to make? “Today, I help organisations grow by leading with emotional intelligence, cultural agility, and systems that serve people, not the other way around.” This approach not only communicates who you are, it positions you as someone who learns, evolves, and leads with intention. Why this matters now more than ever The business world is hungry for authentic, values-driven leaders, especially those who can connect mission to message. And in a marketplace of AI-generated content, automated dashboards, and short attention spans, human stories still cut through. Your ability to shape perception, earn trust, and scale influence through story isn’t a nice-to-have, it’s a business advantage. Moving from storytelling to stage: Scaling your legacy Many senior leaders are sitting on a goldmine of untapped stories that could: Inspire their industries Educate future leaders Open doors to advisory roles, authorship, or keynote stages The transition starts with intention: Do you want to be seen as a visionary? Are you ready to own your journey, not just your results? Is it time to build a platform beyond the boardroom? If yes, then it’s time to elevate your narrative. Whether through leadership retreats, keynote talks, podcasts, or curated content, your story is the key to your next level of influence. The most powerful thing you can lead with is your story You’ve already built a career of substance. Now it’s time to build a presence that reflects your depth, values, and vision. Don’t wait for a promotion, a platform, or permission. Your story is your strategy. When you own it, you don’t just lead, you leave a legacy. Ready to activate your executive narrative? I work with mid- to senior-level leaders to shape their most powerful asset: their story. Whether you want to speak on global stages, elevate your brand, or lead change from the inside out, I will help you craft a narrative that moves people and builds your legacy. Let’s connect. Your next level starts with your story. Hit Book A Call and begin your journey. Follow me on Instagram , and visit my website for more info! Read more from Michael J McCusker Michael J McCusker, Founder/Podcast Host Michael J McCusker is a dynamic storyteller and podcast host who uses the power of voice to spark meaningful change. As a seasoned leader with lived experience, they’ve dedicated their life to guiding others toward purpose, self-leadership, and impact. Through powerful interviews and transformative conversations, their podcast The Lived Experience Series  amplifies voices that are often unheard but deeply needed. A published author, Michael J McCusker writes with clarity and conviction, Hidden Potential: Unlocking The Door Within ,  turning personal insight into universal lessons. Their work empowers individuals to own their story, speak with influence, and lead with authenticity. Whether on stage, behind the mic, or on the page, The Resilient-Irishman: How to Tackle Life's Adversities.  Michael J McCusker is committed to shifting narratives and building a legacy that inspires others to rise.

Written by Michael J McCusker , Special Guest Writer and Executive Contributor Recently, I paused on an Instagram post. A coach promised to make anyone a six-figure entrepreneur in ninety days. Their captions were polished, their videos charismatic, and their lifestyle shots glossy. They looked successful. But it felt empty. I looked closer. No client stories, testimonials, or proof that they’d helped anyone. Just borrowed quotes and pressure, “Only two spots left, DM me now!” Then I realised, social media is filled with people who seem to sell but can’t. Worse, many lack real skills or experience. The marketplace values performance as much as proof. We live in a strange time. A time when a smartphone and a Canva template can turn almost anyone into a self-proclaimed expert. Social media has stripped away the traditional filters of credibility, no qualifications, no apprenticeships, no track records required. All that matters is how well you can perform the role. Look at me And make no mistake, it is a performance. Sociologist Erving Goffman once described social life as a stage where we all play roles. On Instagram or TikTok, the role of “successful entrepreneur” is one of the easiest to slip into. A carefully lit photo, a confident caption, a sprinkle of lifestyle glamor, and suddenly, you look like an authority. The problem is, looking the part isn’t the same as selling the part. Because here’s the truth, many of these so-called experts can’t move a single product or sign a single client. They post endlessly but never convert. Some of them don’t even have a clear offer, just endless platitudes about “abundance” and “alignment.” Others pivot from one niche to another so quickly you can’t keep up, business coach today, crypto mentor tomorrow, wellness guru next week. And then there are those who rely solely on the performance of success, the designer car, the beachside laptop, the language of urgency that masks a lack of substance. Selling is not the same as posting. Content is not the same as commerce. Followers are not the same as clients. But in the illusion of expertise, those lines blur. The cost of the noise: Social media fake experts erode trust The danger isn’t only that some people get duped. It’s that the entire marketplace becomes harder to trust. Economists have a phrase for this, the market for lemons. When too many low-quality goods flood the market, people grow sceptical of the good ones too. That’s exactly what’s happening online. Every time someone invests in a hollow promise and gets burned, it makes them less likely to believe the next coach, consultant, or creator, even the ones with real results. And yet, amid the noise, there are those who are the real deal. They may not shout the loudest. They may not lean on borrowed wisdom or rented Lamborghinis. Their feeds might even look a little less polished. But there’s something unmistakable about them. You can feel the difference. Their authority isn’t based on performance, it’s grounded in proof. They’ve walked the walk. They’ve made mistakes and learned from them. They can show you evidence, not just empty claims. Are you credible? That’s why the real challenge today isn’t visibility, it’s credibility. Anyone can appear visible with a few trending audios and a half-decent camera. But credibility comes from depth. It’s when you choose the long game, showing up consistently until people realise, you’re not just another personal brand chasing the algorithm, you’re the real deal. Here’s what pisses me off, though, the real ones are often the quietest. They second-guess themselves. They wonder if they’re polished enough. They watch the performers shouting about seven-figure launches and feel like impostors even though they’ve actually done the work. Meanwhile, the fakes? They never hesitate. They know performance is enough to get attention. And for a while, attention can look like success. But here’s the truth, performance doesn’t last. The audience is getting sharper. People are tired of smoke and mirrors. They’re tired of hollow promises and motivational fluff. They’re looking for something real. Change lives  So, when I see the endless parade of experts who can’t sell, I don’t feel anger so much as clarity. It reminds me why storytelling, authenticity, and proof matter more than ever. Social media has created a marketplace of illusions. Some people are busy performing expertise. But a rare few are quietly doing the real work, the kind of work that changes lives off the feed. The question for all of us is simple:  Do we want to perform the role of an expert, or embody the reality of one? Because in the end, performance might win likes, but only credibility delivers transformation. Follow me on Instagram , and visit my website  for more info! Read more from Michael J McCusker Michael J McCusker , Special Guest Writer and Executive Contributor Michael J McCusker is a dynamic storyteller and podcast host who uses the power of voice to spark meaningful change. As a seasoned leader with lived experience, they’ve dedicated their life to guiding others toward purpose, self-leadership, and impact. Through powerful interviews and transformative conversations, their podcast The Lived Experience Series  amplifies voices that are often unheard but deeply needed. A published author, Michael J McCusker, writes with clarity and conviction, Hidden Potential: Unlocking The Door Within ,  turning personal insight into universal lessons. Their work empowers individuals to own their story, speak with influence, and lead with authenticity. Whether on stage, behind the mic, or on the page, The Resilient-Irishman: How to Tackle Life's Adversities.  Michael J McCusker is committed to shifting narratives and building a legacy that inspires others to rise.

Written by Lilyan Fowler M.S., LPC-Associate, NCC, Founder-Mental Health Counselor Lilyan Fowler, M.S., LPC-Associate, NCC, is the founder of Fowler Counseling and offers accessible virtual therapy for marginalized communities across Texas. They are an affirming, trauma-informed therapist who supports and empowers clients through an attachment-based approach. Self-care, boundaries, and connection form an interconnected system that supports your mental health and relationships. Understanding how these elements work together helps you navigate growth, manage stress, and build lasting, healthy connections. Understanding selfish growing pains If prioritizing yourself feels uncomfortable, scary, or even wrong at times, that doesn’t mean you’re failing. When we’ve spent years accommodating others, minimizing our needs, or staying quiet to preserve connection, our nervous system learns to associate those patterns with safety. Research in psychology shows that our stress responses are shaped by repeated experiences and learned coping strategies. Even when those habits leave us exhausted, resentful, or disconnected, they can still feel like dependable tools. Learn more about how the nervous system responds to stress   in our related blog post. So, when you begin practicing self-care, setting boundaries, or responding differently than you always have, your body may react with guilt, anxiety, or fear. According to Polyvagal theory, these sensations often signal a nervous system responding to change, not actual danger.[1] Growth requires disruption of old cycles, and when a cycle breaks, there is often a pull to return to what is familiar. At Fowler Counseling , we often remind clients that discomfort doesn’t mean something is wrong. Permitting yourself to have needs If you’re reading this feeling exhausted, stretched thin, or quietly wondering when it will finally be your turn to rest, you’re not doing anything wrong. Chronic stress and emotional suppression are strongly linked to burnout and mental health challenges. Many people move through life with an internal voice that says, “It’s fine, just keep going,” even when their body is asking for a pause. Guilt often follows the idea of slowing down or asking for help, especially in cultures that reward over-functioning. “You are allowed to have needs. Your purpose is not just to meet everyone else’s expectations.” Self-care practices for daily mental health At Fowler Counseling , we often talk about self-care not as something to add to your to-do list, but as a way of listening to yourself again. Self-care is not about indulgence—it is about awareness. Stress management and emotional awareness are essential for long-term mental and relational health. Self-care begins the moment you notice overwhelm instead of pushing through it. Even five minutes a day matters. Small moments interrupt patterns of self-abandonment and help regulate the nervous system. Mindful pauses improve emotional clarity and resilience. Examples include: Slow, deep, intentional breathing Gentle stretching or movement Listening to music Reading Spending a few minutes with a pet The goal isn’t productivity, it’s presence. Awareness is the first form of care. “Mental clarity and flexibility are sustainable when we pause, notice, and have the courage to put ourselves first.” Boundaries as a form of self-care Self-care and boundaries are deeply intertwined. Self-care helps you recognize what you need, boundaries protect those needs. Difficulty setting boundaries often leads to resentment, emotional exhaustion, and relationship strain. For practical tips, see our blog on creating healthy boundaries . Boundaries are not about controlling others, they are about honoring yourself. A boundary does not require someone else to change, it defines how you will respond when a line is crossed. Check out the newsletter “ Draw the Invisible Line ” to learn more. “Setting boundaries is not selfish, it is a demonstration of self-respect and care.” Boundaries can be: Porous: connection at the expense of self-respect Rigid: protective but limiting closeness Healthy: clear, compassionate, and flexible Healthy boundaries allow connection without self-abandonment. Supporting healthy relationships Healthy relationships rely on emotional safety, clarity, and mutual respect, core goals of our work in relationship and couples counseling . Resentment often grows from unmet needs and unspoken boundaries. Self-care helps you identify feelings. Boundaries help you honor them. Communication invites your partner into that awareness. Expressing needs openly allows your partner the opportunity to show up. Boundaries in relationships are not walls, they are guidelines that support emotional safety. They reduce resentment, clarify expectations, and allow both partners to feel respected. The role of attachment in lasting connection Attachment research shows that healing can happen within safe, supportive relationships when emotional needs are acknowledged and responded to.[2] Trauma-informed care emphasizes safety, trust, and empowerment as foundations for healing relationships ( ICEEFT ). Self-care keeps you connected to yourself, boundaries protect that connection. Self-care, boundaries, and connection are not separate skills, they are an interconnected system. Healthy relationships are not free from conflict, but they return to safety and connection. At Fowler Counseling, we believe growth happens gently and intentionally, often in moments of discomfort. Want to learn more? If you’re ready to explore self-care, establish boundaries, and deepen your connections in relationships, I’d be honored to guide you on this journey. At Fowler Counseling, we offer support, tools, and strategies to help you prioritize yourself while strengthening your relationships. Reach out today to start the conversation: Phone: 945-238-0148 Email here . Social Media: Instagram, Threads, Facebook, LinkedIn “You deserve care, clarity, and connection, and the courage to claim all three.” Follow me on Facebook , Instagram , and LinkedIn for more info! Read more from   Lilyan Fowler, M.S., LPC-Associate, NCC Lilyan Fowler M.S., LPC-Associate, NCC, Founder-Mental Health Counselor Lilyan Fowler, M.S., LPC-Associate, NCC, is the founder of Fowler Counseling, offering accessible virtual therapy across Texas. As a queer, neurodivergent, and disabled therapist, they bring lived experience, empathy, and cultural humility to their work with marginalized communities. Grounded in trauma-informed care and attachment science, Lilyan helps clients build resilience, reconnect with their authentic selves, and define their own vision of personal success. They are dedicated to supporting clients in fostering and maintaining healthy relationships with themselves and others. Through their work, Lilyan strives to make mental health more approachable and inclusive for all. References: [1] Polyvagal Institute [2] ICEEFT

For a long time, creditworthiness relied on having a bank account and formal borrowing history. Those without these were often denied credit, even if they managed finances responsibly, leaving many excluded from the system. The digital age is changing that. Mobile and online financial activity creates clear records of real behavior, and fintech companies are using this data to redefine creditworthiness, focusing on how people manage money today rather than past bank access. Microloans help users build credit from scratch Microloans play a critical role in redefining creditworthiness by giving people a starting point rather than a barrier. For individuals with limited or poor credit history, access to traditional lending is often blocked, even when they are financially responsible. Legitimate online lenders such as CreditNinja  operate in this space by offering online personal loans designed for borrowers with low credit scores, shifting the focus from past credit records to present repayment behavior.   These loans are commonly used to manage unexpected expenses or short-term financial gaps, where speed and accessibility are essential. Because the loan amounts are modest, the emphasis is on consistent repayment rather than financial scale. Each repayment becomes a tangible signal of reliability, helping users demonstrate financial responsibility over time.   As repayments accumulate, a measurable credit record begins to form. This gradual progression lowers barriers while reinforcing healthy financial habits and confidence. By allowing people to start small and build reliability step by step, microloans help transform credit access from an exclusive system into a realistic, attainable path forward. Digital transactions make financial behavior visible Digital transactions turn everyday money activity into something measurable and traceable. Each payment creates a time-stamped record that shows when, how often, and how consistently someone manages money. This visibility replaces cash-based systems where financial behavior leaves no lasting evidence.   Once transactions are observable, digital finance begins to tell a clear financial story. Patterns in income, spending, and regular use emerge over time. This shifts understanding of financial behavior from guesswork to evidence. Alternative data replaces traditional credit history Traditional credit history relies on records from banks and lenders, which excludes people who have never borrowed through formal channels. Without loans or credit cards, there is little information to assess financial reliability, even when individuals manage money responsibly every day. It creates a gap between actual financial behavior and how creditworthiness is measured.   Alternative data fills this gap by broadening the types of information used to evaluate financial behavior. Instead of focusing only on borrowing, it looks at patterns that reflect consistency, reliability, and responsibility in everyday life. Common sources of alternative data include: Mobile phone usage and payment activity, Utility and recurring bill payments, Transaction history within digital platforms. These data points break the link between creditworthiness and formal credit access. What matters instead is real financial behavior, making credit assessment fairer and more accurate in the digital age. Incorporating these data points, creditworthiness is no longer tied to formal credit access. Agent banking builds trust where digital alone fails Digital financial services expand access, but they do not automatically create trust. For many users, especially first-time digital finance participants, unfamiliar technology, limited digital literacy, and fear of mistakes can slow adoption. Without human support, these barriers can prevent people from fully engaging with financial services.   Agent banking addresses this gap by combining digital platforms with a local, human presence. Agents help users open accounts, complete transactions, and understand how services work in practical terms. This guidance reduces uncertainty and builds confidence, making digital finance feel accessible rather than intimidating. Trusted community relationships make agent banking effective. When users feel supported, they engage more consistently. This regular participation strengthens creditworthiness. Digital identity makes credit access instant Digital identity redefines creditworthiness by removing barriers to identity that once delayed or denied access to credit. When individuals can prove their identity with secure digital credentials , they can immediately participate in financial systems. This shifts credit access from a slow, paperwork-heavy process to one that begins as soon as identity is verified.   With digital identity in place, onboarding becomes seamless and consistent. Users no longer need repeated in-person verification or fragmented documentation to access financial services. It allows financial behavior to be recorded from the first interaction, rather than after long verification delays. A more inclusive credit system is emerging Creditworthiness is no longer defined only by credit files or past borrowing. Instead, it is increasingly shaped by how people actually earn, spend, and manage money in everyday life. This change opens the door for individuals who were previously excluded, not because they were unreliable, but because they didn’t fit traditional systems. As fintech expands what counts as financial proof, more people can begin building credit based on real behavior. The result is a credit system that feels more inclusive, practical, and aligned with how the digital economy works today.

Written by Asha Carolyn Young, Instructor and Practitioner of Healing Arts Asha Carolyn Young offers remote energy healing and emotional processing sessions for well-being. She teaches online Quantum-Touch® workshops and broadcasts self-healing information on News For The Soul radio. She also coaches freestyle painting. If you’re stuck in lower emotions, like depression, grief, anger, or fear, there’s an easy way back to better feelings, freestyle painting. The grouch in you might shrug, but consider freestyle painting as a uniquely amusing and highly effective emotional remedy. Few supplies are required, set-up is quick, and you’re likely to feel much happier when you’re done painting. Painting with water-based paint on wet paper For chasing away the blues, I recommend painting with water-based paints, such as watercolor or ink, and using dampened watercolor paper as your surface. The wet paper makes it impossible for you to control the outcome, so you have to let go. The wonder and fun of watching your brushstrokes move in directions of their own will engage you, and as you bring in more colors and strokes, your painting will become more interesting. As you let go, allowing the paint to flow wherever it will, you simultaneously inspire your deeper subconscious to let go, bringing the possible release of heavy emotions and catharsis. What supplies do you need? All you need are: Several watercolor brushes of various bristle sizes, such as small, medium, and large Watercolor paints or inks in various colors A bucket of water A tray for mixing colors (a glass casserole dish works well) A couple of watercolor paper pads Schedule it in After you have your supplies together, the last step is to schedule your painting session. Tell your loved ones, “I’ll be busy for a bit,” and close the door. Play music or just be silent. Turn off your devices. Remember, you are painting to bring healing to yourself, and you are worthy of receiving this love. A gift of love from yourself to yourself. Freestyle painting promotes emotional release and happiness, and that is what you want. So, keep the date. Start painting Begin by dipping the bristles of all your brushes into your bucket of water and letting them soak for a few seconds. Then, very gently press the bristles to remove excess water and lay them down. Select a large wet brush to lightly but thoroughly dampen your sheet of watercolor paper. Choose a color and use a small brush to put a bit of it in your mixing tray. With your intuition, pick a color you feel like starting with. Don’t question your choice, go with it. Add a dab of water and blend it with the paint or ink to stretch the color. Notice you can gradually lighten the hue by adding a bit more water and then testing the color on a scrap of paper. For bold colors, use very little water. For pale colors, more water. Select a brush. I recommend a large one, and dip it into the paint you chose. Now, paint! Paint without censoring yourself. Paint freely, with spontaneity and abandon. Run your brush in whichever direction and speed you like. Let the dampened paper absorb and spread your strokes unpredictably. What have you got? A little paint goes a long way on dampened paper. So, you might want to pause and see what you’ve got. Stand back and enjoy the color as it spreads without you being able to control it. Watch and see what it turns into. If you want, pick another color and try adding some of it to your painting. Paint freely, with whimsy, without planning. Let strokes of this second color blend with the first color, creating new hybrid colors. You can stop any time or continue longer if you like, layering paint colors and letting parts blend. You might play with using smaller brushes atop earlier broad strokes that are starting to dry. When you’re finished, let the paint and paper dry completely before removing them from the watercolor pad. Painting on two pads simultaneously Having at least two watercolor pads enables you to paint on both surfaces at once. This allows you much more opportunity to express yourself without having to wait for the paper to dry. Continuous painting helps put you into the alpha brainwave state, which, because it silences your analytical mind, helps keep your critical voice at bay, giving you more freedom to express yourself fully. The traces you leave Make your mark. Leave tracings of your mood. Let it all out. Then, after your paintings are dry, sit back and contemplate them. What do you see? The paintings, like sponges, have absorbed some part of you. They embody those old feelings that used to be yours. Now those feelings have transformed into something different, something lighter in you. Since your paintings bear markings of your more troubled emotional state from back then, you might want to thank them for their service. Your painting has absorbed your depression, your sorrow. And if you’re like me, you’ll enjoy looking at what you’ve created. Whether it’s gloomy or joyful-looking, it is your creation, coming from your past mood, emotions, and thinking. And you might get the sense that you didn’t paint alone, but rather with forces of nature directing pigment flow, as if spirits in the magical universe came to play with you as you painted. Sometimes, you will find unintended patterns and repeated shapes. These make you wonder, “Who planned that?” Signs of catharsis You might not be able to see the depths of what is contained in your own freestyle paintings, but another person looking at them might quickly sense exactly how you felt when you painted them. Many years ago, when experiencing some emotional upheaval, I tried painting with watercolors on dampened sheets of paper for therapy. I let loose and painted about eight paintings, one after the other. The process worked to chase away my depression. Some months later, a friend with exceptional empathetic and psychic capabilities saw the paintings and instantly felt the emotional pain I had felt and released while painting them. She teared up and shared what she felt. Only then did I realize how much sadness I had released into those paintings. The painting process had liberated me emotionally, and apparently, the paper still held tracings of my past suffering. The advantage of painting freestyle on wet paper is that you're guaranteed a loss of control. As you let go of needing to control the outcome of your painting, your subconscious can release its hold on lower emotions. Freestyle painting is cathartic, allowing the release of lower emotions. It worked for me, and it can help you, too. Science backs painting benefits Freestyle painting, like many creative activities, alters your brainwave levels from fast beta waves to slower alpha waves as you move away from analytical thinking to imagining and sensing. The slower wave patterns of alpha are immediately beneficial to your physiology, according to researchers like Joe Dispenza and his team, who study brainwaves of meditators. Slower brainwaves like alpha and theta are known to improve human health in a myriad of ways, beginning with greater brain coherence. Findings from researchers for The Guardian magazine also indicate that engaging in any of the arts can improve your immune system, gene expression, and blood pressure, and make you more resilient to dementia, to name a few benefits . Activities like playing musical instruments, crocheting and sewing, and going to concerts are, like freestyle painting, highly beneficial, physiologically and emotionally. Painting as a path to healing The joys and thrills of creating and the meditative aspects of painting make it indeed highly beneficial for people. Additionally, our self-esteem rises when we create. “I painted that,” we can say and feel a sense of happiness and empowerment simply from having been a creator. And since our first, experimental, freestyle paintings might look funny and strange, we can laugh at ourselves, which, of course, is also very healing. Help with beginning to paint If you want help getting started, consider seeking guidance from a painting coach. You can soon be on your way to painting and healing yourself in a pleasurable way. You might even discover that painting is so fun, you never want to stop. Visit my website  for more info! Read more from Asha Carolyn Young Asha Carolyn Young, Instructor and Practitioner of Healing Arts Asha Carolyn Young is a practitioner of intuitive energy healing and emotional processing. She offers remote sessions for people and pets, teaches online workshops for Quantum-Touch®, and bimonthly broadcasts self-healing information on News For The Soul radio. A painter and author of three art-related books, Asha also guides people to engage in creative expression for health and happiness.

Written by Abisola Fagbiye, Customer Experience Strategist Abisola Fagbiye is a Customer Experience Strategist and Microsoft 365 Productivity Consultant with a Professional Diploma in CX from The CX Academy, Ireland. A WiCX member, she transforms how businesses connect with customers, turning interactions into drivers of loyalty and growth. For more than a hundred years, five words have been used to justify unfair treatment of employees, encourage customer expectations that are hard to meet, and create harmful service environments. This phrase dates back to 1905, when merchants often cheated customers, but today its misuse is hurting both workers and businesses. Knowing this history helps explain why taking the phrase literally can cause real damage. Is the customer always right? For over a century, business owners have often used the phrase "The customer is always right" as a protective shield for their employees. Unfortunately, this has sometimes led to unfair treatment and a toxic work environment, with employees feeling betrayed by their employers. But here's an interesting and important point, this phrase was never meant to be taken literally! Its origins date back to a 1905 article in The Boston Globe, highlighting a different era when stores operated under the principle of caveat emptor, or "let the buyer beware." Back then, stores often misrepresented products and treated customers with suspicion, creating a confrontational shopping atmosphere. However, visionaries like Marshall Field, Harry Gordon Selfridge, and César Ritz introduced a new approach, treating customers with dignity and respect, taking their complaints seriously, and believing them when they report issues. Their goal wasn't to declare that customers are always correct but to shift from an adversarial mindset to one focused on excellent service. This change aimed to break down the long-standing barriers of mistrust between customers and merchants. The missing words that change everything In recent years, social media users have shared that the original saying was longer, "The customer is always right, in matters of taste." This slight change really shifts the meaning. If we believe the customer is right in matters of taste, it suggests that businesses shouldn't argue with customers about preferences, choices, styles, or colours that suit them. However, it doesn't mean customers are right about prices, policies, or how employees are treated. According to Snopes' research , there's no evidence that Selfridge or any source used this more extended version.  The addition of "…in matters of taste" seems to be a modern way of explaining the original saying, which some find problematic. Even Selfridge himself appeared to acknowledge these limits. In a 1936 newspaper editorial, his department store stated, "The customer is not always right. There is such a thing, very seldom, as the unreasonable customer." International variations reveal original intent In France, César Ritz used the phrase "le client n'a jamais tort," which means the customer is never wrong. In Germany, they say “der Kunde ist König,” meaning the customer is king. In Japan, the phrase “okyakusama wa kamisama desu” translates to “the customer is like a god.”  These expressions reflect a desire to treat customers with the utmost respect, highlighting the importance of prioritising their satisfaction, genuinely listening to their concerns, and treating them with dignity. They don't imply that customers should be given unlimited power to misbehave or make unreasonable demands. How the meaning drifted As the retail environment improved and customer protections became common, the original idea behind the philosophy became less distinctive. Businesses didn’t have to work as hard to show customers they could be trusted because trust had become the norm. Even after its original purpose faded, the phrase stuck around. Managers began using it not to foster trust, but to dismiss employee concerns. Saying "The customer is always right" often ended conversations quickly, leaving employees in tough spots. If the customer is always right, then employees usually have to be wrong, no matter what. This permanently changed the power balance between customers and businesses. The harm this myth creates The phrase can sometimes allow abusive customers to demand anything and behave however they like. According to research from the University of British Columbia, frontline employees who face verbal abuse often experience adverse effects such as stress, anxiety, and emotional exhaustion. Understandably, employee morale can suffer when they feel unsupported. When staff see management consistently siding with customers, even when those customers are clearly wrong, it can be quite disheartening. This attitude can create a divide between management and employees, and over time, this cultural gap can be more damaging than individual incidents. It's essential to learn that training employees to handle difficult situations effectively requires strong support from management, rather than simply always siding with customers. Companies that rejected the myth thrived Herb Kelleher, the beloved founder of Southwest Airlines, took a notably caring and thoughtful approach. His core belief was "employees first, customers second, shareholders third." He felt that when employees are treated with kindness and respect, they naturally provide better service to customers, leading to success that everyone can be proud of. When some customers, who were upset and mistreated by Southwest staff, encountered Kelleher, he gently explained, "No, they are not always right.' Southwest Airlines would sometimes kindly suggest that demanding customers consider flying with other airlines rather than continuing to cause trouble for staff. This approach helped Southwest soar to become one of the most profitable airlines ever, enjoying many years of steady success, never having to furlough staff, and earning a place among America’s most admired companies. Putting employees first didn't hurt the customers, quite the opposite, it created a team of passionate staff eager to serve well. Modern customers don't need paternalistic protection The phrase originated when customers needed advocates to stand up to unscrupulous merchants. That era has passed. Today, consumers are more knowledgeable, connected, and empowered than ever. Research from PwC reveals that they actively seek reviews, compare products across different platforms, and interact with brands on social media. Customers no longer rely on businesses to always be right or to protect them. Instead, they appreciate honest information, high-quality products, fair policies, and respectful treatment. They are savvy enough to make wise decisions about where to spend their money. The old idea of "the customer is always right" doesn’t fit with today’s expectations. Modern customers want to be respected as capable adults who can assess value and make well-informed choices. Better philosophies exist The phrase "The customer deserves to be heard" emphasises the importance of customer feedback, helping employees maintain standards and boundaries. "Employees first, customers second" highlights the natural order that leads to excellent service. "Treat customers as you would want to be treated" encourages mutual respect without expecting subservience. Everyone involved in a business relationship deserves to be treated with dignity, neither should have unlimited control over the other. Learning how to gather and respond to customer feedback fosters stronger relationships, much more than just accepting feedback without question. Set appropriate boundaries Establish clear policies on acceptable behaviour by emphasising that bullying, harassment, discrimination, and verbal abuse are unacceptable in your workplace. Offer staff comprehensive training on managing difficult situations, including techniques for de-escalation, staying calm, and knowing when to involve supervisors. Empower managers to support their teams effectively, especially when customers cross boundaries, encouraging them to step in rather than expecting staff to endure abuse alone. Be ready to end customer relationships that harm your employees. After all, some customers aren't worth the trouble. While the phrase 'the customer is always right' was groundbreaking in 1905, it can actually be harmful in today's world.  The business environment it addressed has changed dramatically. The companies that truly succeed now are those that create organisations where employees feel valued and inspired to serve customers because they're treated well themselves. Discover how fostering mutual respect and building customer loyalty can forge stronger, more meaningful relationships than mere subservience ever could. This keynote gets standing ovations. "Kill the Script: Human Connection Wins Every Time" challenges everything your team thinks they know about service philosophy, including the dangerous "customer is always right" myth. Audiences discover the true history of this phrase, why literal interpretation destroys cultures and employee morale, and what healthy customer relationships look like. This provocative presentation transforms how leadership teams balance customer service with employee protection. Book this keynote that people talk about ,  or email . Follow me on Facebook , Instagram , and LinkedIn   for more info! Read more from Abisola Fagbiye Abisola Fagbiye, Customer Experience Strategist Abisola Fagbiye is a Customer Experience Strategist and Microsoft 365 Productivity Consultant who helps organisations rethink engagement, build CX-driven cultures, and drive retention and growth. With global experience spanning SMBs to enterprises, she delivers workshops and training that blend strategy, energy, and actionable insight. She is a mentor and rising voice in CX leadership. Further reading: How to Train Customer Service Teams That Actually Perform How to Collect Customer Feedback and Actually Do Something with It How to Turn Satisfied Customers into Loyal Advocates