Written by: Brooke Summer Adams, Senior Level Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. Being an entrepreneur has many ups. It is incredibly rewarding to spend your time pursuing the vision that you hold and creating the life you dream of. However, it also has its down. When your life becomes all about creating this vision, paired up with the vision being incredibly important and meaningful to you ‒ it can become near impossible to switch off. Brooke Summer Adams - an Internationally Accredited Transformation Coach, NLP Master Practitioner, International Speaker, Trainer and Writer and Yahoo Finances’ Top 10 Female Life Coach of 2021, is here today to share the top-tips she uses with her 1-2-1 clients to help them switch off as entrepreneurs. 1. Understand that sometimes, not being productive is the most productive thing you can do More often than not the inability to switch off comes from the guilt we experience when doing so. But here’s the thing, switching off is not something to feel guilty for… The better you feel. The better you can do. Understand that as an entrepreneur, your energy is your money maker. It’s your energy that will build the business. If you’re a service provider (eg, coach, consultant, mentor) it’s literally your energy that you sell. Being an entrepreneur and not protecting or managing your energy is the equivalent of opening up a shop and never restocking the shelves. It’s just not going to work. You need to recharge in order to keep going. Success comes from consistent action. This requires sustainability. In order to sustain consistent action, you need consistent energy ‒ this is where switching off and resting comes in. You cannot build your vision from a place of burnout. You may be managing right now, but you will not be able to sustain it. Not taking time to switch off will inevitably lead to you either quitting or your body forcing you to stop from exhaustion. Switching off isn’t a luxury ‒ it’s a priority. If you don’t take the time to regularly switch off, chances are you won’t be able to see it through. Therefore, switching off is an essential part of business maintenance ‒ not something to feel guilty for. 2. Schedule in time for switching off Sometimes we run out of time to be able to properly take care of ourselves, rest and fully switch off. Scheduling it in ahead of time prevents this from happening. If you schedule in regular time to simply live life and switch off from business, you’ll make everything else fit around it ‒ and not the other way round. Time management is your friend here. Get on top of what needs to be done and when and you’ll make space for resting without feeling like there’s other stuff you should be doing. 3. Remember why you started Did you become an entrepreneur to work every hour of every day? Or did you do it to enjoy life on your terms, leave a legacy and make impact? Remember why you started. If time freedom was why you did this, align yourself with this intention by freeing up some time to take care of yourself. You have that choice. When you align yourself with the kind of life you want to create, you move towards it faster. You may think that hustling is the fastest way to freedom, but it’s not ‒ freedom is. 4. Get a coach Sometimes, our inability to switch off and rest comes from deep underlying beliefs rooted within childhood and past experience. In these instances, a coach will be able to help you re-write this narrative and begin to identify as someone who is capable of, and does, switch off regularly. Brooke specifically works with first-time coaches on their journeys of becoming the coach they want to be and creating the vision they hold. You can connect with Brooke using any of the links below. People can connect with me via Email, Facebook, Instagram, or my Website. Wherever you go, you’ll find helpful training and info on all things transformation. Read more from Brooke! Brooke Summer Adams, Senior Level Executive Contributor Brainz Magazine Brooke Summer Adams is internationally accredited in Transformational Coaching, certified to a master-level in Neuro-Linguistic Programming (NLP), a graduate of Psychology with a 1st Class Honors Degree (BS.c), a Yahoo Finance Top 10 Female Life-Coach of 2021, a Brainz 500 Global Award Winner of 2021, a Workshop Facilitator at the worlds 1 Coaching Academy and an international Speaker, Trainer, and Writer. After overcoming chronic stress, low self-esteem and body dysmorphia, Brooke was inspired to take to University to study Psychology, become an Internationally Accredited Transformation Coach and NLP Master Practitioner and set up her own online coaching business. After several successful years in business transforming over 100 women into the best versions of themselves, being recognised as a Yahoo Finance Top 10 Female Life Coach and becoming an International Speaker and Trainer, Brooke then moved into the field of transforming first time coaches ‒ so they feel ready to transform others. This experience, on top her qualifications, allows her to transform first time coaches into the version of them who has what it takes to create their vision, by helping them build unshakeable self belief and confidence, overcome fear and take aligned action.

Written by: Juan C. Olmedo, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. Everyone has that one person they can always rely on. The person they know will be there for them through thick and thin. This is the person you want to build your company with. To do this, you need to inspire them. But how do you inspire someone who’s already dreaming of their future in business? The answer lies in building a team together and creating a culture where everyone is committed to helping each other succeed in business. A local Southern California Tech Company, Nevtis Corp, has been breaking through barriers to gain market share in business-to-business telecommunications, a very competitive industry. Led by Juan Olmedo, a local business leader and high-performance coach. Mr. Olmedo’s almost 20 years’ of experience in starting and building self-sustaining businesses, gives him insight knowledge on what it takes to build a thriving team. FAQ: “My goal is to create jobs, inspire my team, and offer growth opportunity for anyone no matter their background or where they come from.” Under Mr. Olmedo’s leadership, Nevtis Corp employs 20 full-time staff, with Head Quarters in Orange County, CA and district offices in San Diego, CA Silicon Valley, CA and Scottsdale, AZ. Every single person of Nevtis Corp’s 20 employee team has a purpose, responsibility, and ultimately a crucial factor for the company’s continued success. Juan Olmedo known as a Latino Tech Entrepreneur and High-Performance Coach, works with local non-profits to offer no cost business advisory, startup assistance, coaching, and mentoring. Here are 6 tips Mr. Olmedo offers to help you inspire your team to build something amazing together, including how an outside perspective can help you see the bigger picture. Create a unity habit. As a leader, you must create a culture where your team is committed to doing what it takes to be successful. This means everyone must unite for the good of the company, which includes not just yourself but your entire team. To do this, you need to make sure that there are some habits that everyone follows. For example, if someone always arrives on time for work and gets their job done in a timely manner, they should be rewarded with a day off. Or if someone gives up some personal time or sacrifices something they like so that someone else can have time off, they should be rewarded with time off themselves. You can create any type of unity habit you want if it's beneficial for the company and followed consistently by everyone. Be crystal clear about your mission. First, you need to make sure that everyone in your team knows exactly what the company is about and what it stands for. You don’t want people joining the team because they think you’re going to be a huge success, only for them to find out later that you’re not actually doing anything with the business. By being clear about your mission and what it means for your company and its values, your team will want to be involved because they know this is something they believe in. Your company will begin to take shape from the very beginning as all members of your team support each other in their endeavors. Show your team how you’ll achieve your mission. The first step to inspiring your team is showing them how you plan on achieving your mission. This not only sets the groundwork for the future, but it also allows your team to envision their job in the bigger picture. If you’re thinking about launching a new product and need help with marketing, for example, then show them how this will help the company reach its goals. Don’t micromanage — trust your team to make the right decisions. It’s hard to trust someone when they make mistakes, but you can avoid micromanaging your team by giving them a chance to make their own decisions. This also helps build trust and helps your team learn how to work independently. You don’t want to be the boss who is always telling them how to do something or potentially taking credit for their success. Help everyone learn and grow. To inspire your team, you need to make sure that everyone is learning and growing. By starting an outside perspective for your company, you can show the bigger picture of what your organization is capable of. For example, if you want your team to create something amazing together, you’ll need them to be able to work in a collaborative environment. When everyone feels like they are a part of a larger whole, they are more likely to take risks in order to reach their goals. Stay flexible and constantly develop yourself. It’s easy for employees to get bored in a company that doesn’t offer change. Diversifying your skills and interests is a great way to keep your team inspired and engaged. This means you should be constantly learning new skills and challenging yourself, rather than staying in one job or industry. If you want your team to really grow, they need the opportunity to do so themselves. For example, if you are an accountant, don't just keep doing accounting work; learn how to become an expert on something else as well. If you work in HR, don't just focus on HR tasks; focus on developing yourself as a leader who can help oversee the process of hiring new staff members as well. Another great way to inspire your team is by giving them more responsibility. This gives them the opportunity for growth and teaches them how managing their own workload can lead to greater productivity and success. Wrapping up Building a company with a great team is a rewarding experience that you can't find anywhere else. You'll learn how to work together and be able to rely on each other when times are tough. You'll also create the perfect team culture that inspires everyone to work hard, think big, and achieve greatness. And all of this will help you grow from a small business into something bigger. Consider getting High-Performance coaching from professionals who may use their extent experience and knowledge to help you gain an edge, avoid major setbacks, and offer mentorship. High-Performance coaching is an invaluable tool that can help individuals reach unparalleled heights of success. There are local non-profits such as Small Business Development Centers (SBDC), Cielo Community (Community for Innovation, Entrepreneurship, Leadership, and Opportunity) that may assist at no-cost advisory or even step-by-step guidance. Mr. Olmedo offers through his advisory firm Nexera Business Advisors, one-on-one coaching, start-up assistance, sales mindset training, team building, and high-performance coaching. Mr. Olmedo is also business instructor at Pinnacle School of Business, may be found at https://pinnaclemastery.io, https://nexeraadvisors.com (855) 707-4505 or https://juanolmedo.io Follow me on Twitter, Instagram, LinkedIn, and visit my website for more info! Read more from Juan! Juan C. Olmedo, Executive Contributor Brainz Magazine Juan C. Olmedo, is a Latino Tech Entrepreneur, High Performance Coach, & CEO of Nevtis Companies. Entrepreneur-minded since the age of 15, started first official business at 22 years of age and grew it to a $2 Million dollar a year company with 20 employees. Started subsequent business tech business at 25 and sold it just 5 years later. Have since started or invested in 6 other companies ranging from tech, telecom, construction, insurance, and digital marketing with a combined employment of 80 full time staff. Currently CEO at Nevtis Corp, a UCaaS Software provider. Being through virtually every stage of starting, and scaling million dollar companies, Mr. Olmedo uses his acquired knowledge of almost 20 years.

Written by: Casimiro da Silva Santos, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. Nowadays, it is all about the triple P (3P) bottom line approach – People, Planet, and Profit. It's often said that a company is only as good as its people. This applies to not only hiring the right employees while ensuring that they stay engaged in their work throughout their tenure. After all, the more motivated employees are, the more likely they will stay and reach their fullest potential within the company. "Work gives you meaning and purpose, and life is empty without it." ‒ Stephen Hawking You believe in your company wholeheartedly. An entrepreneurial fire burning strong inside motivates you to work harder each day. Unfortunately, the same can only sometimes be said about your employees. In an SHRM Employee Job Satisfaction and Engagement survey of 600 employees from 2011 to 2015, only 69% felt they consistently put all their effort into their work. To improve the performance of your team and your company, you've hired some stellar people. Now you need to make sure they stick around. While money and benefits are necessary, a study found that they don't top the list of motivating factors. Instead, some essential elements tended to be peer motivation (20%) and feeling encouraged and recognised (13%). If you've tried a variety of incentives and are still seeing the adverse side effects of low motivation, you're not alone. Sometimes even the best managers must think outside the box to find creative and reliable ways to motivate their employees. Motivating and inspiring your employees is not just about giving them a paycheck. It's about creating an environment where they are excited to come to work each day and feel fulfilled by their work. Motivation And Inspiration, What Is The Difference? All of us need motivation and inspiration at some point in life. We tend to mix both words, and more importantly, we need to clarify the role of leaders in these two. Many of us might think these two disciplines are the same. However, they're entirely different concepts. "Don't let the noise of other people's opinions drown out your inner voice." ‒ Steve Jobs While motivation is always from an external source in an external environment, inspiration comes from within. So, to make it more transparent, motivation is self-imposed or societal expectations, obligations and peer pressure that pushes us to do something. At the same time, inspiration is a natural calling that comes deep inside us. How Exactly Can Company Leaders Boost Motivation? We constantly hear that leaders are responsible for inspiring their teams to do better and to be motivated by what they do. But how exactly can company leaders boost this motivation? This can be a difficult task, but it is possible. Here are some tips for how to motivate and inspire people in your company: Make sure that the goal you are setting is attainable. If it’s not, it’s not motivating—it’s frustrating. Set realistic expectations for yourself and others so that they know where they stand about their performance. Reward people who perform well with praise (publicly or privately) and bonuses or other perks like free lunches or days off, health benefits, stock options, and daycare and schooling support. Don’t punish those who perform poorly. More importantly, do not humiliate them. Instead, find out why they could be performing better so that you can help them improve their skills or abilities and get back on track again! Create a culture of trust and collaboration. People who feel they can be themselves at work will be more engaged and motivated. Give them autonomy over their work tasks and goals. This will help them feel more responsible for their success and motivate them to succeed! Don’t micromanage! Give employees enough space to operate independently, hold them accountable for their performance and results (and give feedback when necessary). Be transparent with your goals as an organisation so everyone knows what’s expected from them—and why it matters! Inspire them by creating a compelling vision for the team by distilling the company vision into your reality. Be aspirational. Dream big. Be bold. Focus on the positive. Instead of the negative, focus on what you’re grateful for and what you must look forward to. This will help keep you optimistic about your future! Closing "Where there is a will, there is a way" is an old saying that motivates and inspires us to work and stay committed to our life goals. There are many ways to motivate and inspire people. One of the best ways is to tell them what they're working towards and why by creating a compelling vision and mission. A culture of authenticity, trust, and collaboration so that people can feel they matter and belong. Another way is to show them that they are not alone in their efforts and have the support of their team and the company. The most important thing to remember is that it's about more than just motivating your employees. It's also about inspiring them. People want to be inspired and feel like they're doing something meaningful with their lives, so make sure you allow them to do so! Follow me on Instagram, LinkedIn, and visit my website for more info! Read more from Casimiro! Casimiro da Silva Santos, Executive Contributor Brainz Magazine Casimiro da Silva Santos, better known as Cas, uses pronouns he/his. He is a dad, a business and climate action leader, a coach, and a speaker. His mission is to create a perspective of abundance, alleviating scarcity so that we can live a brighter future. After a transformational coaching experience with Simon Sinek Inc., Cas decided to create Bring the Best®, a coaching and consulting firm for personal development and business growth. Through individual, career, and executive coaching, Bring the Best transforms lives so that each person can live the life they want and dream about. His coaching style is authentic and empathetic, with a special focus on the LGBTQIA+ community.

Written by: Dani Green, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. Breathe. Believe Life Is Simple & Satisfying. Follow these simple steps to journal through a life issue that feels chaotic and painful. Come to a place of acceptance and peace with what is. Sometimes a life issue is severe and exceptionally emotionally and physically draining, when you are ready, use this process to find peace. In the following journaling prompts, I recount a situation in my life that took 12 hours to resolve. My son and daughter-in-law had teaching positions offered to them 15 minutes away from our home and three hours away (over a mountain pass). They chose to move. I was so upset, I got out of bed at midnight, went outside, and stomped around in the wet grass, crying and telling God how sad and mad I was. The next morning, I decided to apply my ‘The B.B.L.I.S.S. Formula’ to work through my feelings. By noon, that day I was able to ask my son what he and his wife were looking forward to in their decision to accept teaching positions and move to a town new to them. Breathe. Take a moment to relax… Breathe in through your nose for a count of three. And out through your mouth for a count of six. On the in-breath, breathe in love. On the out-breath, breathe out any tension that you sense in your body or mind. When you focus on your breathing it takes your brain out of reactive mode. This simple act of relaxation brings oxygen and renewal to the cells of your body. Believe. What we believe affects the cellular function of our body and can eventually dictate our actions. If we react with a habit or emotion, we are re-acting from a subconscious response. If we tell and relive a long-held hurtful story, it can lead us to react in a way that is harmful to ourselves and others. We need to remove these blocks of hurt and pain. We can tell ourselves an empowering story and can accomplish incredible tasks! Our body believes the story we tell it. We need to tell ourselves a better story to live at a higher level of consciousness. Believe you are infinite, loving, and powerful, and you will begin to dispel life-draining thoughts and reactions. Our conscious mind uses around 5% of the processing power of the brain. Thinking, moving, making choices, planning, seeing, hearing, tasting, touching, and smelling are all conscious activities. The other 95% of our brain uses the subconscious mind, which is continuously busy keeping our body systems running efficiently and storing emotional and biochemical information in our brain and the cells of our body. The subconscious mind exerts an unseen and profound influence over how we feel, what we believe, and how we behave. Addressing issues at this inner mind level is imperative. Hypnotherapy is a great tool to release and reframe our experiences and emotions in order to move toward a positive life-giving mindset. When we intentionally relax and close our eyes, we are disengaging the conscious mind and automatically accessing the subconscious and deeper superconscious mind. Meditation, prayer, deep contemplation, or hypnosis are essential in discovering our inner truth. Re-programming our inner mind can be the first step toward writing a new story, living at a higher level of consciousness, and accomplishing positive action. ‘Believe’ Journal Prompt: Write down a recent belief that when expressed felt judgmental, negative, or life-draining toward yourself or others. Example. I did not think my son and daughter-in-law should move three hours away. Life. We can imagine life is like a play. We are the main character of our Story. Others are the main character of their stories. The Play we are all in is often influenced by what we believe. We need to be open to changing our beliefs when life presents us with new information. Life is an unfolding Story. Observe Life. Take a deep breath and watch what is happening around you. Observe what others are experiencing. What is your best response? Should you speak or watch? Should you take action or wait? Wait and see what happens next. What are your choices? What can you be grateful for at this moment that moves you to appreciate life? This present moment is a miracle. The life force of Love is within you and surrounds you. You are a gift, and your life is to be treasured. ‘Life’ Journal Prompt: Write down three things you appreciate about yourself. Write down three things for which you are grateful. Example: I am loving, strong, and wise. I am grateful for my family, home, and work helping others. Is. Accepting ‘what is’ is an essential step to living a life of peace. When we complain about the weather or traffic or other people, we activate a sense of dissatisfaction in our bodies. Dissatisfaction and other negative emotions can produce a flood of harmful biochemicals in our bodies. Using The B.B.L.I.S.S. Formula, on the other hand, we can choose to observe what is, find meaning, and learn from the circumstance. Through this simple process, we are improving our life and the function of our brains and bodies. ‘Is’ Journal Prompt: Write down an issue you are struggling to accept. Example. I was angry and sad when they decided to move. Simple. Life can seem complicated and chaotic, which is all a matter of perspective. Perspective is simple to change. Our left brain is good at helping us keep our calendar and make plans, but our left brain can also overwork by projecting so many possible outcomes we feel frozen and immobilized. When we consider any issue using our creative empathetic right brain, we can come up with a simple truth that gives us a sense of calm so we can better see the next step. The simple truth is the magic of The B.B.L.I.S.S. Formula. Finding a simple truth is often a realistic and quieter choice. ‘Simple’ Journal Prompt: Close your eyes and ask Universal God Love Source what is simple and more deeply true about the situation you are facing. Example. It is their life, and they have the right and responsibility to make choices for themselves. &. Everything belongs. You are always on the best path. Satisfying. We can just do one thing at a time in any area of our lives. We cannot step into the next hour, day, month, or year. We can consider the next few seconds ‒ then repeat, repeat, and repeat. When we try to move into the future which is not yet here, we can become dissatisfied with the present moment. Most of our suffering is because we want something we do not have. We also suffer when we have expectations for others or situations that are outside of our control. Our brains are naturally dissatisfied as a survival mechanism. Our thoughts can become entangled in ‘what ifs’ and ‘whys’. Overcoming a sense of dissatisfaction shows we are evolving toward Love. We can learn to be satisfied with the simple truth that is more deeply true than the chaotic story we are telling ourselves. There is always a deeper truth that will bring peace and healing. Sometimes we will hear the truth instantly and sometimes takes time. There is always a solution. Looking for beauty and meaning and being grateful are ways to be satisfied with 'what is.' To be satisfied with today brings more peace and joy into each present moment. What about the future? Of course, as we are moving toward our dreams, we can choose to learn and grow and change to become who we are becoming. We can see and wait and then act. A step of growth for you in applying The B.B.L.I.S.S. Formula is to be satisfied with the simple truth you just discerned in this journaling prompt. Becoming satisfied with the present moment is the secret to living a life of peace and joy! ‘Satisfying’ Journal Prompt: Write down what is satisfying about the simple truth you have discerned. Example. We look at the same sun and moon. I hope to see our son and daughter-in-law in person once a month. I love them. P.S. As of this writing, we have seen each other every month for the last three years. We Are Evolving Toward Love When we think our way through a circumstance or problem, we must consider a higher truth than our current circumstances. Our physical life is temporary. When we become less attached to our bodies and our possessions, we will begin to live a more satisfying life. We are here together as a human family on this planet at this time to learn one lesson, to evolve toward love. Evolving toward love is the one process that will allow the human family to progress to a higher level of consciousness and behavior. We suffer together as humankind. What happens to one of us happens to all of us. We learn together as a human family. We grow together as humankind. And most importantly, when we love together as a human family, we evolve together into a higher level of being. Our deep spiritual life, our Soul, is the part of us that will transform our beliefs and behaviors into a higher level of consciousness. Our spiritual life is our Essence and is what goes with us to the next realm. When you feel yourself evolving toward Love, you will know you have accessed this deep part of you that is always with you, past, present, and future. Let Dani Be Your Guide to Live A Life of B.B.L.I.S.S. Dani offers a free 20-minute The Emotion Code session, which helps to remove an inherited or current emotion. Activate Your Soul Power! Live Your Infinite Greatness! Be Your Own Hero! Book a FREE Breakthrough phone call and find out about The Soul Power Experience! Follow me on Facebook, Instagram, LinkedIn, and visit my website for more info! Read more from Dani! Dani Green, Executive Contributor Brainz Magazine Dani Green is a certified hypnotherapist, speaker, author and spiritual activist. Dani’s core focus and passion is to guide clients to rewrite the past, present, and future Story they tell themselves at the subconscious level and to discover their own Inner Mantras. Dani has a 12-session course called The Soul Power Experience. The courses, Be Smoke Free and One & D.O.N.E. Weight Release are each six sessions. Dani also offers Intuitive sessions. Dani opened her hypnotherapy practice in 2015 and uses client-centered hypnotherapy, as well as The Emotion Code, PSYCH-K, and RIM.

Written by: Danielle Baron, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. There’s a fork in the road when it comes to negative emotions. One direction is that when channelled productively, negative emotions can propel you to new heights. The other direction, of course, is that they become toxic for you and can inhibit your well-being and those of others. All negative emotions are completely normal, and as humans, they are innate for survival in our epigenetics from the beginning of time when we had to daily fight for survival. Look at ‘comparison’ for example. Historically, in the times of our ancestors, it was the difference between survival and death. With more understanding, it means that we can channel our emotions productively because we realise that the person triggering us is multifaceted and is not only provoking a strong emotion like anger, but other emotions too. Cultivate a healthy and positive mindset around the negative emotions. Know it’s an alarm system trying to alert you. If we are not careful and have not learned to regulate and manage our negative emotions, our amygdala, a part of our brain, gets hijacked and all reasoning goes out the window and then we are a slave to our negative emotions. We need to make sure that our frontal cortex is getting enough oxygen to help out and that is why breathing exercises in these situations are so effective. The key is not to repress these feelings because they will come out stronger. Feelings that are pushed down notoriously become worse if denied. Label the negative emotion you are feeling to disarm it to some extent. But the magic is in how we choose to regulate these negative emotions and manage them. That is the defining difference between power and destruction. In NLP terms, it’s important to reframe negatives to enable us to have emotional freedom and to not be overcome and a slave to our negative emotions. Any negative emotion is a trigger from our unconscious. We should treat it like a friend here to help us, but that doesn’t necessarily mean acting on it, just acknowledging it. Imagine asking a toddler to help you paint walls of a room and leaving them with some paint for a few minutes, you may walk back into the room and they have painted all over the floor and wall and think they have helped you. This is like the subconscious. Sometimes it is thinking it is helping you when in fact it is jeopardising you because when it witnesses you experiencing negative emotions, it wants to help you but is like a toddler in the sense that it does what it thinks is best. If you say ‘I hate public speaking’, it will try and help you get out of any public speaking by giving you anxiety, and making you sweat. It needs to be trained and managed. Assign it a different, healthier role that can enhance and not jeopardise your life. Let’s look at some emotions and the powers of them as opposed to their weaknesses. Many people view envy as something that festers and eats away at you to make you become so critical and negative. But the power of envy channelled in a productive way is that it can inspire you to be a better you and to be the catalyst for transformation. Everyone feels envy, but some people are adamant that they have never felt it. This could be because at the first sign of envy, they are channelling it into something positive and productive so they are not aware of originally feeling it. It links very closely to inspiration. Anger can induce distorted thinking and can permanently destroy your relationships with those close to you and can be detrimental to your health. And, of course, there is the extreme form of anger, which is violence and is very destructive. However, by channelling it productively, it can energise us and promote us to solve problems. It helps us to survive and gives us a sense of control and optimism. Sadness, at its most toxic, can be debilitating and can snowball to larger issues, such as depression. It can be very insular and self-consuming. But focusing on sadness in a reframed way, you become more observant and realise how powerful words can be and are more careful how you use them. You become a better listener. Anxiety can be crippling and can make us prisoners and give us the extremities of the fight, flight or freeze response. But it can also be extremely beneficial and keeps us excited and motivated about life. We become engaged and not complacent It can be a great warning sign to shift something that needs shifting. It makes you more vigilant and to pay more attention to that which you are anxious about. You are more sensitive and empathetic to others. The key is to feel these emotions but to have the emotional regulation to be able to manage them and redirect them so that they become beneficial. Many people talk about how a state of heightened emotion was a catalyst for positive change for them. This is also the case for me and why I launched my business. The choice is yours as to which direction in the fork in the road you are going to take with your negative emotions. Follow me on Linkedin for more info! Read more from Danielle! Danielle Baron, Executive Contributor Brainz Magazine Danielle catalyses children and adults to rise like a phoenix from the flames 🔥 and to reach their optimum potential. She is an entrepreneur, inspiring 11+ and 7+ entrance exams tutor, rapid transformational therapist®️, business coach for overachievers, a life coach for all, and an NLP Master practitioner, and she is also certified by the ILM. One of Danielle’s much-loved abilities is being an overachiever because she thrives on the excitement and follows her passion, which is to help people live fulfilling lives. Over the last five years of her tuition business, Danielle has become extremely popular and respected in the tuition industry and is a mentor and coach to other tutors to help them increase revenue in their businesses, but ultimately to be the best tutors they can be. Her own tuition service incorporates coaching for parents and children throughout the exam process and NLP classes for children to help them with lack of confidence, bullying, and anxiety and to help them focus on the imminent goal of exams and to visualise and believe in their success. Danielle’s second business, coaching and therapy, has been a long time coming and her personal interest in people and psychology led her to invest in the most high-quality courses to be the best for her clients. For her rapid transformational therapy ®️, she had the privilege of personally being mentored by Marisa Peer, a world-renowned therapist. Rapid transformational therapy is a combination of NLP, CBT, psychotherapy and hypnosis. It has been Danielle’s personal experiences that have led her to where she is today. At age four, her father died of suicide, which installed in her a determination to help prevent people from ever becoming despaired again. Her best friend passed away at fifteen, which solidified Danielle’s determination to live life to the full. Growing up with a single parent, they struggled with money, but Danielle was very inspired by her mother’s work ethic, which had a huge impact on her. As a teacher in some schools, the politics and bullying amongst staff were toxic and she suffered from depression, stress and burnout and was treated badly at her most vulnerable time of being pregnant and having a newborn and that’s why she’s passionate about helping teachers. She wishes that she had someone to help her at the time. She has been through the journey of setting up successful businesses on her own while undertaking childcare as a single parent of two after she divorced and strongly believes anyone can achieve anything they put their mind to with grit, focus, and passion.

Written by: Sophia Vasiliou, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. From the moment you ask yourself that simple question "is there more to life than this material reality I see before me?" a process of awakening is begun, and nothing is ever quite the same again. From here no two journeys are the same, but there are certain points along the way that are universal. Key among these is a separation from the known… At first, this is liberating: the tired horizons you questioned yesterday open out into fresh vistas of understanding far wider than what you previously thought possible. And as you start journeying within and communicating with your own heart, you experience the true joy of contact as your spirit realises that you can finally hear it, are beginning to pay attention to it, and are seeking dialogue with it. However… …for many, this initial thrill of connection with the inner world comes at the price of discomfort and confusion because the outer world ‒ the one which you were once so familiar with and comfortable in ‒ begins to make less and less sense. This often takes the form of pastimes and work no longer feeling satisfying, or old friends seeming like strangers as their topics of conversation no longer engage you, or sometimes even growing estrangement from family members who criticise your new outlook. The thrill of spiritual awakening has soured into something disconcerting and lonely. So how to navigate out of this place and regain a sense of balance and peace? First, remember that you are not alone. You are being guided by your Higher Self and you are being shown what you need to know, not what you want to know. Your confusion is simply because you are at the beginning. The beginning of the Great Work. The road less travelled. You are one step along, moving towards the understanding that you and all things are one and that you are an intrinsic part of the whole and it is all you. But before then… …you need to pass through the 'dark night of the soul' ‒ a period of apathy, depression, and earnest seeking. But keep in mind, too that this is a necessary step along the path because, in seeking a deeper connection to ourselves and reality, we need to strip away the fundamental ideas and paradigms upon which our previous understandings were built. They will eventually be replaced, but until then we must endure the insecurity and doubt. But, I repeat, you're not alone. You are still being guided. This discomfort is simply all of the old beliefs, traumas, wounds, and views that are not in alignment with the vibrational frequency you are moving towards coming to the surface so they can be recognised, released, integrated, changed, or forgiven. It takes courage to face this and effort to work through it because it can feel like you are going backwards instead of forwards as patterns surface and resurface. This can be frustrating and make you feel worse than you did before… …but, actually, that is great. Imagine you are climbing a spiralling road up a mountain. Each step takes you closer to the top and each time you return to the eastern side of the road things appear more or less the same. However, with each cycle around the mountain, you have a higher viewpoint – a greater level of awareness – so more things are revealed. Far from moving backwards, the repetition of these patterns is a revelation of your ability to see things from a new perspective, indicating that you are more aware than you were before and giving you a chance to practice integrating the lessons from the previous visit. It is this increased awareness that empowers you to now release more subtle aspects of your trauma or dissonance in order to make room for your Divine Self. And trust yourself. There will always be new tests as you continue to 'level up', and new layers of discomfort arise, but learning to trust in yourself helps the journey become easier. To cultivate this trust, take time regularly to check in and listen to the inner voice, the guiding light that sparked this whole journey in the first place. Make friends with your heart. Ask it to help you out. Allow it to direct you to the teachers, books, friends, and experiences that will help you develop. To do this, spend some time each day in meditation – not necessarily sitting on a cushion in the Lotus position – it could be moving meditation such as yoga, walking in nature, or even doing the housework. So long as you are fully present in whatever you are doing. Once you have spent some time being present, sit down and pause. Ask yourself: "how am I feeling?" "What do I need today?" Ask your heart if it has any wisdom it would like to share with you today. Wait for the answer…and expect one. It may not be in words, maybe not right then and there, but pay attention for the rest of the day and notice what comes up. You may be surprised by how these answers arrive. And finally, remember that joy of existence is your birthright. This doesn't mean that we should never feel sadness or hardship. But rather that, when these things happen, we can see underneath them the beauty of the perfection of everything including ourselves and our lives which are happening for us and not to us. If you find yourself struggling with your awakening or would like help releasing your old limiting beliefs, habits or health issues book your consultation with Sophia now to see how she can help you. Visit my website for more info! Read more from Sophia! Sophia Vasiliou, Executive Contributor Brainz Magazine A specialist in subconscious release, epigenetic reprogramming and shamanistic practices, Sophia’s life mission has always been to serve. She has over 15 years’ experience working in various healing modalities and spent nearly 3 years in the Amazon studying Shipibo plant medicines. She has 1-1 therapy clients in 32 countries and also offers online group workshops, which involve a mixture of teaching, personal exploration, and energy clearing on specific topics, introducing you to new possibilities and guiding you to take the first steps on your journey of liberation from old baggage.

Written by: Joshua B. Lee, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. It’s no secret that the Metaverse, Web3 and cryptocurrencies are making huge waves across industries everywhere. If brands haven’t already started planning and pursuing brand building in the Metaverse, now’s the time. We’re already seeing brands create Web3 experiences that are authentic to who the brand is – and creators, brands and businesses everywhere should be taking note. One of the brands that has taken initiative towards brand building in Web3 is Nike. NikeLand Nike is taking the metaverse by storm with a web3-enabled platform. This new endeavor will allow Nike customers to “learn about, collect and eventually help co-create virtual creations, which are typically interactive digital objects, such as virtual shoes or jerseys,” according to the company. This new Web3 development by Nike is going to allow customers to co-create the brand. It’s a revolutionary way of democratizing a brand that so many people know and love. Brands everywhere should be taking note of Nike’s new announcement. Here’s why… Creating in the Metaverse What’s so awesome about Web3 is that it allows consumers to be a part of creating what they consume. Rather than a monopoly of brands, consumers finally have a voice. As we see the gradual shift from Web2 to Web3 (something that’s clearly already happening based off of Nike’s latest Web3 announcement), it’s going to be more and more important that brands know how to effectively build their brand in this new realm. So what does brand building and creating in the metaverse look like? If you didn’t already know, our FamiLEE has created a creator coin that allows our community to invest in this crypto coin, keep the coin and hold onto it as it grows. Coin holders get special access to one-on-one coaching, training and other unique offerings that are 100% relevant to our personal brand. Standout Authority FamiLEE $SOA COIN Along with Nike’s new Web3 endeavor, this is another example of building a brand in the metaverse. If you know our FamiLEE, you know that community, authenticity and human connection are so important to us. To us, that is our personal brand. In Web3, we’ve taken this love for community and connection and created a space where other creators can experience that – all with unique offerings that we can’t provide on Web2 platforms. With all of this being said, the commonality between what we’ve created in Web3 and what Nike has created is an authenticity to our personal brands. Brands, creators and businesses need to be able to adapt their current personal brand for the metaverse. That way you can not only survive in Web3, but thrive in Web3. Building Your Personal Brand in Web3 To continue to grow as a creator, business or brand in Web3, the number one most important thing to keep in mind is that you have to stay true to your personal brand. Web3 allows creators, businesses and brands to let their customers and communities be a part of what’s being created. Which is what makes it so amazing. No other realm allows this. But that also means that the way you build your brand will look different than what you’ve been doing before. Despite this, your personal brand should stay the same. Building your brand in the metaverse is all about finding a way to take the personal brand you already have, and carry it over to Web3. This will look different for everyone of course. But as Nike did, they created a means for people to design and sell sneakers in the metaverse. This is so on brand for the company. Nike Products in the metaverse. Every brand that takes on the metaverse needs to find a way to stay on brand while creating in the metaverse. Wrapping Up The bottom line is that building your brand in Web3 is so important for being able to continue to evolve as the platforms that we use evolve. But in order to successfully build your brand, you need to stay authentic to who your brand is. Don’t try to build an entirely new brand for Web3. Instead, take your community that loves your brand for what it is and bring them over to the Metaverse where they can continue to be a part of the brand – at an even deeper level! Follow me on Facebook, Instagram, LinkedIn, and visit my website for more info! Read more from Joshua! Joshua B. Lee, Executive Contributor Brainz Magazine They call me “The Dopamine Dealer of LinkedIn” and I’m proud of that nickname. I founded Standout Authority in 2014, so I can work with entrepreneurs, business owners and professionals like you to help you humanize your professional or company brand on LinkedIn.

Written by: Bernice Fabi, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. “Can we stop and watch?” My daughter asked. We’d been shopping in the big local mall when she asked if we could stop and watch a group of teenaged figure skaters practice at the center ice arena. I’m more the type to take in an event as I continue walking past, most often with a list of things on my mind. This time was different as I heard a voice speak to my heart. Okay, I’ll admit it. Her request was an interruption for me but my heart said don’t ignore it. We leaned up against the glass railing one floor above the arena. It was a perfect aerial view. I actually put my bags down to join other onlookers around the arena. We watched for fifteen minutes or so, occasionally commenting to each other but for the most part, silently absorbed in our own worlds enjoying the show. We were lost in the moment. What I saw and what I learned was worth admission. Several coaches were working individually with skaters in this advanced group. They’d talk for a bit with a lot of hand gestures often accompanied by a bit of fancy footwork. Then off the skaters would gracefully go to fine tune a skill. The group skated around each other in every direction practicing impressive jumps, landings, spins and spirals, all impressive moves I don't know the names of. I admired every skater out there, giving it their all, each putting on their own show to their own music. They skated confidently, gracefully and intentionally, sometimes barely avoiding other skaters but they did. What caught my attention most was what I noticed next. More than occasionally a skater would fall and just as eloquently as they fell, he or she would get back up as if nothing happened and continue on. They would skate around poised and confident, generating momentum, and try again. Their rhythm was disrupted for only a split second it seemed, as if the fall was part of the dance. It was actually mesmerizing until we were brought back to the world of the noisy mall and the shopping we had left to do. I came away with a few thoughts relating to risk and failure and success and the possibilities that could exist for us if we consistently took on an intentional and challenging approach to the opportunities that exist for us and the attempts we make in life: What if we trusted ourselves to jump higher and further all the time? It seems we’re afraid to take the big leaps and even hesitate to take baby steps sometimes. When we watch toddlers learn to walk or young children learn to skate, they don’t know fear. They’re enthusiastic! They fall. They get up. They fall again. They get back up. This happens a thousand times over. And yet as adults, it seems we’re afraid to lose our dignity if we should ever trip or fall. Think of the absurdity. Seriously, to be less valued and respected because we made a mistake. So what! I say take the big leaps in life. Take the big jumps. If you’re going to fall at least you fall really trying something big or taking a big risk. How empowering is that? Wouldn’t it be liberating to pick ourselves up as if no one noticed and continue on as if the lesson learned was that in itself, just a lesson learned? I couldn’t help but notice each of the skaters and their ease of presentation. Despite whether they had just fallen or landed a terrific jump, their entire bodies radiated a sense of calm and confidence with who they were. Any falls were almost as if they were part of the show. We all have that ability to embody the same confidence. How many times in life do we degrade ourselves or doubt who we are because we falter? Failure then seems to become an embarassing end word. We struggle and thrash around and often sit on the ground wounded and done. Think of the skater, or any trained athlete for that matter or successful individual. How many times have they failed and gotten right back up. I’ll guarantee it’s quite a few. We actually admire them for trying and trying again and never think any less of them. What if we could just keep practicing at falling and getting back up? Everyone of the skaters we saw that day started off as beginners.They fell hundreds of times and probably collided more than just the near misses we witnessed that day. I imagined that they needed someone to help them get up in those early days, brush them off and maybe tend to wounds. Now these advanced skaters fell and you barely noticed as it became only a blip of imperfection. So it is with life. We all admire those that seem to have it all together but it’s only because they practiced enough that we hardly notice mistakes they make. Yet, they still do and they continue to do so. What if we could just keep practicing at falling and getting back up? Think about these ideas and how they relate to success in general. What if you strove consistently so high that you just expected you were going to fall or fail? That would mean you would be jumping higher and further all the time because you would get more proficient each time. Not only would you be practicing falling continuously over and over and getting comfortable with the thought, so would getting back up also become easier and easier each time. And further, consider the progress you would make versus thinking about and only taking the baby steps. Think of the confidence you would gain because you would keep proving to yourself and the world that you could get up. Falling would become, like it is for the skater, just a small imperfection in the perfection of life. We do in fact learn the most from our biggest mistakes so why not make more of them. “To view success as imperfection rather than perfection is the greatest view.” Follow me on Facebook, Instagram, LinkedIn, and visit my website for more info! Read more from Bernice! Bernice Fabi, Executive Contributor Brainz Magazine Bernice Fabi is a certified Life and Empowerment Coach for women. She also applies mental fitness into her programs for a truly life changing experience. Always an eager life student, Bernice brings an array of experience to her coaching practice including a lengthy financial career and as an entrepreneur in real estate investment and management. Bernice helps women overcome limiting beliefs and realize their potential. In doing so, they make choices to live an extraordinary and purposeful life.

Written by: Marion van der Krogt, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. When luxury brand owners are looking to increase repurchase rates amongst their current clientele, they are unsure of exactly how to approach it. Or they commit one [or all] of the three most common mistakes of marketing to their existing clients. First Mistake ‒ Pushing Inventory The first mistake is to simply push inventory. Your offer is the most crucial step in generating a repeat purchase. It needs to be tailored to the client. This should not be about what you as the brand wants to sell [because you want to move the inventory] but rather what is relevant to your client at that moment. Second Mistake ‒ Being Too Straightforward The second mistake many brands make is being too straightforward. Take it easy, tiger! You need to warm your existing clients up, especially if you have never done personal outreach before. Third Mistake ‒ Giving Up Too Early There is no magic wand that will make all of your clients buy from you every time you reach out. But what I know from experience is that success will come to those who learn, refine, and try again. The Luxury Client Growth Method So what’s a luxury brand owner to do instead? Here are three things I did as a VIC Marketing Manager for a luxury fashion brand. This brand brought me on to develop a clienteling approach that would significantly lift repurchases from top VIC clients. Historically, they’ve been marketing to their existing clientele with a mass-marketing approach, which didn’t move the needle on repurchasing at all and also cheapened the brand. The approach I took ‒ which I have since refined into our proprietary Luxury Client Growth Method ‒ allowed me to increase seasonal client spending by 36%. Here’s how I did it:⠀⠀ ⠀⠀⠀⠀⠀⠀ Commercial Opportunity I discovered commercial opportunities within the client database. I approached the segmentation of the client base differently, looking at gaps in a customer’s existing purchases and spending in each available product category to look at where growth opportunities were hiding. Relevant Offer I created a relevant offer for each identified client using a next-best product matrix. In order to create a relevant offer, I mapped all available products to a complimentary or suggested next-purchase item. This can be done based on historic purchase patterns, matching complimentary products, or based on wish-list information and customer insight. The next best offer product was then selected based on each client’s individual mapping. Luxury Outreach I reached out in a luxury, non-salesy way. Each client was approached in a luxury manner with a flexible script framework, first with a service-type message and making the offer in the follow-up call or email. As the above approach was successful in significantly increasing client repurchases, I began to distill my approach into the Luxury Client Growth Framework. We now teach and guide luxury brand owners through this method, which has helped my clients double their revenue within 6 months. Luxury brands who want to achieve significant growth in 2023 despite a possible economic downturn will need to put their focus on growing and retaining their existing top-tier client base first, following the above framework for maximum success. Follow me on Facebook, Instagram, LinkedIn visit my website for more info! Read more from Marion! Marion van der Krogt, Executive Contributor Brainz Magazine Marion van der Krogt is a luxury clienteling and CRM strategist. She helps high-end brands supercharge their top tier clientele by designing and implementing VIC (very-important-client) programs that create repeat business, deepen customer loyalty and stimulate high-end referrals. She is CEO of Alox Luxury, the premier luxury clienteling and CRM consultancy with clients across 3 continents. Marion’s mission is to bring innovative VIP client programs and strategic clienteling initiatives to independent luxury and bespoke brands around the world.

Carla Atherton, MA, FDN-P, is the Director of the Healthy Family Formula and the HFF Practitioner Training Academy, Host and Producer of the Children's Health Summit, Author of Family Health Revolution, Host of the Your Health Revolution Podcast, Health Empowerment Coach, Holistic Family Health Consultant, Yoga Instructor and Mind/Body Facilitator, and Children's Health Advocate. Spurred on by the love for her three glorious and grown children and her husband, Carla's mission is to support people to achieve their best health through information, guidance, and empowerment. Carla lives on an acreage in rural Saskatchewan, Canada, where she works from a home office. In addition to empowerment and health coaching, teaching others this skill through her academy, and leading “Hero’s Journey” creative writing workshops, Carla also works with families from all over the world on the reversal of conditions such as Autoimmunity: Type 1 Diabetes, PANDAS/PANS/Autoimmune Encephalitis, Juvenile Rheumatoid Arthritis, and Celiac Disease and Non-Celiac Gluten Sensitivity; Asthma, Allergies, Eczema, and Reactivity; ADHD, Autism, Sensory Processing Disorder, Learning Disabilities; Depression, Anxiety, Mental Health Disorders, Eating Disorders, ODD; Other Neurological Conditions; Obesity, Type 2 Diabetes, and Metabolic Disorders; Untangling Mystery Symptoms, Complex Cases, and Co-Morbidities (having more than one condition); Mold Illness; Multiple Chemical Sensitivity; Lyme; Other Infection; and Addictions. Carla is on a revolutionary mission to empower families to transcend our new normal of ill health and chronic dis-ease. Carla Atherton, Health Empowerment Practitioner What got you started in the health and wellness field? Oooh, that’s a long story starting way back when I was a teenager doing Jane Fonda workouts and biking on the outskirts of our small city thinking that I would go to university to become a psychologist to help people feel mentally well as that was my job with my friends already. I didn’t eat well, sleep well, or even consider what it might mean to manage stress, and it was a rare weekend that didn’t involve at least one party, but something in me knew there was something more than what I was experiencing in my life, something better than the weekend warrior lifestyle, skipping school, and rebelling against who knows what…I started to work out more, joined a couple of rugby teams in university, graduated with a master’s degree in English literature with a strong background in women’s studies and psychology, and became a mother who took her kids absolutely everywhere–hiking, pond dipping, swimming, the library, traveling, Latin class, exploring–I left the world of alcohol and hangovers behind, started eating well with my first pregnancy, and opened up to an abundant and adventurous life with my three ducklings at my heals. But I suppose it was when we were building our house on a piece of land we had acquired that the results of me doing more than I was resting started to catch up with me. I gained 35 pounds in my mid-thirties, and my joints were screaming at me, and although I was learning so much about building and contracting and our kids were free as butterflies in our new-founded heaven, there was still a lot I was missing, a lot I needed to learn about deep health and wellness. So I started to research and read. A LOT. After doing cold adaptation, starting to practice yoga, and eliminating gluten and dairy from my diet, I quickly lost weight, but the challenge hadn’t even yet begun. My official catapult into the holistic health field and health empowerment work occurred when our daughter was diagnosed with Type 1 Diabetes, and I knew at that moment that no one could help us to navigate the years that were ahead of us but me. What has changed for you over the years that you have spent coaching? So so much! It is such a significant evolution that I even teach this very transformation to my trainees in my practitioner training course. I call it an “unpacking.” First, I had to unpack conventional medicine as it was no longer serving my family, in fact, I could see how it fails quite brilliantly in what we have come to expect from it; deep and sustainable health. The pill for an ill and reactionary model was not going to lead my family to robust health because we didn’t need emergency care but whole person, whole family healing and sustainable wellness. This revelation was difficult. The more I asked questions, the less support we received. In fact, we experienced push back just by suggesting things like gluten may cause inflammation or herbs such as Gymnema may help regulate blood sugar. These questions led me to Functional Medicine, which taught me that everything has a cause, that symptoms are signs of deeper issues, and that our mental and emotional wellness are part of the whole package, not just the physical body. This led me to Naturopathic Medicine, which gave me more natural tools, but it was when I started to deeply and thoroughly explore the mind, spirit, consciousness, nervous system, to test and question previously held dogmatic beliefs, and to open my eyes to the world of possibilities rather than expected outcomes (which were dismal in the medical model at best), my work became more focused on body brilliance rather than brokenness. This brought me running toward a new paradigm of health and wellness, a true sense of holism, that I am excited every single day to share through my work with clients, trainees, friends, family, anyone who will listen! What happened that created those changes? My children, friends, loved ones, and my own experience taught me how to coach myself and others through sometimes difficult, always significant experience. I came to realize that some of what I was doing in the past in my own life, in my work with others, in my parenting was not working and was sometimes even counter-productive, disempowering, and perpetuating old models of health that did not serve me or others. I’m a chronic life learner, a curious, critical thinker, and highly experimental, so I saw this experience for what it was: an evolution of my work, an expansion of how I was going to show up in the world, for my family and for my clients. So I learned from the past, continue to level up who I am and what I offer in the present, and see the possibilities of the future. My work is my passion, and I want people to feel the same about their own lives and what they do with them. Are people healthy today? Generally speaking, no. Most people are feeling stuck in chronic states of dis-ease in all categories: mental, emotional, physical…But they can be. That is my whole message. If we shift out of old patterns of thinking, then out of old patterns of doing, it will change everything about our state of not only health but of our very being, our very experience of our lives. Again, as I say in one of the articles I have written for Brainz, we can move out of being the fly trapped in a web of an existence we unwittingly create into the spider creating our own experience, and that can be one kick-ass life! Why are so many people suffering with what you call dis-ease? False beliefs and false promises by the usurping of truth by corporations, media, and advertising. The replacement of deep culture and the family unit or intimate community with pop culture. Lack of purpose. Lack of motivation. Lack of empowerment. And a general feeling of lack and disconnect from self and others. Yet this lack and disconnect are but perceptions that can, again, be shifted into experiencing the opposite: Deep purpose. Deep Motivation. Deep empowerment. Can you define health empowerment? You bet! Health empowerment first involves remembering that the power of your health is in your hands, that in fact, you are the only person who holds that power, and that it is in cultivating, unearthing the capability, knowledge, strength, and resolve that makes those shifts in your health and life happen. Health empowerment involves shifting how you think, how you do, and how you be, and is helped along by the support and connection to others who care about you. What do you think people need to do to be healthy? Make these significant shifts in thinking: Expectations into Possibilities Prison into Playground Fear into Curiosity Goals into Intention Judgment into Discernment Force into Allowance What Isn’t into What Is Frustration into Reflection Victim into Creator Without into Within Singularity into Wholeness Why? into Why Not? I Can't into I Can We already know what lifestyle choices bring us health (sleep, rest, exercise, good food, self-care, stress reduction), and we will easily want to do those things once those inspired shifts are made. Again, in shifting how we think, and imagining a new tomorrow, we then shift what we do and how we be. What do you think makes a good health empowerment coach? Understanding that health is an evolution and not a destination. Patience with each and every person’s process and respect for their decisions and individual journeys, supports, and paths even if they are not your own. Understanding that shifting perspectives and beliefs is the first step toward health empowerment. Resisting the urge to throw the baby out with the bath water; there is some truth and insight in everything, and health fads may bring new insight but are never the whole answer. Avoiding dogma, rigidity, and judgment of other modalities, methods, belief systems, and opinions about wellness. Walking the talk and teaching these tenets to all of their clients. What is your purpose in your work? My purpose in both my work and life (which are inextricable) is to show people (clients, loved-ones, and community) that they are not broken or ill or without the power to make change in their health, and to empower them with the vision, guidance, and inspiration needed to overcome dis-ease of any kind–physical, mental, and emotional. I aim to lead with love and without judgment, with passion, without fear, without telling people what they SHOULD do and showing them what they CAN do. Check out Coach Carla Atherton’s FREE masterclass 10 Things Health Coaches Are Doing That Disempower Their Clients and How You Can Be Different here. Check out 2 FREE lessons from Coach Carla Atherton’s Holistic Health Empowerment Coach Training Program here. Learn more about being coached by Carla, groups, master classes, one-on-one and more on her websites here: www.healthyfamilyformula.com www.carlaathertoninspired.com Follow me on Facebook, Instagram, LinkedIn, Youtube and visit my website for more info! Read more from Carla!

Written by: Sibora Halili, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. Before you choose how to promote your hypnotherapy business, consider if it would be helpful to specialize. To answer this, ask yourself these two questions: Are people in your area searching for Hypnotherapy? What to do if there is no demand for Hypnotherapy? Are people in your area searching for Hypnotherapy? You can use Google's free keyword planner to see if there is sufficient search volume for Hypnotherapy in your area. If there is enough demand, you can start building your business by taking on local clients and becoming visible in your community. You can skip niching down for now. Here is an example of Hypnotherapy in Leeds Google My Business + Google Map listings are a great way to increase your local exposure. If you're close to the city center ‒ even better! You can call your business something like "Hypnotherapy Leeds City Centre." Then people who are near your location will see it on Google Maps. Plus, there's no charge for that. Your description should also include search terms that are related to your business. I decided to use Leeds as an example because most of the local Hypnotherapists there are already doing this. By naming their business after a relevant search term (keyword), they "SEO-optimize" it and make it more likely to appear in search engines and maps. If you're lucky enough, you might live in an area where this strategy is relatively new among Hypnotherapists. Do this if you want your Hypnotherapy business to appear in searches Your business name needs to correlate with keywords people are searching for and your geographical location. You can also use different maps, like Bing Places and Apple Maps, as well as online business directories, to register your business. It works because proximity and relevance are key factors in ranking high on search engines. Another factor that affects your ranking is prominence, so be sure to get some Google reviews. Here's a tip for using Google for more visibility Google My Business postings are underrated! Your recent posts take up more space on the page, making your listing more visible. You can also use those posts to improve your SEO by including relevant keywords. What to do if there is no demand for Hypnotherapy? Because Hypnotherapy isn't a popular term where you live doesn't mean there's a lack of people who need it. You can still get clients, even in more rural areas ‒ they might use a different language to search for a solution like yours. Reframing Your Hypnotherapy Service If you want to reach more people, use language they will understand. So instead of focusing on Hypnotherapy, focus on what it can do for them. And here it is, every hypnotherapist's favorite topic: anxiety. But be aware, when you talk about anxiety ‒ be as specific as you can: You can address specific fears, such as health anxiety or social anxiety, that may prevent people from functioning normally. Or help those who suffer from severe panic attacks. People who can't deal with a high-paced society and work expectations have anxiety about going to work. Students may fear taking their exams. Since anxiety is so prevalent, this could be an excellent way to help more people without considerably narrowing your business focus. Start by choosing something and using the terms your potential clients would use. Hypnotherapy Advertising Expert Read my free guide on Hypnotherapy Marketing to attract more clients online. If you need help finding your unique Hypnotherapy Expert Niche, you can book an audit with me. And if you need help setting up an authentic website quickly, check out this free guide. Follow me on Facebook, Instagram, and visit my website for more info! Read more from Sibora! Sibora Halili, Executive Contributor Brainz Magazine Sibora Halili (short: Sibi) is a Hypnotherapy Marketing Expert. She first discovered Hypnotherapy from a client's perspective when she transitioned into motherhood. Experiencing the power of Hypnosis firsthand was a game-changer for Sibi. Now she helps Hypnotherapists find a profitable Hypnotherapy Niche. There is a lot of Myth and Misconception around Hypnosis. Sibi designs unique positioning strategies to overcome them. While everyone else jumps on Social Media, she focuses on Google Power Search. She helps Hypnotherapists reach untapped client pools and secure long-term business success. Sibi has a Master's in Digital Media Technologies and founded the Seabee Design Studio in 2015. Also, she's been teaching at the St. Pölten University of Applied Sciences. Her story began in Vlorë, Albania. When Sibi was a toddler, her artistic family moved to Austria. Later, she lived in Ireland, Portugal, Slovenia, and Norway. Today she's settled in the Austrian Alps with her family. Being multicultural, she loves working with clients worldwide.

Brainz Magazine Exclusive Interview Raminder K. Hayre, or "The RKH", is best known for her spiritual activism, and healing business. She is a lawyer that transitioned out of conventional practice to make education accessible to the public via her social media platforms. She is a leader in the space of helping clients and professionals find their purpose through understanding their energy, and activations that they were born with. She was named one of the leading women in industry impact by Women in Business, and strives to help people limit burnout by focusing on their inherent success codes. Can you start by introducing yourself, who is Raminder K. Hayre? I was born and raised in the Lower Mainland, which is right outside Vancouver. I am a lawyer turned spiritual healer. I went to university for a long time, did my master's in business, a sociology degree, and went to law school. I always assumed that I was going to be a lawyer growing up, I never thought that I would differ on my path or choose to do something like spiritual healing. I am of South Asian background and therefore linking my aura to spirituality is pretty simple in my culture. For the last couple of years, I've been working on transitioning out of the law to focus on my spiritual healing business full-time. People often wonder why I made such a big change, and that is not something that I didn't choose to do. I was chosen to do it, if that makes sense. I had to make the difficult decision and I don't regret it; Now I run a life-purpose business. Life coaching is essentially like holistic therapy. I'm not a counselor or a registered therapist, but I sit down with my clients and I help them to understand their spirituality, what their purpose is, what their design is, how they're meant to succeed, and how to avoid burnout. I think the natural thing that came up in the last couple of years was individuals questioning their purpose in life through the pandemic. Being a healer, you're naturally in tune with what your past lives were and what you did. I came back, let's say, to do all this work again. I get to help other people figure out what their purpose is, help them heal, eliminate burnout, help them find success in their careers and their passions in a way that we're not taught in the conventional system. Can you tell us more about your work and how you ended up where you are today? My business and coaching are based on what our human design is. All of us are built with a specific design. An energy type and profile that is built to make us succeed. When we're in the system and when we're in the conventional system, we're professionals. We are taught to succeed based on a great cookie-cutter strategy. But The thing is, we're all unique individuals that are unique in our energy. Curating our business, our growth, and our success based on that energy is actually what makes us profitable. It's what helps us succeed. I teach people about where their activations are in their chart and what they are. Sabotage or fears come up to be apparent, right? How has your wound growing up or your relationship with your family or romantic partners impacted you? The way you show up to the world, the way you show up for your success and your value, it's an all-encompassing sort of coaching platform. And then the other side is helping women heal their womb space to conceive naturally. So that's a whole other aspect of the business. I use my legal background and knowledge as an activist now to teach the public on my Instagram and my YouTube about what purpose is, what law is, and what policy I'm giving my opinions publicly about. I've created a niche in that space where people come for a different perspectives. How does someone bring intuition into their business to attract ideal clients? We are kind of taught to be of a money mindset, right? We want to bring all the clients in. We want to bring all the money in. The way that we bring this in is by attracting those that are meant to be around us, right? We can't possibly relate to every single person on the planet. That's where we start to kind of doubt ourselves and what we're, you know, what our worth is and if we're going to be valuable to another individual. The thing is, what people are attracted to is when we use our intuitive ability or when we use our guidance system to create programs or offerings or workplaces that are in alignment with that specific person. Like people base their business on their workplace on a structured model, right? Let's look at your business plan and what is the SWOT analysis. What are your strengths, and your weaknesses? What's your target? Who's your audience? Things like that. What are your opportunities in this space? The thing is that that differs based on every individual that's creating that space as well as every individual that's coming in. If we are continuously trying to relate to everybody, we don't relate to anybody. Using our intuition allows us to see how we want to show up. It's like; “what would I want in this space)”, “how would I feel connected to and who do I want to bring in that also feels that same level of connection?”, “what do they want to hear?”, “what do they want to see?”, and “how do they want to feel?”. Over time we've become bogged down with how everything has been created that we've kind of lost that human element along the way. Using our intuition is those nudges that we get doing something different that somebody else hasn't done before. Blocking out the noise and understanding that because our idea is unique, it will be met with criticism and resistance because people are not used to seeing something new. Every single business person, or entrepreneur, has gone through that rejection. The billionaires, millionaires, and whoever people look up to is someone with influence has gone through that rejection with somebody telling them that their idea isn't good or that it's not going to be received well. When we're able to block that out and listen to what our guidance is telling us. Only then are we able to lead ourselves based on what we know feels good, and that's a huge part of our design. When we feel good, lit up, and excited, that means that we're in alignment with our truth, with our purpose, as well as with what we know we can create. When we start to feel the bitterness, frustration, burnout, sadness, and anger, that's when we know our body is telling us, OK, the compass is completely going, you know the wrong way, you're going in the wrong direction. How can we live a purpose-driven life? How I explained this to clients in my audience is that purpose is the way we act, it's not a destination. It's ensuring that we are living in our truth at all times. That's the way we speak, that's the way we take action steps. That's what we tolerate. Right? Those are the ways that we live with a purpose and we all have a unique purpose within our human design. I do those sorts of readings to help people assess what's my design. It ends up being a lot of reassurance and validation of how this individual knows they work well or what they want to do intuitively. Then maybe they talk themselves out of right on our path of purpose. We have destinations that could be a career, a person, a vacation, and the way that we create a hiccup in our life. As humans, we think our purpose is a destination. We think our purpose is creating a family or getting this car or doing this job and we start to define ourselves and our identity based on this thing. We don't allow ourselves to grow because growth is uncomfortable. Our ego doesn't like growth because it doesn't like uncertainty. We will use every single excuse we can to stop ourselves from making a more purposeful decision. A purposeful decision could be something like getting a divorce, quitting the job, or making a move that maybe others don't want you to do, but you're willing to do because you know that it's the right thing based on your intuition. The way that we can live a life of purpose is by focusing on what feels good for us. What ends up getting in the way is our conditioning in our chart. That's what I call our susceptibility in our human design chart. So that's where people's thoughts and opinions come in the way. That's when you're not able to tune into what your heart's desires are when you don't listen to your instinct when you don't listen to your emotional response. Once we realize that our decisions are based on the opinions of others is when we have the awakening moment. How many times we've chosen somebody else's comfort or not wanting to be uncomfortable as you know our choice, we all have the power of choice. Even if it's a difficult decision or you're choosing between two shitty options, you have that power of choice, right? Feel free to block that word out, but we all can make a decision whether we think that's good or bad and that ends up changing our trajectory. Which is giving ourselves the time and space to think about what feels good in our heart. People may think that's cliche, but that's really what allows us to make a business that is truly successful because it's one of passion. A lot of passion projects are what have created a successful business even though you have hardship along the way of creating it, at the end of the day you're happy in what you're doing? A lot of people are starting to figure out that they're not happy and what they're doing based on where their priorities are, based on taking more rest than they ever have these last couple of years, and are now starting to adjust and learn more about themselves as well as like what their new routine is or what they want to create. I think that there's beauty in that. It comes with making those difficult decisions. You are also a former professional dancer and have danced across North America, and judged a competition in Australia. Has dance taught you anything that you still carry with you today in your current work? I love that question and I do sometimes bring in this perspective when I'm just talking or when I naturally come up, so I'm really happy to include that here. I was a dancer for about 18 years of my life, from the age of 3 to 21. I did ballet, hip-hop, and jazz. I also danced professionally in Punjabi folk dancing, which is called Fagra BHANGRA, and that's where I competed throughout Canada and the States. It is also the same dance that I judged when I lived in Australia while I did my masters and went to law school. The one thing about growing up as an athlete of any sort or having a passion or a hobby that you pursue is persistence and resilience. Punctuality was a huge one as well, you gotta make it to practice on time. You gotta make it to your competition on time. You gotta make it to rehearsal on time. I think that that shaped me to be someone that's able to micromanage very well. At the time when I got older and danced, between 11-12 years old, I started to volunteer. I volunteered around the studio and it eventually turned into teaching and coaching as a volunteer in various types of dance for me, having many things to do at one time and juggling all of that was just second nature. It's not anything I thought about. Like I knew what blocks of time I had. I was more productive in school because I made sure I did my homework because I knew I had to go dancing after. It's not anything I wanted to miss. I also made great friendships, people that I'm still friends with after, you know, almost 30 years. People I still relate to, grew up with, and have been able to maintain that connection with. I think being in a team environment in a sport like dance or hockey or soccer, you're around the team and we built a bond, and no matter what sort of environment that I was in my best friends right now are people I professionally danced with. The amount of stuff that you go through, the community you have, the family, the tension, Saying they got the success and the triumph. It allowed me to see beauty and growth. For us as team members it has been profound. Seeing where we were a decade ago and what we may have created problems about, disagreed on, or argued about is something that we worked through to maintain this connection. I think once I can, when I see that as a healer, I find a lot of beauty in that because at that point you may not think that you're going to still be friends with this individual in 10 years or 20 years down the road, and then you see how your connection has grown and how they're like a family member to you. I think being able to see the evolution from being in my teens to now fully in my adult years, allows me to see the possibility that you can build that strong connection outside of. A family dynamic. Is your work inspired by anyone or anything special? Do you have something or someone that keeps you motivated? To be honest, the people that keep me motivated are individuals like Ruth Bader Ginsburg, who was one of the Supreme Court judges in the US, who's now passed Chief Justice McLaughlin, who was the Chief Justice in Canada. They keep me motivated as individuals that were lawyers and judges because they mastered the voice of dissent. What I mean by that is that they created a name for themselves and a reputation for having a minority voice. For me as a spiritual activist, it can be difficult because I am met with censorship, I am met with ridicule, and hate. Even though I'm not practicing anymore and with that came choosing to give up my goal to be a judge, which was very difficult because Since the age of 14, I've seen myself being a judge, being on the Supreme Court, I had to decide whether having a public influence is more important versus staying in a system that I believe just unproductive. That's why I look up to people that have built a name on opinions that I have or that I would have. They help me maintain hope and my trajectory in my path. That's what helps me stay on purpose. Because if I were to allow other people's opinions of my voice to get in the way, I would, I would have shut off my social media 10 years ago. What do your future plans look like? Is there something new and exciting going on? Yeah, I think the choice of leaving the system has allowed me to expand right or allowed me to not put limits on what I can achieve. Because if I were to, if my mind was like, OK, you're going to be a judge, that's what you're going to do, right? Of course, I can move up the ranks in that specific role, but I would be limited in my scope of what I could do, which was another reason why I decided to go to non practicing. So, what makes me excited about my life and my brand now is like, I can do whatever I want with it. It's my baby. It's my rules, it's my system, right? I can raise it as I like. I would love to do more conferences and things like that where I'm speaking with other healers. It's just my first year of really planning this as my full-time gig. I anticipate a lot of unique opportunities coming my way once more professionals start to adjust their mindsets to bring empathy into the workplace. I also aspire to be in workplaces to help them create an environment that is based on individual energy, strengths, and weaknesses that aren't talked about. Teaching them about their employees and being like this is how these types of people work, this is what's productive for them to do. This is how you can create more success than that and I think that we're opening up that space right now where it's going to be more mainstream rather than something that's boutique - rather than people branching out and making this their own, like their own safe space. As the years go on, I anticipate and predict that that sort of safe space will be something that bigger corporations seek to have because of its retention right there. Retention is their success. If they're unable to retain employees, it's because they're doing something wrong internally. I think that they're going to start to look at how they can retain people by bringing empathy into the workplace. I also plan to write a book! It is interesting to me since I am intuitive. The last two years I've been very public about it on my platform, including things like what dates mandates are going to go away or what's going to be the next step in our government, that sort of stuff. I see things from the future and I want to bring that perspective into the book. So that's one of my main goals right now, as well as creating more content around purpose and getting people connected to wanting to know more about theirs! For more info, follow Raminder on Facebook, Instagram, Youtube and visit her website!