Why Self-Advocacy Is the Number 1 Predictor of Success and How to Build It Strategically
- Brainz Magazine
- Aug 22, 2025
- 3 min read
Sarah McLoughlin is the creator of Strategic Self-Advocacy™, founder of EduLinked and EduPsyched, and developer of Microsoft-supported digital tools that turn burnout into strategy across disability, education, and mental health systems.
Most of us are taught to work hard, develop skills, and wait for recognition. But the people who get ahead in education, careers, or community life often share something more powerful: the ability to advocate for themselves.
Self-advocacy isn’t just about speaking up. It’s about navigating systems, negotiating resources, and making sure your needs and goals are taken seriously. In fact, research across psychology, education, and career studies shows that people who advocate for themselves are far more likely to achieve sustainable outcomes.
Yet self-advocacy is rarely taught. And when it is, the advice is often boiled down to “just be more confident” or “speak up more.” That kind of advice doesn’t work. What we need isn’t just self-advocacy. What we need is strategic self-advocacy.
What is self-advocacy?
At its core, self-advocacy is the ability to:
Articulate your needs, rights, and goals.
Take action to secure them.
Navigate the systems that shape your life.
It matters everywhere: in the classroom, at work, in healthcare, and in community life. Without it, people get overlooked, sidelined, or excluded, not because they lack ability, but because their needs remain invisible.
Why self-advocacy predicts success
Research shows that self-advocacy is not just a personal strength; it’s a measurable predictor of success.
Negotiation training pays off. Studies show that women who participate in structured negotiation programs achieve higher salaries and promotions than peers who don’t (Harvard Kennedy School, Bowles, C., & McGinn).
Students who self-advocate succeed more. Research highlights that when students are explicitly taught to request adjustments, use office hours, and engage support, they achieve higher grades and better long-term outcomes (GoodCourse).
Visibility creates confidence. Even small interventions, such as encouraging question-asking at academic seminars, increase participation and leadership presence (PLOS).
The message is clear: when people are given the tools and encouragement to advocate for themselves, outcomes improve dramatically.
The problem with “speak up more”
The most common advice, just speak up, misses the point.
It assumes that access to power is equal, when it isn’t. It punishes some, while rewarding others. And it leaves people who already face barriers burnt out or unheard.
This is why Strategic Self-Advocacy matters. It shifts the focus from volume to strategy.
What strategic self-advocacy looks like
Strategic Self-Advocacy (SSA) is the discipline of moving beyond “being louder” to using structured tools that make advocacy more effective and sustainable. Five key elements:
Map power: Understand who decides what, and where the real influence lies.
Document patterns: Track issues so they can’t be dismissed as one-off complaints.
Choose the arena: Know when to escalate to a manager, a regulator, or even an international mechanism (such as reporting through the UN Reporting Directory).
Build coalitions: Effective advocacy is rarely solo; allies amplify impact.
Protect your energy: Strategy is sustainable; burnout is not.
5 steps to start building your own self-advocacy practice
Whether you’re a student, professional, or community member, here are practical steps you can start today:
Identify one unmet need and write down who holds power over it.
Make one strategic ask this week, specific, actionable, and achievable.
Track the response in writing; patterns matter more than moments.
Bring in one ally, don’t go it alone.
Reflect: Did this move you closer to your goal? If not, re-strategise, don’t give up.
The bottom line
Self-advocacy isn’t a soft skill. It’s a survival skill and one of the strongest predictors of success.
But only when it’s done strategically.
By moving beyond “speak up more” to Strategic Self-Advocacy, we give individuals the tools not just to survive systems, but to change them. That’s how people excel. That’s how communities win equity.
Read more from Sarah Ailish McLoughlin
Sarah Ailish McLoughlin, Neurodivergent and Disabled Founder
Sarah Ailish McLoughlin is the neurodivergent founder behind EduLinked and EduPsyched, and the creator of the Strategic Self-Advocacy™ framework. Her work transforms lived experience into trauma-informed, policy-smart tools that restore clarity and agency. Through digital apps, therapeutic messaging, and emotionally literate reform training, she helps carers, educators, and system-changemakers navigate complexity without self-erasure. Her Microsoft-backed NDIS Navigator app and emotional literacy campaigns are reshaping advocacy, access, and wellbeing across Australia.
