Why Pubs Are Not Over – Revitalizing the Great British Local for Today’s World
- Brainz Magazine
- Jul 23, 2025
- 3 min read
Written by Joshua Matheson, Hospitality Consultant
Joshua Matheson is a multi-award-winning hospitality consultant and community pub operator with over 12 years’ experience helping UK pubs thrive in a changing landscape.
Pubs are not fading away; they're evolving. In this post-pandemic landscape marked by rising expenses and shifting expectations, traditional pubs must adapt to survive. But with the right transformation, we can ensure the Great British pub thrives in the future. What’s truly going on with pubs in the UK?
In 2024 alone, over 300 pubs across the UK permanently shut their doors, largely due to skyrocketing costs, staffing issues, and declining patronage. The media highlights this downturn, while social media pokes fun at deserted establishments. But there's one vital aspect they overlook: community. Pubs have always reflected the people they serve. Once they stop catering to the community, they lose their essence.
With experience from consulting with over 120 venues and successfully operating multiple pub, I’ve witnessed firsthand what succeeds, what falters, and what fundamental shifts are taking place.
What sets thriving pubs apart today
Let’s move past nostalgia. The successful pubs of today do more than simply serve drinks; they craft experiences.
They’re versatile. Families have a dining area, sports enthusiasts have their social space, and remote workers find cozy corners. One venue can serve many purposes.
They’re online. Easily found on Google, active on social media, and prompt in responding to feedback, your digital presence is as crucial as your physical entrance.
They’re community-driven. Hosting local events, spearheading charity initiatives, and hiring from within the community. If you’re not integrated into the local narrative, you risk being forgotten.
Gone are the days when “same again?” was sufficient to foster loyalty. Today’s customers crave connection, value, and a sense of purpose in their spending.
The three pillars for ensuring your pub's future
In my forthcoming book, "Pubs: The New Era," I outline a comprehensive strategy for transforming pubs. Here’s a snapshot:
1. Prioritize hospitality over mere service
Service is delivering a drink; hospitality means remembering preferences and checking in on how their family is doing. It’s the warmth you create that encourages repeat visits.
2. Cultivate a community that feels like family
We don’t design pubs for statistics; we create them for individuals. Children should feel welcome, seniors should find comfort, and everyone should be acknowledged. When your pub becomes an extension of the home, it becomes indispensable.
3. Merge profit with purpose
Achieving over 72% GP on your menu doesn’t equate to serving subpar food. It involves understanding portion sizes, cost per gram, and minimizing waste. My MenuWiz app assists independent operators in mastering these aspects without the hassle of spreadsheets or guesswork.
The modern pub operator is defined
Today’s publican juggles multiple roles: host, marketer, HR leader, compliance officer, social media manager, and community advocate. We are no longer merely custodians of beer; we are guardians of authentic experiences.
To earn respect from policymakers and suppliers, we must approach pubs as legitimate businesses. This begins with a mindset shift and an evolved business model.
Call to action: The new era demands visionary leaders
The pub is not extinct, but uninspired establishments are. If you manage a pub, now is the time to innovate. And if you believe in the pub culture, engage, advocate, and invest your resources in venues that deserve your patronage.
This isn't just about preserving tradition; it's about creating something exceptional.
Ready to transform your pub?
Read more from Joshua Matheson
Joshua Matheson, Hospitality Consultant
Joshua Matheson is the founder of Josh the Pub Guy and a respected consultant in the UK hospitality industry. He’s known for transforming struggling venues into community-driven success stories through tactical support, menu innovation, and powerful digital strategies. With over 120 pubs, bars, cafes, and hotels supported, Josh pairs straight-talking advice with deep operational know-how. He also builds tech tools for independent operators and runs multiple award-winning venues across Worcestershire
