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Joshua Matheson

Executive Contributor

Hospitality Consultant

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Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Joshua Matheson

Hospitality Consultant

Joshua Matheson is an award-winning hospitality consultant, pub operator, and the founder of Josh the Pub Guy. With over a decade of experience, Josh has supported more than 120 hospitality venues across the UK. From community pubs to boutique hotels, delivering sustainable growth through people-first operations, menu engineering, and digital transformation. He runs successful pubs in Worcestershire, including The Pillar of Salt and The Red Lion, Great Malvern, recognised for their innovation and family-focused approach.

Josh is also the creator of MenuWiz, a mobile-first tool designed to help independent pubs cost recipes, manage allergens, and print pro menus with ease. Known for his “real talk, real tactics” approach, Josh champions community-led hospitality and consults on everything from turnaround projects to brand development and reputation repair. His mission is to future-proof the Great British pub, one venue at a time.

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All articles

From Pulling Pints to Transforming Pubs Across the UK – Exclusive Interview with Joshua Matheson

Joshua Matheson is the founder of Josh the Pub Guy and a respected consultant in the UK hospitality industry. He’s known for transforming struggling venues into community-driven success stories through...

Perfection Is Impossible, Authenticity Is Essential

In a world obsessed with flawless performance, Joshua Matheson argues that authenticity is the true key to success. By sharing personal experiences from his work in hospitality and content creation, he illustrates...

Why Pubs Are Not Over – Revitalizing the Great British Local for Today’s World

Pubs are not fading away; they're evolving. In this post-pandemic landscape marked by rising expenses and shifting expectations, traditional pubs must adapt to survive. But with the right transformation...

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CREA Global Awards presented to

Joshua Matheson

Hospitality Consultant

The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

Caroline Winkvist

Editor-In-Chief

Daniel Ålund

Selection Committee

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Brainz 500 Global Awards presented to

Joshua Matheson

Hospitality Consultant

Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.

Caroline Winkvist

Editor-In-Chief

Fredrik Elfqvist

Selection Committee

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

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