Why Creating Content For Social Media Is Wrong And What To Do Instead
- Mar 7, 2022
- 5 min read
Written by: Charlotte Petit Noble, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
90% of coaches use social media the wrong way.
If you have not gotten anywhere with your business yet using social media, then there is something you are doing wrong, right?
I hear it daily, “Charlotte, social media is too crowded; I can’t stand out in a crowd of coaches who do the exact same thing as I do.”
I stop you right here, right now. Listen to me,
People may be doing the exact same thing as you do, but no one has the same essence as you have. No one has the exact blueprint you have. Nobody is you, yet you must become nobody to fully embrace the life force and fully comply with your gifts.
The fact that you have not gotten results online and grown your business the way you wished yet has nothing to do with social media but has everything to do with you and the story you tell yourself about social media.
Let me explain.
1. Social Media in a Nutshell
It’s called social media. The purpose of being on social media of it is to be social. Period.
The most efficient activity to focus on is as simple as the name suggests. You meet, greet, and create connections on social media, whether professional or personal.
You first create a special bond with that other person, and then when appropriate, you share a little bit more about your magic.
If you treat social media for what it is and you love it just the way it is, it will give back love to you in no time and show you the way to people who truly need your service without you forcing or chasing anything that’s not yours.
2. Sharing Value Vs. Creating Content
There is a difference between creating content and sharing your value. The difference lands in how you do things and the intentions behind your actions.
Most of the time, when you set yourself to create content, you lead the creation process with a precise outcome ‒ especially when you share that content on social media. You create value based on what would pick the interest of your audience and make them react, comment, and click for more information.
However, when you share your light with someone based on a given situation or discussion, you start to tap into your genuine brilliance and provide information led by your profound desire to serve.
Don’t get me wrong, I trust your genuine intention to help people when you create content, but I also trust that for the purpose of creating content to grow our business, we must fill the gap between giving and receiving. And there is room for it.
Not on social media.
3. People Want to See Your FACE on Facebook
I say it,
I believe it’s a mistake to make your profile page on Facebook a resume and a list of your skills. Likewise, I believe it’s a mistake to join Facebook groups thinking that you’ll meet your ideal clients and fill up your pipeline with endless leads.
You may. ABSOLUTELY. But that must not be your primary intention and purpose for joining a group.
Have you heard of that saying, “your vibe attracts your tribe?” That’s precisely what I am talking about here.
People on Facebook connect with you based on your vibes, personality, human skills, and essence ‒ not because you have a master's degree in marketing. That may come later, but it’s definitely not the reason why you create meaningful relationships.
4. People Want to LINK With You on LinkedIn
Let’s take LinkedIn now. To make the most of the platform, you have to love it for precisely what it is; a 24/7 big networking event.
LinkedIn is a much more welcoming place to lead with great content. As a professional social platform, sharing helpful content is required to set yourself as the expert. Having said that, don’t forget to your essence to everything you share.
The most efficient activities you can do on Linkedin are:
Request for new connections
Engage with your network through their posts, but also through direct messages
Refer people and support their businesses
5. People Want to Watch INSTANT MOMENTS on Instagram
It’s called Instagram for a reason.
My most liked and commented posts were never when I shared an infographic with my audience. Now, I am not saying that it does not work. But, I am saying that your essence, vibes, and personality must lead your actions on this platform.
What can you do to share your instant moments of life with your audience?
I am not an expert at Instagram, but I’ll tell you this,
If you can make people feel something purely by simply being you and sharing what’s true to you, you create moments of life that build the momentum you are looking for in your life (and business).
Conclusion
It’s never about the number of actions you take online or the number of posts you share; it’s about the intentions that have led you to take that efficient action and share something dear to your heart.
When you realize that you must love the platform you use to receive that love back, then you’ll get a new set of results.
The last thing I would add here is that you can control some things and others you can’t. Efficiency starts when you stop controlling the stuff out of your control and focus on what you can control.
If you feel tired of looking for the secret hidden strategies that all successful coaches supposedly know that you don’t and are willing to learn a new way of advancing your business to new heights, join my next free masterclass on the first Tuesday of each month.
Charlotte Petit Noble, Executive Contributor Brainz Magazine
Charlotte Petit Noble is an intuitive business growth & mindset coach with a magical approach to online marketing and social media. Charlotte's mission is to empower women entrepreneurs to find more joy, fun, and purpose in their coaching businesses by creating and selling impactful coaching programs and digital courses online.
From humble beginnings as a French immigrant, her journey with online marketing and business growth consulting began all the way back to 2008 when she worked with a famous fashion magazine, Marie-Claire, as a digital manager.
It took her more than ten years to understand that running a successful coaching business requires more than just top social media strategies. When she was introduced to more intuitive teaching and energy work in 2017, her whole world and work shifted to a more aligned and intuitive way to lead her business and her life, as both are highly rooted together.
Her intuitive way of teaching and coaching her clients and helping them cultivate their feminine flow to activate their masculine force makes her unique in the coaching programs and digital courses creation realm.
