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The Trust Crisis and Why Great Leaders Need More Than Skill

  • Mar 13
  • 5 min read

Bestselling author, keynote speaker, workplace expert, and resilience researcher Adam Markel inspires leaders to master the challenges of massive disruption in his new book.

Executive Contributor Adam Markel

Across industries, I keep seeing the same thing happen. Leaders with impressive résumés are watching engagement drop, innovation stall, and good people quietly walk out the door. The old belief that “if I’m great at my job, people will follow” doesn’t hold up anymore. Competence is expected. Trust is what actually earns commitment.


Two men in suits shake hands in a glass-walled meeting room. Two women sit at a table with laptops and documents. Bright, formal setting.

I first learned that lesson sitting on a lifeguard stand. If you said you’d watch a section of the water, you watched it. If you were exhausted, you told someone so the team could adjust. There wasn’t room for pretending. People relied on each other, and that created a got-your-back culture instead of watch-your-back. That same clarity still defines effective leadership today, especially in a hybrid world where uncertainty is constant.

 

From skill-based to trust-based leadership


There was a time when being the most knowledgeable person in the room automatically positioned you as the leader. But today’s challenges move too fast and span too many specialties for any one person to carry that role alone.


Teams don’t need a hero. They need someone steady. Someone who creates the right environment for good decisions to happen.


Trust-based leadership shifts the focus from having answers to building conditions. It means being honest quickly, sharing context openly, and being willing to rethink decisions in public. When leaders model that, people stop waiting for direction and start contributing judgment. The team moves from compliance to ownership.

 

Why skepticism is rising


Employees have been through a lot of organizational whiplash in recent years. Promises about flexibility changed. Structures shifted. Confident forecasts didn’t materialize. The signals people once used to judge stability aren’t as reliable anymore.


So now they look for something else. They want to know where the organization is heading and why. They want transparency in how decisions are made and shared. And they want to feel like their well-being isn’t just another efficiency variable.


Ironically, saying “we don’t know yet” often builds more credibility than offering a polished answer that avoids the truth. These days, clarity, consistency, and visible care matter more than perfect messaging.

 

Psychological safety is the engine


Trust feeds psychological safety, and psychological safety drives performance. When people believe they can raise concerns, question assumptions, or admit uncertainty without punishment, the quality of thinking improves almost immediately.


Problems surface sooner. Teams learn faster. Politics shrinks because people aren’t spending energy protecting themselves.


You can usually spot a safe team by small behaviors. Leaders explain their reasoning out loud. Dissent is welcomed before decisions are locked in. Misses are reviewed for lessons rather than blame. As safety rises, ownership tends to rise with it.

 

Micro-behaviors that build or break trust


Trust isn’t built in big strategy sessions. It’s built in small, repeatable moments. Starting meetings on time. Following through on commitments. Giving credit in public and critique in private. Explaining changes instead of pivoting without context. Asking someone how they’re doing and pausing long enough to hear the real answer.


The opposite is just as powerful. Missed follow-through, unclear decisions, performative listening, or surprise changes chip away at trust quietly but steadily. Over time, those small withdrawals add up.

 

Trust, retention, and the cost of turnover


People often say employees leave companies, but most of the time, they leave managers who make them feel unseen, unsafe, or uncertain.


Hybrid work amplifies this dynamic. Without casual interactions or hallway conversations, even small disappointments can feel larger and linger longer. A single broken promise carries more weight when there’s less informal contact to offset it.


But the reverse is also true. When leaders extend trust visibly through autonomy with clear guardrails, reasonable workloads, and humane expectations, people tend to stay. Not because of perks, but because the environment allows them to do meaningful work without sacrificing their health or dignity. Retention follows trust far more reliably than incentives do.

 

Trust and innovation in uncertainty


Innovation needs both pressure and permission. Enough pressure to care about results, and enough permission to experiment without fear.


Trust provides that permission. Teams that feel trusted run smaller, faster tests. They learn quickly and adjust openly. Mistakes become data rather than reputational risks.


When trust is low, the opposite happens. Ideas get softened into consensus. Timelines stretch as people hedge. Energy shifts from solving problems to avoiding blame. In uncertain markets, that’s the slowest path to staying competitive.

 

What modern trust-building looks like in hybrid work


Hybrid work broke many of the old signals we used to measure productivity and engagement. Presence alone no longer tells you much.


What works better now is clarity and rhythm. Define outcomes early. Be explicit about decision ownership. Share what you know, what you don’t, and when updates will come.


Make work more visible. Recaps, roadmaps, and reasoning shouldn’t live in private threads. Feedback loops should be short and regular. Replace status updates with learning reviews that ask what was tried, what surprised us, and what we’ll change next.


Mentorship also matters more than ever. Not as a special program, but as a steady cadence of short conversations that build judgment over time. The shift is from micromanaging tasks to micro-mentoring people.


Five practices you can implement this week


Tell the truth faster. When conditions change, explain what shifted, why, and when the next update will come. People handle pivots better than spin.


Tighten your promises. Make fewer commitments and keep them all. If one slips, acknowledge it quickly and reset.


Narrate decisions. Before finalizing a call, explain what options were considered and what trade-offs shaped the outcome. It teaches the team how to think, not just what to do.


Celebrate thoughtful attempts that didn’t work. Recognizing a smart experiment signals that learning matters as much as results.


Protect energy in visible ways. Block time for deep work and recovery on your own calendar. When leaders model boundaries, teams believe they’re real.


Leaders go first


Trust spreads, but someone has to start it. That responsibility sits with leadership. You won’t always have the answer, and that’s no longer the standard. The standard now is creating conditions where the best answers can surface from the team.


In a world that’s hybrid, fast-changing, and unpredictable, skill is still necessary. But trust is what turns skill into momentum. And it’s built one honest conversation, one kept promise, and one got-your-back moment at a time.


Follow me on Facebook, Instagram, LinkedIn, and visit my website for more info!

Adam Markel, Author & Wellness Expert

Bestselling author, keynote speaker, workplace expert, and resilience researcher Adam Markel inspires leaders to master the challenges of massive disruption in his new book, “Change Proof – Leveraging the Power of Uncertainty to Build Long-Term Resilience” (McGraw-Hill, Feb. 22, 2022). Adam is the author of the 1 Wall Street Journal, USA Today, Los Angeles Times, and Publishers Weekly bestseller, “Pivot: The Art & Science of Reinventing Your Career and Life.”

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

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