The Rise of Zanovah Middle East – Exclusive Interview with Naeema Siddiqui
- Brainz Magazine
- 12 hours ago
- 3 min read
Middle managers drive execution, culture, and performance, yet are often overlooked. Zanovah Middle East closes the leadership gap and delivers measurable results.
Naeema Siddiqui, HR Manager & Leadership Consultant
Who are you, both personally and professionally, and what led you into middle management development and founding Zanovah Middle East?
Personally, I’ve always been fascinated by people – how they communicate, influence, and lead. I believe true leadership isn’t about titles; it’s about how you show up, how you guide your team, and the impact you leave in your organization. Professionally, I’ve spent years observing and coaching leaders across industries, and one truth became crystal clear: middle managers are the most overlooked yet most critical layer of leadership.
I’ve seen first-hand how teams suffer – not just in performance, but in morale and mental health – because middle managers are promoted into leadership roles without training in people management. When managers lack the skills to guide, motivate, and influence their teams, businesses stall, projects are delayed, and employees disengage. It’s a silent but expensive problem: organizations lose revenue, culture erodes, and talented employees burn out.
That’s why I founded Zanovah Middle East. I wanted to create a firm that goes beyond generic training, starting with diagnosing real leadership gaps and designing customized programs that equip managers to lead people effectively and drive measurable business outcomes.
At Zanovah, our mission is clear: to transform middle managers into high-impact leaders who improve team wellbeing, drive performance, and shape the future of their organizations.
“I’ve seen teams burn out and businesses stall – not because people lack talent, but because managers were never taught how to lead humans, not just processes.”
By equipping middle managers to manage both people and performance, Zanovah delivers tangible results: improved team engagement, reduced turnover, higher productivity, and stronger leadership pipelines.
Why are middle managers the critical leverage point for organizational performance, and what business challenges arise when they’re underdeveloped?
Senior executives receive coaching. Entry-level employees get training. Middle managers are expected to figure it out, and that gap costs organizations dearly.”
Middle managers are the backbone of execution, team performance, and organizational culture. Yet, fewer than 40% receive formal leadership development. The consequences are tangible: disengaged teams, delayed projects, misaligned strategy, and high turnover. In fact, research shows that organizations lose up to 23% of annual revenue due to ineffective middle management.
Zanovah was founded to address this critical gap. By equipping middle managers with clarity, confidence, and influence, we help organizations improve team performance, retention, and operational efficiency.
“Neglecting middle managers isn’t just a talent problem – it’s a revenue problem.
What business problems do your clients face, and what results have you delivered?
Managers typically arrive with challenges like:
Low team engagement, leading to turnover and lost productivity
Limited influence across functions, slowing project delivery
Lack of confidence, resulting in hesitant decision-making
After Zanovah programs, clients achieve:
30-40% improvement in team engagement scores
Faster decision-making and conflict resolution
Clearer leadership identity and stronger executive presence
A pipeline of ready leaders for promotion
“When middle managers grow, the business grows. It’s that simple.”
How does Zanovah differ from traditional leadership programs?
Most leadership programs deliver generic workshops with no real connection to business outcomes. At Zanovah, we start with diagnosis before development.
We use structured assessments to uncover leadership blind spots, behavioral gaps, and influence challenges. Only then do we design interventions aligned to real organizational challenges, ensuring managers develop skills that directly impact business performance.
Outcomes for organizations include:
Faster project execution
Smoother change management
Improved team alignment
Reduced conflict escalations
“We don’t just develop people; we solve core organizational problems.”
What is your vision for Zanovah and your definition of leadership success?
Zanovah’s vision is to transform middle managers into high-impact leaders who drive culture, results, and sustainable growth.
Leadership, in business terms, is about measurable outcomes: higher team productivity, better decision-making, reduced turnover, and a robust succession pipeline. We aim to create managers who don’t just manage tasks – they inspire teams, influence strategy, and shape the future of their organizations.
“Leadership isn’t about your title. It’s about measurable impact and the legacy you leave in your team.”
Follow me on LinkedIn for more info!
