The New Legacy of Business Rooted in Values
- Brainz Magazine
- Oct 22
- 3 min read
Written by Jessica Lagomarsino, Business Strategist
Founder of Cusp of Something, Jessica Lagomarsino, helps women integrate personal growth with strategic clarity to build intentional brands, businesses, and lives. She writes on introspection of purpose, inner work, and entrepreneurship.
The concept of legacy is typically viewed as something we create over a lifetime and leave behind at the end. Today, I want to propose that this definition is changing. Legacy is not what you leave, it is what you live each day. It exists in the way your values inform your decisions, in the energy you bring to your business, and in the well-being you cultivate as you pursue your goals. The modern legacy begins with alignment, where who you are and what you build operate in harmony.
Creating this kind of living legacy involves five core practices, anchoring your decisions in values, regulating your nervous system, redefining productivity, building systems that reflect your essence, and treating rest as a strategic advantage.
Anchor every decision in your values
Your values are not abstract ideals, they are active principles that shape every choice you make. Begin by naming three that define what matters most to you, then translate those values into visible behavior. If integrity is one of your core principles, it might look like clear communication, honoring your commitments, and being honest even when it feels difficult.
When values guide daily actions, they move from words into lived truth.
Regulate your nervous system before you lead others
True leadership starts within. When your nervous system is grounded, you make decisions from confidence instead of reactivity. Regulation builds trust and presence, both essential for long-term success.
Choose one practice that anchors you, perhaps a short walk after meetings, a few minutes of slow breathing before calls, or scheduled pauses between tasks. These small moments of calm expand your capacity to lead with clarity.
Redefine productivity as presence
Success is no longer about how much you can get done, it is about how present you can be while doing it. The most effective entrepreneurs focus on one meaningful task at a time. Create a daily window for deep, uninterrupted work, and protect it like any important meeting.
Single-tasking strengthens focus, reduces stress, and improves both creativity and performance. Presence creates quality, and quality builds legacy.
Build systems that reflect your soul
A values-driven business still needs structure. Systems are not meant to restrict your creativity, they are meant to support it. Review your processes regularly and ask what can be simplified, automated, or delegated. Each system should free you to spend more time in your zone of genius. When your business operations reflect your essence, you create a foundation that grows without sacrificing alignment.
Treat rest as a strategic advantage in your business
Rest is not a sign of slowing down, but rather an intentional act of regeneration. Every living system thrives on rhythm, and your business is no different. Schedule regular pauses for reflection, creativity, or simply being. Consider quarterly rest days, solo retreats, or quiet mornings away from screens. When you treat rest as a key element of your strategy, you protect your most valuable asset, your energy.
Your legacy is already unfolding in the small moments, in how you show up for your clients, in how you speak to yourself, and in how you honor the connection between purpose and well-being. Building from your values and vitality not only shapes your business, it shapes the way you experience life. When you align your strategy with your truth, your legacy becomes a living expression of who you are.
Read more from Jessica Lagomarsino
Jessica Lagomarsino, Business Strategist
Jessica Lagomarsino is a business strategist, guide, and founder of Cusp of Something. After years in corporate strategy and project management, she followed a pull toward more meaningful work. Today, she supports women in building aligned businesses through clarity, intentional action, and deep personal transformation.
