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The Most Impactful Investment You Can Make

Written by: Amber Barry, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.


I get it. You’re busy!

So am I, but that doesn’t mean we can’t put the time we invest in our business to the absolute best possible use.

You'd be amazed at home many hours you can save every week by automating repetitive tasks, getting organized, and streamlining your systems.

Finding time to focus on getting things in order is one investment that will pay off big in the long run. It’s truly one of the most important things you can do for your business because it will allow you to do what you love doing the most—working with your clients! Remember that?? It’s the reason you are doing this!

Here are 4 things you can easily automate to help you get some of your time back:

Appointment Scheduling and Reminders

It takes so much time and energy going back and forth trying to find a time that suits you and your prospective client, and it gets even trickier when different time zones come into play! Set yourself up for success by automating the entire process.


Congratulations! You booked a discovery call and presented your strategy and offers to a prospective client. Then what? Think about the next steps you take to follow up with that person — you can easily set up a follow-up email (or two) and set them to send automatically a few days after your call.

Welcoming New Clients

With some proper planning, you'll be doing this one a lot! Think about your onboarding process. Do you send an agreement, invoice, and a welcome pack? Do you manually gather information differently with each new client? When you systematize and streamline your process, it makes things so much easier — not only for you but for your clients! Setting up seamless onboarding workflows helps you stay organized and ensures that you’re delivering a consistent client experience. You can easily create automation or template for each step of your process and set it up as a workflow. Then, breathe easy while autopilot works its magic!


If you don't have a system in place yet for your marketing, you're probably feeling quite scattered, and you might not be getting the results you're after. Using automation for your email sequences is one of those things you should absolutely be doing, but it often gets pushed to the back burner. Quick example: My first two clients had built up substantial mailing lists their first year or two in business without even trying, but neither one of them had emailed their list — Ever! Don’t let this be you.

Automating takes a bit of time, research, and planning, but it is worth it! Once your systems are in place and running smoothly, you'll see how much easier your life gets and how much happier your customers are.

What questions do you have about automation? Comment below or book a call with me to learn how I help women streamline and strategize for big momentum and optimal business growth.

Follow me on Facebook, Instagram or join my private group and visit my website for more info.

Read more from Amber!


Amber Barry, Executive Contributor Brainz Magazine

Amber Barry is a US-based business strategist and consultant specializing in digital marketing, automation, and social media advertising for small businesses and startups. She is passionate about deconstructing the process of establishing and growing a business and aims to make it less overwhelming and easier to navigate for new business owners. She is the founder of Amber Barry | Digital, a digital marketing and advertising agency, and creator of The Go-Getters Club, where she offers online courses and coaching to women in business to help them maximize their marketing efforts and turn their small steps into big wins and massive momentum. She is a Registered Nurse and a Certified Health Coach by training. She draws from her 12+ years of experience in health and wellness and 20+ years as an endurance athlete to help people transform their journey as business owners into an enjoyable, successful, fulfilling experience.


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