The Blueprint to Becoming Someone Worth Listening To
- Brainz Magazine
- 1 day ago
- 5 min read
Written by Michael J McCusker, Founder/Podcast Host
Michael J McCusker is a Global Freedom Fellow, a multiple author, and host of the acclaimed “Lived Experience Podcast Series.” He’s a respected advocate for justice reform and a thought leader in Lived Experience Leadership, using storytelling to spark social change.
Let’s be honest, thought leadership has become one of those buzzwords that gets thrown around like confetti at a branding workshop, loud, flashy, and often hollow. Forbes even called it the most annoying business term back in 2014. But strip away the jargon, and you’ll find this truth, real thought leadership isn’t about ego or empty positioning, it’s about impact. It’s about becoming a key person of influence in your industry by sharing the one thing no one else has, your perspective, shaped by your skills, expertise, and lived experience.
In a noisy, overcrowded digital world, people don’t just want more information, they want insight. They want someone they can trust, someone who’s been there, done the work, and can translate experience into value. That’s where true thought leadership begins, not with a fancy title or a perfectly crafted post, but with the courage to share what you know, what you’ve seen, and what you’ve earned.
If you’ve been in the trenches, leading teams, solving real problems, navigating failure, creating results, then you’re already sitting on a mountain of value. The only question is, are you ready to step up, speak out, and let people know what you stand for?
Over the years, I’ve learned what it really takes to stand out, not with hype, but with hard-earned insight. These 8 truths come from lived experience, not theory, and they’ll help you cut through the noise with clarity, credibility, and confidence.
Love your topic, or leave it
You can’t fake passion. Not for long, anyway. The digital world is saturated with people trying to speak on things they’ve barely lived through. But organisations, clients, and audiences? They can smell a Walter Mitty from a mile off.
If you're going to claim space in a crowded field, make sure it's one you’ve bled in. The kind of knowledge that comes from lived experience can’t be Googled. It comes from doing the work, failing forward, and sticking around long enough to have the scars to show for it. Love your topic so much you’d speak on it even if no one was watching. That’s where your edge lives.
Get real, seriously
Authenticity isn’t a strategy. It’s a mirror. Do people know what you stand for? Or are you switching up your identity to suit the audience in front of you? That’s a dangerous game, and eventually, it cracks. You don’t need to be loud, flashy, or controversial to lead. But you do need to be you. People buy into people, into energy, into integrity, into consistency. And the only way to build that trust is to show up as yourself, flaws, doubts, and all.
Have an opinion. Be open to challenge. Know your lane. That’s where credibility is born.
Authority comes from accountability
Credentials are nice. But character counts more. When I speak with people in the criminal justice space, those who’ve been through the system, the reason they open up is simple, they know I’ve walked parts of that road too. Just like in addiction recovery circles, people connect when they sense authenticity and accountability. If you want to be a voice of influence, show your receipts. Show your lessons. Show your growth.
Thought leadership without lived accountability is just noise.
Start writing, and keep writing
When I first started sharing my writing during the pandemic, I wasn’t doing it for claps or likes. I was doing it to make sense of a world that had turned upside down. I was a father of twin girls, caring for loved ones who got sick, and like many others, I was processing the chaos through story. That choice to write, and publish, changed everything.
Here’s the truth, if you want to build authority, you need to hit ‘share.’ Not once. Not perfectly. But consistently. Because the world doesn’t know what you’re thinking. You have to tell it.
Your story might just be the medicine someone else needs to move forward.
Collaborate without fear
We’ve become so paranoid about idea theft that we’re afraid to talk to each other. But here’s a reality check, no one can steal your story. Ideas are only powerful when you act on them. And if someone else got to it first? That’s because they moved faster. Surround yourself with people who challenge and elevate you. Join collectives, masterminds, spaces where generosity is currency. Be the kind of person who shares insights freely, and watch what comes back to you. Impact multiplies in community.
Get social, but with purpose
You don’t need to be everywhere. You just need to be consistent somewhere. Pick your platforms. Learn their rhythms. Share your truth with intention. This isn’t about going viral, it’s about being visible to the people who need what you’ve lived, learned, and built. You don’t need a team of marketers behind you. You need clarity. Why do you do what you do? Who are you trying to help? And what’s the story that connects those dots?
That’s the content strategy most people forget.
Put your face in the frame
You don’t need fancy production or a film crew to show up. You need a phone, a bit of courage, and something meaningful to say.
Start showing up on video, even if it’s just 20 seconds on Instagram Stories. People want to see you. Not the curated version. The real you. That’s where trust lives. That’s where influence begins. Public speaking might feel daunting. But what’s the alternative, staying hidden? Practice every day. You’ll get better. More importantly, you’ll get realer.
Network like your voice depends on it
Because it does. The most successful people didn’t get there alone. They were introduced, recommended, remembered. Why? Because they added value. They showed up consistently. They became known, not just for what they knew, but for who they were. Conferences, events, webinars, small group meetups, be in the room. Say yes more often. Speak up when the moment invites it. Your voice matters. Make sure people hear it.
There’s no knighthood into thought leadership
No one hands you the title. There’s no ceremony. No social media crown. You earn it, one real conversation, one post, one uncomfortable video at a time. Thought leadership, when stripped of all the fluff, is simply self-leadership shared out loud. It's the brave act of turning your life experience into lessons others can use. It’s holding a mirror up to the world, and then stepping into it.
So, ask yourself this, are you willing to be that mirror? If any of these speak to where you are right now, reach out, repost, share or reflect out loud. This space grows when we do it together.
Read more from Michael J McCusker
Michael J McCusker, Founder/Podcast Host
Michael J McCusker is a dynamic storyteller and podcast host who uses the power of voice to spark meaningful change. As a seasoned leader with lived experience, they’ve dedicated their life to guiding others toward purpose, self-leadership, and impact. Through powerful interviews and transformative conversations, their podcast The Lived Experience Series amplifies voices that are often unheard but deeply needed.
A published author, Michael J McCusker, writes with clarity and conviction, Hidden Potential: Unlocking The Door Within, turning personal insight into universal lessons. Their work empowers individuals to own their story, speak with influence, and lead with authenticity. Whether on stage, behind the mic, or on the page, The Resilient-Irishman: How to Tackle Life's Adversities. Michael J McCusker is committed to shifting narratives and building a legacy that inspires others to rise.
